• Asia Marketing Journal
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• v.13 no.3
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• pp.265-274
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• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 1995.10a
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• pp.466-469
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• 1995

This paper presents a design and performance of the 6 D.O.F linear motion table with a magnetic bearing suspension. The linear positioning of the table with a 150mm stroke is driven by a brushless DC Linear motor and the other attitudes of the stage are controlled by the analog PD controller with magnetic bearing actuators. Each magnetic bearing unit which consists of 3 electromagnets, 3 capacitance probes and 3 backup bearings affords controlled forces by detecting the air gap between the probes and guideways. An integral type capacitance probe amplifier is equipped on the upper plate of the table so that the probe line to the probe amplifier can be shorter therefore the problems due to the stray capacitance and noise can be reduced. Form the pitch-yaw errormeasured by the autocollimator, the vertical and horizont straightness errors of the table are derived that they are maintained below 1.mu. m over 100mm stroke. The positioning accuracy of the linear motion is maintained below 2 .mu. m and the repeatability error is below 1 .mu. m

• Ocean Systems Engineering
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• v.3 no.4
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• pp.275-294
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• 2013

Side-by-side offloading operations are widely utilized in engineering practice. The hydrodynamic interactions between two vessels play a crucial role in safe operation. This study focuses on the coupled effects between two floating bodies positioned side-by-side as a shuttle tanker-FPSO (floating production, storage and offloading) system. Several wave directions with different side-by-side distances are studied in order to obtain the variation tendency of the horizontal hydrodynamic coefficients, motion responses and mean drift forces. It is obtained that the coupled hydrodynamics between two vessels is evidently distinguished from the single body case with shielding and exaggerating effects, especially for sway and yaw directions. The resonance frequency and the peak amplitude are closely related with side-by-side separation distance. In addition, the horizontal hydrodynamics of the shuttle tanker is more susceptible to coupled effects in beam waves. It is suggested to expand the gap distance reasonably in order to reduce the coupled drift forces effectively. Attention should also be paid to the second peaks caused by hydrodynamic coupling. Since the horizontal mean drift forces are the most mainly concerned forces to be counteracted in dynamic positioning (DP) system and mooring system, prudent prediction is beneficial in saving consumed power of DP system and reducing tension of mooring lines.

• Proceedings of the KIEE Conference
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• 2001.07b
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• pp.765-767
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• 2001

Linear pulse Motors(LPM) are widely used in fields where smooth linear motion is required, and their position accuracy is higher than other motors. Hybrid linear pulse motors(HLPM) are regarded as an excellent solution to positioning problems that require high accuracy, rapid acceleration and high-speed. The LPM has low mechanical complexity, high reliability, precise open-loop operation and low inertia etc. in many application areas such as factory automation speed positioning, computer peripherals and numerically controlled machine tools. This motor drive system is especially suitable for machine tools the high position accuracy and repeatability. This paper describes about that need of the embroider machine, we want to design position-scanning device for the embroidery machine. At first, to be analysed characteristics of the machine and next designed the LPM. we used the field analysis program, The finite element method(FEM) program tool is employed for calculation the force. The reluctance models will be used the magnetic permeance of air gap by static- conditions. The forces between forcer and platen have been calculated using the virtual work method.

• The Journal of Korean Academic Society of Nursing Education
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• v.17 no.2
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• pp.235-245
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• 2011

Purpose: The purpose of this study was to identify effectiveness of fundamental nursing practices in clinical settings. Method: This study adopted the triangulation method. Using one group pre-post test design, this study identified differences in self efficacy between pre and post clinical practice. The study was also designed to describe the nursing student's experience of clinical practice by using content analysis Results: 1) All students experienced bedmaking, BST check, V/C check, positioning, transferring, assisting with moving and positioning, and ROM. Sixty percent of students experienced giving oral care, and forty percent experienced shampooing patient's hair. 2) While the mean score of self efficacy was 3.88 in the pre-test, it decreased to 3.76 in the post-test. They were statistically different from each other. 3) Seven categories were elicited from the result of content analysis on the nursing student's experience, which were 'ignorant stranger', 'facing the gap between theory and practice', 'resolving the uncertainty of clinical setting', 'getting used to fundamental nursing practice', 'motivated by a desire to study and self-development', 'understanding the nursing profession's job', and 'being helpful for the future career'. Conclusion: Fundamental nursing practice in clinical settings is a useful strategy that improves fundamental nursing skills and motivates student's self-development.

• Proceedings of the KIEE Conference
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• 2001.10a
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• pp.91-93
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• 2001

Linear pulse Motors(LPM) are widely used in fields where smooth linear motion is required, and their position accuracy is higher than other motors. Hybrid linear pulse motors(HLPM) are regarded as an excellent solution to positioning problems that require high accuracy, rapid acceleration and high-speed. The LPM has low mechanical complexity, high reliability, precise open-loop operation and low inertia etc. In many application areas such as factory automation speed positioning, computer peripherals and numerically controlled machine tools, LPM can be used. This motor drive system is especially suitable for machine tools the high position accuracy and repeatability. This paper describes about that need of the embroider machine, we want to design position-scanning device for the embroidery machine. At first, to be analysed characteristics of the machine and next designed the LPM, we used the field analysis program. The finite element method(FEM) program tool is employed for calculation the force. The reluctance models will be used the magnetic permeance of air gap by static-conditions. The forces between forcer and platen have been calculated using the virtual work method. And we used the simulink to know the dynamic characteristics of LPM.

• Journal of Electrical Engineering and Technology
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• v.8 no.1
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• pp.90-96
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• 2013

As the need of electric motor is increased rapidly throughout our society, the various application fields are created and the service market called robot gets expanded as well as the existing industrial market. Out of those, the joint systems such as humanoid that is servo actuator for position control or all fields which require multi-degree of freedom (multi-DOF) require the development of innovative actuator. It is multi-DOF spherical motor that can replace the existing system in multi-DOF operating system. But, multi-DOF spherical motor that has been researched up to date is at the stage which is insufficient in performance or mechanical practicality yet. Thus, first of all the research results and limitation of the previously-researched guide frame-type spherical motors were analyzed and then the feature of double air-gap spherical motor which was devised to complement that was studied. The double air-gap multi-DOF spherical motor is very suitable spherical motor for system applying which requires the multi-DOF operation due to its simple structure that does not require other guide frame as well as performance improvement due to its special shape which has two air-gaps. So, the validity of the study was verified by designing and producing it with 3D-FEM through the exclusive jig for multi-DOF spherical motor.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.20 no.4
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• pp.351-356
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• 2009

A dual-mode annular ring antenna for both global positioning system(GPS) and satellite digital multimedia broad-casting(DMB) is designed. The proposed antenna consists of a coupling feed line and four slots on the annular ring patch. The gap between the feed line and the annular ring patch is used for an input impedance matching, and the slot length is used for adjusting the resonant frequency of the $TM_{21}$ mode at the DMB frequency. The antenna was fabricated and measured. The experimental results show that the antenna resonants at the GPS and DMB frequencies with suitable bandwidths, and had a broadside radiation pattern at the GPS band and a conical beam radiation pattern at the DMB band.

• The Journal of Advanced Prosthodontics
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• v.3 no.4
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• pp.196-203
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• 2011

PURPOSE. This study evaluated marginal fit of glass infiltrated alumina cores fabricated using two techniques and their marginal stability after firing cycles of veneering porcelain. MATERIALS AND METHODS. Fifteen standardized all-ceramic crowns were fabricated on a metal die using each technique: slip cast technique of VITA In-Ceram sprint Alumina (Group A as control) and plastic foil matrix technique of Turkom-Cera fused alumina core system (Group B). Copings were compared between groups and within groups at coping stage and after firing each layer of veneering porcelain. A device was used to standardize seating of copings on the metal die and positioning of the specimens under the microscope after each stage of fabrication. The specimens were not cemented and marginal gap was measured using an image analyzing software (Imagepro Express) on the photographs captured under an optical microscope. Two tailed unpaired 't test' was used to compare marginal gaps in two groups and one way ANOVA was used to analyze marginal distortion within each group at 95% confidence interval. RESULTS. The marginal gap was smaller at the coping stage in group B ($60+30{\mu}M$) than group A ($81+21{\mu}M$) with statistical significance. After firing of veneering porcelain the difference was insignificant. At the final stage, both groups exhibited lower mean marginal gaps than at the initial coping stage with the difference of $11.75{\mu}M$ for group A and $11.94{\mu}M$ for group B, but it was statistically insignificant due to high value of standard deviation. CONCLUSION. Within the limitations of this study, it was concluded that both techniques produced copings with comparable and acceptable marginal fit and marginal stability on firing veneering porcelain.

• Journal of Korean Society for Atmospheric Environment
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• v.30 no.4
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• pp.339-349
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• 2014

$CO_2$ emission has been gradually increased due to rising fossil fuel use. A gliding arc plasma scrubber (GAPS) was proposed to destruct $CO_2$. For optimum design of GAPS, a CFD analysis has been conducted in different configuration for the system. The parameters considered included gas injection velocity at the nozzle and gas flow rate to gap between electrodes. The reactor configuration affected velocity fields which caused changes in the mixture fraction and the retention time. The mixing effect of $CO_2$ and supplied gas ($CH_4$ and steam) was enhanced by installing a orifice baffle. This revealed that the orifice baffle is effective in $CO_2$ conversion by positioning the reactants in the gas into the center of plasma discharge.