• 지식경영연구
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• 제18권1호
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• pp.25-47
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• 2017

The present study investigates how communication styles of leaders affect job performance and organizational citizenship behavior (OCB) through followers' positive psychological capital. While previous studies have examined the relationships among positive psychological capital, job performance, and organizational citizenship behavior (OCB), much less known about the effect of communication styles of leaders. This study divides leaders' communication patterns into dogmatic communication and sociable communication. To verify hypotheses of this study, we used data collected from the fashion companies. 191 surveys were distributed and 142 responses were used for the analysis. Empirical results show that sociable communication of leaders has positive impact on followers' positive psychological capital, job performance, and OCB, while dogmatic communication style didn' t have a significant impact on positive psychological capital, job performance, and OCB. In addition, job performance is influenced strongly by followers' positive psychological capital than OCB in sociable communication condition. The results of this study suggest implications for understanding the important role of communication styles on the relationship between followers' psychological mind-set and job behavior. Future studies are required to solve the problems on the inconsistent results between dogmatic communication and followers' job attitudes. The theoretical and managerial contributions and the limitations were discussed.

• 유통과학연구
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• 제16권6호
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• pp.85-96
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• 2018

Purpose - There are many antecedences and consequences of the positive emotions of customers. The purpose of this research is to examine how Chinese service companies improve not only the positive emotions of customers but also the quality of life through effective verbal and nonverbal communication. Furthermore, we tried to analyze the moderating role of negative expectancy disconfirmation perceived by customers in those causal relationships among the variables. Research design, data, and methodology - The eight hypotheses were proposed and we tested them empirically in this research. Four hypotheses were about the relationship among communication, positive emotion, trust and quality of life. The other four hypotheses were about the moderating effect of negative expectancy disconfirmation in the causal relationships among four variables such as communication, positive emotion, trust and quality of life. A total of 356 samples who had visited the service companies in China were surveyed and 8 hypotheses were tested by empirical analysis using SPSS and AMOS. Results - The results of this research are as follows. First, positive verbal communication and nonverbal communication of employees in the service company have a positive effects on the positive emotions of customers. Second, positive emotion has a positive effect on the overall quality of life on the customer side as well as the trust on the corporate side. Third, negative expectancy disconfirmation perceived by customers has negative moderating effect in the causal relationship between employees' positive verbal communication and customers' positive emotion, and it also has a negative moderating role in the causal relationship between customers' positive emotion and overall quality of life. Conclusions - Based on these results, there can be such implications as follows. First, managers and employees of service companies can induce positive emotion of customers through effective communication. Second, service companies should try to improve not only the corporate-side performance like trust but also the customer-side performance like quality of life. Third, it will be significant for them to lower the level of negative expectancy disconfirmation for the purpose of improving not only the positive emotions of customers but also the quality of customers' life.

• Human Ecology Research
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• 제59권3호
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• pp.287-296
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• 2021

This study examined the influences of demographic variables, parent-adolescent conversation time, and open communication on the positive psychological capital of adolescents. The data were collected from 243 middle school students living in Gwangju from December 23, 2019, to January 3, 2020. Data were analyzed using correlation analysis, and hierarchical regression analysis. The results can be summarized as follows. First, with economic condition, academic achievement, parent-adolescent conversation time, and open communication, positive psychological capital showed significant difference statistically. Second, father-adolescent open communication best explained positive psychological capital, followed by academic achievement, and mother-adolescent open communication. The results highlight the important roles played by parent-adolescent open communication and academic achievement in improving adolescents'positive psychological capital. The study contributes to the literature by providing fundamental insights into adolescents'positive psychological capital.

• International Journal of Internet, Broadcasting and Communication
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• 제14권3호
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• pp.51-62
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• 2022

This study tried to confirm the mediating effect of positive psychological capital on the relationship between the communication Competence of managers who are recognized as organizational members working in the company and the adaptive performance of the members. To this end, the research hypothesis established through the final 255 data was verified as follows using the SPSS 21.00 and AMOS 21.1 version statistical programs. First, the higher the manager's communication Competence, the higher the positive psychological capital of organizational members. Second, the higher the communication Competence of the manager, the higher the adaptive performance of the members. Third, as the positive psychological capital of organizational members improved, adaptation performance improved. Fourth, positive psychological capital showed a partial mediating effect between the manager's communication Competence and the member's adaptive performance. The results of this study empirically analyzed the relationship between manager's communication Competence and members' positive psychological capital assumption (+) on the improvement of organizational members' adaptive performance ability. This study has the meaning of the most important research in that it provides additional theoretical and practical implications in the face of insufficient research on factors affecting the adaptation performance of organizational members.

• 한국보육지원학회지
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• 제13권2호
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• pp.97-114
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• 2017

Objective: This study examined the association between mother-child communication and preschool children's peer competence mediated by ego resiliency Methods: The data from 318 preschool age children and their mothers in Seoul and Gyung-Gi province were used for this study. Mothers reported mother-child communication using three subscales from the revised parent-child communication inventory(Barnes & Oslom, 1982). This study used four subscales from the Korea Personality Inventory for Children (KPI-C)in order to calculate children's ego resiliency and used six subscales from the Child Behavior Scales(Ladd & Profile, 1996). The data were analyzed using Multiple Regression in SPSS 19.0. Results: Positive mother-child communication predicted a higher level of children's ego resiliency and peer competence. Ego resiliency fully mediated the association between mother-child communication and prosocial competence, rejection against peers and insecurity. And positive mother-child communication predicted lower levels of children's aggression, dissociality and irritability. Its association was also mediated by ego resiliency. Conclusion/Implications: These findings indicated that a mother's positive communication with their child would enhance children's ego resiliency and peer competence in preschool children. Thus, the efforts to facilitate parents' positive communication skills in parent education can be promising for preschool children's positive development.

• 한국콘텐츠학회논문지
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• 제17권4호
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• pp.402-412
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• 2017

본 연구는 기혼남녀의 용서수준과 결혼만족의 관계에서 긍정적 의사소통이 어떠한 요인으로 작용하는지를 규명하는 것을 목적으로 하였다. 이를 위하여 기혼남녀의 용서가 긍정적 의사소통을 매개로 결혼만족에 미치는 영향을 분석하였다. 분석을 위해 총 300명의 기혼남녀들에게 Rye 용서수준 척도, 긍정적 의사소통 척도, 결혼만족도 척도로 구성된 설문지를 실시하였고, 이를 통해 수집된 자료에 대하여 구조방정식 모형을 통한 분석을 실시하였다. 분석 결과 첫째, 기혼남녀의 용서수준과 긍정적 의사소통, 긍정적 의사소통과 결혼만족도, 용서수준과 결혼만족도간에 상관관계가 있는 것으로 나타났다. 둘째, 기혼남녀의 용서는 긍정적 의사소통을 완전매개로 결혼만족에 영향을 주는 것으로 나타났다. 이는 기혼남녀의 용서수준이 높아지면 긍정적 의사소통이 증가하고, 이를 매개로 결혼만족도가 높아질 수 있음을 시사한다. 이러한 결과를 바탕으로 본 연구의 시사점과 제한점 및 추후 연구를 위한 제언을 하였다.

• 한국의류학회지
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• 제46권6호
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• pp.1161-1179
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• 2022

In this study, the effects of show host's verbal communication subfactors, such as paralanguage, friendliness, and professionalism, as well as nonverbal communication subfactors, such as demonstration attitude, appearance, and attractiveness, on purchase intention were examined by evaluating customer empathy and product reliability. Data was collected from 20s-50s females. SPSS 23.0 and AMOS 23.0 were used for data analysis. The results revealed that professionalism and friendliness had a positive impact on customer empathy; however, friendliness had a negative impact on product reliability. Moreover, nonverbal communication subfactors had a positive impact on empathy, and appearance had a positive impact on product reliability. In contrast, attractiveness had a negative impact on product reliability, whereas empathy and product reliability had a positive impact on purchase intention. Thus, ensuring appropriate verbal and nonverbal communication is essential for customer empathy and product reliability. Given that a show host's friendliness, professional verbal communication, demonstration attitude, appearance, and attractiveness have a positive impact on customer empathy, these factors should be considered critical qualities of show hosts.

• 품질경영학회지
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• 제43권2호
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• pp.201-218
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• 2015

Purpose: This study surveyed the effects of instructors' verbal and nonverbal communication quality on students' learning flow and satisfaction. We divided the two types of communication into sub-factors - verbal communication into language, and nonverbal communication into kinesics, proxemics, paralanguage and physical appearance - to examine the causal relationship between learning flow and learning satisfaction. Methods: This study was conducted on the students (parents) of a paid early childhood education program run by "I" company located in Seoul, from November 12, 2014 to November 18, 2014. A total of 317 (90.5 %, effective) questionnaires were collected and analyzed using SPSS 18.0 and AMOS 18.0. Results: First, the verbal communication of the lecturers was found to have significantly positive (+) effects on learning satisfaction. Second, among the nonverbal communications, proxemics and physical appearance were found to have positive (+) effects on learning flow. Third, among the nonverbal communications, proxemics was found to have positive (+) effects on learning satisfaction. Fourth, the learning flow of students was found to have positive (+) effects on learning satisfaction. Conclusion: This study's findings can contribute to realizing desirable communication between instructors and students.

• 한국산학기술학회논문지
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• 제19권6호
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• pp.355-364
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• 2018

본 연구의 목적은 대학생들의 의사소통능력을 향상시키기 위한 프로그램을 개발하기 위한 기초연구로서 도형심리유형과 의사소통능력과의 관계에서 긍정심리자본이 매개할 수 있는지 확인해보는 것이다. 이를 위해 전국의 대학생들 321명을 대상으로 설문조사하였으며 척도의 신뢰도분석, 회귀분석, 경로분석으로 자료를 분석하였다. 회귀분석을 통해 도형심리유형, 긍정심리자본, 의사소통능력의 변수들이 서로 긍정적인 회귀결과로 나타났다. 경로분석을 통해 도형심리 유형과 의사소통능력과의 관계에서 긍정심리자본이 매개역할을 하는 것을 확인하였으며 그 결과는 도형심리의 각 유형에 따라 다른 양상을 보였다. 동그라미 유형은 의사소통능력에 대하여 긍정심리자본의 하위인 복원력을 매개하거나 직접적으로 영향을 미치고 있으며 세모 유형은 의사소통능력에 대하여 긍정심리자본의 하위요인인 자기효능감과 복원력을 매개해 영향을 미치는 것으로 나타났다. 네모 유형은 의사소통능력에 대하여 긍정심리자본의 하위요인인 자기효능감을 매개하거나 직접적으로 영향을 미치고 있으며 에스 유형은 의사소통능력에 대하여 긍정심리자본을 매개하지 않고 직접적으로만 영향을 미치는 것으로 나타났다. 따라서 대학생들을 위한 의사소통향상프로그램을 개발하기 위해서는 위와 같은 결과를 고려하여 도형심리유형별로 긍정심리자본이 적용된 프로그램을 개발할 수 있을 것이다.

• 융합경영연구
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• 제6권4호
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• pp.51-64
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• 2018

Purpose - This study is intended to look into the influences of restaurant consumers' e-WOM information communication on product perception risk, benefit and WOM effect. Research design, data, and Methodology - To achieve this, a survey was empirically carried out to 426 restaurant consumers. Results - The findings are as follows. First, the influence of e-WOM on product perception risk showed that WOM information sender characteristics, WOM information recipient characteristics and online community had a statistically significant positive influence on product perception risk. Second, the influence of e-WOM on product risk benefit showed that WOM information sender characteristics, WOM information recipient characteristics and online communication had a statistically significant positive influence on product risk benefit. Third, WOM risk perception had a statistically significant positive influence on WOM acceptance. Fourth, WOM risk benefit had a statistically significant positive influence on WOM effect. Conclusions - As for the above-mentioned findings, the communication between e-WOM sender and recipient had a positive influence on the product evaluation and attitude change in the restaurant industry, and the WOM effect had an influence on the financial performance and non-financial performance. The communication attaches importance to a direct using and tasting experience due to the nature of restaurant industry when it is simultaneously performed as a positive mechanism between sender and recipient through each channel of these factors. But the e-WOM culture can lead to the WOM effect when both sender and recipient share the persuasive communicability in reality that diversifies communication methods, having a positive influence on the management performance.