• Journal of Distribution Science
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• v.16 no.1
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• pp.17-27
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• 2018

Purpose - The purpose of this study is to practically analyze the effect of the brand equity of Korean food companies in Vietnam on the brand attitude and purchase intention of Vietnamese consumers. Research design, data, and methodology - In total, 240 subjects were examined in this study. The collected data were analyzed using statistical programs SPSS 21 and AMOS 21. The credibility of the variables was examined using the exploratory factor analysis, and confirmatory factor analysis. The hypothesis was examined through the structural equation model analysis. Results - It is proven that brand image and perceived quality are accepted, and the brand awareness is rejected from the hypothesis that "the brand equity has a positive effect on the brand attitude". However, the brand image and brand awareness are accepted, and the perceived quality is rejected from the hypothesis that "the brand equity has a positive effect on the purchase intention". Conclusions - The following are the conclusions of the study. First, among the components of brand equity, the brand image is confirmed to positively affect both brand attitude and purchase intention. Second, high brand awareness does not necessarily lead to positive brand attitudes of the consumers. Third, The brand image appears to positively affect the brand attitude and purchase intention. However, the awareness of consumers of a brand does not directly lead to positive consumer attitudes.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.665-672
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• 2021

The paper examines the impact of shadow economy and corruption, along with public expenditure, trade openness, foreign direct investment (FDI), inflation, and tax revenue on the economic growth of the BRICS countries. Data were collected from the World Bank, Transparency International, and Heritage Foundation over the 1991-2017 period. The Bayesian linear regression method is used to examine whether shadow economy, corruption and other indicators affect the economic growth of countries studied. This paper applies the normal prior suggested by Lemoine (2019) while the posterior distribution is simulated using Monte Carlo Markov Chain (MCMC) technique through the Gibbs sampling algorithm. The results indicate that public expenditure and trade openness can enhance the BRICS countries' economic growth, with the positive impact probability of 75.69% and 67.11%, respectively. Also, FDI, inflation, and tax revenue positively affect this growth, though the probability of positive effect is ambiguous, ranging from 51.13% to 56.36%. Further, the research's major finding is that shadow economy and control of corruption have a positive effect on the economic growth of the BRICS countries. Nevertheless, the posterior probabilities of these two factors are 62.23% and 65.25%, respectively. This result suggests that their positive effect probability is not high.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.6
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• pp.881-887
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• 2018

Various services using smart phones are being provided, and a variety of services are also provided in payment fields. Since the mobile payment services is closely related to the monetary part, various characteristics of the mobile system have a close relation with use trust. In this study, accessibility, compatibility, and security were selected as important factors in the mobile payment systems. We will examine how these system factors affect users' cognitive trust, emotional responses such as positive emotions and satisfaction. We surveyed users of mobile payment systems to achieve our research purposes. SPSS 23 and SmartPLS 2.0 were used for the analysis. The results showed that all system factors influenced cognitive trust and emotional response. However, positive emotions did not affect satisfaction. However, when we examine the relationship between emotional responses, positive emotions do not affect satisfaction.

• Culinary science and hospitality research
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• v.14 no.2
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• pp.30-45
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• 2008

The objective of this study is to examine how the factors influence each other by determining the appropriate measurement standard in fast food restaurants based on the evaluation of attributes, perceived pricing, value, satisfaction and intention of revisit, and present an effective marketing strategy for fast food restaurants based on the analytical results by patrons and market segmentations. The study surveyed 195 subjects and processed the result using SPSS for Win. V. 12.0. For statistical analysis, Frequency, Factor Analysis, Reliability Analysis, and Regression Analysis were put into operation. As a result of the Factor Analysis of the evaluation of attributes, 3 factors have been extracted. The results showed that restaurant attribution evaluation had a positive effect on the perceived value($R^2adj=0.357$, p=0.000), satisfaction($R^2adj=0.346$, p=0.000) and intent of revisiting($R^2adj=0.389$, p=0.000); perceived pricing had a positive affect on the perceived value($R^2adj=0.464$, p=0.000), satisfaction($R^2adj=0.113$, p=0.000) and intention of revisit($R^2adj=0.276$, p=0.000); perceived value had a positive affect on satis-faction($R^2adj=0.327$, p=0.000) and intention of revisit($R^2adj=0.515$, p=0.000); and satisfaction had a positive affect on intention of revisit($R^2adj=0.442$, p=0.000).

• Korea Trade Review
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• v.46 no.5
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• pp.195-211
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• 2021

The purpose of this study is to examine the relationship among innovation activities, innovation performance, and management performance of export firms. I first undertake a review of previous studies related to innovation activity, innovation performance, and export firms' innovation. Based on this, I set up a research model and hypotheses. First, The innovation activity is classified into product innovation activity, process innovation activity, and administrative innovation activity. Innovation performance is divided into product quality improvement and cost reduction. And the business performance is regarded as financial performance of export's firms. This study examined whether innovation activity affect innovation performance such as product quality improvement and cost reduction. In addition, I examined whether these innovation performance affects business performance (financial performance). To achieve this, a total of 368 questionnaires are used in this study and PLS (Partial Least Square) was used to analyze structural equation. As a result, this study shows that product innovation activity have a positive effect on product quality improvement, and process innovation activity also have a positive effect on product quality improvement. However, it was found that neither product innovation activity nor process innovation activity had an effect on cost reduction. And it was found that administrative innovation did not affect product quality improvement, but had a positive effect on cost reduction. Also, it was found that quality improvement, which is an innovation performance, did not affect the financial performance of export's firms, and cost reduction, which is an innovation performance, had a positive effect on the financial performance of the export's firms.

• The Korean Journal of Coaching Psychology
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• v.7 no.1
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• pp.91-116
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• 2023

This study aims to investigate the differences in burnout, emotional labor strategies, affect intensity, and emotional clarity based on combinations of level of mindfulness and compassion. To achieve this, a total of 137 mental health professionals participated in this study, and they were classified into four groups based on their level of mindfulness and compassion using cluster analysis. Then, the differences among the groups were compared. The results of the multivariate analysis of covariance(MANCOVA) or multivariate analysis of variance(MANOVA) controlling for career experience, showed that the group with high levels of both mindfulness and compassion had the highest levels of positive affect intensity, emotional clarity for self and others, and genuine expression, while having the lowest levels of negative affect intensity, surface acting, and burnout. In comparison to the group with high levels of both mindfulness and compassion, the group with high or low level of either mindfulness or compassion had both positive and negative affect intensity at higher or lower levels. Additionally, they showed lower emotional clarity for self and others, and genuine expression. Conversely, they showed higher levels of surface acting and burnout. The group with low levels of both mindfulness and compassion experienced low levels of positive affect intensity and high levels of negative affect intensity. They also had the lowest levels of emotional clarity for self and others and genuine expression. In addition, they showed that the highest levels of surface acting, and burnout. Based on the results, the study discussed the balanced development of mindfulness and compassion to prevent burnout of professionals in the human service field, including mental health professionals. The implications and limitations of this study were further analyzed in the discussion section, including the direction for future research.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.39-52
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• 2023

According to the core affect theory, affect consists of two independent dimensions of valence and arousal. Previous studies have found that various types of stimuli, such as pictures, videos, and music, are mapped onto the core affect space. However, the research on affect using gustatory stimuli has not been explored sufficiently. This study investigated whether the affects elicited by tastes could be mapped onto the core affect space. Stimuli were selected based on two factors (taste types and intensity). Participants were presented with each stimulus, evaluated the tastes, and rated their affective responses on taste and emotion scales. The data were analyzed using repeated-measures ANOVAs and multivariate analyses (multidimensional scaling and classification). The results of univariate analyses indicated that participants felt positive for sweet stimuli but negative for bitter and salty. Furthermore, participants reported high arousal with high intensity. Multidimensional scaling revealed that taste stimuli are also represented on the core affect dimensions. Specifically, it was confirmed that in the first dimension, sweetness was represented as a positive affect, while bitter and salty tastes were represented as a negative affect. In the second dimension, bitterness was represented as low arousal and sourness as high arousal. Classification analyses confirmed that the taste was identified consistently based on the affective responses within and across participants. This study showed that the taste stimuli in daily life are also located on core affect dimensions of valence and arousal.

• Therapeutic Science for Rehabilitation
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• v.5 no.1
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• pp.33-42
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• 2016

Objective : The purpose of this study was to verify the effects of auditory stimulus using music on unilateral neglect in patients with stroke. Methods : This study used a single subject (ABA) design. The subject who showed unilateral neglect caused by stroke received auditory stimulus using music for 60 minutes per sessions. A total of 20 sessions were conducted. The unilateral neglect was measured by the Star cancellation test and Line bisection test during each session, and Catherine Bergego Scale was used to evaluate the degree of unilateral neglect in daily life pre-and post-test. Also, Positive Affect and Negative Affect Schedule was used to test subject's emotional status. Results : During the intervention period, the results of the Star cancellation test and Line bisection test showed the trend of reduction of unilateral neglect symptom and the effects of intervention were maintained after intervention. After intervention, the results of CBS indicated decreased unilateral neglect symptom in activities of daily living and the results of PANAS indicated increased positive affect. Conclusions : The result of this study indicate that auditory stimulus has a positive effect on the unilateral neglect, and may be considered as alternative choice in clinical occupational therapy for reducing unilateral neglect.

• Korean Journal of Child Studies
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• v.35 no.2
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• pp.117-136
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• 2014

This study examined the effects of maternal grandmothers' positive parenting behavior, mothers' emotion regulation, and positive parenting behavior on children's emotion regulation. A total of 348 mothers of fourth and fifth graders responded to questionnaires, which included items related to their mothers' positive parenting behavior, their own emotion regulation and positive parenting behavior, and their children's emotion regulation. The data were analyzed by means of correlations and Structural Equation Modeling (SEM). First, maternal grandmothers' positive parenting behavior significantly affected mothers' emotion regulation, but mothers' emotion regulation did not directly affect their children's emotion regulation. Second, maternal grandmothers' positive parenting behavior had an effect on mothers' positive parenting behavior, which led to a high level of their children's emotion regulation. Lastly, maternal grandmothers' positive parenting behavior indirectly influenced children's emotion regulation through mothers' emotion regulation and positive parenting behavior. This study emphasizes the intergenerational transmission of positive parenting, as well as a crucial influence of mothers' positive parenting behavior on children's emotion regulation.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.389-402
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• 2015

Due to tough competition among social network services, technological specification alone could not be an adoption factor by the users. Instead, emotional factors such as a brand image and feeling towards an SNS brand became important factors in service differentiation. This study examined Korean young users perception of brand personalities of three social network services, Facebook, Kakao Story, and Band. It also analyzed the influence of the perception of brand personality, brand-self-image congruence, and brand affect on brand recommendation to others. The authors conducted a survey of Korean college students. The results indicate that SNS users perceived three SNS's brand personalities differently, and the positive perception of an SNS service has a positive effect on brand recommendation. Brand personality, brand-self-image congruence, and brand affect combined determine brand recommendation. When the brand personality variable is statistically controlled, brand affect has strong effect on brand recommendation.