• 제목/요약/키워드: Policy Public Relations

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China's Public Diplomacy towards Africa: Strategies, Economic Linkages and Implications for Korea's Ambitions in Africa

  • Ochieng, Haggai Kennedy
    • East Asian Economic Review
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    • 제26권1호
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    • pp.49-91
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    • 2022
  • Recent years have witnessed renewed interest in Africa and public diplomacy has emerged as the vital tool being used to cultivate these relations. China has been leading in pursuing stronger economic partnership with Africa while middle powers such as Korea are also intensifying engagement with the continent. While previous studies have analyzed the implications of China's activities in Africa on advanced powers, none has examined them from the paradigm of middle powers. This study fills this gap by assessing China's activities in Africa, their economic engagement and implications for Korea's interest in Africa. The analysis is qualitative based on secondary data from various sources and literature. The study shows that China's public diplomacy strategy involves a high degree of innovation and has evolved to encompass new tools and audiences. China has institutionalized a cooperative model that permeates many aspects of governance institutions in Africa, enabling it to strengthen their relations. This could also be helping China to adjust faster leadership transitions in Africa. Whereas the US is still the most influential country in Africa, China is influential in economic policies and has outstripped the US in infrastructure diplomacy. This could be because African policy makers align more with China's economic model than the US' mainstream economics. Chinese aid to Africa has been diversified to social sectors that are more responsive to the needs of Africa. Trade and investment relations between China and Africa have deepened, but so does trade imbalance since 2010. China mainly imports natural resources and raw materials from Africa. But this product portfolio is not different from Korea and the US. China's energetic insertion in Africa using various strategies has significant implications for countries with ambitions in Africa. Korea can achieve its ambitions in Africa by focusing resources in areas it can leverage its core strengths-such as education and vocational training, environmental policy and development cooperation.

사회적경제 기업의 지속가능한 지역생태계에 관한 개념 틀: 호혜, 배려와 공공정책 (A Conceptual Framework for the Sustainable Regional Ecosystem of Social Economy Enterprises: Reciprocity, Regard and Public Policy)

  • 이홍택
    • 한국경제지리학회지
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    • 제21권3호
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    • pp.254-269
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    • 2018
  • 이 논문의 목적은 사회적경제 기업의 지속가능한 지역생태계(이하 '지역생태계')의 구성요소를 규명하고, 이를 형성하는 데 근본적인 영향을 미치는 호혜, 배려와 공공정책의 원리를 탐구하는데 있다. 사회적경제 기업의 지역생태계는 특정 지역에서 기업의 재화와 서비스의 기획 생산 유통 판매의 과정과 연계된 모든 이해관계자들과 그 기업의 사회적 가치 지향성을 지속적으로 유지 확산할 수 있는 주체들이 연결되어서 상호작용하는 시스템을 의미한다. 지역생태계는 거래 관계와 사회적 관계로 이루어진 '지역네트워크', '중간조직' 및 '공공의 역할'의 상호작용을 통해 작동하며, 지역별로 달리 나타나는 호혜, 배려와 공공정책의 특성은 다양한 형태의 지역생태계를 형성한다. 이러한 지역생태계 개념 틀을 토대로 협동조합 고랑이랑의 사례를 심층 분석한 결과 지역생태계의 특성이 배려를 중심으로 호혜와 공공정책이 상호작용하는 것으로 나타났다.

대학입학지원을 위한 기본지리정보의 활용 (Application of National Framework Data for Matriculation Support)

  • 이현직;박창택;권영국;구대성;이규만
    • 한국측량학회:학술대회논문집
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    • 한국측량학회 2007년도 춘계학술발표회 논문집
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    • pp.269-272
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    • 2007
  • As a number of new college students is gradually decreasing, each college is trying to find various solutions for gathering many students and operating a school. In specialty, information such as entrance examination and matriculation status data is very important for a college to decide a direction of admission and public relations policy, and increase welfare of the school. Therefore, it is seriously needed for a school to introduce a matriculation management system that can do the effective analysis through various entrance examination and matriculation status data and decision factors of school. In this study, I developed a matriculation management system which can analyze information of applicants, successful candidates and registrants based on national framework data. It is expected that the developed system can provide appropriate and rational information for public relations policy and operation to a college.

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The influence of public dispute on trade/investment disputes: Case of SsangYong Motors

  • Kim, Jong-Ho
    • International Journal of Contents
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    • 제8권2호
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    • pp.75-81
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    • 2012
  • This study explores the important causal relationship between the public (domestic) and trade (international) disputes of South Korea and China. To understand the relations between the domestic and international disputes, Putnam's study of the two-level game theory has been conducted in order to analyze the effect of complicated social and political frameworks on international trade disputes. Due to the social and political differences between South Korea and China, this study provides three findings based on negotiation, policy, and strategic approaches.

기본지리정보를 활용한 대학입학관리시스템 개발 (Development of Matriculation Management System Using GIS National Framework Data)

  • 이현직;구대성
    • 대한공간정보학회지
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    • 제15권1호통권39호
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    • pp.9-16
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    • 2007
  • 대학 입학생의 수가 급격히 감소하면서 각 대학 당국에서는 많은 입학생 유치와 학교 운영의 문제를 개선하기 위하여 다양한 방안을 모색하고 있다. 특히 대학의 입시 및 입학현황 자료는 대학당국의 입학 및 홍보정책을 결정하고, 나아가 학교생활복지를 향상하는데 있어서 중요성이 매우 높은 자료이다. 따라서 다양한 입시 및 입학 관련 현황 자료와 대학 결정 요인을 고려한 효율적인 분석이 이루어질 수 있는 입학관리시스템의 도입이 절실히 요구된다. 본 연구에서는 기본지리정보 데이터를 바탕으로 대학입시 지원자, 합격자 및 등록자의 자료에 대하여 분석할 수 있는 대학입학관리시스템을 개발하였으며, 해당 시스템을 이용하여 지역별 지원자, 지역별 합격자, 지역별 등록자, 지원자 대비 합격률 및 최근3년간 지원자 변화율을 분석할 수 있었다. 또한 대학의 입학홍보정책 및 학교운영에 요구되는 합리적이고 적합한 자료를 제공할 것으로 판단된다.

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The Influence of the Tools of Liberalism and the Clash of Civilizations on Arabs' Perceptions of the United States of America

  • Ali A Dashti;Ali Al-Kandari;Ahmed R. Alsaber;Ahmad Al-Shallal
    • Asian Journal for Public Opinion Research
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    • 제11권4호
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    • pp.327-357
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    • 2023
  • Adopting the Tools of Liberalism and Clash of Civilizations theories of international relations, this study examines the perceptions of 25,406 Arabs in 11 Arab countries as expressed in an Arab Barometer survey exploring their perceptions of violence against the United States (US), American citizens as "good," President Donald Trump's foreign policy in the Middle East, increasing economic relations with the US, and welcoming American foreign aid. As aspects of the Clash of Civilizations theory, this study examines religiosity, religious ritual practices, and political Islam and, as aspects of liberalism, this study explores the roles of online media as well as perceptions about US foreign aid in the prediction of the criterion variables. The findings suggest that religious indicators, and aspects of the Clash of Civilizations generally, were negative predictors of the perceptions, while social media and motivations for US foreign aid as aspects of liberalism, positively predicted the perceptions. The study discusses the results in relation to implications for policy makers.

지역이미지 감성어휘 추출을 통한 효과적인 지방자치단체 홍보영상제작에 관한 연구 (The Study of making Visual Media for Public Relations by the Extraction of Emotional vocabulary from City Images)

  • 원강식;조동민
    • 디지털융복합연구
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    • 제10권10호
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    • pp.475-482
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    • 2012
  • 지방자치시대에 모든 지방자치단체들은 본인들의 지방정부를 좋은 이미지로 알려 관광이나 경제통상에 이득이 되도록 노력하고 있기 때문에 지역이미지가 조각된 홍보영상은 중요하고 필요하다. 따라서 본 연구는 지역이미지와 시정홍보영상 이미지간의 관계를 알아보고 효과적인 시정홍보영상제작을 위한 기초자료를 제공하고자 한다. 평소 지역에 대해 가지고 있는 이미지를 감성어휘로 추출하여 시정홍보영상 이미지에도 동일한 감성어휘가 들어가 있는지와 홍보영상이미지에서의 이미지 어휘에 대한 평균값이 상승 혹은 하락을 하였는지를 조사하여 지역이미지가 긍정적으로 투영된 시정홍보영상 이미지 제작을 해야 한다는 것을 알 수 있었다.

Distant Partners: The Coverage of the Koreas in Poland

  • Marczuk, Karina Paulina;Lee, Hyelim;Gluch, Sylwia
    • Journal of Contemporary Eastern Asia
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    • 제20권1호
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    • pp.44-72
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    • 2021
  • This study analyses North and South Koreas' coverage as framed by the main Polish press titles from 1989 to 2019. The main method applied is a computational textual analysis of press articles based on frequency, correlations and co-occurrences. The purpose is to map the topics of the examined articles in the context of relations between Poland and the two Koreas in various areas, predominantly political and economic relations. Emphasis is placed on the impact the carmaker Daewoo's investment in Poland in the mid-1990s had on bilateral Polish-South Korean relations. First, the authors argue that Korean issues in the Polish press, mainly in the second half of the 1990s, particularly concerned economic affairs. Secondly, they argue that after Poland's accession to the European Union in 2004, the country's interest in the two Koreas decreased, and since that time has remained at a more or less constant level. Finally, the authors discuss the outcome of the research in the context of the main developments in Polish-Korean relations, taking into consideration the results of a Polish public opinion survey presenting the international linkages between national public opinion and foreign policy.

코로나19 대응에서 발신자 특성과 재난 메세지가 구성원의 반응행동에 미치는 영향에 관한 연구: 공중관계성의 매개효과를 중심으로 (A Study on the Influence of Sender Characteristics and Disaster Messages on Members' Response Behavior in Response to COVID-19: Focusing on the Mediating Effect of Public Relations)

  • 정기식;정종수
    • 한국재난정보학회 논문집
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    • 제19권2호
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    • pp.352-362
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    • 2023
  • 연구목적: 재난 발생 시 효과적인 위기커뮤니케이션을 위해 평상시 어떤 활동들이 기업에 요구되는지를 탐색하여 정책적 방안을 제시한다. 연구방법: L기업에 재직 중인 종사자를 대상으로 회사의 코로나 19 대응 과정에서 느낀 재난 대응부서, 재난 메시지와 평상시 회사에 대한 인식 및 종사자의 반응행동 정도에 대해 설문하였다. 연구결과: 첫째, 발신자 특성은 구성원의 행동 변화에 유의미한 영향을 나타내지 않았다. 둘째, 기업 내부의 재난 대응 메시지는 구성원의 규범적 행동에는 영향이 없는 반면, 재량적 행동에는 정적 영향을 나타냈다. 셋째, 발신자 특성과 재난 대응 메시지는 공중관계성에 정적 영향을 나타냈으며, 공중관계성은 발신자 특성과 구성원의 재량적 행동을 매개하는 것으로 나타났다. 결론: 평상시 기업 내부의 재난 컨트롤타워에서는 재난 대응 메시지에 대한 연구가 요구되며, 공중관계성 강화를 위한 구성원 친화적인 기업문화 구축을 위한 활동이 필요하다.

Policy Implementation Process of Korean Government's Public Diplomacy on Climate Change

  • Choi, Ga Young;Song, Jaeryoung;Lee, Eunmi
    • Asian Journal of Innovation and Policy
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    • 제9권1호
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    • pp.1-11
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    • 2020
  • In 2015, the State Council of South Korea finalized its goal to reduce greenhouse gas emissions by "37% from the business-as-usual (BAU) level" by 2030 across all the economic sectors. Of that reduction, 4.5% will be achieved overseas by leveraging Emission Trading Systems (ETS) aided by international cooperation. In line with this, considering both the demand for and supply of the carbon market increased after the Paris agreement, the importance of public diplomacy in negotiating climate change actions also rose. This study aimed to analyze the impact of international discussions such as the United Nations Framework Convention on Climate Change (UNFCCC) on domestic policies and the types of public diplomatic climate change policies pursued by different government agencies, and draw implications from them. This study attempted to find implications from the Korean government's public diplomacy on climate change for developing countries. Lessons learned regarding Korea's public diplomacy would provide a practical guidance to the Asian developing countries, which are suffering from environmental crisis at a phase of rapid economic growth.