• 한국IT서비스학회지
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• 제9권2호
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• pp.21-42
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• 2010

As digital convergence and mobile services evolve, personalization becomes one of the most important factors attracting customers. Personalization means functions offering individually customized services with relevant contents using information on individual preferences. This sort of personalized services has attracted great attention of a large part of online firms. One of representative services of such personalized services is a mobile widget service. In this study, we identified seven antecedents affecting the quality of personalized mobile widget services and empirically investigated which antecedent has a significant effect of the quality of personalized mobile widget services. In addition we carried out empirical investigation into the effect of the quality of personalized mobile widget service on user satisfaction and trust. As a result of this research, we revealed that seven variables including information services affected components of personalized services, and usefulness and perceived benefit as components of personalized services affected user trust and satisfaction for personalized services.

• 대한임베디드공학회논문지
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• 제3권4호
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• pp.229-234
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• 2008

The 'Anytime, Anywhere' services have been the biggest topic in the recent digital broadcasting research area. The related applications for the Anytime and Anywhere Services are as follows: the personalized broadcasting based on the PVR (Personal Video Recorder) for the Anytime Services, and the DMB (Digital Multimedia Broadcasting), the mobile devices supporting the wireless network and the Second TV and so on for the anywhere services. The personalized broadcasting has been researched on the one of the killer applications in the various broadcasting environment - the ground wave broadcasting, the satellite broadcasting, IPTV and CATV broadcasting suchlike. The applied contents of the personalized broadcasting have advanced from the main contents for the broadcasting to the interstitial contents like advertisements and coupons, the personalized interstitial broadcasting needs to develop the technology about the generation, storing and management of the interstitial metadata. but, the personalized broadcasting has the limitation that the TV environment is somewhat difficult to support the personalized broadcasting individually, because all family usually share the main TV at home. The Second TV is possible to solve the environmental limitation. This paper designs and develops the static set top box at home, the Second TV and their multimedia streaming techniques for the personalized broadcasting of the contents including the interstitial contents.

• 한국통신학회논문지
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• 제32권3B호
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• pp.175-182
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• 2007

최근 차세대 이동통신 서비스에 대한 연구가 활발히 진행되고 있다. 특히 차세대 이동통신 서비스가 기존 서비스와 다른 가장 큰 특징 중 하나는 사용자 개개인에 특화된 개인화 서비스 제공이라는 점이다. 이러한 개인화 서비스는 사용자의 현재 상황 및 선호도 등의 정보를 이용하여 서비스를 사용자에게 적응화시켜 제공하기 때문에 사용자 프로파일에 대한 관리기술이 매우 중요한 연구 주제로 부각되고 있다. 하지만 기존 사용자 프로파일 관리 기술은 단순히 사용자 관리라는 측면에서만 이루어졌기 때문에 개인화 서비스를 지원하기에는 역부족이다. 특히 서비스 제공업체 별로 분산 관리되는 사용자 프로파일은 차세대 이동통신 서비스를 지원하는데 많은 어려운 점이 예상된다. 따라서 개인화 서비스를 효과적으로 지원하고 통합적으로 프로파일을 관리할 수 있는 새로운 프로파일 관리 기술이 요구된다. 이를 위해 본 논문에서는 프로파일을 통합 관리할 수 있는 프로파일 서비스 제공자 시스템을 제안하고, 개인화 서비스를 지원하기 위한 프로파일 관리 기술의 요구사항을 제안한다.

• 방송공학회논문지
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• 제15권5호
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• pp.632-641
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• 2010

본 논문은 양방향 개인 맞춤형 방송 시스템 구축에 관한 연구이다. 맞춤형 방송이란 사용자가 원하는 방송 프로그램만을 사용자가 원하는 시간에 볼 수 있게 하는 서비스를 말한다. 양방향 방송 서비스는 사용자의 방송단말과 방송 서버 사이의 양방향 데이터 전송을 허용하여 만족도 높고 개인화된 방송 서비스를 제공하는 것을 목표로 한다. 본 연구는 양방향 맞춤형 방송 서비스를 위한 사용자 프로파일 시스템을 개발하였다. 이 시스템은 맞춤형 방송 서비스를 위한 표준인 TV-Anytime에서 제안하고 있는 메타데이터를 기반으로 사용자 프로파일과 콘텐츠 데이터 및 맞춤형 광고 서비스를 포함한 맞춤형 방송의 다양한 기능을 포함하여 양방향 데이터 전송까지 지원하고 있다. 구축된 양방향 맞춤형 방송 시스템은 사용자 프로파일을 통하여 개인 별로 선호하는 방송 콘텐츠 및 광고를 추천 및 지원하여 사용자의 시청 만족도를 높였으며, 기존의 방송과 차별화된 지능적인 방송 서비스의 지원으로 사용자의 만족도를 증가시켰다.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2008년도 하계종합학술대회
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• pp.663-664
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• 2008

With advent of IPTV services and availability of various web contents, users can enjoy various contents via internet. In order to effectively provide a large amount of web contents to users, personalized IPTV services are required to the user's sides. In this paper, we extend the current ATOM schema for personalized IPTV services and propose a IPTV service framework based on IPTV personalization.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.243-263
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• 2020

Purpose The purpose of this study is to analyze the causal relationship between user satisfaction, expected satisfaction, quality of service, perceived value, and expertise that should be emphasized in personalized medical information services for the development of personalized medical information services based on big data analysis and the spread of their demand. Design/methodology/approach This study established research models and hypotheses on the basis of the theory of reuse intent, and applied the PLS methodology for analysis, the factors that make it applicable to personalized medical services in the theory of service quality and satisfaction. Findings According to the empirical analysis result, this study confirmed that it can be seen that the expertise, perceived value, and quality of medical services did not directly affect the user's intention to reuse, but formed a direct causal relationship through variables such as whether they met expectations.

• 식품과학과 산업
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• 제54권3호
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• pp.145-159
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• 2021

Conventional nutrition services involve producer-oriented approaches without considering the differences in the characteristics and circumstances of each individual, whereas personalized nutrition services are consumer-oriented concepts that provide products and services for maintaining optimal health conditions based on the genetic, physiological, and metabolic characteristics of individuals, with these products based on balanced nutrition and healthy living. Currently, methods for evaluating dietary habits, monitoring dietary behaviors, deep phenotyping, and metabotyping via microbiota profiling, as well as methods for predicting big data by using machine learning, have been previously studied in Korea and abroad. With the development of medical technology and the improvement of hygiene, the demand for personalized nutrition and health services for healthier, happier, and more satisfying lives is rapidly increasing. Therefore, based on scientific technologies, attempts are needed to advance these services into global personalized markets and to boost the global competitiveness of countries and companies.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2008년도 춘계학술대회
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• pp.364-367
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• 2008

Cyber office is a personalized enterprise portal model for knowledge workers. The key services of cyber office are both personalization and emergent collaboration. Personalization service is provided by choosing service from service repository and then dropping it in the cyber office. Service repository contains various kinds of services supporting business activities. Cyber office provides blog service and profile service for knowledge workers to participate in knowledge based collaboration voluntarily.

• 대한임베디드공학회논문지
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• 제3권4호
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• pp.198-206
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• 2008

Internet protocol television (IPTV), one of the most emerging services, offers multimedia streaming services with security, reliability, and relevant quality of service (QoS)/quality of experience (QoE). It provides added values to all the involving players and also brings technical and business challenges to them. For IPTV services, we expect to adopt the next generation network (NGN) environment for high quality and the Web technologies for personalization to meet the customer's necessity. Web can provide an open, flexible, and agile platform. Therefore, in this paper, we propose personalized IPTV services based on Web-based open platform in NGN environment and present functional architecture for Web-based personalized IPTV services. Technical issues for deploying the proposed IPTV services using Web are also provided. The objective of this paper is to analyze the critical architectural issues for developing viable and feasible networking platform models for personalized IPTV services.

• 한국경영과학회지
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• 제33권4호
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• pp.31-51
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• 2008

Predicting the preferences of users and providing the personalized services/products based on users' preferences is one of the important issues. However, the research considering users' preferences on context-aware computing is a relatively insufficient research field. Hence, this paper aims to propose a framework for providing the personalized services based on context history in context-aware computing. Based on this framework, we have implemented a prototype system to show the feasibility of the framework. Previous researches have reasoned the preferences of the user considering only the user's input, but this research provides the personalized services using the relationship between users' profile and services.