• 한국멀티미디어학회논문지
• /
• 제24권3호
• /
• pp.460-467
• /
• 2021

Among the formative elements, color and form are the most critical elements that can capture a person's perspective. Companies are concentrating on developing visual perception-oriented products by accommodating the diverse needs of consumers, where the emotional factor plays as an important design consideration. Accordingly, the visual perception reaction of consumers was analyzed through a questionnaire focusing on color and form. The result finds that, when Ernst Gombrich (1909-2001) perceives objects in questionnaires related to personal preferences for color and form, humans do not rely solely on the eyes, but describes with the knowledge diagram through that knowledge. In doing so, the knowledge that we already know plays a part to describe the object. In addition, colors and forms are recognized by combining the social and cultural information experiences of the perceiver with the learned knowledge. In the future studies that define the interrelationships of the formative elements should be continued through the analysis of more complex and clear visual perception characteristics of the formative elements.

• 한국멀티미디어학회논문지
• /
• 제25권2호
• /
• pp.345-352
• /
• 2022

Conducting AI-based fusion business due to the increment of ICT fusion medical device has been expanded. In addition, AI-based medical devices help change existing medical system on treatment into the paradigm of customized treatment such as preliminary diagnosis and prevention. It will be generally promoted to the change of medical device industry. Although the current demand forecasting of medical biotechnology commercialization is based on the method of Delphi and AHP, there is a problem that it is difficult to have a generalization due to fluctuation results according to a pool of participants. Therefore, the purpose of the paper is to predict demand forecasting for identifying promising technology based on building up big data in medical biotechnology. The development method is to employ candidate technologies of keywords extracted from SCOPUS and to use word2vec for drawing analysis indicator, technological distance similarity, and recommended technological similarity of top-level items in order to achieve a reasonable result. In addition, the method builds up academic big data for 5 years (2016-2020) in order to commercialize technology excavation on demand perspective. Lastly, the paper employs global data studies in order to develop domestic and international demand for technology excavation in the medical biotechnology field.

• Asia pacific journal of information systems
• /
• 제25권4호
• /
• pp.763-783
• /
• 2015

Online customer reviews (i.e., electronic word-of-mouth) has gained considerable interest over the past years. However, a knowledge gap exists in explaining the mechanisms among the factors that determine the product sales in online retailing environment. To fill the gap, this study adopts a principal-agent perspective to investigate the effect of customer reviews and customer incentives on product sales in online retail stores. Two customer review factors (i.e., average review ratings and the number of reviews) and two customer incentive factors (i.e., price discounts and special shipping offers) are used to predict product sales in regression analysis. The sales ranking data collected from the video game titles at Amazon.com are used to analyze the direct effects of the four factors and the interaction effects between customer review and customer incentive factors to product sales. Result reveals that most relationships exist as hypothesized. The findings support both the direct and interaction effects of customer reviews and incentive factors on product sales. Based on the findings, discussions are provided with regard to the academic and practical contributions.

• 아태비즈니스연구
• /
• 제14권1호
• /
• pp.231-246
• /
• 2023

Purpose - This study attempts to provide a new theoretical perspective on the quality signaling and its impact on a market under information asymmetry, focusing on how the accuracy and the cost of quality signaling affect sellers' and buyers' profit, suggesting appropriate designs of quality signaling methods which mitigates information asymmetry. Design/methodology/approach - In order to examine the effect of quality signaling on strategic interactions within the market, we establish an analytic model where market outcomes are determined by seller's quality claim and price, and buyers are risk-neutral. By investigating this analytic model through relevant game trees, we find the subgame perfect Nash equilibria of the market and predict related market outcomes based on sellers' quality signaling strategy. Findings - Our analytic model shows counterintuitive results that seller profit will be the lowest with inaccurate quality signaling and the highest with no quality signaling, mostly due to the certification cost. Consequently, sellers should proceed with caution if the quality signaling is less than accurate, as it may backfire. We believe that this is due to the fact that the inaccuracy of quality signaling causes some confusion and uncertainty in both sellers and buyers' decision to maximize profit, making it hard for sellers to predict buyers' behavior. Research implications or Originality - Although the sources and types of quality signaling errors have been investigated in the literature, there has not been satisfactory understanding regarding how inaccuracy of quality certification affects specific market outcomes. We expect that our theoretical model would provide important implications on how to utilize quality signaling to solve adverse selection issues in markets under information asymmetry.

• Journal of Information Processing Systems
• /
• 제13권3호
• /
• pp.559-572
• /
• 2017

Cyberbullying has been an emerging issue in recent years where research has revealed that users generally spend an increasing amount of time in social networks and forums to keep connected with each other. However, issue arises when cyberbullies are able to reach their victims through these social media platforms. There are different types of cyberbullying and like traditional bullying; it causes victims to feel overly selfconscious, increases their tendency to self-harm and generally affects their mental state negatively. Such situations occur due to security issues such as user anonymity and the lack of content restrictions in some social networks or web forums. In this paper, we highlight the existing solutions, which are Intrusion Prevention System and Intrusion Detection System from a number of researchers. However, even with such solutions, cyberbullying acts still occurs at an alarming rate. As such, we proposed an alternative solution that aims to prevent cyberbullying activities at a younger age, e.g., young children. The application would provide an alternative method to preventing cyberbullying activities among the younger generations in the future.

• Journal of Information Technology Applications and Management
• /
• 제31권1호
• /
• pp.97-112
• /
• 2024

In order to verify the factors affecting the acceptance of Serious Games for Healthcare (SGHs), this study developed a hierarchical model of general and specific benefit and risk factors affecting the intention to use SGHs based on the valence framework. As a result based on 199 samples, it was revealed that perceived customization and perceived schedule flexibility had a positive effect on the perceived benefits, which, in turn, had a positive effect on the intention to use SGHs. However, among the specific risk factors, only privacy risk had a positive effect on perceived risk, but it did not have a effect on SGHs usage intention. The results related to the fact that the survey respondents were potential users of SGHs and the bias that may overestimate the benefits provided by SGHs called optimistic bias. Based on these findings, some implications were presented such as the spread and distribution of SGHs to the ordinary persons, improvement of negative perceptions of games, and the need for data-based services to refine customized services for SGHs.

• Asia pacific journal of information systems
• /
• 제32권2호
• /
• pp.249-274
• /
• 2022

This study is to focuses on users' attitudes toward augmented reality games. Based on the Technology Acceptance Model (TAM) and Flow theory, continuous usage intention was set as a dependent variable, and immersion was set as a mediating variable. As independent variables, spatial presence, perceived interactivity, perceived pleasure, and sickness were set. Besides, this study strived to compare and analyze Korean and Chinese Data. The results of this study were as follows. First of all, Korean users significantly affected spatial presence, perceived pleasure, and immersion. Spatial presence and perceived pleasure had also mediated effects on continuous usage intention through immersion. However, perceived interactivity and sickness did not affect immersion and even no mediating effect to continuous usage intention. In the case of Chinese users, spatial presence, perceived interactivity, and perceived pleasure were grouped into one variable. This variable influenced immersion and also had mediated effect on continuous usage intention. However, sickness, like Korean users, did not affect the set path. This study had implications for analyzing user perspective using immersion, a significant variable in previous research. In addition, this study found similarities and characteristics through a comparative analysis between Korean and Chinese users indirectly.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제16권3호
• /
• pp.1028-1046
• /
• 2022

Genome-wide association studies (GWAS) aim to find the significant genetic variants for common complex disease. However, genotype data has privacy information such as disease status and identity, which make data sharing and research difficult. Differential privacy is widely used in the privacy protection of data sharing. The current differential privacy approach in GWAS pays no attention to raw data but to statistical data, and doesn't achieve equilibrium between utility and privacy, so that data sharing is hindered and it hampers the development of genomics. To share data more securely, we propose a differential privacy preserving approach of data sharing for GWAS, and achieve the equilibrium between privacy and data utility. Firstly, a reasonable disturbance interval for the genotype is calculated based on the expected utility. Secondly, based on the interval, we get the Nash equilibrium point between utility and privacy. Finally, based on the equilibrium point, the original genotype matrix is perturbed with differential privacy, and the corresponding random genotype matrix is obtained. We theoretically and experimentally show that the method satisfies expected privacy protection and utility. This method provides engineering guidance for protecting GWAS data privacy.

• Asia pacific journal of information systems
• /
• 제32권4호
• /
• pp.750-769
• /
• 2022

Indonesia has the largest potential mobile payment (m-payment) market in Southeast Asia. The government has realised this through Government's National Non-Cash Movement to increase its adoption. This is then followed up by advocating its adoption massively. However, for this movement to be a success, ensuring its continued use is critical. Various studies have attempted to contribute to this issue. Incorporating game elements into the application that brings benefits and satisfaction to its user is envisaged as one of the most feasible ways. This study, therefore, sets out to investigate the effects of gamification on the m-payment application, which drive the intention to continued use by employing the Uses dan Gratification Theory (UGT). A total of 826 m-payment users were gathered to be analysed using Structural Equation Modelling. The results show that utilitarian, hedonic and social gratifications have significant effects on the continuance usage intention of m-payment. Theoretically, this study contributes to the literature by showing that gamification applied in the payment significantly affects the m-payment continuance usage intention. Practically, this research informs the m-payment providers to maintain the gamification elements in their applications to ensure their sustainable use. Limitations and future research directions are also discussed.

• 항공우주시스템공학회지
• /
• 제16권5호
• /
• pp.43-48
• /
• 2022

최근 러시아가 우크라이나에 발사한 킨잘 미사일은 실전에서 최초로 사용된 극초음속 순항미사일 마하 5이상의 빠른 속력으로 비행한다. 빠른 속력은 강력한 파괴력으로 이어지며, 방어체계의 요격가능시간을 극단적으로 단축시킨다. 따라서 극초음속 미사일은 다층화된 방어체계가 구축된 미국조차도 요격에 어려움을 인정하고 있는 게임체인저가 될 수 있다. 미국, 러시아, 중국 및 북한 등 군사강국 들은 공격무기인 극초음속 미사일 개발에 집중하고 있으나 방어체계 능력은 부족한 실정이다. 이러한 관점에서 본 논문은 주요국의 극초음속 미사일 개발현황과 방어체계 능력을 식별하고 이를 기반으로 우리 군의 대응방안을 모색하고자 한다.