• Title/Summary/Keyword: Platform Empowerment

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Effects of an E-Mentoring Program to Improve Youth Financial Empowerment (청소년 금융임파워먼트 증진을 위한 e-멘토링 프로그램 효과 연구)

  • Sohn, Sang-Hee;Son, Seongbo;Seo, Wonyeong
    • Human Ecology Research
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    • v.60 no.4
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    • pp.549-564
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    • 2022
  • This study aimed to develop an e-mentoring youth financial education program and verify its effectiveness for promoting financial empowerment and establishing financial capabilities among independent consumers. A four-session, eight-hour "Youth Financial Empowerment Mentoring Program" was developed. This program dealt with financial literacy and financial psychology factors in an integrated fashion. We used the nonequivalent control group pretest-posttest design to evaluate the program's effectiveness. Specifically, by using Zoom, a virtual conference platform, four mentors of college students were trained for four sessions over two weeks. Meanwhile, four groups were formed with four mentors and 18 high school mentees to implement a four-week e-mentoring program. As a result of the analysis of covariance, significant differences were found between the two groups in all financial psychology factors and financial literacy variables. In addition, the score of the experimental group was higher than that of the control group. As a result of qualitative evaluation through FGI for mentees and mentors, mentees experienced positive changes in financial behavior, beliefs, attitudes, and personal relationships, as well as increased financial knowledge. Meanwhile, mentors experienced positive changes in their introspection into financial behavior and consumption. Considering these results, we can conclude that this program effectively induces participants to learn and reflect on their initiative, which is in line with the original goal of "improving financial empowerment".

Consumer Engagement in Online Anti-BrandCommunities

  • Choi, Ejung Marina;Sung, Yongjun
    • Review of Korean Society for Internet Information
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    • v.14 no.1
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    • pp.8-28
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    • 2013
  • In a backlash against corporate branding and capitalism, a growing number of consumers are resisting current marketplace practices and big corporate brands. One particular form of this phenomenon is the emergence of anti-brand communities in social media. The current study, which surveyed a sample of 251 anti-brand community members on Facebook, provides a preliminary understanding of the characteristics and antecedents of anti-brand communities as a new platform for consumer empowerment and anti-brand activism. Findings suggest that consumers' engagement in online anti-brand communities, especially through social media, may be triggered by their negative experiences with employees, product quality, post-purchase service, and value/price. They are motivated, the results show, by seven primary factors: altruism, revenge, advice seeking, convenience, sympathy seeking, socialization, and the need to vent.

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User Innovation Empowerment in Open Market Systems: A Case Study on Participatory Game Communities (오픈마켓 시스템에서의 사용자 혁신 위임: 참여적 게임 커뮤니티에 대한 사례연구)

  • Kwon, Hee-Jung;Kim, Jin-Woo
    • Information Systems Review
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    • v.12 no.3
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    • pp.75-88
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    • 2010
  • Business models in open market systems targeting smart phone users are determined by several important factors. First, by providing developers efficient technical platforms, it contains a setting for developers to learn, apply and improve the skills relating to the product category easily while they stay beyond a corporate boundary. Second, by the first condition, a huge population of talented developers becomes to join a specific open market where will invite more customers to use their applications. Hence it will attract more and more developer participants who will finally give a rise to a persistent market growth. Third, the evaluation system between platform providers and application producers, and one between application producers and application users may underlie the trust relationships between them. The research conducted a multiple embedded case study to test the success factors of open market based business models. It focused on smart phone game communities that have installed user evaluation, and feedback systems. The user innovation empowerment model within the social game networks has highlighted the theories on the roles and characteristics of lead users, and lead user network behaviors for future NPD participations.

Online Social Networks - Opportunities for Empowering Cancer Patients

  • Mohammadzadeh, Zeinab;Davoodi, Somayeh;Ghazisaeidi, Marjan
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.3
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    • pp.933-936
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    • 2016
  • Online social network technologies have become important to health and apply in most health care areas. Particularly in cancer care, because it is a disease which involves many social aspects, online social networks can be very useful. Use of online social networks provides a suitable platform for cancer patients and families to present and share information about their medical conditions, address their educational needs, support decision making, and help to coping with their disease and improve their own outcomes. Like any other new technologies, online social networks, along with many benefits, have some negative effects such as violation of privacy and publication of incorrect information. However, if these effects are managed properly, they can empower patients to manage cancer through changing behavioral patterns and enhancing the quality of cancer patients lives This paper explains some application of online social networks in the cancer patient care process. It also covers advantages and disadvantages of related technologies.

Factors Affecting the Attitude of femvertising : focusing on the differences according to 'Gender', 'Age', 'Attitude to Feminism' (펨버타이징(femvertising)에 대한 태도에 영향을 미치는 요인에 대한 연구 : 소비자 성별, 연령, 페미니즘에 대한 태도의 차이를 중심으로)

  • KIM, Ji-EUN
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.415-421
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    • 2021
  • Femvertising is an advertising campaign for women's rights, and has recently been used as a marketing strategy for various brands along with feminism, an important social discussion. This study analyzed the effect of consumer's factors such as gender, age, and attitude to feminism on advertising attitudes. As a result, the factor of 'gender' showed statistically significant differences about attitudes toward femvertising. but 'gender' factor was not. And 'attitudes to feminism' factors have proven to have a significant influence on attitudes toward femvertising. This study will serve as a platform for femvertising to be discussed as an important social agenda, not just a marketing tool.

Viscous Mean Drift Forces on a Floating Vertical Cylinder in Waves and Currents (파랑과 조류에 의한 부유식 수직 실린더 구조물에 작용하는 평균 점성 표류력)

  • Shin, Dong Min;Moon, Byung Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.503-509
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    • 2020
  • In offshore floating structures, the viscous mean drift force due to drag is considered a design part that has not been considered until recently. In this paper, an analytical solution for the viscous mean drift forces on a floating vertical cylinder considering the waves and currents was obtained. The area was considered by dividing it into a splash zone above the free surface and a submerged zone below the free surface. In the case of waves, only the splash zone was considered; in the case of waves and currents, equations were obtained in both the splash zone and the submerged zone. The RAO results of previous studies were used to compare the calculated results with the drift forces acting on the fixed cylinder. Except for the case in only waves in the splash zone, the viscous mean drift force acting on the floating cylinder was larger than the drift force acting on the relatively fixed cylinder in most frequencies. In particular, the increase was greater when the currents were considered to be more important. Therefore, these results provide the inference for the viscous drift force due to drag in the design of floating offshore structures.

Implications on the Technical Level of Industries and Industry-Academia Cooperation in Chungbuk Province (충북지역 산업체 기술수준과 산학협력에 관한 시사점)

  • Nam, Jae-Woo;Lim, Sung-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.7
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    • pp.520-527
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    • 2019
  • In this study, the technical level and competence of Chungbuk region manufactures were diagnosed and implications for efficiency improvement of cooperation with local universities were derived. The results are as follow. First, in Chungbuk area, 75% of the skilled workers are medium-skilled and high skilled workers. And the life cycle of production products was found to have entered middle/old age. In addition, the industries were overestimating its technology capabilities, including marketing and sales technology, and management technology. Therefore, local universities should develop differentiated program such as technology transfer and commercialization support so that companies can nurture new industries and it is necessary to improve understanding of reality and future prediction ability through various education and seminars. Second, universities in Chungbuk province have failed to meet the practical demands of industry by providing general educational programs such as lifelong education curriculum, rather than the practical training required by industry. First of all, industries needed the practical training programs such as human resource empowerment, technical education and workers' retraining for local industry development. In addition, industries were expected to provide relevant knowledge and infrastructure such as testing, analysis, participation in technology development such as commissioning and joint research. Therefore, universities should prepare customized Industry-Academia Cooperation Programs through industry demand survey in planning. Also, it is necessary to establish various connection points with industry to ensure that industry-academia cooperation will continue and achieve results. Third, the technology of the industries in Chungbuk province was found to be very unrelated to the next generation regional strategic industries. This is not shared vision between industry and local government, Industry-Academia Cooperation Programs will serve as a platform to organize various community entities. Universities will be able to play a key role in between industries and local governments.