• Title/Summary/Keyword: Port Marketing

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A Study on the Development Direction of MFTZ (마산자유무역지역 발전방안에 관한 연구)

  • 최해범
    • Journal of Korea Port Economic Association
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    • v.19 no.1
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    • pp.69-88
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    • 2003
  • The purpose of this study is to propose the need of Masan Free Trade Zone and the strategy of successful implementation. MFTZ was established as a center of general free trade and global distribution by means the promotion of foreign investment in 1970s. To promote the development of MFTZ, it can be proposed a) successful technology innovation, b) reforming of related laws and regulations, c) the care of local government, d) strengthening of marketing activities, e) deeping of comparative advantage of investment, f) encouraging of strategic industries.

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A Study on the Development Direction of MFTZ (마산자유무역지역 발전방안에 관한 연구)

  • 최해범
    • Proceedings of the Korea Port Economic Association Conference
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    • 2003.07a
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    • pp.69-88
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    • 2003
  • The purpose of this study is to purpose the need of Masan free Trade Zone and the stratege successful implementation. Masan FTZ was established as a center of general free trade and global distribution by means the promotion of foreign investment in 1970s. To promote the development of MFTZ, in can be proposed a) successful technology innovation, b) reforming of related laws and regulations, c) the care of local government, 4) strengthening of marketing activities, e) deeping of comparative advantage of investment, f) encouraging of strategic industries.

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The development device of Gwangyang port and Gwangyang bay in accordance with its free economic zone (광양항 및 광양만권 경제자유구역의 활성화 방안에 관한 연구)

  • 장흥훈
    • Journal of Korea Port Economic Association
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    • v.20 no.1
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    • pp.123-140
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    • 2004
  • With the globalization of economy, there is keen competition among rountries to be a logistics hub and companies are striving to be first in establishing logistics system centering on advantageous sites, especially airport and seaports, to perform supply, production and distribution. Korea competing with Northeast Asia countries is also working out strategies in order to make Korea peninsula a logistics center of Northeast Asia taking advantage of its geographical strength. Gwangyang port has designated as Free Economic Zone together with Pusan and Jinhae, Incheon from October 24th, 2003. However, the introduction of Free Economic Zone in Korea lagged behind other major countries and it has a lot of operational problems. Approximately 600 areas worldwide are designated and operated as a Free Economic Zone and Gwangyang port and its surrounding area has several points to be settled as one of FEZ. First one is its limited functions and related laws. Next is imperfection on development, investment and management system of the hinterland. Lark of promotion activities could be one of the problems. This paper analyzes the above problems and presents various measures to activate Gwangyang Port and Gwangyang Free Economic Zone as follows Benchmarking to promote Gwangyang Free Economic Zone as follows Benchmarking other countries' system, governmental support, introduction & logistics functions, early development of the hinterland, supply of effective one-stop service, investment attraction into the area and diversified promotion & marketing activities.

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Yeosu Internationalization Strategy for Holding 2012 World EXPO (세계박람회 유치를 위한 여수시 국제화전략)

  • Kim, Gil-Sung;Park, Bok-Jae
    • Journal of Korea Port Economic Association
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    • v.22 no.1
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    • pp.105-124
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    • 2006
  • We, in this paper, suggest the Yeosu internationalization strategy for holding the 2012 World EXPO in Yeosu successfully, First of all, we analyze some problems that hinder the internationalization of Yeosu. Our analysis, also, provides several strategic solutions to those problems by foreign direct investment, international trade, hub port development, and international tourism. first strategy is to create a more favorable business environment for foreign investors. Foreign direct investment is the most effective way to internationalize the specific district. Second strategy is to expand the export of small and medium-sized firms in Yeosu. Especially, local firms with agricultural/fishery products have to develop various new products and introduce the effective international marketing strategy. Final strategy is to develop the hub port in Yeosu and the new tourist resources to attract foreign tourists.

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A Study on Busan Port Activation by Attracting Transshipment Containers to and from Japan (일본 환적화물 유치를 통한 부산항 활성화 방안에 관한 연구)

  • Park, Jin-Hee
    • Journal of Navigation and Port Research
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    • v.28 no.8
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    • pp.679-685
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    • 2004
  • Logistics needs in Asia are surprisingly increasing due to rapid growth of China Therefore, each country is trying to develop ports in order to attract logistics needs. Korea, also, begins to perform active port marketing policy, centering around Busan port and Kwangyang port, in order to become a logistics hub in Northeast Asia Recently, competitiveness of Japan has decreased due to increase in the inland transport costs, so Japanese is deliberating various counter plans. While Japan is stagnant, Korea has an opportunity for activating Busan port and Kwangyang port. This study estimates logistics costs by classifying types of delivery routes of Japanese imports and exports containers; that is, by dividing the case of using main ports in Japan, or Busan port and Kwangyang port. As a result, logistics costs are greatly reduced when the containers go by way of Busan port and Kwangyang port social and logistics costs.

A Study on the Forecasting of Container Freight Volume for Donghae Port and Sokcho Port (동해항 및 속초항의 컨테이너물동량 예측에 관한 연구)

  • Jo, Jin-Haeng;Kim, Jae-Jin
    • Journal of Korea Port Economic Association
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    • v.26 no.1
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    • pp.83-104
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    • 2010
  • The purpose of this paper is to prepare container port policy and to contribute to the regional economy by forecasting of the container freight volume for the Donghae Port and Sokcho Port. As a methodology a survey and O/D technique were adopted. O/D technique was applied to the container freight data of Korea Maritime Institute. The main results of this paper are as follows: First, it is adviserable that Gangwondo Province should adopt incentive program of 100,000 won Per TEU rather than 50,000 won per TEU. Secondly, container freight volume for Donghae Port and Sokcho Port is forecast to be 22,388 TEU in 2010, 152,367 TEU in 2015 and 354,217 TEU from 6,653 TEU in 2008. Thirdly, joint port marketing is required for the Donghae Port and Sokcho Port in terms of same region in one hour drive.

Space Design Marketing of Floating Architecture and Its Spatial Demands (플로팅건축물의 공간디자인마케팅과 공간수요 예측)

  • Pak, Sung-Sine
    • Journal of Navigation and Port Research
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    • v.39 no.4
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    • pp.329-334
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    • 2015
  • Currently, image of floating architecture has been positively improved based on the normalization of a domestic representative floating building 'Some Sevit'. Features of the floating architecture are as follows: special experience (29.9%)> landmark (27.6%)> enjoyment of marine culture (21.5%)> center for tourism and regional development (16.0%)> eco-friendly space solving global warming (4.8%). Floating building has a distinctive image and at the same time offers a unique spatial experience to the public. Therefore, space design marketing of floating building is a communication process to exchange its spatial identity and image between the local government and the public, the corporation and customers. It is essential for the effective space design marketing that the spatial demands should be reflected into its program such as commercial, cultural and marina facilities. The unification of project leader and operator is also important. The transformed conditions would help the construction market to be active in the future.

Around East Sea Region Port Logistics Industry Activation Scheme with Gangwon Province (환동해권 항만물류산업 활성화방안 - 강원도를 중심으로 -)

  • Cha, Sun-Gwon
    • Journal of Korea Port Economic Association
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    • v.24 no.4
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    • pp.385-406
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    • 2008
  • This study aims to contribute regional economic development by means of searching port logistics industry activation scheme of Gangwon province which has locational advantage around the East Sea Region. Thus, this thesis was provided the port logistics industry activation schemes of that region in the point of local and government view. In the local government level, this study was provided the selection of a key port and its intensive development, establishment of port networking among major port and e-port system of this region, and enlargement of the FTA etc. Also this study was required the relative industry invitation and upbringing, and intensive port logistics marketing activity. On the other hand, in the government level, it needs larger SOC investment for enlargement of direct accessibility and connection to the Gangwon-do ports, and required the intensive and efficient support. Finally, it was proposed the establishment of the total logistics expert education system.

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An Empirical Study on the Effect of Internal Marketing on the Job Satisfaction, Organizational Commitment and Turnover Intention in International Logistics Firm: Primarily on International Freight Forwarders (국제물류기업의 내부마케팅이 직무만족, 조직몰입과 이직의도에 미치는 영향에 관한 실증연구 - 복합운송주선업을 중심으로 -)

  • Choi, Young-Ro
    • Journal of Korea Port Economic Association
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    • v.25 no.4
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    • pp.45-62
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    • 2009
  • The purpose of this study is to analyze the components and to verify the relationship among internal marketing, job satisfaction, organizational commitment and turnover intention in international logistics firm. In order to achieve the purpose of this study, literature survey related to internal marketing, job satisfaction, organizational commitment and turnover intention was carried out and took an empirical analysis by the use of questionnaire method for employees in international logistics firm. The final results and conclusions are as follows; Internal marketing of international logistics firm was positively related to job satisfaction and organizational commitment. Internal marketing, Job satisfaction and organizational were negatively related to turnover intention. Through this results, to increase job satisfaction and organizational commitment, and to decrease turnover intention, it is necessary to concentrate on improving internal marketing strategy.

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