• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.948-958
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• 2005

The purposes of this study were to segment adolescents into groups by family and school factors and to investigate the differences among the groups regarding body image and self-esteem. The study distributed the questionnaires to the adolescents who were middle and high school students in South Korea. The total respondents were 2240. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2-test$. Factor analysis showed that body image had four dimensions: appearance management, physical attractiveness, weight control, and the opposite sex fear. The cluster analysis showed that Korean adolescents were segmented into four groups (family preference/school preference group, family dissatisfaction/school dissatisfaction group, family average/peer competition group, family average/peer dissatisfaction group). The four groups were significantly different in regard to three dimensions of body image, self-esteem, and demographics. For example, the family preference/school preference group was most satisfied with their bodies, had a lowest opposite sex fear, and had a highest self·esteem. However, family dissatisfaction/teacher dissatisfaction group was most dissatisfied with their bodies, had a greatest interest in their appearance, and had a lowest self-esteem.

• The Research Journal of the Costume Culture
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• v.14 no.5
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• pp.739-754
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• 2006

Glamour, which stands for attractive physical feature with certain mystique, has been recognized by its superficiality and ephemerality in recent postmodernist aesthetics. The purpose of this study is to provide a comprehensive literature of glamour and to contemplate glamour look, thereby to establish the styles of glamour expressed in fashion. For such purposes, this thesis first provides the study on the glamour in design studies, film studies and feminist theories, and to inquire aesthetic values of glamour look, which has been reflected in fashion. The glamour expressed in the fashion design can be classified into the following six aesthetic values: luxury, excess, masquerade, appropriation, sensuality and decadence. (1) Luxury is an expression of expensiveness, ostentatiousness which can be achieved only after putting in extensive an elaborate handworks. (2) Excess is an expression of bigness, scalelessness or extreme abundance. (3) Masquerade, that is a technique of identity which deal with clothing as a metaphor, is an expression of mysterious attractiveness and theatricality. (4) Appropriation is an expression by way of taking something from different time and space. (5) Sensuality is an expression of indulgence of sexual pleasures. Lastly, (6) decadence implies eroticized violence and demoralization.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.485-500
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• 2001

The purpose of this study is to develop the formal wear for social activity of dwarf. Second investigation for choices of designs based upon data from the first questionnaire investigation, led us to make proposals for design, pattern production, garment-cutting and dressmaking. The effect of wearing the made-up garments was carefully evaluated in order to establish principles for the development of clothes for dwarf. Conclusion is as follow. Dwarf felt uneasy in conventional street dress. When buying clothes their most important criteria was design wanted clothes that would help them to look taller. Analysis of design preference to complement perceived physical weak points revealed: 'a pink ensemble' comprising of a high-waist, one-piece dress, and a black slacks suit comprising of a striped, single-breasted, tailored jacket, and straight-type slacks and blouse. It was found that a bolero jacket and a high-waist, ankle-length, one-piece dress helped create an optical illusion of increased height, for both the wearer and an observer. A pastel ton-pink, one-piece also created this effect on small bodily types, as well as offering a silky, mellow attractiveness. A suit of a striped, single-breasted tailored jacket, and straight-type slacks and blouse, created the two fold illusion of disguising hip imbalance with the length of the jacket and drawing an onlooker\`s gaze to the wearer\`s face through the tailored collar, they also looked taller due to the stripes.

• Journal of the Korean Society of Costume
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• v.62 no.3
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• pp.17-28
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• 2012

The purpose of this study was to investigate elderly women's body image and clothing behavior. Data were collected from 305 elderly women living in Gyeongnam province from May and June of 2011. Statistical methods including frequency analysis, factor analysis, F-test, t-test, Duncan test, Cronbach's ${\alpha}$, correlation analysis and multiple regression were used for this study. The results of this study were as follows.: The body image was composed of two factors, 'physical attractiveness and interest in appearance', and 'concern about weight'. The clothing behavior was composed of the following five factors: 'social importance', 'conformity' 'individuality' 'economic efficiency' and 'clothing fashion interest'. The body image and clothing behavior according to the elderly women' demographic showed many differences. Elderly women's body image influenced their clothing behavior. These study results are highly expected to be used as valuable sources in fashion marketing plans for industries that target elderly women.

• Journal of Fashion Business
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• v.19 no.4
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• pp.168-182
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• 2015

The purpose of this study is to classify students' attitudes towards uniform modification and analyze their subjective experience regarding appearance, and body satisfaction. Questionnaires were administered to 369 middle and high school girls living in Deagu Metropolitan City. Frequency, factor analysis, reliability analysis, correlation analysis, ${\chi}^2$-test, and t-test are all used for data analysis. Our findings are as follows. Two hundred thirty students (62.3%) agreed to modify their school uniforms to express their personalities and follow fashion trends. Motives for uniform modification had to do with social life, physical attractiveness, and practicality. Attitudes toward appearance are found to be shaped by appearance internalization, active management of appearance, appearance needs, social recognition, and conformity. The motives for uniform modification reveal a significant correlation with attitudes toward appearance. Uniform modification satisfaction differed depending on sub-variables of attitude toward appearance(active management of appearance, personalized appearance needs, social recognition, and body satisfaction, such as satisfaction with height and BMI). There was a significant difference in expression of intention for future plastic surgery depending on body image.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.7
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• pp.995-1006
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• 2004

This study examines the effects of clothing style and the order effect on impression formation. The instrument of this study consisted of response scales and stimuli. Fifty-one items of 7-point semantic differential scales, 9 items of demographic traits, and 4 items of subjective evaluation scales were developed. Stimuli were color pictures of a model wearing each of two clothing styles(mannish style, feminine style). The sample include 56 male and female subjects in their twenties and thirties. The experimental design was within-subject design and the half of the sample responded to the mannish style first and the other half responded to the feminine style first. Responses to the semantic differential scales were factor analyzed, and seven factors were identified: intellectuality, sensibility, activity, modesty, competence, display, keenness. There were significant differences between mannish style and feminine style in impression of wearer＇s age, job, and physical attractiveness as well as wearer＇s intellectuality and sensibility. It was revealed that the first impression and second impression of wearer＇s intellectuality, sensibility, modesty, competence, display were differed by the function of the order of stimuli shown to the subjects. Both primacy effect and recency effect of order effect were confirmed, and especially negativity effect was influenced prominently on impression formation.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.654-664
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• 2014

This study investigated factors that contribute to the clothing behavior and body image of elderly men, how these factors vary by demographic characteristics, and how these factors affect quality of life. The subjects were 250 elderly men selected by convenience sampling between the ages of 60 to 80 who lived in Gyeongnam province. They participated in a survey from May-June 2012. Out of the 250 participants only 227 were used to analyze the data due to the completeness of their survey. The results showed that the factors for clothing behavior were social psychological importance, conformity, economic efficiency, fashion interest, and interpersonal intention. For body image, the factors revealed were physical attractiveness, interest in appearance, and concern about weight. Differences in the clothing behavior, body image, and quality of life were indicated by the demographic characteristics of the subjects. Clothing behavior and body image of elderly men were revealed as a contributing factor towards quality of life.

• International Journal of High-Rise Buildings
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• v.5 no.2
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• pp.95-103
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• 2016

One of the key problems in the design of high-rise commercial complex is how to guide reasonable pedestrian distribution in commercial space. In this study, pedestrian distribution in three high-rise commercial complexes in Shanghai and Hong Kong was studied using spatial configuration analysis software Space Syntax and quantification of physical elements in commercial spaces, such as functional attractiveness, entrances, escalators, level variations and passage width. Additionally, in an attempt to integrate functions with spatial integration and spatial depth, two combination variables, the spatial coefficient of function (IF) and spatial depth coefficient of function (F/D), were proposed. The results of the correlation analysis and multiple regression analyses reflected the following: (1) Regarding the influence on pedestrian distribution, there was a synergistic and complementary relationship between function and space; (2) The comprehensive flow distribution analytic model could successfully interpret flow distribution in high-rise commercial complexes and its R Square ranged up to about 70% in the three cases; (3) The spatial coefficient of function (IF) and spatial depth coefficient (F/D) could effectively integrate functions and spatial configuration, which could help close the gap between over-emphasis on function in commercial research and the lack of consideration of function in space-syntax analysis.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1057-1068
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• 2001

The purpose of this study was to clarify service quality of apparel stores and find out related variables. The related variables are contained customer's characteristics (shopping orientation, demographic characteristics), store types and store patronage behavior in apparel store. The subjects selected for the final analysis were 363 females aged from 20 to 59 who lived in Taejon. And the data were collected using a questionnaire and analyzed through factor analysis, ANOVA, cluster analysis, regression, Duncan test, Tukey test. The results of this study were as follows; 1. Services quality of apparel stores consisted of seven dimensions ; ability of salesperson, belief in policy, convenience of facility, attractiveness of physical environment, convenience of using credit cards, convenience of space movement. and apparence of salespeople. 2. Shopping orientation consisted of four dimensions; recreational shopping orientation, rational shopping orientation. convenience-oriented shopping orientation, price-conscious shopping orientation. Shopper types consisted of three dimensions ; recreational-economical type shopper, rational type shopper, convenience-oriented type shopper. Significant relationships were found out between those shopper types and service quality. Significant difference was caused by demographic characteristics(age, marital status, education, income. job) except for places of residence and service quality. 3. The significant difference was found out between store types and service quality. 4. Service quality(ability of salespeople. belief in policy, convenience of facility, convenience of using credit cards. apparence of salespeople) were influenced store patronage behavior.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.951-960
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• 2021

The paper aims to explain the influence of celebrity endorser on consumers' purchase intention, and explain the influence of brand perception on purchase decision in regard to the case of OPPO F-series and singer Son Tung MTP, in the Vietnamese context. Advertisement is regarded as the fastest and most effective communication method for brands to build an association and attract their target consumers. Among various types of communication tools, the use of celebrity endorsement is considerably growing owing to the explosion of social platforms. This study employs survey data from 258 people living and working in Ho Chi Minh City, Vietnam. Then, those data were used to analyze the general hypotheses by conducting research reviews based on foregoing investigations. The results from data analysis reveal that celebrity's physical attractiveness, credibility, popularity, expertise, match-up, and multiple endorsements all have positive impacts on purchase intention. The findings from this study would suggest that brands, in general, and smart-phone brands, in particular, should not only focus on these attributes to select a suitable brand endorser, but also need to predict some potential risks when utilizing celebrity endorsement. Finally, various implications and recommendations for further studies and marketers are also discussed.