• Title/Summary/Keyword: Platform Ecosystem

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Development of User Subscription Services in E-Commerce: Effects on Consumer Behavior

  • Irina Gladilina;Gennady Degtev;Evgeniy Kochetkov;Elena Tretyak;Diana Stepanova;Lyailya Mutaliyeva
    • International Journal of Computer Science & Network Security
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    • v.23 no.11
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    • pp.53-58
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    • 2023
  • The trend of satisfying consumer needs (payment for mobile communication, music services, cab ordering, banking products, and food delivery) on a unified online platform has shaped a digital ecosystem, an instrument creating a unified space of economic interaction. Representatives of e-commerce are major stakeholders in the development of such tools. In particular, subscription services (multiservice subscriptions) allow users to create their own ecosystems based on their personal preferences. The rate of subscription service use is growing around the world, yet understanding of the peculiarities of development of this e-commerce sphere is limited due to insufficient research.The study aims to determine the motives and barriers to the use of subscription services (multiservice subscriptions) by consumers and their relationship with consumer characteristics.Proceeding from an online survey of 200 users, the study determines the relationship between the gender and income of consumers and their use of subscription services, motives and motivators for using subscription services, and barriers to the choice of a particular subscription service. The obtained results may serve as a basis for managerial decisions in e-commerce and for improving the effectiveness of marketing solutions.

An Empirical Study on the Establishment of a Korean Co-Prosperity Model (한국형 동반성장 모델구축에 관한 실증 연구: 포스코와 투자관련 중소기업과의 구축 사례를 중심으로)

  • Yun, Jeong-Keun;Lee, Hee-Je;Ryu, Mi-Jin;Lim, Jeong-Min;Seo, Won-Young
    • Journal of Distribution Science
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    • v.11 no.12
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    • pp.13-23
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    • 2013
  • Purpose - There is a dominant opinion that medium and small enterprises in the Korean economy have not developed qualitatively but only towards quantitative growth and, therefore, the unbalanced structure between large enterprises and those that are medium and small has worsened. In particular, this rapid industrialization causes after-effects such as polarization as well as anti-business sentiment, the collapse of the middle class, and hostility against the establishment. The consensus contends that it is difficult for Korea to be an advanced nation without resolving these problems. This paper attempts to suggest a co-prosperity model by limiting the focus to business relations with medium and small manufacturers (with regard to investment among the various co-prosperity institutions of POSCO). These co-prosperity institutions have been established in POSCO; however, it is thought that the development of a co-prosperity model regarding investment in medium and small manufacturers will help many needy investment manufacturers. Research design, data, and methodology - This study analyzes research on the co-prosperity model, using it to examine Korean cases and foreign cases. The co-prosperity model has been continuously extended but is determined to be seriously insufficient. The purpose of this study is to develop the Korean co-prosperity model by reinterpreting it in various aspects. In order to develop the Korean co-prosperity model, this study suggests the case of the establishment of the co-prosperity model by POSCO with medium and small manufacturers with regard to investment. This model is expected to be presented to many enterprises as the future co-prosperity model. Results - To date, analysis of the co-prosperity model itself and the co-prosperity model through the case of POSCO have been suggested. As empirical studies on co-prosperity in Korea are not sufficient, successful models of co-prosperity should be developed in various aspects in future. It is expected that through this study, medium and small manufacturers would have an opportunity to find various growth engines by actively using the cooperation platform and establishing optimized competitiveness of steel material through a steel business model. The ecosystem of enterprises may evolve and be healthier by making more joint products through productive business relationships between large enterprises and those that are medium and small. From the enterprises' ecosystem viewpoint, cooperation between such businesses rather than one-way support is identified as an essential element for the security of inter-competitiveness. Conclusions - Infrastructure should be established to form a dynamic industry ecosystem not by transient efforts in co-prosperity, but by an entire culture of co-prosperity across industries. In this respect, the leading role of public institutions needs to be intensified initially. In addition, the effects of co-prosperity should be extended to blind spots of policies such as third party companies and regions. A precise co-prosperity monitoring system should be established to continuously conduct and extend these efforts.

Advertising in the AR Ecosystem and Revitalization Strategies for the Advertising and PR Industry: Centered on Qualitative Research (AR 생태계(C-P-N-D)에서의 광고, PR 산업 분야의 활성화 방안: 질적 연구를 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.67-80
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    • 2019
  • Augmented Reality (AR) is a crucial technology in the Fourth Industrial Revolution that can revolutionize the existing Information and Communication Technology (ICT) market and powerfully create a new market However, it is hard to find the clear answer for AD/PR strategies in the rapidly changing AR market. Thus this research explores the big picture of the AR industry as it pertains to Politics, Economy, Social, and Technology through in-depth interview with seven AR experts who are leading the domestic AR market. The research also analyzes the AR market's Strengths, Weaknesses, Opportunities, and Threats. Furthermore, it looks for strategies to vitalize the advertising and PR industry by analyzing the Contents, Platform, Network, and Devices of the AR ecosystem. The results of the research indicate a need for the government's strengthened policy of supporting the AR market, fostering of pace-setting killer contents, connecting services of several industries through AR platforms, strengthening the network of communication systems such as through 5G, and the commercialization and industrialization of domestic devices in order to vitalize the AR industry in its marketing and PR spheres. Therefore, this research suggests measures to revitalize the marketing and PR industries of the AR ecosystem, which has only recently gotten to its developing stage and provides an academic as well as practical foundation for future research in the field of AR.

Development of Contents on the Marine Meteorology Service by Meteorology and Climate Big Data (기상기후 빅데이터를 활용한 해양기상서비스 콘텐츠 개발)

  • Yoon, Hong-Joo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.2
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    • pp.125-138
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    • 2016
  • Currently, there is increasing demand for weather information, however, providing meteorology and climate information is limited. In order to improve them, supporting the meteorology and climate big data platform use and training the meteorology and climate big data specialist who meet the needs of government, public agencies and corporate, are required. Meteorology and climate big data requires high-value usable service in variety fields, and it should be provided personalized service of industry-specific type for the service extension and new content development. To provide personalized service, it is essential to build the collaboration ecosystem at the national level. Building the collaboration ecosystem environment, convergence of marine policy and climate policy, convergence of oceanography and meteorology and convergence of R&D basic research and applied research are required. Since then, demand analysis, production sharing information, unification are able to build the collaboration ecosystem.

A Critical Review on Mobility Business and Government Regulations: Trends, Issues, and Conflict Management (Mobility 신산업 동향 및 쟁점, 그리고 정부의 역할 : O2O, 승차공유, 택배, 물류 분야의 전망 및 규제연구를 중심으로)

  • Hwang, Sungsoo;Shin, Yong-Ho
    • Informatization Policy
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    • v.26 no.2
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    • pp.3-23
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    • 2019
  • This review article summarizes the trends and issues around the mobility business and government regulations in Korea. Key issues identified involve unclear government regulations, conflict management between key stakeholders, platform labor, and regional conflicts. The study then offers an overview of the current government regulations on the mobility business and conflict management, along with some policy recommendations in the areas of linking conflict resolution efforts with the welfare safety net, and corporates' social responsibility for the sustainable ecosystem. Ultimately, an ecosystem is required for multiple ministries and stakeholders to participate in the process of improving the regulations, as well as a control tower (government agency) who plays the pivotal role as a coordinator.

A Survey of Ecological Knowledge and Information for Climate Change Adaptation in Korea - Focused on the Risk Assessment and Adaptation Strategy to Climate Change - (기후변화 적응정책 관련 생태계 지식정보 수요와 활용도 증진 방향 - 생태계 기후변화 리스크 평가 및 적응대책을 중심으로 -)

  • Yeo, Inae;Hong, Seungbum
    • Journal of Environmental Impact Assessment
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    • v.29 no.1
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    • pp.26-36
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    • 2020
  • This study aimed at investigating present research and knowledge-base on climate change adaptation in ecosystem sector and analyzed the current status of basic information on ecosystem that functions as evidence-base of climate change adaptation to deduce the suggestions for the future development for knowledge and information in biodiversity. In this perspective, a questionary survey titled as "the ecological knowledge-base and information needs for climate change adaptation" with the researchers who were engaged with adaptation studies for biodiversity in the ecosystem related-research institutes including national and 17 regional local governments-affiliated agencies in Korea. The results are as follows; current status of utilizing ecological information which supports climate change adaptation strategy, future needs for adaptation knowledge and ecological information, and activation of utilizing ecological information. The majority of respondents (90.7%) replied that the ecological information has high relevance when conducting research on climate change adaptation. However, only half of all respondents (53.2%) agreed with the real viability of current information to the adaptation research. Particularly, urgent priority for researchers was deduced as intensifying knowledge-base and constructing related information on 'ecosystem change from climate change (productivity, community structure, food chain, phenology, range distribution, and number of individuals) with the overall improvement of information contents and its quality. The respondents emphasized with the necessity of conducting field surveys of local ecosystem and constructing ecosystem inventories, advancing monitoring designs for climate change in ecosystem, and case studies for regional ecosystem changes with the guidance or guidelines for monitoring ecosystem change to enhance the quality of adaptation research and produce related information. In terms of activation for ecological information usage, national and local adaptation network should be working based on the integrated ecological platform necessary to support exchanges of knowledge and information and to expand ecosystem types in time and spatial dimension.

A Study on the Effects of Operating Systems Platform Characteristics on the Network Effect and Intention to Use Operating Systems (운영체제 플랫폼 특성이 네트워크 효과와 운영체제 사용의도에 미치는 영향에 관한 연구)

  • Jeong, Tae-Seok;Lee, Sang-Hyun;Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.37-50
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    • 2014
  • The purpose of this research is to look upon the smartphone market from the perspective of business ecosystems and to extract the critical success factors of OS platforms. Furthermore, this research aims to verify the effect of those factors on increasing utility resulting from the rising number of users as well as on intention of use. In order to do this, OS compatibility and OS upgradability were presented as the major characteristics of OS platforms and a logical causal relationship between network effect and intention to use which shows the increase of utility according to the number of users was established which was then followed by an empirical analysis. The results of the research showed that OS compatibility and OS upgradability both had positive effects on network effect and intention to use. By presenting the characteristics of OS platforms, a subject which has lacked pervious empirical studies, and establishing a logical causal relationship for the role platform characteristics play in the formation of business ecosystem in the smartphone market, it is expected that the findings of this research will contribute greatly not only academically but also in practical applications.

A Study on Business Types of IoT-based Smarthome: Based on the Theory of Platform Typology (IoT 기반 스마트홈 비즈니스 유형 연구: 플랫폼유형론을 근간으로)

  • Song, Minzheong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.2
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    • pp.27-40
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    • 2016
  • This paper aims to analyze the business types of 237 IoT based smart home companies in the world (launched during 1999~2014) which got global investment last few years. For this, the previous literatures trying to analze technology and service types of smart home are searched and the typology of the platform is discussed. Based on it, this research conceptualizes an analysis framework that includes three areas of smart home like home automation, home security, and energy efficiency with the three platform types like product, software, and service. This study concludes that the development of business type for IoT based smart home ecosystem is from the product to software and it can be a platform or not. In current status, there are a few platforms of product and software, but in the device management (16%) and thermostat (11%), companies are persuing more platform like. It is difficult to find the service platform in overall areas, for application based service has a few attractions in the investment market due to the lack of cloud infrastructure and data analytics. The following three are the implication to domestic market: 1) More active offering of API and SDK, 2) more active introduction of wireless Intenet network protocols, and 3) more active interoperability efforts and alliance activities are needed.

A Study on the Economic Effects of Big Tech Companies: Focusing on the Google Revenue and Tax Issues (글로벌 플랫폼이 국내 경제에 미치는 영향 연구: 구글 매출 추정 및 세원잠식 사례연구를 중심으로)

  • Kang, Hyoung-Goo;Jeon, Seongmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.1
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    • pp.1-11
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    • 2023
  • Big tech companies are further strengthening its status against the background of data accumulation, price competitiveness by the platform, and competitive advantage due to the network effect. The competition subcommittee of the European Union(EU) imposed a huge fine on Google for antitrust violations, which was interpreted as an attempt to collect Google's unpaid taxes. In fact, taxation efforts in the form of 'Google tax' are underway, targeting expedient tax avoidance by global platforms. It has power and has a considerable influence on the startup ecosystem. The domestic sales and tax scale of global platforms, which have a great impact on domestic content startups and small and medium-sized venture companies, are not accurately measured. In the case of Google, according to research literature, sales in Korea were estimated at about 2 trillion to 3 trillion won in 2017, but Google Korea reported sales of 290 billion won in 2021 and paid 13 billion won in taxes. This study aims to verify the economic effect of the global platform that has a great influence on Korea, and specifically to quantitatively estimate the annual domestic sales and taxes of Google, a representative global platform. As a result of estimating Google's annual domestic sales and taxes based on the figures presented in the document related to Google's economic effect published by Google, the result was 4 to 9 trillion won in annual sales and 390.6 to 913.1 billion won in taxes. This study is meaningful in that it provides basic data on the direction of national and tax policies in the future digital economy era by estimating the problem of tax authority by country of global platform companies with a specific example of Google.

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INTRODUCTION OF COMS SYSTEM

  • Baek, Myung-Jin;Han, Cho-Young
    • Proceedings of the KSRS Conference
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    • v.1
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    • pp.56-59
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    • 2006
  • In this paper, Korea's first geostationary Communication, Ocean and Meteorological Satellte(COMS) program is introduced. COMS program is one of the Korea National Space Programs to develop and operate a pure civilian satellite of practical-use for the compound missions of meteorological observation and ocean monitoring, and space test of experimentally developed communication payload on the geostationary orbit. The target launch of COMS is scheduled at the end of 2008. COMS program is international cooperation program between KARI and ASTRIUM SAS and funded by Korean Government. COMS satellite is a hybrid satellite in the geostationary orbit, which accommodates multiple payloads of MI(Meteorological Imager), GOCI(Geostationary Ocean Color Imager), and the Ka band Satellite Communication Payload into a single spacecraft platform. The MI mission is to continuously extract meteorological products with high resolution and multi-spectral imager, to detect special weather such as storm, flood, yellow sand, and to extract data on long-term change of sea surface temperature and cloud. The GOCI mission aims at monitoring of marine environments around Korean peninsula, production of fishery information (Chlorophyll, etc.), and monitoring of long-term/short-term change of marine ecosystem. The goals of the Ka band satellite communication mission are to in-orbit verify the performances of advanced communication technologies and to experiment wide-band multi-media communication service mandatory.

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