• 한국엔터테인먼트산업학회논문지
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• 제14권2호
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• pp.109-118
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• 2020

본 연구는 해양스포츠 체험 참여자들을 대상으로 계획행동이론(TPB), '사전지식' 변수를 추가한 확장된 계획행동이론(ETPB)의 상대적 유용성을 검증하고, '사전지식' 정도별 사람들의 계획행동이론의 구성변인들(태도, 주관적규범, 지각된 행동 통제력, 재방문의도)의 특성을 비교하는 데 목적이 있다. 이러한 목적을 달성하기 위하여 2019년 S시에서 진행된 해양스포츠 체험 참여자 420명을 대상으로 자료를 수집한 후 편향되거나, 불성실한 자료 35부를 제외하고 최종적으로 385부의 설문지를 코딩하였다. 코딩한 자료는 SPSS 21.0 및 AMOS 21.0을 활용하여 다음과 같은 분석을 실시였다. 빈도분석, 확인적 요인분석, 개념신뢰도, AVE값, Cronbach's α 상관관계분석, 위계적 회귀분석, 독립표본 t-검증을 실시하였다. 분석결과 첫째, 계획행동이론(TPB)에서 세 개의 예측변인이 재방문의도에 긍정적인 영향을 미치는 것으로 나타났고, 확장된 계획행동이론으로 '사전지식'을 추가하여 재방문의도를 네 개의 예측변인 중 지각된 행동통제를 제외한 태도, 주관적 규범, 사전 지식은 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 재방문의도를 설명하는 설명력을 살펴보면 계획행동이론이 43.5% 확장된 계획행동이론이 51.8%(계획행동이론보다 8.3% 증가, p=.000)로 나타났다. 사전지식이 새로운 변인으로 추가될 때 재방문의도를 설명하는데 중요한 요인임을 알 수 있다. 마지막으로, 사전지식변수를 고, 저 집단으로 분류하여 확장된 계획행동이론의 특성을 비교한 결과 사전지식이 높은 집단이 확장된 계획행동이론의 구성 변수에 평균값이 더 높은 것으로 나타났다.

• 대한가정학회지
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• 제32권5호
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• pp.15-28
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• 1994

The purposes of this study are to define the family life events as a input factor of system model and to understand structural characteristics of the family life events in the modern multilateral society have and orientation of the management system leads a satisfactory life. This study attempted through the relation of cause and effect among the components of management system by Deacon & Firebaugh systems theory. The findings of this study are as follows: 1) As for the influence of family life events on the orientation of home management behavior the influential family life event on overall the orientation of home management behavior was social problem of family members($\beta$= -128). 2)Family life events which have influence on the family life satisfaction were financial problem and trouble with husband members problems demand for housework and everyday affairs. 3) The subdivison of home management behavior which influenced on the overall family life satisfaction were communication and decision originality the use of resources and the flexibility of plan. 4) Results of path analysis revealed that relation of cause and effect out of family life events resources the patterns of home management behavior and family life satisfaction the family life events made the family life satisfaction higher because they had negative effect on the family life satisfaction directly but changed total effect into positive one by family management behavior.

• 여성건강간호학회지
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• 제7권2호
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• pp.141-156
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• 2001

The purpose of this study was to develop and test the structural model of a contraceptive behavior in Married Korean women. A hypothesis model was constructed on the basis of the health belief model, the theory of planned behavior and extensive literature review of contraception. The model was built by seven constructs. Four exogeneous variables included in the model were consisted of the contraceptive knowledges, the perceived threats, the sexual autonomy and the communication within a couple. Four endogenous variables were consisted of the attitudes toward contraception, the perceived control, the ability to plan a intercourse and the contraceptive behaviors. Empirical data for testing the hypothetical model were collected by the self report questionnaires from 243 Korean married women. The questionnaires used in this study were developed by this researcher and their Cronbach's alpha scores were ranged from .60 to .88. The collected data were analyzed by SPSS program(ver. 8.0) for descriptive statistical analysis and LISREL program(ver. 8.12a) for covariance structural analysis. On the basis of this results, it could be suggested that contraceptive behaviors be greatly affected by the perceived threats, the communications within couple, the attitudes toward contraception and the perceived control. Finally this model would be useful for the practice, theory and research of nursing.

• 한국보건간호학회지
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• 제36권1호
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• pp.47-58
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• 2022

Purpose: This study was undertaken to present an effective plan for the development of an educational program and a strategy to promote patient safety management activities for nursing students by identifying factors that affect these activities based on the theory of planned behavior. Methods: A self-report questionnaire was distributed to 300 nursing students who had clinical practice experience at three nursing colleges in Daejeon, Gyeongbuk, and Jeonbuk. The significance of the model fit, and the path effect was confirmed by confirmatory factor analysis. Results: The hypothetical model for patient safety management activities was appropriate. Among the 5 pathways, 4 were significant. It was found that behavioral intention had a direct influence on patient safety management activities, and perceived behavioral control and attitude had an influence on behavioral intention. Conclusion: To strengthen the perceived behavioral control of nursing students' patient safety management activities, it is necessary to analyze and remove obstacles and provide education that reflects the characteristics of the subject's health problems. In addition, through self-directed learning involving simulation practice, nursing students should be exposed to patient safety accidents, so that they can recognize the risks early and solve problems through critical thinking while bringing about the necessary changes in their attitude.

• 한국IT서비스학회지
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• 제8권1호
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• pp.11-27
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• 2009

Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• 대한교통학회지
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• 제11권2호
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• pp.5-26
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• 1993

In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior. In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative models(logit, linear-additive, conjunctive, lexicographic model) in predicting travel mode choice bebavior, an empirical study of the mode choice in work-trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

• 대한건축학회논문집:계획계
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• 제35권1호
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• pp.117-125
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• 2019

The purpose of this study is to examine urban built environments associated with the walking behavior in order to identify the problem of urban infrastructure from the perspective of Universal design theory. Using the walkability criteria developed based on the findings of previous studies on Universal design theory and walking environment, the urban built environments in old town area of Seoul were evaluated. The results of the evaluation indicated that the pedestrian infrastructure in the study area had several shortcomings to improve in order to provide walking-friendly environments. First, the pedestrian infrastructure for visually impaired people were severely limited. Second, walking traffics in large portion of the street networks were interrupted by a variety of obstacles such as parked cars, signboards, and illegal street shops. Third, there were certain areas where the quality of pavement was not properly managed. In summary, this study provides an empirical data to understand the current situation of pedestrian infrastructure in the urban areas. Improvement of pedestrian infrastructure is needed to address the issues related to the mobility of the disabled people. It is also recommended to construct the GIS data on walking environment in order to develop and mange a long-term public investment plan for walking-friendly urban environments.

• 한국유기농업학회지
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• 제32권1호
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• pp.25-37
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• 2024

This study is to apply behavioral economics-an economics that studies actual human behavior based on cognitive psychology-to the farming decision-making process of onion and garlic farmers. Of behavioral economic theories, dual system theory and prospect theory (value function), heuristic and bias were surveyed and examined in the field. The reference point of farmers was farming experience of the previous year, and so they showed reference dependence and anchoring heuristic, not rational thinking on production cost plan. And they showed status quo bias that cultivated continuously the previous year or the present crop. This status quo bias is related to loss aversion propensity. Farmers did not usually change cultivating crops, in other words, they showed diminishing sensitivity-insensitive to those that the more revenue or loss was increased. This diminishing sensitivity is related to loss aversion propensity and status quo bias. Also, farmers had representativeness heuristic because they regarded auction price of Garakdong wholesale market as the standard price level despite various prices by production region. And farmers had the affect heuristic that they depended on producers' organization data more than the state-run research institute ones about cultivation intentions and actual situations.

• 보건교육건강증진학회지
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• 제31권4호
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• pp.93-106
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• 2014

Objectives: The aim of this study was to develop the efficient program protecting shift to cerebrovascular disease as complication for patients with diabetes and hypertension. Methods: Chronic disease self management program(CDSMP), implement manual, action plan, Q&A card and motivation methods were suggested based on Bandura's social learning theory through reviewing various literatures and cases. Results: This program can increase self-efficacy, individual health behavior change and quality of life and it makes to continuous care of chronic disease. Conclusion: In order to operate chronic disease self-management program, standardized education courses training of specialist leaders and expert patients leaders would be required. And the development enlargement of self-management program for various other chronic disease such as arthritis, back pain, atopy, asthma would be required in the future.

• 운동영양학회지
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• 제23권3호
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• pp.29-38
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• 2019

[Purpose] Effective nutritional intervention can help reduce the risk of nutritional problems and improve athletic performance in adolescents. The five A's (assess, advise, agree, assist, and arrange) model is widely used as the theoretical framework for advice on nutrition, smoking, drinking, and physical activity and it recommends that practitioners in primary health care promote behavior change to facilitate positive outcomes. This model has also been useful in understanding the underlying processes of behavior change. This study aimed to develop both a novel evidence-based nutritional intervention protocol, rooted in sound nutritional theory, and a customizable nutritional intervention program to support sustainable healthy eating, enhance nutrient intake, and improve athletic performance in adolescent athletes. [Methods] In this study, we adapted the 5 A's behavioral change model and motivational interview to develop a theoretical framework to help adolescent athletes change their behavior and achieve their goals. [Results] During each step of the 5 A's protocol, a customized nutritional intervention protocol was developed by nutrition experts for each of adolescent athletes. Each plan was developed to improve the eating habits of adolescent athletes through group education and counseling. All nutritional counseling sessions were designed to enable participants to apply nutritional knowledge and practical action plans to their training and competition conditions to enable each of them to achieve individual athletic goals and facilitate self-management. [Conclusion] A theoretical and evidence-based nutritional intervention protocol was developed to identify and address obstacles to healthy dietary habits in adolescent athletes. This could be used as the basis for further studies aimed at improving nutrient intake and athletic performance in adolescent athletes.