• The KIPS Transactions:PartD
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• v.15D no.3
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• pp.421-428
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• 2008

Collaborative filtering is a popular technique used for the recommendation system, but its performance, especially the accuracy of recommendation, depends on how to define the reference group. This paper proposes a new contents recommendation scheme based on collaborative filtering technique whose reference groups are created by consumer's affection and consumption type in order to improve the accuracy of recommendation. In this paper, joy, sadness, anger, happiness, and relax are considered as the consumer's affection. And, low-utility / low-pleasure, low-utility / high-pleasure, high-utility / low-pleasure, and high-utility / high-pleasure are considered as the consumer's shopping types. Experimental results show that the proposed scheme improves the accuracy of recommendation compared to the recommendation scheme considering neither consumer's affection nor consumption type.

• Cartoon and Animation Studies
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• s.16
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• pp.245-256
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• 2009

This Study analyzes the Eroticism in Jan Svankmajer's "Conspirators of Pleasure" which is Svankmajer's third feature film. the movie describes how six ordinary Prague people(: apartment-dwellers, a newscaster, a magazine vendor, and a postal delivery person) persue their own secret erotic fantasies. and Svankmajer self said this movie is actually a film about liberation, and about gaining a freedom. the poepose of this study is to find the meaning of liberation through investigate the erotic codes in "Conspirators of Pleasure" with Georges Bataille's Eroticism.

• Korean Journal of Human Ecology
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• v.11 no.3
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• pp.237-247
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• 2002

The purpose of this study was to compare the attitudes and behaviors toward money among college students after and before IMF economic crisis. The subject of investigation consists of 389 students in the year of 1995 and 112 students in the year of 2000 in Wonkwang university. The major findings are as follows: 1) The exploratory factor analysis of money attitudes and behaviors scale drew four factors such as; power, obsession, money management and pleasure. 2) Male students have a tendency more likely than females not only to look upon money as power but also to have an obsession before IMF economic crisis. But gender differences were disappeared after. 3) In comparison of the before and after IMF economic crisis, the behavior value in reference to money is generally increased. The social power and the cognitive attitude like an obsessional increased smaller than that of a practical such as money management or pleasure. The pleasure is raised the largest. 4) The level of attitudes and behavior for money management is raised the most for female students while, the value of the pleasure has the greatest increase for male students rate.

• Fashion & Textile Research Journal
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• v.1 no.2
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• pp.109-118
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• 1999

The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.

• International Journal of Knowledge Content Development & Technology
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• v.11 no.2
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• pp.7-21
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• 2021

The study was a descriptive cross-sectional survey which investigated the reading preferences of secondary school students in Nigeria during the lockdown occasioned by COVID-19 pandemic. A hundred secondary school students in Ile- Ife and Ilesa in Osun State, Nigeria were the study respondents. Close ended self-administered questionnaire was used to obtain data. Of the one hundred questionnaire which were applied to the study respondents, ninety-three were retrieved. Data obtained were analyzed using simple frequencies and percentages. The study established that majority of respondents were not pressured to read but read for pleasure. Preference for a wide range of fiction and non-fiction books which was read for purposes ranging from academic, social, relaxation and information was indicated by respondents. Availability of reading materials determined reading preference of majority of respondents as many could not afford to access electronic books whether free or not. The researchers recommended that different types of reading materials that suit the reading preferences and meet the diverse purpose of reading should be provided for the secondary school students during lockdown to improve their reading habits. Public libraries should function during this lock down period within the guidelines of the appropriate health authorities, while school libraries should be equipped to offer virtual services during the lockdown and the students should be exposed to e-books for their reading pleasure.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.249-274
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• 2022

This study is to focuses on users' attitudes toward augmented reality games. Based on the Technology Acceptance Model (TAM) and Flow theory, continuous usage intention was set as a dependent variable, and immersion was set as a mediating variable. As independent variables, spatial presence, perceived interactivity, perceived pleasure, and sickness were set. Besides, this study strived to compare and analyze Korean and Chinese Data. The results of this study were as follows. First of all, Korean users significantly affected spatial presence, perceived pleasure, and immersion. Spatial presence and perceived pleasure had also mediated effects on continuous usage intention through immersion. However, perceived interactivity and sickness did not affect immersion and even no mediating effect to continuous usage intention. In the case of Chinese users, spatial presence, perceived interactivity, and perceived pleasure were grouped into one variable. This variable influenced immersion and also had mediated effect on continuous usage intention. However, sickness, like Korean users, did not affect the set path. This study had implications for analyzing user perspective using immersion, a significant variable in previous research. In addition, this study found similarities and characteristics through a comparative analysis between Korean and Chinese users indirectly.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.222-235
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• 2008

This study looks at motivations of video UCC users as a member of creative class. A qualitative research method was used for analyzing data collected by interviews. Killing time users, active clickers and creators are distinguished as different types of UCC users and their differing motivations are explored. The findings of the study are as follows: First, information sharing, self presentation, communication needs, ease of use for self presentation, usefulness are expressed as motivating factors for both active clickers and creators, Pleasure motivates every type of users. However, content creators experience a specific type of pleasure which is the pleasure of creativity or flow, which this study highlights as a key driving factor for content creators. The study adds to the findings of UCC user research which applies the TAM and the PAD model by revealing what pleasure and flow specifically mean for different types of UCC users.

• Korean Journal of Human Ecology
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• v.19 no.1
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• pp.127-136
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• 2010

This research subdivided the groups of baby clothes purchasers by consumer value factors in order to study clothing behavior by the value group of baby clothes purchasers and to examine differences in shopping propensity, pursuit benefits, evaluation criteria, and utilization of information sources depending on the value groups 1. A total of three factors - the pursuit of a stable life, the pursuit of achievement, and the pursuit of pleasure - were derived by conducting a factor analysis on the value dimensions of baby clothes purchasers. The value types of baby clothes purchasers were classified into three groups - the group of the pursuit of achievement, the group of the pursuit of stability and pleasure, and the passive group as the result of conducting cluster analysis on the basis of three types of personal value factors. 2. In the difference of shopping propensity by the value group, the group of the pursuit of achievement and the group of the pursuit of stability and pleasure were found to be the group having economical shopping propensity. In the difference of pursuit benefits by the value group, the passive group appeared to be the group in pursuit of fashion, and it could be seen that the group of the pursuit of achievement and the group of the pursuit of stability and pleasure were highly interested in the pursuit of individuality and practicality. 3. In the evaluation criteria of clothes by the value group of baby clothes purchasers, the group of the pursuit of achievement was found to consider physical criteria as important evaluation criteria, and the group of the pursuit of stability and pleasure was found to consider aesthetic criteria as important evaluation criteria. In the utilization of information sources by the value group of baby clothes purchasers, the passive group was found to be influenced most by market-oriented information sources.

• Korean Journal of Cognitive Science
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• v.18 no.1
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• pp.57-68
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• 2007

This study explores children's categories of emotion understanding from facial expressions onto two dimensional structure of emotion. Children of 89 from 3 to 5 years old were required to those facial expressions related the fourteen emotion terms. Facial expressions applied for experiment are used the photographs rated the degree of expression in each of the two dimensions (pleasure-displeasure dimension and arousal-sleep dimension) on a nine-point scale from 54 university students. The experimental results showed that children indicated the greater stability in arousal dimension than stability in pleasure-displeasure dimension. Emotions about sadness, sleepiness, anger and surprise onto two dimensions was understand very well, but emotions about fear, boredom were showed instability in pleasure-displeasure dimension. Specifically, 3 years old children indicated highly the perception in a degree of arousal-sleep than perception of pleasure-displeasure.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.16-31
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• 2017

This paper aims to identify the impact on self-satisfaction of shopping tendencies and purchase behaviors for luxury goods. The research was conducted by survey method using questionnaires. The subjects of this study were female consumers from 20 to years old with a high purchasing capability for luxury goods. Using the statistics program SPSS 21.0, factor analysis, reliability analysis, one-way ANOVA, and multiple-regression analysis were executed. The analysis results are summarized below. For shopping tendency depending on ages, pleasure pursuit tendency showed insignificant difference in 40~50s, but significant difference in 20~30s. For the self-satisfaction, the interpersonal satisfaction showed the difference by age group, which was much higher in the respondents in 30~50s than those in 20s. Individuality pursuit tendency and rational shopping tendency had impact on self-satisfaction and rational shopping tendency on interpersonal satisfaction in 20s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction and pleasure pursuit tendency on the economic satisfaction in 30s. Pleasure pursuit tendency had impact on self-satisfaction and economic satisfaction and rational satisfaction on interpersonal satisfaction in 40s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction in 50s. High quality had impact on self-satisfaction and economic satisfaction and practicality on interpersonal satisfaction in 20s. High quality had impact on self-satisfaction and interpersonal satisfaction in 30s. High quality had impact on interpersonal satisfaction in 40s. High quality had impact on all elements of self-satisfaction for the respondents in 50s, practicality had negative impact on interpersonal satisfaction.