• 농촌지도와개발
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• 제24권2호
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• pp.117-125
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• 2017

The service quality and image are a central factor in understanding tourists destination choice. Existing literature suggests that sport event and destination image could interact to influence tourism behaviours. The purpose of this study w as to identify the factors influencing local image and re-visit intention in the 68th Chungcheongnam-do Provincial Sport Event held in Yesan city. The results of the study are as follows; First, as a result of factor analysis on the satisfaction with the sports event composed of 17 items, three factors were categorized, which were 'event management', 'event facility' and 'supporting facilities'. Second, satisfaction with local event had a positive effect on local image. Especially, satisfaction with event management had greater effect on local image than event facilities and supporting facilities. Third, as satisfaction with local event had positive effect on re-visitation intention, satisfaction with sports event had positive effect on the success of the sport event itself and re-visitation intention for the region. Fourth, as local image had a positive effect on re-visitation intention, strategic approaches to linking factors of tourism are required to attract visitors in addition to sports events.

• Asia Marketing Journal
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• 제16권4호
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• pp.59-73
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• 2015

Previous research has revealed that people feel past target events are more distant when they recall more intervening events, event markers, that are both accessible in memory and perceived to be related to that target event (Zauberman, Levav, Diehl, and Bhargave 2010). This phenomenon was called the systematic effect of event markers (SEEM). In this research, we explore the moderating effect of the valence of the target event on SEEM and suggest the difficulty of recalling event markers as the possible mechanism. Study 1 shows that SEEM mainly occur when the valence of the target event is negative rather than positive. Study 2 showed that even though people have more difficulty recalling four event markers than one regardless of event valence, the difficulty of recalling event markers only mediates SEEM when the target event valence is negative. Furthermore, when the target event is positive, SEEM does not exist, confirming that the mediating role of the difficulty of recalling event markers on SEEM is moderated by the valence of the target event.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.131-137
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• 2020

The research investigates the impact of the lockdown period caused by the COVID-19 to the stock market of India. The study examines the extent of the influence of the lockdown on the Indian stock market and whether the market reaction would be the same in pre- and post-lockdown period caused by COVID-19. Market Model Event study methodology is used. A sample of 31 companies listed on Bombay Stock Exchange (BSE) are selected at random for the purpose of the study. The sample period taken for the study is 35 days (24 February-17 April, 2020). An event window of 35 days was taken with 20 days prior to the event and 15 days during the event. The event (t1) being the official announcement of the lockdown. The results indicate that the market reacted positively with significantly positive Average Abnormal Returns during the present lockdown period, and investors anticipated the lockdown and reacted positively, whereas in the pre-lockdown period investors panicked and it was reflected in negative AAR. The study finds evidence of a positive AR around the present lockdown period and confirms that lockdown had a positive impact on the stock market performance of stocks till the situation improves in the Indian context.

• 디지털융복합연구
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• 제16권11호
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• pp.553-560
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• 2018

본 연구는 이벤트 종사원의 긍정심리자본과 이직의도 간의 관계를 직무열의가 매개하는지를 파악하는데 그 목적을 두고 있다. 이를 위하여 부산지역의 이벤트업에 종사하는 20대에서 50대, 남녀 총 394명을 대상으로 하여 설문조사를 실시하였다. 연구 분석은 매개효과를 파악하기 위한 회귀분석을 실시하였으며 주요 연구결과는 다음과 같다. 첫째, 긍정심리자본은 직무열의를 정적으로 유의미하게 예측하는 것으로 나타났다. 둘째, 긍정심리자본은 이직의도를 부적으로 유의미하게 예측하는 것으로 나타났다. 셋째, 직무열의는 이직의도를 부적으로 유의미하게 예측하는 것으로 나타났다. 넷째, 직무열의는 긍정심리자본과 이직의도 간의 관계를 부분 매개하는 것으로 나타났다. 따라서 이벤트 종사원의 이직의도를 낮추고, 직무열의를 높이기 위한 근무환경 개선과 긍정심리자본을 향상 시킬 수 있는 중재 프로그램을 개발하기 위한 지속적인 연구의 필요성을 제언하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.523-531
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• 2021

Vietnam's Oil and gas industry make a significant contribution to the Gross Domestic Product of Vietnam. The ongoing COVID-19 pandemic has hit every industry hard, but perhaps the one industry which has taken the biggest hit is the global oil and gas industry. The purpose of this article is to examine how the COVID-19 pandemic affects the share price of the Vietnam Oil and Gas industry. The event study method applied to Oil and Gas industry index data around three event days includes: (i) The date Vietnam recognized the first patient to be COVID-19 positive was January 23, 2020; (ii) The second outbreak of COVID-19 infection in the community began on March 6, 2020; (iii) The date (30/3/2020) when Vietnam announced the COVID-19 epidemic in the whole territory. This study found that the share price of the Vietnam Oil and Gas industry responded positively after the event (iii) which is manifested by the cumulative abnormal return of CAR (0; 3] = 3.8% and statistically significant at 5 %. In the study, event (ii) has the most negative and strong impact on Oil and Gas stock prices. Events (i) favor negative effects, events (iii) favor positive effects, but abnormal return change sign quickly from positive to negative after the event date and statistically significant shows the change on investors' psychology.

• 한국정보시스템학회지:정보시스템연구
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• 제31권3호
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• pp.153-176
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• 2022

Purpose This study aims to identify and empirically prove the factors and influence relationships that affect the intention to continue using the video conferencing solution. Design/methodology/approach This study designed a research model by integrating self-efficacy, facilitation condition, event-related fear, and social influencing factors based on the post-acceptance model of IT continuance that explained the relationship between disconfirmation, post-usage usefulness, satisfaction, and continuance intention. Findings As a result of empirical analysis, in this study, it was confirmed that positive disconfirmation and post-usage usefulness had a positive effect on satisfaction, and satisfaction had a positive effect on continuance intention. In addition, we confirmed that self-efficacy and social influence had a positive effect on continuance intention, but event-related fear and facilitating condition had no significant effect.

• 농촌지도와개발
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• 제26권1호
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• pp.31-46
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• 2019

This study aims to examine the structural relationships of the consumers' understanding on the event, product satisfaction, promotional strategies, and behavioral intention in a promotional event for agricultural senary industry. The study conducted a survey among the participants in promotional events. The result showed that the understanding of promotional event had a positive effect on consumer behavioral intention, which means that the greater the understanding of The senary industry and the purpose of the event, the greater the consumer behavioral intention. The consumer satisfaction on products also had a positive effect on consumer behavioral intention, implying that the consumer behavioral intention increased when their satisfaction in terms of the taste and price of the products is higher. Further, the higher the satisfaction of the promotional strategy, the higher the consumer behavioral intention. Lastly, the promotional strategy played a mediating role between the consumer's understanding of the event and the satisfaction of the product, and the consumer behavioral intention. The result suggests that the different promotional strategies including discounts, freebies, or free-samples are able to maximize the effect of promotional events through its mediating effect.

• 한국심리학회지 : 문화 및 사회문제
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• 제19권3호
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• pp.319-341
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• 2013

본 연구는 외상 유형이 외상후성장 및 지혜에 영향을 미치는 경로모형에서 사회적 지지와 대처의 매개효과를 검증하였다. 이를 위해 247명의 성인자료를 대상으로 외상경험질문지, 스트레스 대처 반응 검사, 사회적 지지척도, 외상후성장 척도, 초월적 지혜척도를 실시하였다. 먼저, 두 외상 유형 집단인 대인외상 집단과 비대인외상 집단을 비교하여 외상후성장과 외상 정도, 사회적 지지, 대처, 지혜의 차이가 나타나는지 확인하였다. 그 결과, 비대인외상집단의 사회적 지지, 긍정적 대처, 외상후성장 및 지혜가 더 높게 나타났으며, 대인외상집단의 외상 정도, 회피적 대처가 더 높게 나타났다. 둘째, 외상 유형이 외상후성장 및 지혜에 영향을 미치는 모형을 경로분석으로 검증하였다. 그 결과, 외상 유형이 사회적 지지, 긍정적 대처, 외상후성장을 매개로 지혜에 영향을 주었고, 이 과정에서 사회적 지지, 긍정적 대처, 외상후성장의 매개효과가 검증되었다. 그러나 외상 유형에서 긍정적 대처로 가는 경로와 사회적 지지에서 회피적 대처로 가는 경로는 유의하지 않았다. 또한 회피적 대처의 매개효과는 검증되지 않았다. 결과를 종합하면, 비대인외상 유형이며, 사회적 지지가 높고, 긍정적 대처를 사용할수록 외상후성장이 높고 지혜가 발달한다는 것을 의미한다. 마지막으로 연구의 의의 및 외상에 대한 개입방안, 본 연구의 제한점 및 후속연구에 대해 논의하였다.

• International Journal of Quality Innovation
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• 제9권3호
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• pp.15-27
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• 2008

As a sign of international quality system, ISO9000 certification has been adopted by more and more enterprises. In recent five years, there have been 560,000 certified companies in Europe and America, and there have been more than 390,000 ones in China. It has being attracted many quality scholars' attentions whether ISO9000 certification can bring more benefits to certified companies or not. This paper investigates the ISO9000 certification effect on market performance by the samples from Chinese list companies in shanghai stock exchange. Considering ISO9000 certification as an event, a certification effect model will be set up by means of the event study method, which takes abnormal return rate as a basic indicator to measure the ISO9000 certification effect on Chinese market performance in different event times. Investigation results show that the Chinese certified companies have some positive effects on market performance in the short term. From a long standpoint, the relation between certification and performance has a positive trend.

• 전기학회논문지
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• 제58권1호
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• pp.210-215
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• 2009

In this study event-related optical signals were extracted from the prefrontal cortexes using functional near infrared spectroscopy while subjects were carrying out 2-back working memory tasks. Four events such as start, yes, no, and error were considered based on the onsets of the stimulus, positive true responses, positive false responses, and negative responses in the 2-back working memory task, respectively. The optical signals recorded were analyzed by peri-event histograms and power spectrum distributions. The results showed specific characteristics of the event-related optical neuronal signals and an opened possibility of an application to control a non-invasive brain-computer interface system or an object of a virtual reality.