• Title/Summary/Keyword: Personalized Services

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Childcare Center and Parents (어린이집과 부모)

  • Kim, Hye Gum;Jae, Kyung Sook;Kong, In Sook;Noh, Jin Hyeong
    • Korean Journal of Childcare and Education
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    • v.11 no.1
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    • pp.1-22
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    • 2015
  • This study analyzed the policies related to parents in child care centers from 1991 to 2013 as shown in the guidance for child care business book published by the government and accredited journals by the National Research Foundation. Policies related to parents in child care centers were divided into the following periods: 1) the period of passive parent education focused on low-income families (1991-1994), 2) the period of relief for dual-income families (1995-1997), 3) the period of relief for adoption families and the practice of child care support services (2004-2007), 4) the period of active parent involvement (2008-2013). On the other hand, the research trends of parent education in child-care centers were as follows: 1) the survey of parent education was the most common at first, 2) the studies of the role and disposition of parents occupied the bulk, 3) the studies of parents' needs and satisfaction on parent involvement appeared plenty, 4) the studies of the personalized parent education increased. Consequently, the need for home care services and the importance of parents' education were suggested.

Forecasting of Customer's Purchasing Intention Using Support Vector Machine (Support Vector Machine 기법을 이용한 고객의 구매의도 예측)

  • Kim, Jin-Hwa;Nam, Ki-Chan;Lee, Sang-Jong
    • Information Systems Review
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    • v.10 no.2
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    • pp.137-158
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    • 2008
  • Rapid development of various information technologies creates new opportunities in online and offline markets. In this changing market environment, customers have various demands on new products and services. Therefore, their power and influence on the markets grow stronger each year. Companies have paid great attention to customer relationship management. Especially, personalized product recommendation systems, which recommend products and services based on customer's private information or purchasing behaviors in stores, is an important asset to most companies. CRM is one of the important business processes where reliable information is mined from customer database. Data mining techniques such as artificial intelligence are popular tools used to extract useful information and knowledge from these customer databases. In this research, we propose a recommendation system that predicts customer's purchase intention. Then, customer's purchasing intention of specific product is predicted by using data mining techniques using receipt data set. The performance of this suggested method is compared with that of other data mining technologies.

Music Recommendation System in Public Space, DJ Robot, based on Context-awareness and Musical Properties (상황인식 및 음원 속성에 따른 공간 설치형 음악 추천 시스템, DJ로봇)

  • Kim, Byung-O;Han, Dong-Soong
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.286-296
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    • 2010
  • The study of the development of DJ robots is to meet the demands of the music services which are changing very rapidly in the digital and network era. Existing studies, as a whole, develop music services on the premise of personalized environment and equipment, but the DJ robot is on the premise of the open space shared by the public. DJ robot gives priority to traditional space and music. Recently as the hospitality and demand for cultural contents of South Korea expand to worldwide, industrial use of the contents based on traditional or our unique characteristics is getting more and more. Meanwhile, the DJ robot is composed of a combination of two modules. One is to detect changes in the external environment and the other is to set the properties of the music by psychology, emotional engineering, etc. DJ robot detect the footprint of the temperature, humidity, illumination, wind, noise and other environmental factors measured, and will ensure the objectivity of the music source by repeated experiments and verification with human sensibility ergonomics based on Hevner Adjective Circle. DJ robot will change the soundscape of the traditional space being more beautiful and make the revival and prosperity of traditional music with the use of traditional music through BGM.

Target Advertisement based on a TV Viewer's Profile Inference and TV Anytime Metadata (시청자 프로파일 추론과 TV Anytime 메타데이타를 이용한 표적 광고)

  • Kim, Mun-Jo;Lee, Bum-Sik;Lim, Jeong-Yon;Kim, Mun-Churl;Lee, Hee-Kyung;Lee, Han-Gyu
    • Journal of KIISE:Computer Systems and Theory
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    • v.33 no.10
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    • pp.709-721
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    • 2006
  • The traditional broadcasting services over terrestrial, satellite and cable media have been unidirectional mass media regardless of TV viewer's preferences. Recently ich media streaming has become possible via the broadb and networks. Furthermore, since bidirectional communication is possible, personalcasting such as personalized streaming services has been emerging by taking into account the user's preference on content genres, viewing times and actors/actresses etc. Accordingly, personal media becomes an important means for content provision service in addition to the traditional broadcasting service as mass media. In this paper, we introduce a user profile reasoning method for target advertisement which is considered an important application in personalcasting service. The proposed user profile reasoning method predicts an unknown TV viewer's gender and ages by analyzing TV Viewing history data. Based on the estimated user's gender and ages, a target advertisement is provided with TV Anytime metadata. A proposed target advertisement system is developed based on the user profile reasoning and the target advertisement selection method. To show the effectiveness of our proposed methods, we present a plenty of experimental results by using realistic TV viewing history data.

Mining Interesting Sequential Pattern with a Time-interval Constraint for Efficient Analyzing a Web-Click Stream (웹 클릭 스트림의 효율적 분석을 위한 시간 간격 제한을 활용한 관심 순차패턴 탐색)

  • Chang, Joong-Hyuk
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.2
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    • pp.19-29
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    • 2011
  • Due to the development of web technologies and the increasing use of smart devices such as smart phone, in recent various web services are widely used in many application fields. In this environment, the topic of supporting personalized and intelligent web services have been actively researched, and an analysis technique on a web-click stream generated from web usage logs is one of the essential techniques related to the topic. In this paper, for efficient analyzing a web-click stream of sequences, a sequential pattern mining technique is proposed, which satisfies the basic requirements for data stream processing and finds a refined mining result. For this purpose, a concept of interesting sequential patterns with a time-interval constraint is defined, which uses not on1y the order of items in a sequential pattern but also their generation times. In addition, A mining method to find the interesting sequential patterns efficiently over a data stream such as a web-click stream is proposed. The proposed method can be effectively used to various computing application fields such as E-commerce, bio-informatics, and USN environments, which generate data as a form of data streams.

Internet Service Paradigm Shift Driven by Emergence of Open Social Networking Service: Focusing on Facebook (개방형 소셜 네트워킹 서비스 플랫폼 출현에 따른 인터넷 서비스 시장의 패러다임 변화 : Facebook을 중심으로)

  • Yoon, Young-Seog;Choi, Mun-Kee;Kim, Sang-Kwon;Lee, Hyun-Jin;Cho, Kee-Sung
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.29-48
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    • 2011
  • Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

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A Study on Implementation Integrated Operation & Management System for Intermodal Connectivity Center (복합환승센터 통합운영시스템 구축방안에 관한 연구)

  • Kim, Sung-Eun;Lim, Jung-Sil;Moon, Young-Jun;Oh, Jae-Hak;Lee, Won-Young
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.10 no.4
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    • pp.24-35
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    • 2011
  • This paper demonstrates a methodology of integrated operation and management system for intermodal connectivity center (ICC), which is planning to be build up as a large scale public transit facilities for green growth strategy by the national government. The ICC needs to be capable of providing the integrated location based information for the public transit users in terms of collaborating a variety of transit modes and complex facility in a large scale center. Recently, the upcoming information and communication technologies enable to come up with real time information provision on nomadic and portable devices, i.e. smart phones and/or tablet PCs, as what the users actually need to get on demand. In order to provide the public transit users in ICC with the integrated information on their smart phones for example, the integrated operation and management system plays a key role to collect the data utilizing the wireless communication with real time location tracking and to manage them to be effective and operational sources for applicable personalized services. Thus, this paper defines a type of services, subsystems, and relevant technologies for the system integration so called a "Smart Garatagi Service" and shows a filed test demonstration case in the existing airport terminal, Gimpo Domestic.

Study on Activate Methods for Digital Contents Service to Support Academic Courses in e-Learning (e-Learning 강의 지원을 위한 디지털콘텐츠 서비스 활성화 방안연구 - I 대학 교수.학생.도서관서비스를 중심으로 -)

  • Lee, Jong-Won;Go, Chan
    • Journal of Digital Convergence
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    • v.8 no.2
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    • pp.89-102
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    • 2010
  • The present thesis aims to analyze in consideration of recent changes in teaching environment in the universities the commercial digital contents and e-learning courses provided by the libraries, and to propose the ways to encourage university library service needed under the current situation. A survey of professors and students upon the quality of commercial digital contents service provided by the libraries in I University was made to measure its influence upon e-learning courses. The quality of commercial digital contents service provided by libraries was measured through Digital Library Service Quality Index (which will be referred as DL-SQL Model from here), which is used as a model to examine the Digital Library Service, with partial adjustments of 4 levels (information system service, digital books service, customer service quality, and customer community service) and 7 components (search possibility, an exclusive organization and interface, accessibility, digital books, customer support service, personalized service, and customer community). Among the library services in regard to digital contents, "customer service" and "customer community service" were analyzed to have stronger influence upon e-learning teaching and studying than quality-based service for "information system" and "digital books". Consequently, it is concluded that customized information service provided by the library for the professors who teach e-learning courses and their students is more influential to supporting e-learning courses than quantity pushing service through purchasing commercial digital contents, upon which the direction of digital contents policy to provide library services for e-learning courses should be based.

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The effects on privacy protection behavior through mobile messenger security awareness and security intention - Focus on Theory of Self-Determination - (모바일 메신저 보안인식과 보안의도를 통한 개인정보 보호행동에 미치는 영향 - 자기결정성 이론을 중심으로 -)

  • Min, Kyeong-Eun;Kim, Sung-Jun;Kwon, Du-Soon
    • Management & Information Systems Review
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    • v.35 no.1
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    • pp.207-233
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    • 2016
  • Currently mobile messenger industry, based on mobile application, is growing. And it has aroused innovative change, offering services in various forms beyond the form simply sharing messengers. Also because messenger securities are becoming personalized and intelligent, the importance of more diverse mobile applications' securities is increasing. This study carries out the empirical study of the causal relationship that the factors of using application services influence on security recognition and security Intention of mobile securities, and consequentially impact upon protection of personal information of users. In order that, we present the research model which prime variables of SDT, which emphasized on natural immanent motivation of human, applied to. To verify the research model of this study empirically, we conducted a survey targeting the public and university students which have ever used mobile messenger applications. With this, we desire to contribute to emphasizing the significance of individual messenger security and playing a positive role to develop security guide for consumers. The path analysis results are as follows. First, perceived autonomy has a positive effect on both security awareness and security intention. Second, perceived competence has a positive effect on security intention. Third, perceived relatedness has a positive effect on both security awareness and security intention. Last, security awareness and security intention. have a positive effect on privacy protection behavior. Through emphasizing the importance of the security of the messenger of individuals and contribute to a positive role for development of the necessary security guidelines to consumers.

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A Platform Providing Interactive Signage Based on Edge-cloud Cooperation (엣지-클라우드 협업 기반 인터랙티브 사이니지 제공 플랫폼)

  • Moon, Jaewon;Kum, Seungwoo;Lee, Sangwon
    • Journal of Internet Computing and Services
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    • v.20 no.2
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    • pp.39-49
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    • 2019
  • Advances in IoT data analysis technology have made it easier to analyze situation and provide interactive services based on the context. Most of digital signage application have been used to provide information uni-directionally, but in the future it will evolve to provide personalized content according to the individual user situation and responses. However, it is not easy to modify or apply the existing interactive digital signage platforms due to their hardware dependency. The proposed platform is modularized by dividing main functions into two, the cloud and the edge, so that advertisement resources can be easily generated and registered. Thus, interactive advertisement can be rendered in a timely manner based on sensor analysis results. At the edge, personal data can be processed to minimize privacy issues, and real-time IoT sensor data can be analyzed for quick response to the signage player. The cloud is easier to access and manage by multiple users than edge. Therefore, the signage content generation module improves accessibility and flexibility by handling advertisement contents in the cloud so that multiple users can work together on the cloud platform. The proposed platform was developed and simulated in two aspects. First is the provider who provides the signage service, and second is the viewer who uses the content of the signage. Simulation results show that the proposed platform enables providers to quickly construct interactive signage contents and responses appropriately to the context changes in real-time.