Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
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Factors Influencing on the Intention to Use Serious Games for Healthcare: The Perspective of Valence Framework

건강 기능성 게임의 수용에 영향을 주는 요인: 감정가 프레임워크 관점

  • Yong-Young Kim (Department of Business Administration, Konkuk University)
  • Received : 2024.01.03
  • Accepted : 2024.02.27
  • Published : 2024.02.29
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Abstract

In order to verify the factors affecting the acceptance of Serious Games for Healthcare (SGHs), this study developed a hierarchical model of general and specific benefit and risk factors affecting the intention to use SGHs based on the valence framework. As a result based on 199 samples, it was revealed that perceived customization and perceived schedule flexibility had a positive effect on the perceived benefits, which, in turn, had a positive effect on the intention to use SGHs. However, among the specific risk factors, only privacy risk had a positive effect on perceived risk, but it did not have a effect on SGHs usage intention. The results related to the fact that the survey respondents were potential users of SGHs and the bias that may overestimate the benefits provided by SGHs called optimistic bias. Based on these findings, some implications were presented such as the spread and distribution of SGHs to the ordinary persons, improvement of negative perceptions of games, and the need for data-based services to refine customized services for SGHs.

Keywords

Acknowledgement

This paper was supported by Konkuk University in 2023.

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