• Title/Summary/Keyword: Platform Success Factors

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Public's Travel Intention Following COVID-19 Pandemic Constrained: A Case Study in Vietnam

  • NGUYEN, Ngoc Mai;PHAM, Minh Quyen;PHAM, Minh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.181-189
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    • 2021
  • The COVID-19 pandemic has impacted the tourism industry due to the resulting travel restrictions as well as a slump in demand among travelers. The tourism industry has been massively affected by the spread of coronavirus, as many countries have introduced travel restrictions in an attempt to contain its spread. In Vietnam, the government has largely been credited for the country's success in keeping COVID-19 transmission rates under control. Early awareness of the pandemic, appropriate, drastic, and people-centric measures, as well as public support, are the main factors behind the success of Vietnam. In that context, it is observed that people's travel demand has bounced back and this research will examine factors driving the public's travel intention in the post-crisis (pandemic) period. The survey was conducted on the Internet using questionnaires designed in the Google platform. Data was collected from April 16 to May 31, 2020, from 154 Vietnamese participants. Research findings demonstrate 4 direct and indirect determinants of travel intention. The strongest effects come from perceived behavioral control which is influenced by subjective well-being. Perceived risk negatively correlates with Self-efficacy and subjective well-being. Conducted in the context of post-COVID-19, the research implies that once the pandemic has been controlled, perceived risks, although still exist, insignificantly influence the public's travel intention.

Understanding the Key Factors Influencing the Success of Sharing Accommodation Services: Evidence from Airbnb.com (공유숙박 서비스 성공에 미치는 요인에 대한 실증연구)

  • Jee Hee Kim;Gunwoong Lee
    • Information Systems Review
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    • v.21 no.2
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    • pp.69-89
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    • 2019
  • Recently, consumers are increasingly interested in the sharing economy, which utilizes various resources by sharing unused or under-used products/services with others. This study focuses on Airbnb, a representative sharing economy platform, to identify the success factors of the sharing accommodation services. The key properties of sharing accommodation services are extensively surveyed from extant literature and are classified them into the three important factors (economic, convenience, and trust) that influence the success of room-sharing services. The research data include 1,673 Airbnb hosts who offered accommodations in New York City, USA, in June 2018. The research variables of economic-, convenience-, and trust-related factors are utilized in the empirical analyses. The results of this study show that the number of available facilities, flexibility of refunds, the response rate and time to customer requests, and the status of Super host are positively associated with guest satisfaction from sharing accommodation services. This study bears significant managerial implications by suggesting a set of practical guidelines to participants in sharing accommodation services.

Value-added Polyolefin Products

  • Ok, Myung-Ahn
    • Proceedings of the Polymer Society of Korea Conference
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    • 2006.10a
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    • pp.152-152
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    • 2006
  • Polyolefins show a very healthy growth rate among commodity polymer resins due to their low feedstock prices, recyclable and environmentally friendly characteristics and easily controllable performances. Capacity investment in polyolefin field is now moving from technology region to consumer region and feedstock region. Therefore, key success factors for polyolefin business in the other region such as Korea are cost reduction, development of highly value-added products and new applications and substitution of PVC, PS, PET and other EPs. To add additional value to commodity polyolefin products, high level of platform technology such as catalyst, process and structure-properties relationship is needed. Progress on polyolefin products has been very closely related to catalyst and process technology. According to this trend, SK Corporation has devoted a lot of research effort into development of new value-added polyolefin products based on the proprietary technology platform.

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A Study on the Success Factors of the Health Care Service Platform (건강관리서비스 플랫폼 성공요인 연구)

  • YeonKyeong Lee;Minjung Lee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2024.01a
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    • pp.139-140
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    • 2024
  • 최근 중대재해처벌법 등 근로자의 안전 및 건강관리를 위한 인식이 확산되며, 기업들의 근로자 건강관리 솔루션으로 디지털헬스케어의 건강관리서비스 플랫폼이 주목받고 있다. 그러나 국내 디지털헬스케어 시장에서 건강관리서비스 플랫폼은 사업화 단계에서 어려움을 겪고 있다. 본 논문에서는 개인건강기록에 기반한 맞춤형 건강관리서비스 플랫폼의 성공요인의 우선순위를 도출하여 효과적인 운영을 위한 실질적 전략의 시사점을 제시하였다. AHP 방법론을 통한 플랫폼 공급자와 수요자 측면 전문가 집단 연구 결과 법/제도, 데이터 분석 및 플랫폼 설계, 시스템 보안성, 시스템 안정성순으로 나타났다, 본 연구의 우선순위 결과를 통해 건강관리서비스 플랫폼, 나아가 국내 디지털헬스케어의 활성화 및 경쟁력 제고에 기여할 수 있기를 기대한다.

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An Empirical Study on the Success Factors of Digital Classical Music (클래식 음원의 흥행요인에 관한 실증적 연구)

  • Kim, Hye-Su;Jang, Yu-Jin;Limb, Seong-Joon
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.227-239
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    • 2022
  • This study conducted an exploratory empirical analysis on the factors affecting the performance of digital classical music based on signaling theory. For this purpose, using the classical weekly chart provided by the music platform Genie, 297 digital music sources that entered the top 100 chart from March 2020 to October 2020 (35 weeks). In this study, as signals that can influence consumers' choice to listen to classical nusic, we set an the artist's award history, artist's broadcast content linkage, taking the top spot in the first classical music chart entry, producing companies' competency, and the popularity of classical music repertoire. The effect of these signals on the chart success of digital classical music was verified subsequently. As a result of the verification, it was found that the artist's broadcast content linkage, taking the top spot in the first classical music chart entry, and the popularity of the classical music repertoire indeed had a positive effect on the chart success of a classical music. On the other hand, the artist's award history and the producing companies' competence did not significantly affect the chart success of digital classical music. This study is the first empirical study on the success factors of digital classical music performed from a business perspective, and is expected to contribute to subsequent studies related to classical music.

A Study about Successful Factors of e-Commerce on Chinese SMEs (중국 중소기업의 전자상거래 성공요인에 관한 연구)

  • Ge, Li;Chung, Chang-Kun;Sohn, Sung-Pyo
    • Korea Trade Review
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    • v.41 no.5
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    • pp.285-304
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    • 2016
  • e-Commerce in Small and Medium-sized Enterprises(SMEs) provides a platform for fair competition between SMEs and large enterprises, and brings economic benefits to SMEs. Thus in the recent years, the e-Commerce in SMEs developed rapidly. However, the overall proportion of e-Commerce in SMEs in China remains low, and many SMEs' decision-makers tend to feel that their business is relatively weak in terms of information construction of scale and financial management, thus they keep the 'wait and see' attitude about the e-Commerce development decisions. Therefore, SMEs are facing three puzzles about e-Commerce application. First, if the companies need to implement e-Commerce, what are the e-Commerce adoption decision factors. Second, what are the successful implementation factors of e-Commerce. And how about the relationship between them. The third is how to measure the implementation effect of e-Commerce. What is the performance evaluation factors of e-Commerce. In this paper, the theoretical and empirical exploration and research are conducted towards these SMEs. Considering the actual situation of SMEs, this paper builds a theoretical model, then puts forward relevant hypothesis. This paper analyzes present influencing factors based on enormous research papers, and finally discovers the critical successful factors in doing business with e-Commerce in SMEs by conducting Structural Equation Modeling. Five critical factors are verified by cases of enterprise by demonstration study. Lastly, we can draw a conclusion that the innovation ability of leaders, the IT support of leaders and e-Commerce strategies are the success factors of e-Commerce for Chinese SMEs.

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An Intervention Study on the Implementation of Control Banding in Controlling Exposure to Hazardous Chemicals in Small and Medium-sized Enterprises

  • Terwoert, Jeroen;Verbist, Koen;Heussen, Henri
    • Safety and Health at Work
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    • v.7 no.3
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    • pp.185-193
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    • 2016
  • Background: Management and workers in small and medium-sized enterprises (SMEs) often find it hard to comprehend the requirements related to controlling risks due to exposure to substances. An intervention study was set up in order to support 45 SMEs in improving the management of the risks of occupational exposure to chemicals, and in using the control banding tool and exposure model Stoffenmanager in this process. Methods: A 2-year intervention study was carried out, in which a mix of individual and collective training and support was offered, and baseline and effect measurements were carried out by means of structured interviews, in order to measure progress made. A seven-phase implementation evolutionary ladder was used for this purpose. Success and failure factors were identified by means of company visits and structured interviews. Results: Most companies clearly moved upwards on the implementation evolutionary ladder; 76% of the companies by at least one phase, and 62% by at least two phases. Success and failure factors were described. Conclusion: Active training and coaching helped the participating companies to improve their chemical risk management, and to avoid making mistakes when using and applying Stoffenmanager. The use of validated tools embedded in a community platform appears to support companies to organize and structure their chemical risk management in a business-wise manner, but much depends upon motivated occupational health and safety (OHS) professionals, management support, and willingness to invest time and means.

A Study on Acceptance of CDM/UCR in WCO as e-Customs clearance procedures (WCO의 CDM과 UCR을 수용한 전자통관시스템 발전 방안)

  • Ryu, Geun-Woo;Kim, Young-Chun
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.327-350
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    • 2007
  • A single window platform must be successfully established by implementing CDM/UCR in WCO and UNeDocs in UN/CEFACT, which is part of the framework of standards for secure and facilitate global trade. Core success factors in single window platform for international trade depend on political innovative capacity, advanced leadership of high ranking officials and departments in charge, effective collaborations between the ministries and offices concerned which are supported by supreme executives, self-controlled coordinations between users, convenience and access availability to users, promotion and marketing, identification on predictive impediments, financial raising and revenue model payable, communication's strategy, valid legal basis etc. To settle a stable ubiquitous e-trade platform, firstly, procedures and practices of customs clearance which different from one another mutually must be standardized globally. Secondly, the international standard electronic data exchanges must be introduced to facilitate and simplify customs clearing procedures by holding administrative informations in common between public institutions. thirdly, cooperative work model must be accepted with enhancing outsourcing business between reference groups (export-import firms and IT service providers).

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An investigation into the Online Sales Channels of Small Business Fashion Retailers on Portal Shopping and Fashion Shopping Malls (소상공인 패션판매업자의 온라인 판매채널 연구: 포털쇼핑몰과 패션쇼핑몰(종합물/전문몰)을 중심으로)

  • Son, Mi Young
    • Human Ecology Research
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    • v.59 no.4
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    • pp.449-463
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    • 2021
  • The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, 'price competitiveness' is important, especially in portal shopping and low-cost brands; 'product assortment' is important but not essential in all platforms; and 'differentiation' is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

A Study on Factors Affecting Learning Satisfaction and Continuous Use Intention in Non-face-to-face Classes based on Metaverse Platform Gather.Town (메타버스 플랫폼 게더타운 기반 비대면수업의 학습만족도와 지속이용의도에 미치는 요인 연구)

  • Na Rang Kim;Yeonkook J. Kim
    • Journal of Korea Society of Industrial Information Systems
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    • v.28 no.2
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    • pp.77-94
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    • 2023
  • This study aims to determine the factors that affect learning satisfaction and continuous use intention in metaverse-based non-face-to-face classes. Therefore, a hypothesis was established based on the technology acceptance model and information system success model, and a survey was conducted from November 22, 2021 to January 03, 2022 for students who had class experience using Gather.town-a metaverse platform. PLS Structural Equation was conducted on 122 copies, excluding the questionnaires with insincere responses. The results reveal that "all platform quality" factors influenced "easiness," "content quality" influenced "usefulness," "easiness" influenced "usefulness," "easiness" and "usefulness" influenced "learning satisfaction," "usefulness" and "learning satisfaction" had a positive effect on "continuous use intention." This study is significant because it empirically analyzes the variables that affect learning satisfaction and continuous use intention in metaverse-based non-face-to-face classes. In follow-up studies, additional research is required on the variables that affect learning satisfaction and continuous use intention targeting various metaverse-based platforms, including Gather.town.