• 아동학회지
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• 제27권2호
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• pp.85-100
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• 2006

In this study of the relationship between moral judgment, moral emotions and moral behavior, 137 five-year-olds were interviewed to measure moral judgment and moral emotions. Their teachers measured children's moral behavior. Results showed that children judged moral and conventional rules by using the 4 criterion judgments of seriousness, rule contingency, generalizability and punishment. Children with highly felt moral emotions had higher scores in moral behavior. Moral judgment, moral emotions and moral behavior were highly interrelated. Children's moral behavior was related to rule contingency and generalizability. Their moral behavior was highly related to positive moral emotions. Positive moral emotions were related to the rule contingency and generalizability. Negative moral emotions were highly related to seriousness and punishment.

• 한국사회복지학
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• 제60권4호
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• pp.175-203
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• 2008

정신장애인의 회복은 정신건강상태, 긍정적 인지와 정서, 친한 사람의 수와 그 관계의 질 등 개인적, 사회적 자원을 활용하여 대처하는 중 형성되고, 이는 주관적 경험뿐 아니라 장기적 조사에 의해 지지된다. 회복을 촉진하기 위해 이 요인들 간의 유기적인 관계를 밝혀 사회복지실천 방법을 발전시킬 필요가 있다. 이에 본 연구는 460명의 지역사회 거주 정신장애인들의 낙관성, 정신건강상태, 정서, 사회적 관계의 양과 질, 대처가 어떠한 관계를 통해 회복에 영향을 주는지 구조방정식모형을 통해 살펴보았다. 연구결과, 첫째, 이론모형의 경로파악 결과 낙관성과 정서가 사회적 관계, 대처, 회복에 영향력을 행사한 한편, 정서는 대처에, 정신건강상태와 사회적 관계는 회복에 유의한 영향이 없었다. 둘째, 낙관성과 긍정적 정서는 회복에 직접 효과를 보이고, 양적, 질적 사회관계는 회복에 간접효과만 보였다. 낙관성보다는 긍정적 정서가 양적, 질적 사회관계에 직접 및 간접효과를 보이고, 회복에 더 큰 효과를 나타냈다. 끝으로, 낙관성과 회복, 양적관계와 회복, 질적 관계와 회복 각각의 관계에서는 대처가, 긍정적 정서와 대처 간에는 질적, 양적 관계가, 그리고 양적관계와 대처 간에는 질적 관계가 부분적 매개효과를 보였다. 이러한 결과에 따라 정신장애인의 회복에 영향을 미치는 긍정적 인지와 정서, 사회적 관계의 상이한 기제, 이들 자원과 대처, 회복의 관계에 대해 논의하고 사회복지실천 및 연구를 위한 함의를 제언하였다.

• 유통과학연구
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• 제16권6호
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• pp.85-96
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• 2018

Purpose - There are many antecedences and consequences of the positive emotions of customers. The purpose of this research is to examine how Chinese service companies improve not only the positive emotions of customers but also the quality of life through effective verbal and nonverbal communication. Furthermore, we tried to analyze the moderating role of negative expectancy disconfirmation perceived by customers in those causal relationships among the variables. Research design, data, and methodology - The eight hypotheses were proposed and we tested them empirically in this research. Four hypotheses were about the relationship among communication, positive emotion, trust and quality of life. The other four hypotheses were about the moderating effect of negative expectancy disconfirmation in the causal relationships among four variables such as communication, positive emotion, trust and quality of life. A total of 356 samples who had visited the service companies in China were surveyed and 8 hypotheses were tested by empirical analysis using SPSS and AMOS. Results - The results of this research are as follows. First, positive verbal communication and nonverbal communication of employees in the service company have a positive effects on the positive emotions of customers. Second, positive emotion has a positive effect on the overall quality of life on the customer side as well as the trust on the corporate side. Third, negative expectancy disconfirmation perceived by customers has negative moderating effect in the causal relationship between employees' positive verbal communication and customers' positive emotion, and it also has a negative moderating role in the causal relationship between customers' positive emotion and overall quality of life. Conclusions - Based on these results, there can be such implications as follows. First, managers and employees of service companies can induce positive emotion of customers through effective communication. Second, service companies should try to improve not only the corporate-side performance like trust but also the customer-side performance like quality of life. Third, it will be significant for them to lower the level of negative expectancy disconfirmation for the purpose of improving not only the positive emotions of customers but also the quality of customers' life.

• Journal of Information Technology Applications and Management
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• 제29권1호
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• pp.71-82
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• 2022

Mukbang, which has established itself as a popular content, is now enjoying a sensational popularity not only in Korea but also around the world. This study investigated the effects of mukbang on consumers' vicarious satisfaction and desire increase in different emotional aspects. In addition, we analyzed how the positive and negative emotions of consumers affect the vicarious satisfaction and desire increase of mukbang. According to this purpose, 120 participants in their 20s and 30s who had experienced watching mukbang were encouraged to watch mukbang videos after inducing positive, negative, and neutral emotions, and the effects of vicarious satisfaction and increased desire depending on emotions were examined. As a result of the experiment, it was confirmed that vicarious satisfaction through mukbang was high in positive emotional states, and desire through mukbang was high in negative emotional states. This study has a theoretical contribution that empirically investigates the different effects of mukbang according to positive and negative emotions, and is expected to help derive marketing measures using consumer emotional states that have not been received enough attention in using mukbang as a marketing tool.

• Asia Marketing Journal
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• 제10권1호
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• pp.133-160
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• 2008

본 연구는 소비자들이 다양한 이유로 인해 인터넷 구매결정을 연기하는 쇼핑행동을 경험적 관점에서 바라보고 이를 통해 감정적 요인들이 쇼핑몰 만족도에 미치는 영향력을 살펴보고자 하였다. 본 연구모델의 실증분석을 위해 설문조사를 실시한 결과, 성과적 위험지각, 재정적 위험지각, 사회적 위험지각에 의한 구매결정 연기는 부정적 감정을 경험하게 하며, 특히 성과적 위험지각의 경우 긍정적 감정에 부적 영향을 미치는 것으로 나타났다. 하지만 사회적 위험지각과 절차 불확실성에 의한 구매결정 연기는 쇼핑 중 긍정적 감정에 영향을 미치고, 필요 불확실성에 의한 구매결정 연기는 부정적 감정을 감소시켜 쾌락적 쇼핑성향과 관련된 구매결정 연기는 긍정적 감정을 경험하게 하는 것으로 나타났다. 또한 인터넷 쇼핑감정에서 경험된 긍정적 감정은 쇼핑몰 만족도에 정적 영향을 미치고 부정적 감정은 부적 영향을 미침을 알 수 있었다.

• 한국의류학회지
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• 제39권4호
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• pp.625-639
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• 2015

The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shopping in Korea and how emotions influence their attitude towards purchased products. We examine how planned purchase and unplanned purchase impact shopping emotions and product usage satisfaction. A survey was conducted on 550 women between 20 and 60 years of age who have visited Seoul more than once with an online panel from an international survey firm. Data are analyzed using structural equation modeling by AMOS 20.0. Respondents were asked to recall most impressive fashion product that they bought in Korea during their recent visit and to answer if it was a planned or unplanned purchase. This study also measures emotions during product purchases and usage satisfaction. The respondents are categorized into heavy and light buyers according to purchasing power to determine the moderating effects of purchase amount. The results indicate that planned purchases tend to deliver positive emotions that enhance product usage satisfaction. In the case of unplanned purchases, without the mediating role of positive shopping emotions, it has a negative impact on product attitude and shows the importance of positive emotions during shopping. The influence of unplanned purchases on shopping emotions or product attitude in light buyers is not significant for the moderating effect of purchasing power. Only planned purchases trigger product usage satisfaction when it is mediated by positive emotions.

• Educational Technology International
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• 제17권2호
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• pp.151-174
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• 2016

This study examined the effects of simulation game-based learning on academic emotions (positive, negative) and achievement (factual, conceptual, procedural knowledge acquisition). Sixty-three students from a high school located in South Korea were chosen for the study. The students were assigned to either an experimental group for simulation game-based learning or a comparison group for instructor-led lectures. The results demonstrated that there was a significant difference between the comparison and experimental groups in both positive and negative academic emotions. However, there was no significant difference in factual, conceptual and procedural knowledge acquisition. The results indicate that simulation game-based learning generates more positive emotions than instructor-led lectures.

• International journal of advanced smart convergence
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• 제8권2호
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• pp.8-17
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• 2019

The main purpose of this study isto explore the potential of affective computing (AC) platforms in education through two phases ofresearch: Phase I - platform analysis and Phase II - classification of academic emotions. In Phase I, the results indicate that the existing affective analysis platforms can be largely classified into four types according to the emotion detecting methods: (a) facial expression-based platforms, (b) biometric-based platforms, (c) text/verbal tone-based platforms, and (c) mixed methods platforms. In Phase II, we conducted an in-depth analysis of the emotional experience that a learner encounters in online video-based learning in order to establish the basis for a new classification system of online learner's emotions. Overall, positive emotions were shown more frequently and longer than negative emotions. We categorized positive emotions into three groups based on the facial expression data: (a) confidence; (b) excitement, enjoyment, and pleasure; and (c) aspiration, enthusiasm, and expectation. The same method was used to categorize negative emotions into four groups: (a) fear and anxiety, (b) embarrassment and shame, (c) frustration and alienation, and (d) boredom. Drawn from the results, we proposed a new classification scheme that can be used to measure and analyze how learners in online learning environments experience various positive and negative emotions with the indicators of facial expressions.

• 한국생활과학회지
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• 제22권1호
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• pp.157-166
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• 2013

The purpose of this paper is to develop and test a conceptual model of purchase intentions, positive emotion, and e-servicescape that is defined as the online environment factors that exist during service delivery. Survey research method was used to gather data regarding consumers' perceptions of e-servicescape. Surveys were administered to 681 college students who experienced purchasing fashion products on the Internet. The results showed that e-servicescapes perceived by fashion consumers were composed of three dimensions: (1) Aesthetic appeal, (2) Ambient conditions, and (3) Layout & functionality. These dimensions of e-servicescape influenced consumers to lead positive emotions and purchase intentions. Additionally, positive emotions constituted a key variable for the purchase intention of fashion products during online exchange. The study revealed that consumers' interpretations of online environments exerted a powerful influence over positive emotion and purchase intentions. Also, it strongly endorsed the view that the purchase intentions of customers were linked to the extent to which they feel positive emotions by the e-service provider. This study provides insights into how consumers' interpretations of e-servicescape affect their subsequent positive emotions and ultimately their intentions to purchase. The findings of this study also have numerous implications for both services managers and internet developers related to fashion products.

• 아동학회지
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• 제32권6호
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• pp.141-155
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• 2011

This study investigated whether middle school and high school students' coping strategies and positive thinking patterns moderate the negative effects of self-discrepancies on maladjustive emotions represented by depression and anxiety. The study participants consisted of 308 middle school students and 301 high school students from schools from metropolitan areas in Korea. The results of this study were as followed. First, the high school students reported higher scores in terms of depression, anxiety, and active coping strategies than the middle school students, while the middle school students reported higher scores in terms of positive thinking than the high school students. Second, the high school students' active coping strategies and positive thinking patterns moderated the negative effects of self-discrepancies on maladjustive emotions. These results indicate that both middle and high school students' self-discrepancies negatively affected maladjustive emotions, whereas active coping strategies and positive thinking patterns positively affected maladjustive emotions. In addition, active coping strategies and positive thinking patterns had a moderating effect only among the high school students.