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A Study of Factors Affecting Mobile Widget-based Personalized Services  

Lee, Ji-Eun (서강대학교 경영전문대학원)
Shin, Min-Soo (한양대학교 경영대학)
Woo, Jung-Eun (한양대학교 일반대학원)
Publication Information
Journal of Information Technology Services / v.9, no.2, 2010 , pp. 21-42 More about this Journal
Abstract
As digital convergence and mobile services evolve, personalization becomes one of the most important factors attracting customers. Personalization means functions offering individually customized services with relevant contents using information on individual preferences. This sort of personalized services has attracted great attention of a large part of online firms. One of representative services of such personalized services is a mobile widget service. In this study, we identified seven antecedents affecting the quality of personalized mobile widget services and empirically investigated which antecedent has a significant effect of the quality of personalized mobile widget services. In addition we carried out empirical investigation into the effect of the quality of personalized mobile widget service on user satisfaction and trust. As a result of this research, we revealed that seven variables including information services affected components of personalized services, and usefulness and perceived benefit as components of personalized services affected user trust and satisfaction for personalized services.
Keywords
Mobile Widget; Personalization; User Satisfaction and Trust;
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Times Cited By KSCI : 3  (Citation Analysis)
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