• Title/Summary/Keyword: Platform management

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Product Reviews in YouTube

  • Jiyeol Kim;Cheul Rhee
    • Asia pacific journal of information systems
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    • v.30 no.4
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    • pp.741-757
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    • 2020
  • The outbreak of COVID-19 has changed our lifestyle. People spend much more time on YouTube, SNS and online shopping than before. Accordingly, the number of product review videos are steeply increasing in YouTube platform. When people watched the review videos, they might search additional information if they liked the videos. This study aims to investigate how the informativeness and the degree of attention gathering of product review videos influence on the product information sourcing intention and persuasion knowledge. We also try to find whether prior YouTube experience affects the relationship between the degree of attention gathering and persuasion knowledge. We conducted an online survey on 499 participants and analyzed using partial least square methods. Results show that 1) informativeness and the degree of attention gathering towards product review videos influence on the product information sourcing intention and user's persuasion knowledge. 2) Viewers' YouTube experiences moderate the increase of the viewers' persuasion knowledge caused by increasing the degree of viewers' attention gathering. This study implies that YouTube product review videos could be created in strategic manners. Also, it could be inferred that consumers' prior YouTube experiences may reduce negative potentials of the degree of attention gathering onto persuasion knowledge.

Creating Shared Value from Collaborative Logistics Systems: The Cases of ES3 and Flexe

  • Namchul Shin
    • Asia pacific journal of information systems
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    • v.30 no.1
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    • pp.214-228
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    • 2020
  • Shared value enhances the competitiveness of a company while simultaneously reducing societal burdens. By allowing companies to share their resources, collaborative logistics systems provide companies with an opportunity to create shared value, namely, not only economic value by enhancing the utilization of resources, but also social value by reducing energy consumptions and greenhouse gas emissions associated with logistics and transportation. Emerging businesses, such as ES3 and Flexe, have recently demonstrated how they created shared value through collaborative logistics services, for example, ES3's collaborative warehousing and direct-to-store (D2S) program, and Flexe's on-demand warehousing platform. However, the development of collaborative logistics systems is currently at a nascent stage. There are quite a few socio-technical barriers to overcome for sharing resources (data as well as infrastructure). Drawing on the socio-technical approach, this research examines how companies create both economic and social value from collaborative logistics systems. We highlight socio-technical barriers, particularly one set of social barriers, that is, competition-oriented conservatism prevalent among companies. Using the case study methodology and interview data, we closely investigate ES3 and Flexe, which provide collaborative logistics services, and demonstrate how technical and social barriers are addressed to create shared value from collaborative logistics systems.

Nerve-Agent Selective Chemiresistors Fabricated by Oxime Decorated Polypyrrole Layer on Cellulose Paper (셀룰로오스 종이 상에 Oxime 도입된 polypyrrole 층을 제조한 신경작용제 선택적 화학저항 센서)

  • Changhoon Jeon;Taihwan Ha
    • Journal of the Korea Institute of Military Science and Technology
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    • v.27 no.4
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    • pp.528-534
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    • 2024
  • In continuous research of detecting highly toxic chemical warfare agents to ensure preparedness for the future battlefield, flexible and wearable sensor platforms with high sensitivity are still demanding. Herein we demonstrate a facile fabrication of polypyrrole-based chemiresistors on cellulose paper for the detection of nerve gas simulants. In order to optimize electrical properties of sensor platform, conducting polymer made of polypyrrole were first synthesized on flexible cellulose paper and interdigitated electrodes were formed thereon. Following confirmation of polypyrrole and/or oxime moiety through FT-IR analyses, electrical characteristics were measured in the various ratio of monomers between simple pyrrole and oxime-modified one. Typically for the optimized chemiresistor(2:8 molar ratio of simple pyrrole and oxime-modified one), eleven species of chemical warfare agents were examined and enhanced conductivity(104~105 order) was observed for three simulants(diethyl cyanophosphonate, diisopropyl fluorophosphonate and diethyl chlorophosphonate), which was mainly attributed to intermolecular hydrogen bonding, while no significant responses was recorded against sixteen common volatile organic chemicals.

An Empirical Study on the Factors Affecting the Intention to Use M2E Services

  • Sang Hoon Lee;Min-Ju Kim;Su-Yeon Kim
    • Asia pacific journal of information systems
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    • v.33 no.3
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    • pp.792-811
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    • 2023
  • Recently, Web 3.0 services such as virtual currency, block chain, and NFT are attracting public attention. Users who depended on platforms are moving away from being dependent on service providers and moving to Web 3.0 services. Representative services of Web 3.0 include P2E (Play to Earn) and M2E (Move to Earn). In the case of P2E, various studies have been conducted as it is widely covered in the press and media, but research on M2E is relatively lacking. This study attempts to identify the intention to use M2E by using the expanded technology acceptance model. External factors were selected based on M2E's own characteristics and personal characteristics, a research model was designed, and the proposed hypotheses were verified through factor analysis and goodness of model fit. As a result of the study, it was confirmed that profitability, innovativeness, and self-expression had a positive effect on perceived characteristics, and that perceived usefulness, perceived enjoyment, and social influence had a positive effect on intention to use. Through the research results, practical implications for efficient service operation that meets the needs of users are presented to M2E platform providers.

The Long Tail Effect in the Online Food Ordering and Delivery Industry (음식 주문 배달 산업의 긴꼬리 효과에 관한 실증 연구)

  • Yongkil Ahn;Chul-Sung Lee
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.99-111
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    • 2024
  • Purpose - This study aims to quantify the long tail effect in the digital economy. It also investigates the role of digital platform before and after the COVID-19 pandemic. Design/methodology/approach - We take advantage of a granular data set from one of the biggest digital platforms in Korea. Rather than computing the absolute number of products sold or the Gini coefficient, we estimate the slope of the log-linear relationship of the non-parametric sales distribution. Findings - We find that the use of online food order and delivery services is positively associated with individual restaurant's sales growth. We also document that the long tail effect is increasing over time. Long tail effects are clustered in the cross-section where average revenue per order is high or the restaurant belongs to the top 50% of the sales distribution. Research implications or Originality - The findings may indicate that digital platforms are contributing to the development of the digital economy in Korea. Also, we confirm that digital platforms make it possible for small and sole proprietors to go through the difficulties induced by the COVID-19 pandemic.

Cluster-Based Similarity Calculation of IT Assets: Method of Attacker's Next Targets Detection

  • Dongsung Kim;Seon-Gyoung Shon;Dan Dongseong Kim;Huy-Kang Kim
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.1-10
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    • 2024
  • Attackers tend to use similar vulnerabilities when finding their next target IT assets. They also continuously search for new attack targets. Therefore, it is essential to find the potential targets of attackers in advance. Our method proposes a novel approach for efficient vulnerable asset management and zero-day response. In this paper, we propose the ability to detect the IT assets that are potentially infected by the recently discovered vulnerability based on clustering and similarity results. As the experiment results, 86% of all collected assets are clustered within the same clustering. In addition, as a result of conducting a similarity calculation experiment by randomly selecting vulnerable assets, assets using the same OS and service were listed.

Development of a Health Monitoring System for Critical Parts of Wind Turbine Towers and Foundation Structures (풍력발전기 타워 및 기초 취약부 건전성 모니터링 시스템 개발)

  • Jaehun Jeong;Moonok Kim;Jongho Park;Seok-Young Jeong
    • Journal of Wind Energy
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    • v.15 no.2
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    • pp.23-36
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    • 2024
  • In this study, a health monitoring system was developed for the two most vulnerable parts of a wind tower support structure: the connection between steel towers (L-Flange) and the concrete foundation-steel tower connection. To select assessment parameters for health monitoring, detailed FEM analysis was conducted using the ABAQUS program. Additionally, a testbed was established near the Jeju Woljeongri wind turbine farm to evaluate the applicability of measurement data by installing sensors. Through computational analysis and relevant criteria review, we defined limits for measurement parameters by vulnerable section. We categorized the structural safety evaluation into four stages: normal, caution, warning, and danger, and selected management criteria for each stage. From this, an algorithm to evaluate safety was developed, and a visualized monitoring platform based on the established critical parts monitoring system was developed.

Direction for Designing a 3D Animation Curriculum Utilizing AI Technology

  • Jibong Jeon
    • Journal of Information Technology Applications and Management
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    • v.30 no.5
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    • pp.141-158
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    • 2023
  • In the field of animation, as technology advances, production technology, production methods, and production culture are also steadily developing. The demand for content is increasing rapidly around the OTT platform, and the demand for animation content and diversity is increasing. With these market changes, animation creation ability is becoming a more important animation education goal. There is also a need to innovate educational methods to provide students with the skills and knowledge required in the modern animation business. This paper investigated the composition of the educational curriculum of domestic and foreign animation universities education. It examines artificial intelligence (AI) technology that can be used in animation creation and explores the design and direction of the university animation curriculum using it. AI technology has already proven its potential in various areas, and it is integrated into the animation curriculum to present various development potentials. Using AI technology, students can focus on practical and essential animation education by preventing technical difficulties in animation creation, increase their experience in animation production, and experiment with planning and producing various contents. It is proposed to design an educational curriculum that further strengthens animation creation and production capabilities by forming smart animation classes to foster talents who can lead the future animation industry in a new direction.

The Role of Public Food Delivery Mobile Applications in the Food Delivery Market: A Game Theory Model

  • Bo-Hun SEO;Da-Hye SONG;Jong Woo CHOI
    • Journal of Distribution Science
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    • v.22 no.4
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    • pp.91-104
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    • 2024
  • Purpose: The study aims to assess the current status of domestic public food delivery apps and analyze the process through which sellers choose between private delivery apps and public delivery apps. This involves exploring strategiesto achieve the original purpose of public food delivery apps, which is to enhance the small business owners income and promote consumer welfare by preventing the monopoly of private food delivery apps. Research design, data and methodology: the research methodology is based on a model that introduces adjustments for non-economic effects, considering the preferences of multi-homing consumers, to more realistically reflect the benefits of sellers' choices. For data analysis, real business performance data from 'Daeguro', 'Meokkaebi', and 'Somunnan Shop' were used. Results: The study revealed that if the market share of public delivery apps within a specific region increases beyond a certain level, the benefits for small-business sellers also increase. This leads to the strategic advantage of simultaneously using both delivery apps. Furthermore, the results exhibit a tendency similar to real social phenomena. Conclusions: This analysis confirmed the role of public food delivery apps in the domestic delivery app market and presents policy recommendations, including application integration and the implementation of exclusive public interest functions, to effectively fulfill this role.

The Social Media Factor: How Platforms Impact Usability of Blackboard at Umm Al Qura University

  • Ahmed R Albashiri
    • International Journal of Computer Science & Network Security
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    • v.24 no.7
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    • pp.207-213
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    • 2024
  • This study investigated the perceived usability of the Blackboard learning management system (LMS) amongst students at Umm Al-Qura University. A quantitative approach was employed to explore the potential relationship between Blackboard usability and social media platform usage. Additionally, the study aimed to identify other factors influencing perceived usability. Data were collected through a three-section questionnaire distributed electronically to a sample of students (n=544). The findings, based on System Usability Scale (SUS) scores, revealed that the overall perceived usability of Blackboard resided near the midpoint of the scale, indicating an "acceptable" level. A potential negative correlation emerged between social media usage time and perceived Blackboard usability. Students who reported lower social media usage exhibited higher SUS scores. Training on Blackboard usage demonstrably exerted a positive influence on perceived usability. Gender was not identified as a statistically significant factor. An analysis of student support methods revealed that seeking help from a friend was the most prevalent approach, followed by search engines, university technical support, and social media platforms. The findings suggest that implementing strategies to improve Blackboard usability at Umm Al-Qura University could be achieved through readily accessible training materials and the exploration of alternative support channels.