• Journal of Digital Convergence
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• v.18 no.8
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• pp.103-109
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• 2020

The aim of this research is to investigate the effect of how individuals monitor the time in their life on persuasion and the moderating role of goal orientation and types of persuasive message in the relationship between time monitoring and persuasion. By controlling participants' time horizon perspectives (THPs), an experiment using a 2 (THP: limited vs. expansive) × 3 (goal orientation: approach vs. avoidance vs. control) × 2 (message type: emotional vs. knowledge-related) between-subjects design was conducted.. Results showed that when participants with limited THP, those who oriented avoidance goals were more favorable to knowledge-related messages, whereas those who oriented approach goals preferred emotional messages. Participants with expansive THP were more persuaded by knowledge-related messages, regardless of pursuing goal types.

• Journal of the Korea Society of Computer and Information
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• v.18 no.10
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• pp.245-252
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• 2013

The purpose of this study is to propose the implications after investigating how gifted education affected the school achievements and academic skills of students who have experience of gifted education. In this study, academic skills include academic knowledge, creative problem solving skills, logical thinking, persuasive skills, collaborative skills, self-directed learning skills, communication skills. The survey was conducted with 1,156 science high school and science academy students who have ongoing gifted education experience and depth interviews were also analyzed with some students to gather further in-depth information. As a result, students responded that gifted education affected very positively on knowledge, collaborative skills, communication skills and increased interest in related subjects. On the other hand, it showed lower positive responses on self-directed learning skills and persuasive skills. Also, students replied gifted education did not affect the school achievements but there was an opportunity to learn how to debate, research, and experiment and practice methods. The direction of gifted education to step forward was suggested based on these results. This study can be the basis for revising gifted education curriculum.

• Korean journal of communication and information
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• v.69
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• pp.7-29
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• 2015

The purpose of this research is to examine the impacts of persuasion knowledge and pre-attitude on responses to a persuasive entertainment education program. Persuasion knowledge model was adopted as the theoretical frame and information about the sensational identity of entertainment program was used to activate audience's persuasion knowledge(i.e. resistance). Pre-attitude was measured by the degree of concern about the persuasion topic. The experiment was designed by persuasion knowledge(2) ${\times}$ pre-attitude(2) and participants were randomly assigned in one of the conditions and rated their attitude for the persuasion topic. The implicit measure for attitude was included in addition to the explicit measures in order to reveal unconscious attitudinal changes. The results showed that the allegedly effective entertainment-education can confront the resistance of the audience in some contexts. A significant interaction of knowledge ${\times}$ pre-attitude was found in the result of the implicit attitude. The individuals with high concern about the persuasion topic, compared to those with low concern, were more influenced by the entertainment program and also persuasion knowledge. The interaction was not significant on the explicit attitude, which may present the usefulness of the implicit measure in entertainment-education research.

• International Journal of Contents
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• v.10 no.4
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• pp.53-62
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• 2014

Although many studies have considered the outcomes and impacts of serious games, little is known about the factors which affect a user's perception or interpretation in games during the process of decision making from theoretical perspectives. This study aimed to explore the process of user perception from the perspective of construal level theory, and to suggest a theoretical design approach for the development of effective serious games. In the current study, cognitive and affective learning outcomes were articulated through literature review and synthesized into a series of assumptions with persuasive and educational aspects in serious games. Serious games reflect the potential of the game mechanism for changing players' perception, and helping with knowledge acquisition of the users. The potential to use construal level theory for effective serious games interventions was suggested, and a Serious Games Design Framework was proposed via potential outcomes from recent advanced research. Finally, implications of the application of the suggested model with various-related purposes and directions for future research were discussed. The model could be useful not only for game researchers and designers, but also for game marketers in attracting potential consumers.

• International journal of advanced smart convergence
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• v.13 no.2
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• pp.205-213
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• 2024

This study uses a large language model (LLM) to identify Aristotle's rhetorical principles (ethos, pathos, and logos) in COVID-19 information on Naver Knowledge-iN, South Korea's leading question-and-answer community. The research analyzed the differences of these rhetorical elements in the most upvoted answers with random answers. A total of 193 answer pairs were randomly selected, with 135 pairs for training and 58 for testing. These answers were then coded in line with the rhetorical principles to refine GPT 3.5-based models. The models achieved F1 scores of .88 (ethos), .81 (pathos), and .69 (logos). Subsequent analysis of 128 new answer pairs revealed that logos, particularly factual information and logical reasoning, was more frequently used in the most upvoted answers than the random answers, whereas there were no differences in ethos and pathos between the answer groups. The results suggest that health information consumers value information including logos while ethos and pathos were not associated with consumers' preference for health information. By utilizing an LLM for the analysis of persuasive content, which has been typically conducted manually with much labor and time, this study not only demonstrates the feasibility of using an LLM for latent content but also contributes to expanding the horizon in the field of AI text extraction.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.170-181
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• 2017

The purpose of this study is to provide a more persuasive organ donation campaign based on the understanding of the public based on the personal characteristics and value factors of various age groups. The influence of personal characteristics and value factors (organ donation attitude, organ donation knowledge, self - efficacy, internal medicine, attitude toward discontinuation of life - saving treatment) on the intention of organ donation among 20s to 60s or older was examined. Demographic variables that were predicted to affect individual behavioral intentions such as gender, age, and religion were included. The value factors were also included attitudes toward life-sustaining treatment and afterlife view to identify potential factors. The results showed that attitude toward organ donation, knowledge of organ donation, self-efficacy, attitudes toward life-sustaining treatment had a significant positive effect on organ donation intention.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.22-39
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• 2016

How to obtain the financial resources has not been sufficiently addressed, although the unification of Korea incurs enormous cost. This study explains what tax payers of Korea think with regard to the unification tax which is a contradictory issue as a financial resource. The authors analyzed demographic factors, an initial attitude to unification and tax system, and the degree of knowledge as independent variables affecting the intention to pay the unification tax. Furthermore, through the prospect theory, the authors found out how the attitudes of tax payers change by providing them with different messages according to whether they support or oppose the unification tax. The results showed that a group who are male, a group who are old, and a group with high income tend to support the unification and the unification tax more than others. And the results presents that a group who has more interests in both the unification and the unification tax and a group who has more knowledge about the unification and the tax system have more willingness to pay the unification tax than others. In addition, with regard to the persuasive effect of distinct message types, a message which conceals the cost of attitude change was demonstrated to be more effective than a message which emphasizes the benefit.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.243-250
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• 2021

The purpose of this study is to discuss the implicit meaning of advertising content with highly persuasive language formats from a communication perspective and its interpretation process in relation to communication education, while simultaneously developing interpretative codes for media literacy education in modern society. For a successful discussion, I assumed the narrative content of advertising content that implements a special purpose as a general conversational act, and raised the issue anew that regularity exists for implicit semantic expressions. It also said that in order for media literacy education in the present society to proceed correctly, linguistic interpretations of implicit meaning cannot be guided as a principle of communication in prior research. As a solution, we confirm that socio-cultural sharing knowledge and recognition are essential interpretation codes. For further discussion, the analysis of advertising media languages with special purposes in terms of language usage was conducted to verify the process of interpreting the implicit meaning shown in them. After analyzing the implicit advertising language that I arbitrarily typified, I found that the linguistic meaning implicit with the intention of persuading the speaker can be provided mostly as media literacy education as a framework for analysis by various information and cognitive effects. In other words, acceptors should not perform only literal interpretations in the process of interpreting the implicit meaning inherent in the media language. If guided by including native language materials and background knowledge, socio-cultural customs, and general common knowledge, efficient media literacy education can be expected.

• Journal of Science and Technology Studies
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• v.18 no.1
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• pp.129-175
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• 2018

This paper examines asbestos activism in South Korea by focusing on the politics of knowledge between the asbestos activist group and regulatory agency on the risk of asbestos exposure. Asbestos activism has contributed to establishing asbestos pollution an important safety and public health agenda in South Korea. Asbestos pollution investigation is key to core argument of the activism that asbestos pollution is pervasive especially in urban environment and a serious environmental health problem with its worst consequences has not yet seen. A distinctive characteristic of such asbestos investigation is the use of "settled dust analysis," non-standard, non-legislated analysis method. In this paper, literary technologies used in asbestos investigation report written by activists and controversies over asbestos pollution measurement in Samsung's head office building. Asbestos activists successfully concentrated media's attention on their argument and mobilize resources needed to make policy decisions, by using settled dust analysis data. Regulatory agency and expert group, however, neither saw settled dust analysis nor activists argument persuasive enough to make policy changes, base on their evaluation on the use of standards and evidentiary context for analyzing measured data. While its explanatory power is partially acquired, through the dispute between asbestos activists and regulatory agencies unspoken assumptions of regulatory science was revealed and became the matter of social debate. Settled dust analysis captures the characteristic of asbestos analysis which combined social movement and science to challenge the regulatory agency and expert group.

• Journal of the Korean Society for Library and Information Science
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• v.33 no.1
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• pp.67-86
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• 1999

It needs to be considered that citing is net a static process but a dynamic process which is to produce to reproduce and to distribute knowledge by the interaction between societies surrounding the citer. This study begins by briefly acknowledging that citation is a universal practice in terms of establishing citer's own basis of research on the basis of the relation to previous studies and persuadeing potential citer to cite his/her research product. This study, however, is a preliminary attempt to examine the premise that although citing is a unversal practice. but citer motivations can be influenced by various citation environmental contexts surrounding the citer. This study presented general citation motivations derived from previous studies: (1) substantial motivations - conceptional and methodological citations 2) persuasive motivations - positive, applied, and negative citations, (3) perfunctory motivations - perfunctory and bibliographic citations, and (4) social relation motivations - personal connections and knowledge familiarity citations. In addition, this study identified citation environment factors affecting these citation motivations: (1) citer and documentation factor, (2) social and cultural environment, (3) information environment, and (4) international knowledge system environment. Each citation environment factor presented should be interpreted not as a separate factor, but rather as a close interrelation among these environment factors, Finally, the model of the citation environment factors developed in this study was discussed in the aspects of the relationship between citation motivations and their citation environment factors. This study suggested that further research should be conducted in order to examine these relationships more empirically and citation should be considered as a social product reflecting the interaction between citer and various citation environments.