• Korea Trade Review
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• v.47 no.6
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• pp.335-353
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• 2022

There are two aspects of digital trade: the digitalisation of goods/services being traded and the digitalisation of the transactional act. Digital data (i.e. machine-readable industrial data and transactional data) is the major driving force for both aspects of digital trade. Digital data is a non-rivalrous input, whether for production or marketing activities, and is thus able to be used by many firms or government agencies without limiting the use of others. Digital platforms provide online infrastructure for the interactions between groups, for instance, consumers and producers. The externality effect refers to the situation in which prosperity in one group on a given platform will improve the returns of other groups on the same platform. In the era of the data-driven economy, strategic trade policy can involve data-related policies. The major objective of these policies is to improve the competitiveness of domestic firms. For instance, firms may be subsidised if they use cloud services provided by specific platforms. This strand of strategic trade policies might be useful for increasing the competitiveness of small-and medium-sized enterprises (SMEs) via the digitalisation of production/marketing processes. Alternatively, strategic trade policy may also exploit the externality effect via platform economy-related policies. Further, some countries may form data coalitions to facilitate cross-border data flow. This paper uses cases in Asian countries to illustrate which role these strategic trade policies can play in the digital economy.

• Informatization Policy
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• v.30 no.1
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• pp.3-22
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• 2023

This review article summarizes the issues around platform business with government regulation. We illustrated types and characteristics of platform business. We examined the current policy tools and government activities for regulating platform business in a digital economy. Policy tools of government regulation for platform business are not suitable or fit at times. We suggest an approach to look at the fit of platform business types and regulation policy tools. We also offer a policy recommendation to define situations whether to focus on minimizing conflicts among stakeholder or invite them to participate in anticipatory decision making process for new technology market.

• Journal of Internet Computing and Services
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• v.19 no.1
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• pp.141-154
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• 2018

As the sharing economic market grows, the subject of sharing is expanding to intangible resources such as time, experience, and expertise. The phenomenon that an individual temporarily participates in the platform by utilizing own intangible resources is defined as a 'gig economy'. The gig economy has a positive expectation that can create new jobs, but also has negative warnings that it is only a temporary job based on low wages. The gig economy market is growing rapidly in Korea, however there are very few academic discussions. This study examines the experiences of resource providers in the Korean gig economic platform, and then explores future job changes based on the perception of resource providers. This study selected the subject of research as a talent sharing platform and conducted in-depth interviews with 16 resource providers. The results of the research were presented through content analysis, and their experiences and perceptions were classified into six themes. This study implies academic and practical significance in exploring in depth the overall experience of resource suppliers and in suggesting proposals for desirable successful market growth.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.52
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• pp.47-71
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• 2011

This thesis examines the problems faced in the electronic trade platform for which improvements are necessary, and suggests various ways of overcoming those problems. Practical implications regarding the advancement of Korea's u-TradeHub system are as follows. First, from the technical and legal aspects, to make up for a lack of support systems for spread of users, it is required to promote customized advertising strategies through Ministry of Knowledge Economy and establish a global certification system. Second, document standardization and digitalization should be achieved in advance to make the documents distributed through the e-Trade platform in a seamless manner. Furthermore, an ongoing global network development project should be promoted through the e-Trade platform to achieve standardization. Third, from the operational aspect, it is important to maintain an integrated and systematic relationship with related organizations. Because vertical integration among logistics service providers and GSCM are enabled through the e-Trade platform, it is necessary to standardize global network-based linkage and operating systems.

• Asia-Pacific Journal of Business
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• v.8 no.2
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• pp.75-94
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• 2017

This study aims to develop a conceptual framework linking antecedents and consequences of online platform experience in the context of hospitality businesses. In doing so, an introduction to online platform experience in the hospitality industry was made, and environmental stimuli, that is, enablers of online platform experience were identified: information, entertainment and relation. Additionally, the theoretical review attempted to explain how customers are likely to be engaged in, and to be loyal to, the hospitality organizations' provisions in the context of online platforms. When presenting the theoretical model, a Stimulus-Organism-Response paradigm was employed to propose the hypotheses predicting positive online platform experience, which seems to derive from internally provoked cognition and affection within individuals, leading to behavioral consequences. This model is expected to be applicable to the online context, where hospitality businesses tend to adopt the concept of gamification and to implement associated loyalty programs. Finally, theoretical and practical implications, along with potential avenues of future research, were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.430-440
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• 2021

We analyzed research trends of 288 Korean academic dissertations and articles regarding platform work, using topic modeling and keyword network analysis method. Research disciplines of many studies were laws, business administration, and economics fields. Thigh frequent themes were platform labor protection measures and direct or indirect effects of the sharing economy. The main keywords were digital, value, industry, and labor in terms of infrastructure and structural change. Besides, the main topics were the protection of platform workers, the values of sharing services, digital paradigm, and platform regulations. Based on the results of the analysis, we derived four implications and suggestions such as researching structural frames in macroscopic contexts, generalizing case analysis, and technology supplementation by applying average and quantitative analysis methods, researching individual competency development to realize the essential symbiotic value of sustainability, and developing customized vocational education and training programs.

• Journal of Distribution Science
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• v.14 no.1
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• pp.39-49
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• 2016

Purpose - Considering industrialization development stages, an economic effect of ASEAN free trade agreement (FTA) on foreign direct investment (FDI) flows into the ASEAN countries was analyzed. Research design, data, and methodology - utilizing macro-level panel data from 2001 to 2012, panel regression analysis was conducted with a model constructed based on the knowledge-capital model. Results - As for overall ASEAN countries, ASEAN FTA was positively effective to attract vertical FDI to this region, while horizontal FDI was dominant before ASEAN FTA. Meanwhile, for the diversified economy relevant to Singapore, ASEAN FTA was not effective to attract FDI. For the ongoing industrialization economy relevant to Thailand, Malaysia, and the Philippines, ASEAN FTA was negatively effective to attract FDI; ASEAN FTA became a strong incentive to replace foreign investments with trade transactions for the horizontal firms, but an influence of market potentials after ASEAN FTA, which induces to third-country effects such as export platform FDI, has increased. For the incipient industrialization economy relevant to Indonesia, Vietnam, and Cambodia, ASEAN FTA was positively effective to attract vertical FDI. Conclusions - The effectiveness of FTA on FDI inflows varied considerably by the industrialization development stages of host countries.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.370-372
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• 2022

In an on-demand economy that provides products and services immediately in response to consumer needs, consumers have a significant influence on pricing. In the travel-related fields, service providers are also making great efforts to reflect the needs of consumers and provide better services. In this paper, unlike many travel-related service platforms where sellers unilaterally determine prices, we propose a reverse auction-based service platform method in which consumers propose travel-related services and prices. The proposed matching service platform is expected to be able to provide two-way services differentiated from existing standardized travel-related services by analyzing the needs of various consumers and reflecting the collected response data.

• Journal of Internet of Things and Convergence
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• v.8 no.5
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• pp.27-31
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• 2022

Recently, many global companies are making efforts to realize the sharing economy based on the establishment of a global supply chain and the established global supply chain. There are various methods for realizing the sharing economy, but among them, a lot of effort is being made to promote the sharing economy of companies through the shared logistics system, especially logistics efficiency. In order to realize the corporate sharing economy, companies are required to find ways to apply ICT-based shared logistics systems. Therefore, this study aims to improve the logistics efficiency of logistics companies in order to increase the efficiency of ICT-based sharing economy in logistics companies. To this end, we would like to present the current status and operation of the domestic shared logistics system for the application of the ICT-based shared logistics system, and suggest the operation plan of the shared logistics system through ICT linkage with the domestic shared logistics system. It is judged that various needs required in the global supply chain can be satisfied by presenting an efficiency plan for ICT-based shared logistics.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.931-933
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• 2012

In this thesis propose a conceptual design of a platform for better home entertainment experience. Smart phone, smart TV and a personal computer are the most important devices in this platform design. The platform was designed and proposed by a personal computer. The platform provides a high degree of interaction and integration among devices within the environment. The clouds are better than the traditional approaches and it is more acceptable in terms of security and economy.