• Title/Summary/Keyword: Pleasant

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Service Quality and Store Satisfaction according to Apparel Store Types (의류점포 유형에 따른 서비스품질과 점포만족도)

  • 홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.5
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    • pp.760-771
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    • 2000
  • The main objective of this study were to develop the scale for measuring service quality and to identify the differences of service quality among apparel store types(department store, fashion specialty store and national brand independent store). Data were collected from 463 subjects who finished their shopping with a self-administered questionnaire. The results were as follows; 1. As a result of factor analysis, seven dimensions were identified for service quality: VMD, store atmosphere, pleasant enviornment, product assortment, store policy, salesperson's assurance, and salesperson's responsiveness dimensions. The first five dimensions and the last two dimensions were corresponded to store service and sales service respectively. Those dimensions explained 56.56% of service quality. Especially the salesperson's assurance had the most explaining power. 2. The fashion specially store was evaluated as the highest in five dimensions of store service, whereas the department store was evaluated as the lowest in the pleasant environment dimension. 3. Store policy, salesperson's assurance, store atmosphere, and VMD dimensions explained 38% of store satisfaction.

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RESEARCH ON KANSEI COLOR DESIGN BY PLEASANT SOUND

  • Okamoto, Miyoshi;Mori, Akira
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.04a
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    • pp.144-148
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    • 2000
  • A new paradigm is urgently needed to create the textile product that appeal to human Kansei or Gosei. A future of textiles depends heavily on this new paradigm. In order to create new paradigm Kansei color designs by pleasant sound are tried. These computing color designs are treated by the method of Fast fourier Transformation. As several result good color designs are given in forms of ring color patterns and band. But these judgments depend finally on human kansei. These new technology give us good hints in order to create new paradigm that appeal to Kansei goods. This new concept should be developed to higher level by additional improvements.

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Effect of Fragrance Sensibility Factors on Attitude toward and Buying Intention of Perfume Products - Focusing on Age and Purchase Level Group Comparisons - (향기 감성 요인에 향수 제품의 태도와 구매 의도에 미치는 영향 -연령과 구매 수준 집단별 비교를 중심으로-)

  • Yoh Eunah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.6
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    • pp.772-782
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    • 2005
  • The purpose of this study was to identify important factors influencing fragrance sensibility responses as well as to explore fragrance sensibility factors affecting attitude toward and buying intention of perfume products. For data collection, smelling experiments were conducted with seven groups of 34 female consumers who are aged from the 20's to 40's. Data were analyzed by ANOVA, t-test, factor analysis, and linear regression analysis. In results, five factors (pleasant, romantic, stimulating, modem, familiar factors) were generated from the factor analysis of 24 fragrance sensibility factors. These fragrance sensibility factors significantly affected both attitude toward and buying intention of perfume products. Pleasant, romantic and familiar factors were considered as important factors affecting attitude and buying intention while the stimulating factor affected only buying intention. Fragrance sensibility factors influencing attitude and buying intention of perfume products differed in terms of age and purchase level of consumers.

Human Sensibility Measurement or the Visual Picture Stimulus (장면 시자극에 대한 감성측정에 관한 연구)

  • Kim, D.S.;Kim, D.Y.;Lim, Y.H.;Shon, J.H.
    • Proceedings of the KOSOMBE Conference
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    • v.1997 no.11
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    • pp.23-26
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    • 1997
  • We present several biosignal measurement results and analysis algorithms or the visual stimulus from International Affective Picture System. Since human body is nonlinear dynamic system, we investigated both linear and nonlinear methods. We found that the chaos was diminished when unpleasant picture is presented relative to pleasant picture, and the alpha wave of EEG was slightly augmented in pleasant picture, but was not convincing result. These can be used as the parameter or the measurement of human sensibility.

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Effect of Charcoal Powder on the dough Fermentation and Quality of Bread (숯가루 첨가가 빵반죽의 발효와 품질에 미치는 영향)

  • 임영래;이예경;김순동
    • Journal of the East Asian Society of Dietary Life
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    • v.10 no.6
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    • pp.541-547
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    • 2000
  • The effects of charcoal powder on fermentation of dough and quality of bread were investigated. Charcoal powder was added to wheat flour at concentrations of 0, 0.05, 0.10 and 0.20% The fermentation time of dough with charcoal was reduced by 4 ~12 min compared with that of dough without charcoal. The loaf volume index of bread with 0.05% charcoal powder slightly increased. Bread with charcoal powder showed higher textural properties ( strength, hardness, springness, gumminess, and brittleness) except for cohesiveness than bread without charcoal powder. Color $L^{\ast}$ and $b^{\ast}$ values and hue angle of the top crust decreased while $a^{\ast}$ value increased with increasing charcoal concentrations. $L^{\ast}$ and $a^{\ast}$ values of the inside of bread decreased while hue angle increased with increasing charcoal concentrations. No significant difference in Pleasant taste between bread with and without charcoal powder was observed. However, bread with 0.1% charcoal powder showed the highest scores for pleasant odor, color, and overall acceptability.

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A Study on Improvement of Means of Realization of Train Destination Equipment System (인공자연광을 이용한 지하역사 환경개선 방안 연구)

  • Yeo, Yong-Joo;Yoon, In-Young
    • Proceedings of the KSR Conference
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    • 2008.11b
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    • pp.352-357
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    • 2008
  • Using the artificial sun, namely the BIOSUN, we can control the sun light according to the latitude and longitude and for the seasonal changes and apply that to subway stations. By doing this, we can expect three effects, a. allowing the plants to grow inside the stations which will in turn contribute to improving air purity, controlling humidity, and reducing dust for pleasant environment, b. pleasant environment will foster positive emotional responses of the passengers and that would increase the satisfaction, and c. fostering good service for the citizenry and establishing an environmental friendly image of the Seoul Metro Subway System. The purpose of this thesis paper is to contemplate on the uses of the artificial sun powered by the microprocessor of a Light Emitting Diode (LED) in controlling the light and how the light can be utilized in facilitating photosynthesis that would allow plants to grow inside subway stations.

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Accurate Visual Working Memory under a Positive Emotional Expression in Face (얼굴표정의 긍정적 정서에 의한 시각작업기억 향상 효과)

  • Han, Ji-Eun;Hyun, Joo-Seok
    • Science of Emotion and Sensibility
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    • v.14 no.4
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    • pp.605-616
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    • 2011
  • The present study examined memory accuracy for faces with positive, negative and neutral emotional expressions to test whether their emotional content can affect visual working memory (VWM) performance. Participants remembered a set of face pictures in which facial expressions of the faces were randomly assigned from pleasant, unpleasant and neutral emotional categories. Participants' task was to report presence or absence of an emotion change in the faces by comparing the remembered set against another set of test faces displayed after a short delay. The change detection accuracies of the pleasant, unpleasant and neutral face conditions were compared under two memory exposure duration of 500ms vs. 1000ms. Under the duration of 500ms, the accuracy in the pleasant condition was higher than both unpleasant and neutral conditions. However the difference disappeared when the duration was extended to 1000ms. The results indicate that a positive facial expression can improve VWM accuracy relative to the negative or positive expressions especially when there is not enough time for forming durable VWM representations.

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