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A Study on the Fast Fashion(Part I) - Focusing on Marketing Strategy - (패스트 패션(Fast Fashion)에 대한 고찰(제1보) - 마케팅 전략을 중심으로 -)

  • Kim, Sun-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.5
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    • pp.875-887
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    • 2007
  • The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

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A Study on Estimation of Noise Damage caused by Rupture of Butane-can(volume : 34g)

  • Leem, Sa-Hwan;Huh, Yong-Jeong;Choi, Seong-Joo;Lee, Jong-Rark;Lim, Dong-Yeon
    • Journal of the Korean Institute of Gas
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    • v.11 no.1 s.34
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    • pp.13-17
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    • 2007
  • It is very insecure to treat a butane can for cooking out of door. The human injury from the accidents of butane cans has been getting increased 1.5 times yearly since 2003. In this context, the Institute of Gas Technology Training in Korea Gas Safety Corporation carries out explosion experiment to make trainees to take all possible measures to ensure safe management of gas in the field by fully recognizing the hazards of gas explosion accidents. This study intends to examine the influence of such explosion experiments on the trainees witnessing nearby. The GEN exposed to the active students participating in the experiment away from 25 meters from the explosion site was 57.94 dB and the GEN to the passive students not participating away from 50 meters was 51.92 dB. According to Weber-Fechner's law for the lower value than 65 dB which is the environmental standard, it is safe from the place 15 meter far from the explosion place. The environmental standard of offices is 50 dB, and it is lower than the environmental standard if the office is 65 meter far from the explosion place.

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A Basic Study of the Interdisciplinary Education System Based on Digital Technology in Spatial Design -Focused on Sensor Interface Technology and The Third Place- (공간디자인 분야에서 디지털 기술기반 연계교육 시스템에 대한 기초연구 -센서 인터페이스 기술과 제 3의 공간을 중심으로-)

  • Chun Se-Geun
    • The Journal of the Korea Contents Association
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    • v.6 no.8
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    • pp.114-123
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    • 2006
  • The practical value of the third place using ubiquitous digital technology has been increasing rapidly, therefore it is inevitable to educate students of spatial design in the interdisciplinary education system based on the unified technology of digital in order to cultivate leading designers to adapt new era of spatial design. After a research for the unified form of spatial planning and case studies of foreign educations, this study addresses the issues to classify the interdisciplinary teaching form into three educational categories digital interactive education, digital unified education and digital creative education. Finally, the study proposes the basic form of the ideal and futuristic education of spatial design with the distinguished results after conducting the model curriculum by the above categories.

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A Study on the Type and Characteristics of the King Taejo's Taesil in Joseon Dynasty (조선 태조대왕 태실(胎室)의 형식과 특성)

  • Ryu, Kee-Weon;Kim, Ki-Joo
    • Journal of architectural history
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    • v.26 no.6
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    • pp.77-88
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    • 2017
  • Ordinary people generally bury or burn placenta when the baby was born. But, Joseon royal family put placenta in pot and then buried it in propitious site praying for good health and long life. After that baby had become the king of Joseon, people built stone figures formed fixed type at that place. It is called gabong-taesil(加封胎室). The purpose of this study is to figure out the type and characteristics of the King Taejo's taesil in Joseon Dynasty. The King Taejo's taesil had built first as soon as Joseon was established circa 1393, and repaired largely in 1689. Since then, this was damaged by the Japanese Empire and assembled in recent days at near place from the original place. Center piece of taesil remains the original form, and the rest of stone figures is assumed to be rebuilt in 1689. But, some materials like sangseok(裳石) and jeonseok(磚石) are assumed that are original stone figures or were made, assembled by the style of then. Considering most of remained taesil is a relic of the latter part of Joseon Dynasty, the King Taejo' taesil has high cultural value as the first gabong-taesil of Joseon Dynasty inheriting Goryeo Dynasty type.

Design Plan for Department Store's Cosmetic Shop Application of S.I.P(Store Identity Program) (S.I.P(Store Identity Program)을 적용한 백화점 화장품매장 디자인 계획)

  • Lee, Ju-Hyeong
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.82-85
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    • 2008
  • A cosmetic shop in a department store is the best place in Korea's cosmetic market flow that shows the total image of each brand. The present day departmental cosmetic shops are centered around global brands and comparative brand power is competing with a small number of local brands. It is a fact that not only regarding the brand power of local brands but also the space design of their shops are different than the global brands. And, influenced by a modern society, culture, economic surrounding, the customers are getting original and individual. Their individualistic life style is demanding a shop environment with new concept. Such a sale environment is not for just product sale and a place where exchange economy of sale occurs. It is requisite for communication where total marketing strategy Is used In an active way. We must acknowledge it as a symbolic place being the ultimate site of customer oriented exchange economy showing the image of both product and the company. The aim of this plan is to set up a sale environment that will enhance the brand awareness and product value. We intended to provide purchase comfort and visual effect to the customer simultaneously with an Increase in customer attention by putting in the appropriate design requisites as per the brand specialty and by the application of a distinguished S.I.P (Store Identity Program) for the shop.

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Flexural behavior of partially prefabricated partially encased composite beams

  • Liang, Jiong-feng;Zhang, Liu-feng;Yang, Ying-hua;Wei, Li
    • Steel and Composite Structures
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    • v.38 no.6
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    • pp.705-716
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    • 2021
  • An innovative partially precast partially encased composite beam (PPECB) is put forward based on the existing research. In order to study the flexural performance of the new composite beam which has precast part and cast-in-place part, six prefabricated specimens and one cast-in-place specimen are designed with considering the influence of the production method, the steel flange thickness, the concrete strength grade and the stirrup process on the behavior of the composite beam. Through four points loading and test data collection and analysis, the behavior of partially prefabricated specimen is similar to that of cast-in-place specimen, and the casting method, the thickness of the steel flange, the concrete strength grade and the stirrup process have different influence on the crack, yield and peak load bearing capacity of the component. Finally, the calculation theory of plastic bending of partially precast partially encased concrete composite beams is given. The calculation results are in good agreement with the experimental results, which can be used for practical engineering theory guidance. This paper can provide reference value for further research and engineering application.

Tense and relax Pheomenon of spatial Experience (공간체험을 통한 긴장.이완의 현상)

  • 김정애
    • Korean Institute of Interior Design Journal
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    • no.16
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    • pp.106-115
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    • 1998
  • Latest modernism shows general idea of phenomenal space through nature of place motility and experience sinceded from standard form and it has general idea of space. therefore this study presents the tension and the relaxation as a method looking for spatal change and value that in spatial experience. For the analysis of work the Conference Pavillon of Tadoa Ando in the furniture company in Vitra Fire Station of Zaha Hidid is analyzed in spatial experence. As the result the result the systematic straight mixture that has a superrimotion with long retangle which the space acts independently and is shown in the drawing of absolutism is formed and collapses theregularity of construction form by decomposition annexation mixing collision and ambivalence. The spatial experiance in this unstable form changes the grade of rank of space by opposite phenomenon by the change of spatial flowing the disorted and vague space that is occurred by superrimotion which has no direction and change of lirht and place and consolidates dynamic strain makes possible to construct against the gravity. And it also creates experienced space thatis reaxed with maintenance of organization of unity harmony, and stsbility.

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Thickness Effect on Compressive Fatigue Behavior of Al-Si-Ca Alloy Foam (Al-Si-Ca 합금 폼의 피로 거동에 대한 두께 효과)

  • Kim, Il-Hyun;Hossain, Mynul;Kim, Am-Kee
    • Proceedings of the KSME Conference
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    • 2007.05a
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    • pp.179-182
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    • 2007
  • The compressive fatigue tests on the closed cell Al-Si-Ca alloy foams with two different thicknesses were performed using a load ratio of 0.1. The quasi-static and cyclic compressive behaviors were obtained respectively. The fatigue stress-life (S-N) curves were evaluated from the obtained cyclic compressive behaviors. S-N curves were presented for the onset of progressive shortening. It turned out that the fatigue strength showed higher value for the thicker foam and the onset of shortening of thinner foam took place earlier. The crushing was found to initiate in a single band which broadens gradually with additional fatigue cycles. Progressive shortening of the specimen took place due to a combination of low cycle fatigue failure and cyclic ratcheting.

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A treatise on irregular shaped concrete test specimens

  • Gorkem, Selcuk Emre
    • Computers and Concrete
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    • v.16 no.1
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    • pp.179-190
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    • 2015
  • An experimental program has been carried out to investigate the effect of edge-slope on compressive strength of concrete specimens. In this study, effect of such slope was investigated by testing 100 standard cylinder specimens and 40 standard cubes. When molds are put on a slanted place, wet concrete starts to flow through the open end of mold. It keeps flowing until it reaches to a parallel surface with the place over which it was placed. That creates a sloped surface over the loading area. Experimental results revealed significant relationships between failure loads and slope of loading surface for cylinders. Angled cracks occurred in sloped cylinder specimens. Tension cracks occurred in cube specimens. Fracture mechanisms were also evaluated by using finite element analyses approach. Experiments yielded an exponential curve with bandwidth for cylinders. Average value of curve is $y={\frac{\pi}{2}}e^{-cf}$ between slope and compressive strength. Inclination is much effective parameter for cylinders than cubes.

Contents Development for Traditional Market Noted Place is Strategic (재래시장 명소화를 위한 콘텐츠 개발전략)

  • Lee, yk-su
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.761-765
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    • 2007
  • The conventional sight for a traditional market has been concentrated on modernization of an institution. However, Korea doubt is stated very much whether you can secure competition predominance because a traditional market has appearance as the sale institution which is not inferior to modern shopping mall. Then it is judged to be it the necessity that conceptual justice and function for a traditional market are done of newly. A cultural function showed the traditional markets by accomplishing tradition and a function of a market. Therefore when a traditional market catches a characteristic of a place, I will come to regain original value.

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