• 제목/요약/키워드: Popularity Factor

검색결과 167건 처리시간 0.022초

The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences

  • Ahn, Hyung Jun
    • 한국컴퓨터정보학회논문지
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    • 제21권3호
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    • pp.73-81
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    • 2016
  • With the increasing popularity of social network services (SNSs), there have been many attempts to analyze the users of SNSs. By doing so, the characteristics and preferences of the users can be understood, which can help companies provide personalized information and services that they need or are relevant for them. This study aimed to analyze the usage behavior of Korean Twitter users from various perspectives to deepen the understanding of it. For this research goal, an online survey was conducted for the users of Twitter and the data about their actual usage were collected using the open API of Twitter. Factor analysis of the data revealed five factors that explain about 69.3% of the usage variables. It was also investigated how the factors are related to gender, age, and brand preferences. The results showed that the usage behavior of Twitter is largely affected by age (p<0.001), and also by gender through an interaction effect (p<0.05). Also, the factors showed significant statistical correlations with the brand preferences of the users.

Levy-Swaption 가치 평가 모형 (Levy-Type Swaption Pricing Model)

  • 이준희;박종우
    • 경영과학
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    • 제25권3호
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    • pp.1-12
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    • 2008
  • The Swaption is one of the popular Interest rates derivatives. In spite of such a popularity, the swaption pricing formula is hard to derived within the theoretical consistency. Most of swaption pricing model are heavily depending on the simulation technique. We present a new class of swaption model based on the multi-factor HJM levy-mixture model. A key contribution of this paper is to provide a generalized swaption pricing formula encompassing many market stylize facts. We provide an approximated closed form solution of the swaption price using the Gram-Charlier expansion. Specifically, the solution form is similar to the market models, since our approximation is based on the Lognormal distribution. It can be directly compared with the traditional Black's formula when the size of third and fourth moments are not so large. The proposed extended levy model is also expected to be capable of producing the volatility smiles and skewness.

`삶의 질` 연구에 대한 통합적 접근과 사회적 시스템의 관점에서 본 소비환경의 '사회적 품질' (An Integrative Approach to the Study of 'Quality of Life' and Social Dimensions of Consumption Environmental Quality from the Social Systems Perspective)

  • 안승호
    • 품질경영학회지
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    • 제33권2호
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    • pp.51-63
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    • 2005
  • The clear and mechanical definition of quality is the key success factor for its wide adoption across various industries and non-profit organizations and its popularity as a managerial goal. However, 'Quality of Life'(QOL) which is a common research subject for the various social science fields seems to require a quite different conceptualization of quality. The paper is a conceptual paper which identifies the compatibility and differences between a traditional quality concept and quality in QOL studies. Also, demonstrating from the social systems perspective how quality is conceptualized in measuring the social dimensions of consumption environmental quality, the paper argues the necessity of a broadened concept regarding quality.

모바일 커뮤니티 사이트에서 QSL모형 적용: 탐색적인 접근 (The application of QSL model in mobile community site: Exploratory Approach)

  • 김계수;김용철;신종섭
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2006년도 춘계학술대회
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    • pp.23-27
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    • 2006
  • Internet community's popularity Is growing at an impressive rate. Sooner or later, most people come face to face with the decision of using the mobile internet or mobile community. This study developed and empirically tested a research model, QSL(Quality-Satisfaction-Loyalty) model. The reliability and validity of the measurement test were peformed. Based on a survey at university, this study showed that consultation system is significant on overall customer satisfaction. The possibility of human network is very important in generating overall customer satisfaction. We empirically found that the important role of customer satisfaction as partial moderating factor between service qualities and customer loyalty.

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A study on the Engine Downsizing Using Mechanical Supercharger

  • Bae Jae-Il;Bae Sin-Chul
    • Journal of Mechanical Science and Technology
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    • 제19권12호
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    • pp.2321-2329
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    • 2005
  • One means of fulfilling $CO_2$ emission legislation is to downsize engines by boosting their power using turbochargers or mechanical superchargers. This reduces fuel consumption by decreasing the engine displacement. When a turbocharger, which is preferable to a mechanical supercharger in terms of fuel efficiency, is used, there is insufficient availability of exhaust gas energy at low engine speeds, resulting in an unfavorable engine response. Therefore, mechanically driven superchargers have increased in popularity due to their quick response to changing speeds in the transient phase. However, since a mechanical supercharger obtains its driving power from the engine, it is difficult to decrease its fuel consumption. This remains a large negative factor for superchargers, despite their excellent dynamic performance. This study aims to develop a power control concept to improve the fuel economy of a mechanical screw supercharger, which could then be used for engine downsizing.

AISI 4340강의 방전가공에서 공정변수의 최적화 (Optimization of Process Parameters for AISI 4340 Steel in Electrical Discharge Machining)

  • 최만성
    • 반도체디스플레이기술학회지
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    • 제18권2호
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    • pp.17-22
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    • 2019
  • The method of electrical discharge machining (EDM), one of the processing methods based on non-traditional manufacturing procedures, is gaining increased popularity, since it does not require cutting tools and allows machining involving hard, brittle, thin and complex geometry. This present investigation details the determination of optimum process parameter to attain the better machining performance in EDM of AISI 4340 steel with graphite as a tool electrode. The experimental combinations are planned and analyzed by Taguchi's design of experiments approach. To predict the optimal condition, the experiments are conducted by using Taguchi's L27 orthogonal array. The influence of process variables such as discharge current, pulse on and pulse off time, voltage and spark speed were investigated to control the various desired performance measures such as surface roughness. Analysis of Variance (ANOVA) has to be performed to know the magnitude of each factor. Investigations indicate that the surface roughness is strongly depend on pulsed current.

Influence of Gender on VR Animation Viewing Experiences: from the Perspective of Comfortable Viewing Distance

  • Lin Qu
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권4호
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    • pp.191-198
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    • 2023
  • In recent years, we have witnessed a growing popularity of virtual reality (VR) technology. Understanding the factors that contribute to a comfortable VR viewing experience is crucial for its successful implementation. This study specifically explored the role of gender in determining the ideal viewing distance for VR animation. To do so, we enlisted 100 participants, comprising 41 males and 59 females, and had them engage in a VR animation viewing task, during which we recorded their preferred viewing distances. Our findings revealed that there was no significant distinction between males and females regarding their favored VR animation viewing distances. These results suggest that when creating VR content, gender may not be a noteworthy factor to take into account when determining the optimal viewing distances for a comfortable experience.

남자 대중음악 애호가의 의복행동에 관한 연구 (Clothing Behavior of Male Popular Music Enthusiasts)

  • 조성희;박미혜;김유진;신지영;박순지
    • 한국생활과학회지
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    • 제24권1호
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    • pp.79-96
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    • 2015
  • The purpose of this research was to analyze the clothing behavioral attributes of male music enthusiasts. A questionnaire was developed based on previous researches. Respondents were men who were concerned with music in terms of a job, a major or a hobby. A total of 200 responses were analyzed by SPSS 20.0 through factor analysis with Varimax rotation, ANOVA with post-hoc test(SNK-test) and ${\chi}^2$-test. Music preference was classified into 3 factors: New age/jazz, Hiphop/dance, and Metal rock/ballad factor. 5 Clothing purchasing orientation factors were extruded: hedonic, planned, convenience, brand pursued, and fashion pursued purchasing orientation. Using those factor scores, 3 groups were classified: Group1(G1), preferring Hiphop/dance music with lower hedonic and brand/fashion pursued purchasing orientation; G2, preferring Hiphop/dance music with no interest in clothing shopping and fashion; G3, preferring New age music with high convenience and brand pursued purchasing orientation. In addition, there were significant differences among groups in clothing behavior such as social ostentation, individuality, self-expression, fashionability, conformity; in purchase motivation such as hedonic and trend/designer oriented purchase motivation; in information source like advertisement/media source; and in store choice criteria such as store light/music and popularity. The findings showed even the enthusiasts for the same music showed the different sopping orientation and different clothing behavior, suggesting that a personal value or taste can be a plausible factor to figure out attributes of consumers. An interest/involvement in clothing could be helpful to subdivide the music enthusiasts as the target market.

MEC 환경에서의 Social Context를 이용한 트래픽 오프로딩 알고리즘 (Traffic Offloading Algorithm Using Social Context in MEC Environment)

  • 천혜림;이승규;김재현
    • 한국통신학회논문지
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    • 제42권2호
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    • pp.514-522
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    • 2017
  • 트래픽 오프로딩은 폭발적으로 증가하는 모바일 트래픽에 대응하기 위한 유망 솔루션이다. 오프로딩 방법 중, LIPA/SIPTO 오프로딩에서는 애플리케이션의 QoS 요구사항을 만족하면서 트래픽을 오프로딩할 수 있다. 또한, SNS로 인한 많은 트래픽때문에 social context를 이용한 트래픽 오프로딩이 필요하다. 그러므로, 본 논문에서는 social context를 이용하여 트래픽을 오프로딩하는 LIPA/SIPTO 오프로딩 알고리즘을 제안한다. 먼저, 애플리케이션 인기도를 social context로 이용하여 애플리케이션 선택확률을 정의한다. 그 다음, effective data rate 관점에서 소형셀 사용자의 QoS를 최대화하는 최적의 오프로딩 weighting factor를 찾는다. 마지막으로, 애플리케이션 선택확률과 오프로딩 weighting factor를 기반으로 각 애플리케이션의 오프로딩 비율을 정한다. 성능분석 결과, 제안한 알고리즘의 오프로딩 비율이 기존 알고리즘의 약 46%임에도 불구하고, 제안한 알고리즘의 effective data rate achievement ratio 값이 기존 알고리즘과 비슷한 것을 확인하였다.

외식소비자의 라이프스타일에 따른 전통주 선택속성에 관한 연구 (A Study on Selection Attributes of Traditional Liquor by Life-style of Eating-out Consumers)

  • 권용주;이재훈;송흥규
    • 한국조리학회지
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    • 제18권3호
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    • pp.90-107
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    • 2012
  • 본 연구는 전통주의 소비시장을 세분화하고 관련 산업에 시사점을 제안하고자 전통주를 음용하는 외식 소비자를 대상으로 그들의 라이프스타일과 전통주 선택속성을 측정하여 그 차이를 규명하고 전통주 선택속성 중에서 구매만족에 미치는 변수를 찾는데 있다. 조사대상은 서울의 대도시 상권에 소재한 민속주점을 이용하고 있는 20대 이상의 성인으로 하였으며, 조사기간은 2010년 8월 1일부터 9월 30일까지 수행하였다. 분석결과, 전통주와 관련된 외식소비자의 라이프스타일은 사회형, 마니아형, 지식추구형, 문외형으로 분류되었고, 전통주 라이프스타일에 따른 소비자 그룹은 군집분석에 의해 전문가, 애호가, 초보자, 무관심자로 구분되었다. 그리고 전통주 선택속성은 전통주의 특성요인, 맛과 향요인, 대중성요인, 조화요인, 관심 요인 등 총 6개 요인으로 나타났다. 검증결과, 외식소비자의 라이프스타일과 분류된 소비자의 그룹 간에는 유의한 차이가 있는 것으로 조사되었고, 전통주 선택속성과의 차이점에도 유의한 것으로 나타났으며 소비자의 그룹에 따른 전통주에 대한 선택속성에도 유의한 차이가 있는 것으로 조사되었다. 마지막으로 전통주 선택속성은 구매만족에 부분적으로 영향관계에 있는 것으로 조사되었으며, 이중 맛과 향, 대중성이 긍정적인 정(+)의 관계에 있는 것으로 나타났다.

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