• 제목/요약/키워드: Platform strategy

검색결과 610건 처리시간 0.027초

웹 미디어에 나타난 커스터마이저블 패션 브랜드의 유형 및 전략 연구 (A Study on the Types and Strategies of Customizable Fashion Brands on Web Media)

  • 이미숙;정경희
    • 패션비즈니스
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    • 제21권1호
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    • pp.134-147
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    • 2017
  • The purpose of this study is to analyze fashion brands' contents and characteristics of the participation platform of users, to assess the types and strategies of mass customization(MC). Most fashion brands sell one professional content: Shoes brands were the most common, followed by bags, unisex wear, and menswear. In consumer's design selection elements, changes in color and materials were the most common. For the personalization service elements, monogram service was the most common. The results of MC types analysis were as follows, Customized Standardization was the most common, followed by Tailored Customization, Pure Customization, and Segmented Standardization. For the types according to changes in products and expression methods, Cosmetic was the most common. And the classification according to modulation, Modularizers were the most common. For Creativity, brands in the making stage were the most common. For Flexibility, although brands different methods, high flexibility by modularizing design elements of products and accomplishing various design through participation. The Ease of use for various expression was generally high, parallel to Flexibility. For Durability, because consumers could receive end products only when they participated in the assembly stage in the on-line purchase, their continuous participation was not possible, so they participated only once. The typical types and strategy of MC were analyzed. The Customized Standardization type was the most common in shoes, bag, and womenswear brands. It was the Cosmetic type which could change colors and materials, the Modularizers, and had high Flexibility and Ease of use and low Durability.

Overexpressions of xylA and xylB in Klebsiella pneumoniae Lead to Enhanced 1,3-Propanediol Production by Cofermentation of Glycerol and Xylose

  • Lu, Xinyao;Fu, Xiaomeng;Zong, Hong;Zhuge, Bin
    • Journal of Microbiology and Biotechnology
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    • 제26권7호
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    • pp.1252-1258
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    • 2016
  • 1,3-Propanediol (1,3-PD) is a valuable platform compound. Many studies have shown that the supplement of NADH plays a key role in the bioproduction of 1,3-PD from Klebsiella pneumoniae. In this study, the xylA and xylB genes from Escherichia coli were overexpressed individually or simultaneously in K. pneumoniae to improve the production of 1,3-PD by cofermentation of glycerol and xylose. Compared with the parent strain, the xylose consumption was significantly increased by the introduction of these two genes. The 1,3-PD titers were raised from 17.9 g/l to 23.5, 23.9, and 24.4 g/l, respectively, by the overexpression of xylA and xylB as well as their coexpression. The glycerol conversion rate (mol/mol) was enhanced from 54.1% to 73.8%. The concentration of 2,3-butanediol was increased by 50% at the middle stage but drastically decreased after that. The NADH and NADH/NAD+ ratio were improved. This report suggests that overexpression of xylA or xylB is an effective strategy to improve the xylose assimilation rate to provide abundant reducing power for the biosynthesis of 1,3-PD in K. pneumoniae.

소셜 네트워크 서비스의 사회비교 메커니즘 : 이용자의 독립 성향과 상호작용 성향을 기반으로 (SNS Social Comparison Satisfaction Mechanism : based on User's Independence and Interdependence Propensity)

  • 김송미;김하나
    • 한국콘텐츠학회논문지
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    • 제20권9호
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    • pp.238-248
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    • 2020
  • 본 연구는 상향 사회비교를 통해 발생 되는 긍정과 부정의 감정을 균형 있게 살펴보고 발생 된 감정의 결과가 SNS 이용자의 게시 행태에 미치는 영향을 탐구한다. 특히, 본 연구는 상향 사회비교가 SNS의 팔로워와 게시자의 SNS 이용행태에 미치는 영향력과 팔로워가 다시 게시자가 되는 소셜 네트워크 순환의 구조적 원리를 체계적으로 규명해보고자 한다. 분석 결과, 상호작용 성향의 팔로워는 부정적인 상향 사회비교와 긍정적인 상향 사회비교를 하였으며, 부정적인 상향 사회비교는 독립 성향 게시를 감소시키는 것으로 나타났다. 하지만, 긍정적인 상향 사회비교는 독립 성향 게시와 상호작용 성향 게시 모두를 증가시키는 것으로 나타났다. 이러한 본 연구의 결과는 SNS에서 사회비교 이론이 부정적 상향 비교에만 치우쳐져 있던 선행 연구의 결과를 긍정적 상향 비교까지 확장 시켰다는 데 의의가 있다. 더불어, 본 연구는 SNS 플랫폼 운영자들에게 SNS 이용자들이 다른 플랫폼으로 이탈하지 않는 방안에 대한 실무적 전략을 제시하였다.

Through the Looking Glass: The Role of Portals in South Korea's Online News Media Ecology

  • Dwyer, Tim;Hutchinson, Jonathon
    • Journal of Contemporary Eastern Asia
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    • 제18권2호
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    • pp.16-32
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    • 2019
  • Media manipulation of breaking news through article selection, ranking and tweaking of social media data and comment streams is a growing concern for society. We argue that the combination of human and machine curation on media portals marks a new period for news media and journalism. Although intermediary platforms routinely claim that they are merely the neutral technological platform which facilitates news and information flows, rejecting any criticisms that they are operating as de facto media organisations; instead, we argue for an alternative, more active interpretation of their roles. In this article we provide a contemporary account of the South Korean ('Korean') online news media ecology as an exemplar of how contemporary media technologies, and in particular portals and algorithmic recommender systems, perform a powerful role in shaping the kind of news and information that citizens access. By highlighting the key stakeholders and their positions within the production, publication and distribution of news media, we argue that the overall impact of the major portal platforms of Naver and Kakao is far more consequential than simply providing an entertaining media diet for consumers. These portals are central in designing how and which news is sourced, produced and then accessed by Korean citizens. From a regulatory perspective the provision of news on the portals can be a somewhat ambiguous and moving target, subject to soft and harder regulatory measures. While we investigate a specific case study of the South Korean experience, we also trace out connections with the larger global media ecology. We have relied on policy documents, stakeholder interviews and portal user 'walk throughs' to understand the changing role of news and its surfacing on a distinctive breed of media platforms.

4차 산업혁명 시대 정보통신기술(ICT)이 가져온 네트워크 마케팅의 현재와 미래 - 한국암웨이 사례 연구 - (The 4th Industrial Revolution's Impact on Network Marketing - Focused on ABN Korea Case -)

  • 박소진;오창규
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권4호
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    • pp.379-400
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    • 2017
  • Purpose The purpose of this study is to investigate the effects of ICT on multilevel marketing organizations (MLMs) whose members are both salespeople and consumers. This study explores the effects of the latest ICT convergence on the direct selling, which is the oldest sales method, and suggests the direction for the development of network marketing. Therefore, we will propose the changes in direct sales brought by ICT and predict the future direction of network marketing in preparation for the 4th Industrial Revolution era. Design/methodology/approach Exploratory case study was the methodology selected for this paper. The case study enables the use of multiple methods for data collection and analysis. This study applies qualitative case-study methodology on Amway Korea, which is the top seller of MLM organizations, to better understand the impact of ICT. This study conducted an in-depth interview with four different levels of MLM members (e.g. membership, ruby, emerald, diamond) which are based on the qualification system of MLM organizations and observed their behaviors. Findings This study revealed that the ICT impact on network marketing organizations(MLMs) could be summarized as follows : new membership growth, easier communication with customers, increase in work efficiency, increase in organizational trust, change in educational environment, and increase in the use of social media. Based on the interview, we propose the changes of network marketing organizations in the fourth industrial revolution era and the future strategy of Amway Korea as follows: (1) retention of royal ABOs, (2) harmony with SMEs, (3) utilization of Big Data, (4) creation of IoT business model, and (5) construction of successful O2O business platform.

탄소저감 도시계획 시스템의 통합화 방안 도출 연구 (A study on Integrating Strategy of Low-carbon Urban Planning System)

  • 박찬호;김범석
    • Spatial Information Research
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    • 제21권2호
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    • pp.99-106
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    • 2013
  • 현대사회가 산업화 되고 고도성장을 이룩하며 자연환경이 훼손됨에 따라 기후변화 대응 및 저탄소 녹색성장을 위한 도시차원의 구체적인 실천대안의 필요성이 증대되고 있다. 국내에서 많은 저탄소도시 및 녹색도시 관련 연구가 진행 중에 있으나 대부분의 관련 연구들에서는 저탄소도시 혹은 녹색도시 구축을 위한 연구를 진행함에 있어 건축, 교통, 에너지 등 각 분야별로 연구를 진행하고 있기에 각 분야별 연구 결과들이 통합적으로 이용되지 않고 있다. 본 논문에서는 이러한 문제점을 해결하기 위하여 저탄소도시 혹은 녹색도시를 위한 시스템을 구축하는 관련 연구들의 현황을 조사하고, 각 분야별로 도출된 결과물을 통합적으로 이용할 수 있는 방안을 정의하고자 한다. 논문에서 정의된 '탄소저감 도시계획 통합시스템'의 통합 모델로서 각 개별 시스템을 분석 시 데이터 로드 등에 대한 문제로 인하여 C/S 시스템으로 개발하고, 통합 시스템에 분석된 DB를 조회/활용할 수 있도록 개발하며, 통합 시스템은 Web으로 개발하는 방향으로 결정하였다. 본 연구 결과를 바탕으로 차후 연구개발 사업들에서는 경제적이고 효율적인 통합 모델이 도출될 수 있을 것이며, 현장에서 실제로 각 개발 성과물들이 활용될 수 있을 것이다.

Latent Transforming Growth Factor-beta1 Functionalised Electrospun Scaffolds Promote Human Cartilage Differentiation: Towards an Engineered Cartilage Construct

  • Lim, Erh-Hsuin;Sardinha, Jose Paulo;Myers, Simon;Stevens, Molly
    • Archives of Plastic Surgery
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    • 제40권6호
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    • pp.676-686
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    • 2013
  • Background To overcome the potential drawbacks of a short half-life and dose-related adverse effects of using active transforming growth factor-beta 1 for cartilage engineering, a cell-mediated latent growth factor activation strategy was developed incorporating latent transforming growth factor-${\beta}$1 (LTGF) into an electrospun poly(L-lactide) scaffold. Methods The electrospun scaffold was surface modified with NH3 plasma and biofunctionalised with LTGF to produce both random and orientated biofunctionalised electrospun scaffolds. Scaffold surface chemical analysis and growth factor bioavailability assays were performed. In vitro biocompatibility and human nasal chondrocyte gene expression with these biofunctionalised electrospun scaffold templates were assessed. In vivo chondrogenic activity and chondrocyte gene expression were evaluated in athymic rats. Results Chemical analysis demonstrated that LTGF anchored to the scaffolds was available for enzymatic, chemical and cell activation. The biofunctionalised scaffolds were non-toxic. Gene expression suggested chondrocyte re-differentiation after 14 days in culture. By 6 weeks, the implanted biofunctionalised scaffolds had induced highly passaged chondrocytes to re-express Col2A1 and produce type II collagen. Conclusions We have demonstrated a proof of concept for cell-mediated activation of anchored growth factors using a novel biofunctionalised scaffold in cartilage engineering. This presents a platform for development of protein delivery systems and for tissue engineering.

인체 자중 보상 및 로봇 경로계획법을 이용한 이동형 보행 재활 시스템 개발 (Development of Walking Assistive System using Body Weight Supporting and Path Planning Strategy)

  • 유승남;손웅희;서승환;이상호;한창수
    • 제어로봇시스템학회논문지
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    • 제16권10호
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    • pp.939-947
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    • 2010
  • With the rising numbers of elderly and disabled people, the demand for welfare services using a robotic system and not involving human effort is likewise increasing. This study deals with a mobile-robot system combined with a BWS (Body Weight Support) system for gait rehabilitation. The BWS system is designed via the kinematic analysis of the robot's body-lifting characteristics and of the walking guide system that controls the total rehabilitation system integrated in the mobile robot. This mobile platform is operated by utilizing the AGV (Autonomous Guided Vehicle) driving algorithm. Especially, the method that integrates geometric path tracking and obstacle avoidance for a nonholonomic mobile robot is applied so that the system can be operated in an area where the elderly users are expected to be situated, such as in a public hospital or a rehabilitation center. The mobile robot follows the path by moving through the turning radius supplied by the pure-pursuit method which is one of the existing geometric path-tracking methods. The effectiveness of the proposed method is verified through the real experiments those are conducted for path tracking with static- and dynamic-obstacle avoidance. Finally, through the EMG (Electromyography) signal measurement of the subject, the performance of the proposed system in a real operation condition is evaluated.

비즈니스 생태계의 고객참여와 심리적 오너십: 다음카카오와 페이스북의 생태계 (Customer Participation into Business Ecosystems and Psychological Ownership: DaumKakao and Facebook Ecosystems)

  • 주재훈;신민석
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권3호
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    • pp.47-74
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    • 2015
  • Purpose By participating in the business ecosystems, customers make both positive and negative impacts in the ecosystem. In particular, users of platform businesses participate in the business ecosystem as partial employees who voluntarily create and manage content. According to the organizational behavior literature, employees' psychological ownership toward the organization has an influence on the organizational competitiveness. Thus, with an assumption that customers gain psychological ownership toward the business that they participate in, it is important to analyze the process and the factors that influence their psychological ownership. This study proposes a research model that describes the process: customers undertake customer socialization, which then lead them to participate in the business-level and the business ecosystem-level activities. Through the participation, customers gain psychological ownership toward the business. Design/methodology/approach Based on a structural equation model, this study analyzes the data regarding the factors in the research model. Data was collected by surveying college students who represent themselves as Facebook and DaumKakao users. By analyzing the collected data, the relationships are validated between customer socialization and customer participations (i.e., both business-level and business ecosystem-level participation), and between the participations and customers' psychological ownership. Findings Based on the validation, this study confirms the importance of managing customers' psychological ownership and offers customers' participation by their socialization as a solution for increasing customers' psychological ownership. Also, this study proposes the business ecosystem research model as the general research framework for future research and expands the scope of strategic management from the individual level strategy to the business ecosystem wide perspective.

ICT가 여행사 경영환경에 미친 영향과 대응방안: 한국 여행사를 중심으로 (The Critical Role of ICT and Core Strategies: The Case of Korean Travel Agencies)

  • 김난영
    • 한국정보통신학회논문지
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    • 제22권9호
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    • pp.1179-1184
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    • 2018
  • 여행사를 둘러싼 경영환경은 급속도로 변화하여 왔으며 이는 정보통신기술의 성장과 무관하지 않다. 특히, 최근까지 인터넷을 다소 소극적 차원에서 활용했던 한국의 여행사들은 글로벌 온라인 여행사들이 한국 여행시장을 빠르게 잠식해나가는 것에 큰 위협을 느끼고 있다. 이러한 상황을 고려하여 본 연구에서는 정보통신기술이 한국 여행사 경영환경에 미치는 영향력을 중점적으로 분석하고 이러한 분석을 토대로 한국 여행사의 전략적 대응방안을 제시해 보았다. 첫째, 글로벌 관광상품 유통구조에 대응한 플랫폼 개발에 박차를 가해야 한다. 둘째, 빅 데이터를 여행사 경영에 적극적으로 활용할 필요성이 있다. 셋째, 관광 블로그 마케팅 전략을 적극적으로 활용한다. 마지막으로 고객 개인별 더 전문화된 관광 컨설팅 서버스를 제공함으로써 현재 직시한 문제점들을 풀어나가야 할 것이다.