• Title/Summary/Keyword: Port image

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A study on Improvement of Amenity in the Coastal Landscapes - centered to the ports of Busan - (해양경관의 어메니티 제고에 관한 연구 - 부산 항만을 중심으로 -)

  • Yhang, Wii-Joo;Gu, Bon-A
    • The Journal of Fisheries Business Administration
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    • v.38 no.3
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    • pp.53-65
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    • 2007
  • This study was to analyze amenity of the port landscapes for North port, South port, and Gamcheon port in Busan. Amenity related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the amenity and factors. The result found 3 factors, including dynamics, stability, and familarity. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting tourists should consider dynamics in terms of port landscape plan and tourist attraction development for amenity quality management.

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Evaluating the Effect of the Corporate Social Responsibility (CSR) on Corporate Image and Reputation in the Shipping Sector

  • Jang, Hyun-Mi;Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.39 no.5
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    • pp.401-408
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    • 2015
  • This research seeks to improve the understanding of corporate social responsibility (CSR) and its advantages in the shipping sector. Recently, an improved emphasis on CSR, which incorporates environmental and social concerns into economic considerations of firms, can be found in business management and marketing literature. This is mainly because of people's increased awareness in regards to the negative consequences of corporate activities such as increased environmental pollution and gaps between the rich and the poor. According to the previous literature, it has been revealed that responsible actions by companies can generate positive outcomes in terms of financial and time aspects, but more importantly, intangible equity of the company, including improved corporate reputation, image as well as brand. As the regulation is intensifying in regards to environmental and social responsibility in the shipping sector, shipping companies are trying to engage in CSR to gain competitive advantages. While the reputation and image of shipping companies play essential roles for developing sustainable maritime transport, few studies have been conducted for how the CSR of shipping companies influence the shipping companies' reputation and image relative to other industries. In this regard, this study aims to investigate the effect of the corporate social responsibility on corporate reputation and image of shipping companies on the basis of an exploratory study in the Republic of Korea. This research would be beneficial to both academics and practitioners for developing useful CSR strategies which could promote the public's recognition of the shipping sector.

Effects of Traditional Firms' Agility Obtained by Adopting Internet Business on Corporate Image and Customer Satisfaction

  • Yi, Jun-Sub
    • Journal of the Korean Data and Information Science Society
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    • v.19 no.3
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    • pp.761-774
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    • 2008
  • Agility is vital to real-time enterprises in comtemporary dynamic business environment. This study aims to investigate the relationships between traditional shipping and port logistics firms' customer agility obtained by adopting Internet business, and their corporate image and customer satisfaction. Using questionnaire data, factor analyses were used to figure out five major agility factors, corporate image factor, and customer satisfaction factor. The agility factors were then used to investigate how they improve the firms' corporate image and customer satisfaction. The results of the regression analyses show that agility factors significantly influence the firms' corporate image and customer satisfaction factors.

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Computer Image Processing for AR Conceptional Display 3D Navigational Information (증강현실 개념의 항행정보 가시화를 위한 영상처리 기술)

  • Lee, Jung-Min;Lee, Kyung-Ho;Kim, Dae-Soek;Nam, Byeong-Wook
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2014.10a
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    • pp.245-246
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    • 2014
  • This paper suggests the navigation information display system which is based on augmented reality technology and especially focuses on image analysis technology. Navigator has to always confirm the information from marine electronic navigation devices and then they compare with the view of outside targets of the windows. During this 'head down' posture, they feel uncomfortable and sometimes it cause near-accidents such as collision or missing objects, because he or she cannot keep an eye on the front view of windows. Augmented reality can display both of information of virtual and real in a single display. Therefore we tried to adapt the AR technology to help navigators and have been studied and developed image pre-processing module as a previous research already. To analysis the outside view of the bridge window, we have extracted navigational information from the camera image by using image processing. This paper mainly describes about recognizing ship feature by haar-like feature and filtering region of interest area by AIS data, which are to improve accuracy of the image analysis.

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A Study of the Intelligent Coastal Surveillance System using EO/IR Vessel Image Classification (선박의 EO/IR 영상식별을 이용한 연안 감시 체계의 연구)

  • Jang, Won-Seok;Jung, Dong-Han;Kim, Joo-Yong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2018.05a
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    • pp.230-231
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    • 2018
  • Ports and coastal areas that serve as national corridors have threats such as smuggling ships, enemy infiltration ships and pirate ships. To prevent intrusion of intrusive vessels, a system is needed to continuously monitor the coastal area and detect their intrusion. However, it is difficult for surveillance personnel to identify threatened vessels while monitoring large coastal areas. In this paper, we propose a system that can monitor coastal and harbor area and automatically detect ships entering the Navigation Inhibit Area to generate alarms and classify the types of ships by image classification.

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Strategies for Attracting Passengers to Daesan International Passenger Terminal (국제여객터미널의 집객전략: 서산 대산항을 중심으로)

  • Han, Chul-Hwan
    • Journal of Korea Port Economic Association
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    • v.33 no.1
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    • pp.31-46
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    • 2017
  • With an increases in income levels and the establishment of a five-day workweek, the number of passengers using international passenger terminals around the world continues to grow every year. However, previous researches on port sector have focused on cargo, and neglected the study on the passenger attraction strategy of the international passenger terminal. Maximizing passenger attraction strategy of the international passenger terminal requires establishing and operating the port marketing strategy, which reflects port characteristics and the tourism marketing strategy, which reflects the hinterland characteristics in an integrated approach. Therefore, the study presents a marketing mix strategy for Daesan International Passenger Terminal based on existing literatures, and a tourism marketing strategy for Seosan city based on the "6A" factor. Recommendations for the Daesan Port include the grand image improvement strategy of Seosan city, utilization of marine tourism resources and development of various tourism products linked to the neighboring areas.

SE에 관한 교육용 프로그램 개발

  • 박정일;천대일
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2000.10b
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    • pp.145-150
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    • 2000
  • The most important thing in the ship is safety. In this paper, we discussed a development of the education system on various equipments concerned to safety. It may increase the effect of the education for the equipment by showing the details of safety equipments, general account, a manual, LSA(Life Saving Appliance) Code and SOLAS convention through an image on a screen.

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Proposing Directions for Urban Design to Improve the Inclusiveness of the Port Hinterland

  • Ah, Hwang Sun
    • Journal of Navigation and Port Research
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    • v.45 no.2
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    • pp.42-53
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    • 2021
  • The port space can be considered to be the space in which the characteristics of the port city are best expressed. Also, since it acts as a representative gateway along with the airport, it can have a direct impact on the image of the region and country. However, the harbor hinterland has been a refuge during the war in the past, and it has been concentrating on development related to the port industry; hence, it has a poorer residential environment. Therefore, in this study, in order to ensure equal development in space and equal access to basic urban services, urban design directions were suggested for the harbor hinterland based on the concept of an inclusive city'. To this end, through factor analysis, urban planning elements that can be applied to urban design were derived, and through PLS(Partial Least Square)regression analysis, based on the opinions of residents and experts, urban design directions for the port hinterland were presented. The study site was Gamcheon Port, one of the Busan Ports in Korea, the hinterland of Gamcheon Port was a high slope, and the residential environment was relatively poor due to the dense concentration of older residential areas.

A Study on the Visualization Technique for Fuel Behavior and Fuel-Film Formation in the Intake Port of a S.I. Engine (가솔린 엔진 흡기 포트내의 연료 거동 및 벽류 생성 가시화 방법에 관한 연구)

  • Kim, B.G.;Lee, K.H.;Lee, C.S.
    • Journal of ILASS-Korea
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    • v.2 no.4
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    • pp.15-21
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    • 1997
  • In a gasoline engine with port injection system, the fuel behavior in the intake port has significant influence on the HC emission and the precise A/F control. That is to say, it is inevitable that the injection direction and behavior of fuel injected in the intake port have an effect on the generation of unburned HC within a cylinder. In this paper, we visualized fuel behavior in the intake port using micro CCD camera synchronized with the stroboscope and investigated the fuel-film characteristics formed at the wall of intake port by processing image captured with VCR in the transparent intake port made of acryl. Using these measuring methods, it was found that fuel behavior and the formation of fuel-film in the intake port could be evaluated qualitatively. And results obtained by these methods show that 2-spray injector minimizes the fuel-film formed in the intake port of a DOHC gasoline engine.

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Image-based Structure Tracking (영상기반 구조물 트래킹)

  • Han, Dong-Yeob
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.11a
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    • pp.131-132
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    • 2011
  • Image-based survey can be performed for a floating structure using the hydraulic model tests and empirical methods. I extracted the frame images from a digital camcoder movies and found the corner points for image matching. In the future, we will try the movie acquisition in the improved lab environment for a precise result.

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