• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2005.11a
• /
• pp.67-72
• /
• 2005

The purpose of this study was to determine the factors which affect older people's innovativeness toward technologies and factors which affect their demand of home automation system. The study collected data from 289 persons who are 50 years and older with experience living in an apartment currently or past. Innovativeness toward technologies of respondents were low level and the significant factors which affect their innovativeness were age, education, employment, marital status, current housing types, health status of self and spouse, consideration of home automation system for a newly-moved house. Education, employment types, consideration of home automation system for a newly-moved house, and plan for moving were the major factors which affect demand of home automation system. Also, older people's innovativeness toward technologies was the most important factors which affect demand of home automation system. Th results of this study explained that high technologies which are adopted in residential environment should be considered target consumers' abilities and attitudes for acceptance toward new ideas. Especially, for older consumers, various ideas to expand their understanding of new technologies should be developed and the positive effect of technologies to increase the qualify of their later life should be educated.

• Korean Journal of Human Ecology
• /
• v.22 no.1
• /
• pp.157-166
• /
• 2013

The purpose of this paper is to develop and test a conceptual model of purchase intentions, positive emotion, and e-servicescape that is defined as the online environment factors that exist during service delivery. Survey research method was used to gather data regarding consumers' perceptions of e-servicescape. Surveys were administered to 681 college students who experienced purchasing fashion products on the Internet. The results showed that e-servicescapes perceived by fashion consumers were composed of three dimensions: (1) Aesthetic appeal, (2) Ambient conditions, and (3) Layout & functionality. These dimensions of e-servicescape influenced consumers to lead positive emotions and purchase intentions. Additionally, positive emotions constituted a key variable for the purchase intention of fashion products during online exchange. The study revealed that consumers' interpretations of online environments exerted a powerful influence over positive emotion and purchase intentions. Also, it strongly endorsed the view that the purchase intentions of customers were linked to the extent to which they feel positive emotions by the e-service provider. This study provides insights into how consumers' interpretations of e-servicescape affect their subsequent positive emotions and ultimately their intentions to purchase. The findings of this study also have numerous implications for both services managers and internet developers related to fashion products.

• Knowledge Management Research
• /
• v.18 no.1
• /
• pp.25-47
• /
• 2017

The present study investigates how communication styles of leaders affect job performance and organizational citizenship behavior (OCB) through followers' positive psychological capital. While previous studies have examined the relationships among positive psychological capital, job performance, and organizational citizenship behavior (OCB), much less known about the effect of communication styles of leaders. This study divides leaders' communication patterns into dogmatic communication and sociable communication. To verify hypotheses of this study, we used data collected from the fashion companies. 191 surveys were distributed and 142 responses were used for the analysis. Empirical results show that sociable communication of leaders has positive impact on followers' positive psychological capital, job performance, and OCB, while dogmatic communication style didn' t have a significant impact on positive psychological capital, job performance, and OCB. In addition, job performance is influenced strongly by followers' positive psychological capital than OCB in sociable communication condition. The results of this study suggest implications for understanding the important role of communication styles on the relationship between followers' psychological mind-set and job behavior. Future studies are required to solve the problems on the inconsistent results between dogmatic communication and followers' job attitudes. The theoretical and managerial contributions and the limitations were discussed.

• The Korean Journal of Health Service Management
• /
• v.7 no.4
• /
• pp.65-79
• /
• 2013

The purpose of this study was to reveal relationship between positive illusions and oral health promotion behaviors. Positive illusions was composed of positive self-perception, exaggerated sense of personal control, and unrealistic optimism. We thought these factors affect to the oral health behaviors. For this study, 307 collegians in Ulsan, Yangsan are participated in this study. The data was subjected to confirmatory factor analysis and structural equation modeling with SPSS 18.0, AMOS 18.0. In conclusion, we obtained the next results. First, positive illusions has a statistically significant with oral health promotion in correlation analysis(p<0.05). Second, Structural equation modeling fit index was well fitted as $X^2$=100, df=112, P=0.893, RMR=0.021, GFI=0.969, AGFI=0.943. Only positive self-perception and exaggerated sense of control has a statistically significant(P<0.05). Third, the group of the highest positive illusions has a statistically significant in all factors(P<0.05), the other hand, the group of the lowest positive illusions has not statistically significant in all factors(P>0.05). So, as this results we concluded that the self-confident or activated persons were very well performed in oral health promotion behaviors.

• International Journal of Internet, Broadcasting and Communication
• /
• v.13 no.3
• /
• pp.137-147
• /
• 2021

We aimsto examine the determinants of visitors' positive word-of-mouth (WOM) in a web-based virtual reality contemporary art exhibition. We also examines the effects of 3 realms of experience (entertainment, esthetic, escapist) on emotional arousal, how this emotional arousal affects memory and positive word-of-mouth, how memory affects positive word-of-mouth and how age moderate all of the paths. We examined a total of 297 visitors and was conducted through an online survey focusing on Chinese users of ages 20-49. The analysis results showed that entertainment and esthetic have an effect on emotional arousal, but escapist did not. The results also showed emotional arousal has an effect on memory and positive WOM. Memory did not affect positive word-of-mouth. Finally, age has a moderate effect on all the paths, except for the path form escape towards emotional arousal and memory to positive word-of-mouth. The theoretical implications of this study are meaningful exhibition research. While, it also will be helpful to segment the web-based virtual reality art exhibition visitors by dividing into 3 groups (20s, 30s, 40s) and to provide marketing and operation strategies.

• Korean Journal of Child Studies
• /
• v.37 no.5
• /
• pp.53-64
• /
• 2016

Objective: This study explored the mediating effects of language development on the influences of young children's media use on positive and negative peer interactions. Methods: The data came from the 2013 Panel Study on Korean Children (N = 1,215) and were analyzed to assess the mediating effects of media use on positive and negative peer interactions, using SEM with the bootstrapping method by means of SPSS 21.0 and AMOS 20.0. Results and Conclusion: The results show that increased media use affects positive and negative peer interactions through language development. This indicates that, while media use does not directly affect positive and negative peer interactions, it appears to increase the difficulty of developing language ability; as the language development worsens, undesirable peer interactions may develop. Thus, language development seems to play an important mediating role between media use and peer interactions. Theoretical and practical implications are discussed.

• Journal of the Korean Applied Science and Technology
• /
• v.26 no.3
• /
• pp.335-340
• /
• 2009

This study investigates the paste mixing of positive active materials which, affect the life cycle of batteries in Pb-Ca-Sn grids, and generation of 4BS in a curing process and considers the effects of these things on the initial charge characteristics and life cycle. In the results of the experiments applied in this study, it was possible to reduce the curing time in which the fine 4BS was formed by the mixing of the positive active materials of lead acid battery applied at high temperature compared to that of the existing coarse 4BS and that represented some improvements in the life cycle performance.

• Journal of the Korean Applied Science and Technology
• /
• v.25 no.4
• /
• pp.518-524
• /
• 2008

In this study, positive plates of lead acid battery of Pb-Ca alloy and Pb-Ca-Sn alloy were fabricated and the mechanical characteristics of positive plates were measured. This study observed how the changes of content of Ca & Sn affect interface corrosion which is located in between grid & active materials and lead acid batteries as well. The mechanical characteristics of grid alloy is better when Ca is 0.05 wt.% then 0.1 wt.%. This study said that the corrosion rate between the active material based on the charge/discharge cycle of lead acid battery and grid interface is much faster than a grid which contains Sn. And furthermore, according to the study the rate 30 of Sn/Ca which is added to grid shows the best performance.

• Journal of Internet Computing and Services
• /
• v.21 no.6
• /
• pp.113-121
• /
• 2020

The era of "ownership" has gone, and the era of "subscription" has come. While traditional manufacturing and service industries are struggling with the fall of earnings rates, subscription-based businesses are showing high growth rates. Although subscription-based online services (SOS) are rapidly growing in the retail market, few studies have investigated factors that affect the decision of consumers to use SOS. Therefore, this study aims to identify factors that enable predicting consumers'attitudes and intentions toward SOS and to empirically verify the factors. As a result of the study, usefulness, enjoyment, and cost advantages were shown to have positive effectson perceived value, and usefulness, technicality, and cost advantages were shown to have positive effects on attitudes. In addition, perceived value was shown to have positive effects on attitude, and perceived value and attitudes were shown to have positive effects on acceptance intentions. The fact that the strategic directivity for successful introduction and diffusion of SOS was presented by identifying the predictor variables for the acceptance of SOS through this study can be said to be the significance of this study.

• The Journal of Information Systems
• /
• v.31 no.3
• /
• pp.153-176
• /
• 2022

Purpose This study aims to identify and empirically prove the factors and influence relationships that affect the intention to continue using the video conferencing solution. Design/methodology/approach This study designed a research model by integrating self-efficacy, facilitation condition, event-related fear, and social influencing factors based on the post-acceptance model of IT continuance that explained the relationship between disconfirmation, post-usage usefulness, satisfaction, and continuance intention. Findings As a result of empirical analysis, in this study, it was confirmed that positive disconfirmation and post-usage usefulness had a positive effect on satisfaction, and satisfaction had a positive effect on continuance intention. In addition, we confirmed that self-efficacy and social influence had a positive effect on continuance intention, but event-related fear and facilitating condition had no significant effect.