• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.570-578
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• 2016

This study examined the relationship between the attitudes toward pets and elementary school students' empathy ability, and analysed the difference in the attitude toward pets and the level of elementary school students' empathy depending on gender, school year and rearing period. To carry out this study, data were collected by giving a test on the attitudes toward pets and a test in empathy ability to 220 elementary school students in Daejeon Metropolitan City, who had a pet rearing experience in the past. With regard to the data collected, correlation analysis, multiple regression analysis, t-test and analysis of variance were carried out using SPSS win23. As a result of the analysis, the following facts were revealed. First, the attitudes and the degree of empathy ability for pets showed relevance. Second, affection for pets, interaction, and the joy of having pets were closely related to the empathy ability. Third, there was a significant difference in the attitude toward pets depending on gender and rearing period. Finally, there was a significant difference in empathy ability depending on the gender and rearing period. However, there was no significant difference depending on the school year.

• Korean journal of applied entomology
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• v.60 no.4
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• pp.493-502
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• 2021

We examined American consumers' perceptions and attitudes toward edible insect-based pet food. In this study, 16 Americans in Korea who owned dogs were categorized into two groups, and focus-group discussions were conducted under three conditions. First, we observed the free association perception of edible insect-based pet food, and attitudes were analyzed after providing a newspaper article related to it. Finally, consumer attitude was examined in the context of purchasing. The study found that the participants had high awareness of the eco-friendliness of edible insects and showed a positive attitude toward news articles related to it. However, when it came to purchasing, they considered nutritional and health functional values compared to environmental values. Meanwhile, the rejection of insects was nevertheless the most important negative factor in pet food, as in general food. The results are significant in confirming the possibility of using insect-based pet food by examining the perceptions and attitudes toward the environmental, nutritional, and health functional values of edible insects under three conditions for American consumers.

• International journal of advanced smart convergence
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• v.12 no.2
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• pp.108-116
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• 2023

Smart home and artificial intelligence technologies are developing rapidly, and various smart home systems associated with artificial intelligence (AI) improved the quality of living for people. In the present research, we examine the role of individuals' motivational system in their responses to the application of AI in smart homes. In particular, this research focuses on individuals' prevention motivational system and investigates whether individuals' attitudes toward the application of AI in smart homes differ according to their level of prevention motivation. Specifically, it is hypothesized that individuals with strong (vs. weak) prevention motivation will have more favorable attitudes toward the application of AI in smart homes. Consistent with the hypothesis, the results reveal that the respondents in the strong (vs. weak) prevention motivation reported significantly more favorable attitudes toward the six types of AI-based application in smart homes (e.g., AIbased AR/VR games, AI pet care system, AI robots, etc.). Our findings suggest that individuals' prevention motivational system may be an effective market segmentation tool in facilitating their positive responses to the application of AI in smart homes.

• Research in Community and Public Health Nursing
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• v.14 no.2
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• pp.223-231
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• 2003

The purpose of this study was to analyze the knowledge, attitude and experience of middle school boys toward Sexual Behavior. Data were collected by questionnaires from 246 middle school students in Korea, from June 4 to 30, 2000. The reliabilities of instruments were adequate(Cronbach's alpha= .56-.70). Data were analyzed by frequency, percentage, and ANOVA test using SAS V8 program. The results are as follows; 1. The mean score of knowledge of sexual behavior was $12.89{\pm}2.48$ and showed significant differences by the grade(f=5.0l. p=.0074). 2. The mean score of attitude of sexual behavior was $3.69{\pm}0.37$ and showed significant differences by the grade(f=3.06, p=.0386). 3. The correlation between knowledge and attitude is significant(r=.2290, p=0003). 4. The subjects experienced sexual behaviors such as. pornography(80%), night pollution (37.9%), masturbation(32.2%), Kiss(19.1%), Pet(8.7%), Coitus(3.2%). 5. The subjects being received sexual education were 94.7%, these former sexual educations is unsatisfied(40.7%). 6. The subjects who need sexual educations was 55.1%. The needs of sexual educations was high in the connection on with the other sex(51.9%), coitus(12.3%), sexual impulse (7.5%), sex organs(7.1%), sexual physiology (5.2%), masturbation(4.7%). In conclusion, subjects necessary to give sexual educations are suitable to the subjects's needs, grades and teaching methods such as multimedia program.

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.53-66
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• 2004

The purpose of this study was to identify how characteristics of young children (sex, age, temperament), mothers (employed or unemployed, intimacy between mother and child, parenting attitudes), and home environment (pet, TV/Video viewing) relate to young children's empathy and to examine the relative effects of then variables on young children's empathy. The subjects for this study were 300 3-, 4-, and 5-year-olds selected from kindergartens and day-care centers in Busan. Data were analyzed via t-test, correlation, and multiple regression. Results showed that girls had higher empathy score than boys. Young children's empathy was positively correlated with the sociability of young child's temperament, intimacy between mother and young child, reasoning guidance, affect, achievement of parenting attitudes, and parental intervention toward young child after TV/video viewing. However, young children's empathy was correlated negatively with authoritarian control of parenting attitudes. Among then variables, young children's sex was the most significant variable.

• FLOWER RESEARCH JOURNAL
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• v.19 no.3
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• pp.158-163
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• 2011

The purpose of this study was to find new way for vitality of flower shop. The subjects for this research were composed of 58 male and 155 female. In survey of satisfaction of flower shop's product price, 'satisfied' responses in male and female respondents were 8.62 and 14.21%, respectively. Results of survey of consumer's awareness on packaging of flower shop's products have shown that the 'satisfied' responses in male and female respondents were 6.88 and 12.91%, respectively. In question of the satisfaction of flower products as a gift, the 'satisfied' responses in male and female respondents were 8.61% and 1.95%, respectively. In question of the attitude of seller, the 'satisfied' responses in male and female respondents were 6.88% and 6.46%, respectively. In survey of the mind of consumer's repurchase, male and female respondents were satisfied 5.16% and 9.05%, respectively. Our results have shown that consumer's satisfaction in most questions was of low level. Therefore, we propose that these results are associated with the needs of active efforts of flower shop's manager.

• Journal of Korean Academy of Nursing
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• v.10 no.2
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• pp.95-115
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• 1980

Current statistics reveal remarkable prolongation of the average longevity in this country for the past decade. Welfare of the aged is no longer sole concern of the person or/and family. but has aroused social concern on the community and national level. This study was designed to assess social, economic and emotional needs of the aged. and to identify problems they are confronting. Data were gathered through questioning 273 subjects living in Seoul from July 25, to August 31. 19 80. Frequencies and percentile scores were analysed to describe the fact. and the significance of int or-variable differences was tested by Chi-square method. Results are : 1. Majority of the subjects (male : 65.38%). (female : 62.13%)“talk about past experiences”to re-collect their past days, the difference between male and female respondents was not significant. 2. Except few who earn their pocket money (4.21%). majority were doing household errands (34.52% ) and looking after their garnd children (29.26 ％）. Main sources of their pocket money revealed to be their children (84.02%) and their own savings (24.64% ). Except few (15％）engaged with social activities directly or indirectly. leisure hours are spent in chatting with aged neighbors (44.81%). Highest in the rank order on the joyous moments for the aged revealed to be when the members of family living apart paying a visit (male : 37.5%, female : 63.72%)difference of male and female was significant ( P<0.05). Among female respondents. significant difference between age group was revealed (p<0.05). 3. Majority prefered sin91e houses (84.30% ). as residential environment. the suburban (36.26% ) area was the filet in the rank order : difference between age group and the educational status were not significant. Majority of respondents revealed to have their own room in the house. The first preference was given to live with their children (68.86%). Memory of the past (37.36% )revealed to be the highest in the rank order among the reasons why they dislike moving the house. 4. Majority favored current welfare benefts provided for the old age. however. the ideal way to live at their old age they responded was to live on their own savings (50.54%). 5. Majority revealed to be daunted occasionally (62.27%) by not being less active (34.16%) socially and by poor physical health(29.75%). Male and female differ in the causes of loneliness significantly (P <0.001) : retirement (37.89%) in ale and helpessness (43.05%) in female revealed the highest in the rank order. Majority talk over their feelings with aged neighbors to overcome the loneliness. 6 Majority were in favor of planting and looking after pet animal in the house. however. male and female differ in the kind significantly (p <0.001), 7. Majority think about death and dying occasionally or more (84.11% ). Many of the respondents believes in the life after life (53.49%) : female revealed to be significantly higher (p <0.01). and subjects with christian belief were significantly higher than non-christians (P<0.001). Attitude towards death and dying differs significantly between male and female (P <0. 001) and between christians ans and nonchristians (p <0.001). Highest preference was given to simple funeral (69.85%). Precious heritage that they would pass on to their descendants was onoscience and ethical value(57. 51%) : christian response as the first value was christian belief (52.38%).

• Journal of Korea Technology Innovation Society
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• v.10 no.1
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• pp.73-97
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• 2007

R&D into future technologies should be conducted in conjunction with technological innovation strategies that are linked to corporate survival within a framework of information and knowledge-based competitiveness. As such, future technology strategies should be ensured through open R&D organizations. The development of future technologies should not be conducted simply on the basis of future forecasts, but should take into account customer needs in advance and reflect them in the development of the future technologies or services. This research aims to select as segmentation variables the customers' attitude towards accepting future telecommunication technologies and their value orientation in their everyday life, as these factors wilt have the greatest effect on the demand for future telecommunication services and thus segment the future telecom service market. Likewise, such research seeks to segment the market from the stage of technology R&D activities and employ the results to formulate technology development strategies. Based on the customer attitude towards accepting new technologies, two groups were induced, and a hierarchical customer segmentation model was provided to conduct secondary segmentation of the two groups on the basis of their respective customer value orientation. A survey was conducted in June 2006 on 800 consumers aged 15 to 69, residing in Seoul and five other major South Korean cities, through one-on-one interviews. The samples were divided into two sub-groups according to their level of acceptance of new technology; a sub-group demonstrating a high level of technology acceptance (39.4%) and another sub-group with a comparatively lower level of technology acceptance (60.6%). These two sub-groups were further divided each into 5 smaller sub-groups (10 total smaller sub-groups) through two rounds of segmentation. The ten sub-groups were then analyzed in their detailed characteristics, including general demographic characteristics, usage patterns in existing telecom services such as mobile service, broadband internet and wireless internet and the status of ownership of a computing or information device and the desire or intention to purchase one. Through these steps, we were able to statistically prove that each of these 10 sub-groups responded to telecom services as independent markets. We found that each segmented group responds as an independent individual market. Through correspondence analysis, the target segmentation groups were positioned in such a way as to facilitate the entry of future telecommunication services into the market, as well as their diffusion and transferability.