• Culinary science and hospitality research
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• v.14 no.4
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• pp.398-414
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• 2008

The purpose of this study is to analyze the effect of restaurant atmosphere on its image and customers' emotional responses and behavior. The results of this study indicated that perceived restaurant atmospheres had a significant effect on customers' emotional responses, and these emotional responses greatly influenced the image of a restaurant. Especially, the ambient and cleanliness factors of restaurant atmosphere influenced a restaurant image, and the positive image from those factors had a significant effect on customer behavior. The design and human factors of restaurant atmosphere influenced customer behavior, and the positive image from those factors had a significant effect on customer behavior. Finally, it was verified that the restaurant atmospheric factors affected its image and customers' emotional responses and behavior. Moreover, the better the restaurant atmospheric factors(design, ambient, cleanliness, humanity) are, the better customers' emotional responses and image are, thereby increasing customers' revisiting and word-of-mouth intention.

• Proceedings of the Technology Innovation Conference
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• 1999.06a
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• pp.119-139
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• 1999

The rapid development and diversification of technology require that firms should adjust and cope with a high degree of uncertainty. An alternative to these strategic responses is the recent increase in the number of R&D or technological collaborations among firms. There have been continuous researches into the causes and effects of these collaborative relationships, but there is a lack of research that examines the risks involved in the process of collaboration. The researches into essential prerequisites for a successful technological collaboration have remained at the superficial level despite the surge in demand of R&D collaboration. Therefore, this study proposes positive & negative factors affecting the R&D collaboration process and selection point. In addition, a further step in analysis is taken by integrating both the positive & negative factors. This study emphasizes the importance of inter-trust in activating the process factors within the success factors and reducing the possibility of risk factors.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.356-365
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• 2016

The purpose of this study was to verify the influences of sport enjoyment factors on recreation specialization of water sports participants. The study conducted a research survey through purposive sampling method after selecting 4 water sports center in Busan. 260 questionnaires distributed and 246 were selected as final valid sample by removing 14 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Window ver. 20.0. The results were as followings. First, the enjoyment factors have a positive effect on recreation specialization. Second, escaping from daily routine and improving technical skill dimensions of enjoyment factors have an influence on centrality of life. Third, improving technical skill dimension of enjoyment factors have a positive effect on past experience. Lastly, flow and improving technical skill dimensions of enjoyment factors have an influence on economic investment.

• The Journal of Information Systems
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• v.21 no.3
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• pp.1-22
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• 2012

This study aims to investigate the effects of UCC parody content trait on user attitude and e-word of mouth. The conventional methods had two identified factors: UCC content factors - trust, usefulness, and information, and parody content factors - humor, satire, and mockery. It also analyzes the impacts gap in UCC attitude between a high-involvement user and a low-involvement user in UCC contents. In this study, our findings are broadly summarized as follows: first, both trust and information, of UCC content factors, showed a positive impact on UCC attitude; second, both humor and satire, of parody content factors, showed a positive impact on UCC attitude; third, UCC attitude showed a positive impact on e-word of mouth, and both humor and satire were highly correlated to UCC attitude in UCC involvement user groups. In conclusion, this study is expected to give useful suggestions on selecting variables for further studies on UCC parody contents.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.248-261
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• 2009

The purpose of this study is to examine the effects of selection attribute in big discount stores upon post-purchase consumer behavior and provide reference materials required for big discount stores to develop customer satisfaction strategies. As a result, this study shows the following findings: First, product-related factors had positive effects on post-purchase consumer behavior. Second, service-related factors had positive effects on post-purchase consumer behavior. Third, store-related factors had positive effects on post-purchase consumer behavior. Conclusively, it is advisable that big discount stores provide a variety of personalized services for customers to create and attract their trust, motivating effective recommendation to their acquaintances.

• Culinary science and hospitality research
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• v.23 no.8
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• pp.27-39
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• 2017

This study was to examine how consumption value of female consumers affects impulse consumption and purchase satisfaction when they buy bakery goods, present specific determinant factors that affect them, and identify its influencing factors. The survey was conducted with those who have bought bakery goods of female consumers in Seoul and Kyonggi area, using a convenience sampling method. After a total of 400 responses was collected, 366 responses were included for the multiple regression analyses in order to test the hypotheses. To summarize findings from this study, analysis of the first hypothesis showed that "emotional impulse buying," "stimulating impulse buying," "reminder impulse buying," and "situational impulse buying" among impulse buying factors in consumption value factors had positive effects. The second hypothesis analyzed that "emotional impulse buying," "stimulating impulse buying," and "situational impulse buying" gave positive impacts on "purchase satisfaction," while "reminder impulse buying" had no influence. Analysis of the third hypothesis demonstrated that "consumption value" had positive effects on "purchase satisfaction." These findings were significant to examine consumption value that show the consuming pattern of consumers, analyze influencing factors on impulse buying of female consumers, and further present marketing strategies used for advantageous tools with competing stores to bakery owners or marketers.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.705-716
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• 2011

The purpose of this study was to investigate salesperson's perception of fashion company in the middle management system of department store. This study was conducted by a qualitative research method. An in-depth interview was managed to 14 fashion shop managers and salesperson who have three or more years of work experience at the department store. Interview details were classified three categories: relations with fashion company and others, concern with products supply, concern with products sales. First, the positive factors on relations with fashion company are mutual trust, stability of fashion company, coordination and consideration for shop, communication with fashion company, methodical IT system, methodical education, and social gathering support. The negative factors are unilateral breach of contract from fashion company, communication problem, gap between sales status in shop and product design in fashion company, lack of professional education, difficulty of participating in education, and inadequate employee benefits. Second, the positive factor on products supply is priority of products supply. The negative factors are lack of main items, product procurement lacking rapidity, and problem of securing a supply. Third, the positive factors on products sales are brand pride, display and information support about products, and free gift support. The negative factors are unfair selling commission policy, sales pressure, and excessive responsibility.

• Journal of the Korean Home Economics Association
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• v.36 no.12
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• pp.87-104
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• 1998

This study explores the life quality(LQ) of Korean married women compared to Korean married men's LQ, examines personal factors' and home environmental factors' influences to Korean married women's LQ via psychological factors such as social belongingness, positive emotion, self-esteem, and sense of intemal control in causal model, and explores Korean married women's perceived important factors and perceived enhancement required factors in life. The questionnaire was administered to 941 Korean married women and their husbands who have one or more children in Pusan. The results indicated that: 1. The overal and most sub dimensional LQ of Korean married women mark medium level and were lower than that of Korean married men's. Korean married women who is highly educated, keeps efficient communication with their husband, self-esteem, sense of internal control, social belongingness, and positive emotion, and possess high SES and much available resources shows higher LQ than those who doesn't. 2. The efficient communication with husband and available resources have direct and indirect influences on Korean married women's LQ. The psychological mediatory factors of these two variables' influences on women's LQ are such as social belongingness, positive emotion, self-esteem and sense of intemal control. SES has direct influence only and the educational level has indirect influence via social belongingness only on Korean married women's LQ. All these factors explain 58% of Korean married women's LQ variance. 3. Korean married women rank family health, family reconciliation, husband's success, and children's achievement as the very important factors in life. They also rank husbands success, economic abundant, family reconciliation, family health, and their self-actualization as the very required factors for enhancing the given LQ.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.83-95
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• 2023

The purpose of this study was to identify the effect of skin care salons' decision factors on customer satisfaction and revisit intention during the COVID-19 pandemic. The subjects of this study were 220 women in their 20s to 50s who reside in Seoul and the Gyeonggi-do area and are users of skin care salons. The data was statistically analyzed using SPSS V.25.0 and detailed research results are as follows. For the analysis of this study, frequency analysis, factor analysis, reliability verification, independent sample T-Test, one-way analysis of variance, post hoc test, Duncan test, and regression analysis were conducted. First, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on customer satisfaction, hygienic environment satisfaction and service environment satisfaction, which are sub-factors of customer satisfaction, had a significant effect on professionalism, kind service, and distance, which are sub-factors of decision factors, and are independent variables. Second, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on revisit intention, decision factors, which are independent variables, including professionalism, kind service, price, and distance showed significant effects on human revisit intention, As for physical revisiting intention, only kind service, distance, and professionalism showed significant effects, while price did not have a significant effect. Third, as a result of examining whether customer satisfaction during the pandemic has a positive (+) effect on revisiting intention, the service environment satisfaction and hygienic environment satisfaction, which were sub-factors of independent variables, showed significant results for human and physical revisit intentions. In this study, service environment and hygienic environment satisfaction were important variables for skin care salon decision factors. Professionalism and kind service were important for human revisit intention. Therefore, overall service environment, hygiene, and safety should be prioritized to increase revisit intention and efforts must be made to retain and improve customer satisfaction

• The Research Journal of the Costume Culture
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• v.20 no.5
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• pp.664-678
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• 2012

The purpose of this study is to define the relationships among the emotional labor, job satisfaction, and turnover intention of beauty industry workers. The data for this study were collected through a survey, and a total of 197 questionnaires were used in the statistical analysis. The survey items were classified into 4 domains: demographic characteristics, emotional labor, job satisfaction, and turnover intention. This study extracted factors that compose each measurement domain to define the impact of emotional labor on job satisfaction or turnover intention. According to the research results, 3 factors - positive norm, sincere behavior, and emotional incongruity - were extracted for emotional labor. Individual aptitude satisfaction and work environment satisfaction were extracted as the factors for job satisfaction, whereas a single factor was extracted for turnover intention. By analyzing the effect of factors related to the emotional labor of beauty in dustry workers on factors related to job satisfaction, results showed that positive norm positively influenced individual aptitude satisfaction, sincere behavior positively influenced individual aptitude satisfaction and work environment satisfaction, and emotional incongruity negatively influenced individual aptitude satisfaction. Among factors related to emotional labor, positive norm and sincere behavior negatively affected turnover intention, whereas emotional incongruity positively influenced turnover intention. With regard to the effect of job satisfaction on the turnover intention of beauty industry workers, results showed that individual aptitude satisfaction and job environment satisfaction negatively (-) affected turnover intention. The results of this study show that people presenting a high level of individual aptitude satisfaction displayed positive job satisfaction, whereas people showing serious emotional incongruity for work presented high turnover intention. This implies that in order to increase the work efficiency of beauty businesses, it is essential to examine and manage the emotional labor of workers as a measure for increasing job satisfaction and lowering turnover.