The application of QSL model in mobile community site: Exploratory Approach

모바일 커뮤니티 사이트에서 QSL모형 적용: 탐색적인 접근

Internet community's popularity Is growing at an impressive rate. Sooner or later, most people come face to face with the decision of using the mobile internet or mobile community. This study developed and empirically tested a research model, QSL(Quality-Satisfaction-Loyalty) model. The reliability and validity of the measurement test were peformed. Based on a survey at university, this study showed that consultation system is significant on overall customer satisfaction. The possibility of human network is very important in generating overall customer satisfaction. We empirically found that the important role of customer satisfaction as partial moderating factor between service qualities and customer loyalty.