• Asia Marketing Journal
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• v.13 no.1
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• pp.27-50
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• 2011

In today's market scenario, consumers are bombarded with similar promotional messages. It means that managers have to pay attention to promotion strategy to create strong effect as well as to break through the monotony. In this context, although there are strong needs concerning tie-in promotion, research investigating tie-in promotion is limited. Therefore, we extracted tie-in promotion tools and defined the concept of each tie-in promotion tool by analyzing various tie-in promotion cases which are executed in current market. In addition, consumer's recognition of tie-in promotion was investigated through the in-depth interview. The results of case analysis of tie-in promotion and in-depth interview are summarized as follows. First, 9 tie-in promotion tools were extracted: tie-in price reductions, tie-in coupons, tie-in membership, tie-in contests, tie-in premiums (tangibility, intangibility), tie-in payment terms, tie-in sample, tie-in event(culture event, charity event, experience event) and tie-in fund·rebate. Second, 3 categories of the recognition of the consumer for tie-in promotion were extracted: features of preferred tie-in promotion, expectation benefit of tie-in promotion, and risk factors of tie-in promotion. Especially, at the aspect of features of preferred tie-in promotion, fit between consumer pursuit benefit and tie-in promotion was found to be interesting. Moreover, the recognition of the consumer for tie-in promotion were divided with positive(preferred tie-in promotion features, expectation benefit of tie-in promotion) and negative(risk factors of tie-in promotion) factors. In conclusion, the company's effort will be necessary to lower the perceived risk level occurring from the process of accomplishing the tie-in promotion strategy since consumers recognize both positive and negative effects of tie-in promotion.

• Sleep Medicine and Psychophysiology
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• v.1 no.1
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• pp.87-98
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• 1994

Objectives: To examine a defect in inhibitory gating of auditory evoked response in schizophrenics, to compare P3 latency and amplitude in negative and positive schizophrenics, and to assess the association of P3 with family history of the psychiatric disorders, electroconvulsive therapy, and clinical features. Methods: 54 schizophrenics(male 31, female 23) and 75 controls(male 33, female 42) were tested with event-related potential paradigm designed to elicit P3 response and Frankfurter Beschwerde Fragebogen. Results: In schizophrenics, the latency of P3 was significantly more delayed and the amplitude of P3 was significantly more reduced than in the controls. Significant differences in P3 latency and amplitude between negative and positive schizophrenics were not found. And significant difference in the P3 latency and amplitude between schizophrenics with family histories of psychiatric disorder and those without family histories of psychiatric disorder was not found also. The P3 latency and amplitude was not significantly related with electroconvulsive therapy and other clinical features such as age, duration of illness, onset of inllness, number of admission, and doses of antipsychotics etc. Conclusion: These results suggested that schizophrenics had a dysfunction in the process of selective attention and that P3 was not significantly related with family history of the psychiatric disorders, positive and negative symptoms, electro1convulsive therapy, and clinical features in schizophrenics.

• Journal of People, Plants, and Environment
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• v.23 no.3
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• pp.277-291
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• 2020

Background and objective: The purpose of this study is to investigate the effects of visitors' positive emotions on satisfaction and loyalty with the perception of restorative environment of a healing garden created in an urban agriculture expo. Methods: The psychological indicators to the images of the healing garden were analyzed by the visitors' demographic variables and the three factors of plant cultivation activity level: plant cultivation experience, plant preference, and plant-related event. Results: Between age groups and occupational groups, significant differences were found statistically. The Perceived Restorativeness Scale(PRS) showed significantly differences between age groups in repose, fascination and legibility. The Positive Affect & Negative Affect Schedule(PANAS) showed statistically significant differences between age groups in positive emotions. In addition, we investigated the correlation between the PANAS and the three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty. The three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty showed a positive correlation with positive emotions and were inversely correlated with negative emotions significantly. Multiple regression analysis with dummy variables was conducted to examine the effects of plant cultivation activity level, attention restoration, and the PANAS on healing garden visitors' satisfaction and loyalty. As a result, among the four factors of the PRS, fascination and positive affectivity were significant variables that affect healing garden visitors' satisfaction and loyalty. Conclusion: The results indicated that the higher the attention restoration of visitors due to the fascination of the healing garden and the higher their positive affectivity and the more they have plant-related memories, the higher their impact on healing garden visitors' satisfaction and loyalty. Therefore, fascinating natural environments or greenery landscapes like healing gardens where people can contact plants would reduce negative emotions such as anger and sadness but to increase positive emotions such as pleasure, joy and satisfaction.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.3
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• pp.179-190
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• 2010

With science and technology getting more and more advanced, the scope of digital product is expanding and the new products continuously are introduced on the market. On the basis of consumers' attachment to products, we investigated the consumers' behaviors towards the product when a digital product is extended. As a result of an empirical analysis, it turned out that a consumer tended to have higher trust and a positive emotion about relevant goods if he or she had a strong attachment to digital products. However, even though one had a strong attachment to digital products, the emotion about the corresponding brands did not necessarily appeared to be positive. In the event that a brand of digital products was extended to other new products, only the trust in the brand exerted significant influence on the consumers' behaviors towards the extended products. Finally, this study suggests some theoretical and managerial implications for effective strategies in response to customers' attachment to digital product.

• Bulletin of the Korean Space Science Society
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• 2003.10a
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• pp.33-33
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• 2003

A clear bipolar (negative/positive) signature in the Ey component was observed by the Cluster satellite in the magnetotail during a sudden impulse (si) on October 11, 2001 (day 284). During the interval of the negative perturbation in Ey, the magnetic field strength in Bx, a dominant magnetic field component, was nearly constant. However, the amplitude of Bx was strongly enhanced during the positive Ey perturbation. We suggest that the observed E and B field variations are due to outward/inward plasma motions, associated with expanded and then compressed magnetopause variations. We also observed quasi-periodic geomagnetic perturbations in the Pc5 band (∼1-6 mHz) at the low-latitude ground station Kakioka (L = 1.25) following the si event. They were highly correlated with the magnetic field perturbations at Cluster in the magnetotail (Xgse = ∼12 Re). We show that the source of these perturbations is the quasi-periodic solar wind pressure variations moving tailward.

• Nuclear Engineering and Technology
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• v.38 no.6
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• pp.489-504
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• 2006

A review has been made for the previous studies on safety of a geologic repository for high-level radioactive wastes (HLW) related to autocatalytic criticality phenomena with positive reactivity feedback. Neutronic studies on geometric and materials configuration consisting of rock, water and thermally fissile materials and the radionuclide migration and accumulation studies were performed previously for the Yucca Mountain Repository and a hypothetical water-saturated repository for vitrified HLW. In either case, it was concluded that it would be highly unlikely for an autocatalytic criticality event to happen at a geologic repository. Remaining scenarios can be avoided by careful selection of a repository site, engineered-barrier design and conditioning of solidified HLW. Thus, criticality safety should be properly addressed in regulations and site selection criteria. The models developed for radiological safety assessment to obtain conservatively overestimated exposure dose rates to the public may not be used directly for the criticality safety assessment, where accumulated fissile materials mass needs to be conservatively overestimated. The models for criticality safety also require more careful treatment of geometry and heterogeneity in transport paths because a minimum critical mass is sensitive to geometry of fissile materials accumulation.

• Journal of the Korea Safety Management & Science
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• v.17 no.2
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• pp.47-54
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• 2015

To prevent safety hazards in dangerous working area, we have proposed an intelligent image analysis system. Six common patterns of safety violations of workers' are defined and its motion detection algorithms are developed for alarm to CCTV monitoring system. Developed algorithms are implemented at 195 dangerous areas such as chemical and gas treated room. The results of violated motion detection ratio by developed system shows 94.95% of true positive cases, and 0.21% of false positive cases from all 587,645 event cases in one month implementation period. In the period, it is observed that the number of safety rule violations and the following accidents are decreased.

• Science of Emotion and Sensibility
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• v.16 no.3
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• pp.293-304
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• 2013

Procrastination is an irrational choice to delay high-priority work in order to avoid its unpleasantness, despite the fact that the negativity will not cease if the work still remains undone. We hypothesized that (1) people underestimate the future negativity (i.e., delay neutralization) and (2) in order to complete work in a timely manner, one should project oneself into the future so as to recognize that the negativity associated with an activity does not diminish over time. Especially, negative future thinking that is unrelated to the consequence was hypothesized to reduce delay neutralization of negativity. In the present study, undergraduate students made a series of choices between delayed-but-longer and immediate-but-shorter assignment by employing an inter-temporal choice paradigm. We tracked how positive and negative episodic future thinking influenced the degree to which negativity is neutralized over time (Experiment 1). Following this, we confined the experimental condition to negative thinking about the future (Experiment 2). Participants neutralized negativity involved in assignment as a function of time, suggesting that procrastination arises from the delay neutralization of the negativity. Critically, such neutralization was significantly reduced when participants imagined a negative future event, but this did not occur when they imagined a positive future event (Experiment 1), or when participants did not think about the future (Experiment 1, 2). Our findings suggest that, prior to making a decision between work and indulgence, imagining negative future events can be an effective way to reduce the neutralization of delayed negativity and, in turn, procrastination.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.5003-5011
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• 2013

This paper measured whether neural and behavior responses to attention-emotion task were reflected to emotion regulation capacities. For this purpose, Nineteen healthy right-handed graduates participated in the emotion-attention task three times for three days. Before and after the negative and positive video clips were shown, the participants performed emotion-attention task. EEG and response time were recorded during emotion-attention task. There was positive correlation between ERP P100 and P300 component. The larger the P100 amplitudes at the specific positions, the longer the P300 latencies at these same positions during attention-emotion task. The longer the P300 latencies at the specific positions, the longer the delay in response time. Also, there is and individual differences in ERP components and response time during attention-emotion integration task. Individuals who had lower amplitude and shorter latency of ERP showed faster response time during attention-emotion task, regardless of the type of video clips. This characteristic was interpreted to the lower emotional controls due to premature response for target identification.

• The Bulletin of The Korean Astronomical Society
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• v.36 no.2
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• pp.91-91
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• 2011

The passage of the interplanetary discontinuity (i.e., sudden increases in the solar wind speed, density, and IMF strength) was detected by ACE near GSE (x, y, z) ~ (222, -36, 3) Re upstream of Earth around 22:48 UT on November 24, 2008. About 55 min later, this solar wind discontinuity was observed by Geotail near GSE (x, y, z) ~ (23, 18, -7) Re in front of Earth's bow shock. From the propagation time of the solar wind discontinuity between ACE and Geotail, it is expected that the discontinuity front is aligned with the Parker spiral and strikes the postnoon dayside magnetopause first. Using coordinated multi-point measurements (THEMIS and GOES) at or in geosynchronous orbit, we observed a tailward propagating sudden impulse (SI), excited by the interplanetary discontinuity, around 23:50 UT with its front retaining alignment similar to that of solar wind discontinuity. The SI event appears a negative-then-positive variation in the H component at high latitude Chokurdakh (CHD: MLAT ~ 64.7 deg) in the prenoon sector, which is opposite sense of normal SI event. During the positive deflection at CHD, the SuperDARN Hokkaido radar detected the downward motion of the ionosphere, implying westward electric field enhancement, at subauroral latitudes near CHD meridian. In our study we will discuss magnetospheric and ionospheric responses to the passage of the solar wind discontinuity using multi-point observations in space and on the ground.