• Title/Summary/Keyword: Personalized Services

Search Result 562, Processing Time 0.025 seconds

A Case study analysing the users of archives through web analytics (웹애널리틱스를 이용한 아카이브 이용자 분석 사례 연구)

  • Lee, Hyoeun;Yim, Jin Hee
    • The Korean Journal of Archival Studies
    • /
    • no.45
    • /
    • pp.83-120
    • /
    • 2015
  • Record Information Services is an aggressive action of connecting documentaries focusing on the information needs of user. However, recent studies on the parliament's written information service recognize the necessity that it should segment the user's information requests, and provide personalized service, but have not discussed for specific cases or measures. While the importance of Web services written with the proliferation of information and popularization of the Web is emerging right to know but, it is not being performed properly by lack of sufficient manpower and budget along with lack of recognition in hands-on sites upon the user analysis. So, while increasing the efficiency of the hands-on workers of Record Information Services, the introduction of analytical tools that can be utilized in low budget agencies is needed. Web analytics is to analyze the behavior by analyzing Web logs which web users have left you visit the site. To estimate the behavior they want to request information of the analyzed Web user aims to provide a Web service, the Web service further continued improvement. There are several types that include among them Google Analytics offering a variety of analysis items for free and all over the world, many people are already using. This study introduces a Google Analytics web analytics focused and proposes a service improvement plan with specific web user segmentation analyzes the cases of Korea Democracy Foundation of Open Archives introduces them to the actual institutions.

The Effect of Single Hairdresser Service Quality on Behavioral Intention through Customer's Emotional Response (1인 미용실 서비스 품질이 소비자의 감정반응을 통해 행동 의도에 미치는 영향)

  • Kim, Do-Eui;Noh, Hyeyoung;Chae, Young-Il
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.1
    • /
    • pp.635-648
    • /
    • 2023
  • In the current situation of social distancing due to COVID-19, the use of one-person hair salons, which are safer than franchise hair salons, is emerging again. One-man hair salons provide personalized services at high prices, so they can be said to be an industry that required high quality services than franchise hair salons. Despite these characteristics, many studies on hair salon services are focused on franchise hair salons. Therefore, this study was conducted through empirical analysis with the purpose of finding out how the service quality of a one-man hair salon, which required high service quality, affects behavioral intention through the coexistence of customer satisfaction and dissatisfaction. As a result of this study, it was found that the pleasure of consumers in one-person hair salons increases the intention to revisit the most. Those pleasure showed that it is more important to respond and empathize with consumers as well as its expertise of hair designers than the appearance of beauty salons. Through this study, the characteristics of a one-man hair salon were examined and significant results were found.

Effects on the Functional Status Changes of LTC(Long-Term-Care) Services (노인장기요양보험 급여이용이 기능상태 변화에 미치는 영향)

  • Hyun, Kyung-Rae;Lee, Sun-Mi
    • 한국노년학
    • /
    • v.32 no.2
    • /
    • pp.593-609
    • /
    • 2012
  • The study was performed to identify the functional status change of beneficiaries of Long-Term Care Insurance and its related factors. We conducted the logistic regression with 17,652 beneficiaries during August and September in 2008. As a result, activities of daily living(ADL), behavioral changes, rehab, instrumental activities of daily living(IADL) and cognitive function, followed by nursing care area were improved in a greater degree. For the institutional service, level-1 beneficiaries was significantly improved in rehab area and level-2 beneficiaries was improved in ADL. For the home-visit care service of in-home services, level-1 beneficiaries was improved in ADL, level-2 beneficiaries was improved in ADL and rehab area, level-3 beneficiaries was improved in ADL, cognitive function and behavioral changes. For the day-and-night care service, level-1 beneficiaries was improved in ADL, IADL, behavioral changes and rehab area, level-2 beneficiaries was improved in behavioral changes, level-3 beneficiaries was improved in cognitive function and behavioral changes. For the short-stay service, level-3 beneficiaries was improved in behavioral changes. By the above results, there was a difference in a functional improvement by level and used services. Therefore, government need to provide the personalized service system based on the objective and comprehensive understanding for health and functional status of beneficiaries.

Impact of Net-Based Customer Service on Firm Profits and Consumer Welfare (기업의 온라인 고객 서비스가 기업의 수익 및 고객의 후생에 미치는 영향에 관한 연구)

  • Kim, Eun-Jin;Lee, Byung-Tae
    • Asia pacific journal of information systems
    • /
    • v.17 no.2
    • /
    • pp.123-137
    • /
    • 2007
  • The advent of the Internet and related Web technologies has created an easily accessible link between a firm and its customers, and has provided opportunities to a firm to use information technology to support supplementary after-sale services associated with a product or service. It has been widely recognized that supplementary services are an important source of customer value and of competitive advantage as the characteristics of the product itself. Many of these supplementary services are information-based and need not be co-located with the product, so more and more companies are delivering these services electronically. Net-based customer service, which is defined as an Internet-based computerized information system that delivers services to a customer, therefore, is the core infrastructure for supplementary service provision. The importance of net-based customer service in delivering supplementary after-sale services associated with product has been well documented. The strategic advantages of well-implemented net-based customer service are enhanced customer loyalty and higher lock-in of customers, and a resulting reduction in competition and the consequent increase in profits. However, not all customers utilize such net-based customer service. The digital divide is the phenomenon in our society that captures the observation that not all customers have equal access to computers. Socioeconomic factors such as race, gender, and education level are strongly related to Internet accessibility and ability to use. This is due to the differences in the ability to bear the cost of a computer, and the differences in self-efficacy in the use of a technology, among other reasons. This concept, applied to e-commerce, has been called the "e-commerce divide." High Internet penetration is not eradicating the digital divide and e-commerce divide as one would hope. Besides, to accommodate personalized support, a customer must often provide personal information to the firm. This personal information includes not only name and address, but also preferences information and perhaps valuation information. However, many recent studies show that consumers may not be willing to share information about themselves due to concerns about privacy online. Due to the e-commerce divide, and due to privacy and security concerns of the customer for sharing personal information with firms, limited numbers of customers adopt net-based customer service. The limited level of customer adoption of net-based customer service affects the firm profits and the customers' welfare. We use a game-theoretic model in which we model the net-based customer service system as a mechanism to enhance customers' loyalty. We model a market entry scenario where a firm (the incumbent) uses the net-based customer service system in inducing loyalty in its customer base. The firm sells one product through the traditional retailing channels and at a price set for these channels. Another firm (the entrant) enters the market, and having observed the price of the incumbent firm (and after deducing the loyalty levels in the customer base), chooses its price. The profits of the firms and the surplus of the two customers segments (the segment that utilizes net-based customer service and the segment that does not) are analyzed in the Stackelberg leader-follower model of competition between the firms. We find that an increase in adoption of net-based customer service by the customer base is not always desirable for firms. With low effectiveness in enhancing customer loyalty, firms prefer a high level of customer adoption of net-based customer service, because an increase in adoption rate decreases competition and increases profits. A firm in an industry where net-based customer service is highly effective loyalty mechanism, on the other hand, prefers a low level of adoption by customers.

Major Class Recommendation System based on Deep learning using Network Analysis (네트워크 분석을 활용한 딥러닝 기반 전공과목 추천 시스템)

  • Lee, Jae Kyu;Park, Heesung;Kim, Wooju
    • Journal of Intelligence and Information Systems
    • /
    • v.27 no.3
    • /
    • pp.95-112
    • /
    • 2021
  • In university education, the choice of major class plays an important role in students' careers. However, in line with the changes in the industry, the fields of major subjects by department are diversifying and increasing in number in university education. As a result, students have difficulty to choose and take classes according to their career paths. In general, students choose classes based on experiences such as choices of peers or advice from seniors. This has the advantage of being able to take into account the general situation, but it does not reflect individual tendencies and considerations of existing courses, and has a problem that leads to information inequality that is shared only among specific students. In addition, as non-face-to-face classes have recently been conducted and exchanges between students have decreased, even experience-based decisions have not been made as well. Therefore, this study proposes a recommendation system model that can recommend college major classes suitable for individual characteristics based on data rather than experience. The recommendation system recommends information and content (music, movies, books, images, etc.) that a specific user may be interested in. It is already widely used in services where it is important to consider individual tendencies such as YouTube and Facebook, and you can experience it familiarly in providing personalized services in content services such as over-the-top media services (OTT). Classes are also a kind of content consumption in terms of selecting classes suitable for individuals from a set content list. However, unlike other content consumption, it is characterized by a large influence of selection results. For example, in the case of music and movies, it is usually consumed once and the time required to consume content is short. Therefore, the importance of each item is relatively low, and there is no deep concern in selecting. Major classes usually have a long consumption time because they have to be taken for one semester, and each item has a high importance and requires greater caution in choice because it affects many things such as career and graduation requirements depending on the composition of the selected classes. Depending on the unique characteristics of these major classes, the recommendation system in the education field supports decision-making that reflects individual characteristics that are meaningful and cannot be reflected in experience-based decision-making, even though it has a relatively small number of item ranges. This study aims to realize personalized education and enhance students' educational satisfaction by presenting a recommendation model for university major class. In the model study, class history data of undergraduate students at University from 2015 to 2017 were used, and students and their major names were used as metadata. The class history data is implicit feedback data that only indicates whether content is consumed, not reflecting preferences for classes. Therefore, when we derive embedding vectors that characterize students and classes, their expressive power is low. With these issues in mind, this study proposes a Net-NeuMF model that generates vectors of students, classes through network analysis and utilizes them as input values of the model. The model was based on the structure of NeuMF using one-hot vectors, a representative model using data with implicit feedback. The input vectors of the model are generated to represent the characteristic of students and classes through network analysis. To generate a vector representing a student, each student is set to a node and the edge is designed to connect with a weight if the two students take the same class. Similarly, to generate a vector representing the class, each class was set as a node, and the edge connected if any students had taken the classes in common. Thus, we utilize Node2Vec, a representation learning methodology that quantifies the characteristics of each node. For the evaluation of the model, we used four indicators that are mainly utilized by recommendation systems, and experiments were conducted on three different dimensions to analyze the impact of embedding dimensions on the model. The results show better performance on evaluation metrics regardless of dimension than when using one-hot vectors in existing NeuMF structures. Thus, this work contributes to a network of students (users) and classes (items) to increase expressiveness over existing one-hot embeddings, to match the characteristics of each structure that constitutes the model, and to show better performance on various kinds of evaluation metrics compared to existing methodologies.

Dynamic Arrangement of Control in a Personalized Learning Environment (개인화 학습 공간을 위한 동적 컨트롤 배치 기법)

  • Han, Sung-Jae;Lee, Young-Seok;Cho, Jung-Won;Choi, Byung-Uk
    • Journal of KIISE:Computing Practices and Letters
    • /
    • v.14 no.1
    • /
    • pp.106-110
    • /
    • 2008
  • The requirement for customized learning environments is increasing with the development of Web 2.0 technology To personalize services in E-learning, there are various functions available to the user. However, some components have fixed or inflexible functionality that limits what can be changed, and customization information has not been used for other purposes. In this paper, we propose an e-Space manager for the dynamic customization of learning environment control units. The proposed method can confirm which areas users have customized and how they have customized them. The advantage is that users can control their own learning environments, including not only the format, but also the content within the limits of the underlying system. The customization information is captured to confirm the competency model.

Regulatory Focus Classification for Web Shopping Consumers According to Product Type (제품유형에 따른 웹쇼핑 소비자의 조절초점성향 분류)

  • Baik, Jong-Bum;Han, Chung-Seok;Jang, Eun-Young;Kim, Yong-Bum;Choi, Ja-Young;Lee, Soo-Won
    • The KIPS Transactions:PartB
    • /
    • v.19B no.4
    • /
    • pp.231-236
    • /
    • 2012
  • According to consumer behavior theory, human propensity can be divided into two regulatory focus types: promotion and prevention. These two types have much influence on the consumer's decision in many diverse areas. In this research, we apply regulatory focus theory to personalized recommendation to minimize the cold start problem and to improve the performance of recommendation algorithms. To achieve this goal, we extract the consumer behavior variables and information exploration activity index from web shopping logs. We then use them for classifying regulatory focus of the consumer. This research has the contribution to show the possibility of systematization of consumer behavior theory as an interdisciplinary research tool of social science and information technology. Based on this attempt, we will extend the research to IT services adapting theories on other areas.

A Study on the Quality Factors Influencing University Library Re-visitation and Recommendation Intention Analyzed using Structural Equation Model (구조방정식 모형을 적용한 대학도서관 재이용과 추천의향에 영향을 미치는 품질요소에 관한 연구)

  • Kim, Mi Ryung;Yu, Jong Pil
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.54 no.4
    • /
    • pp.147-167
    • /
    • 2020
  • The purpose of this study is to analyze the factors influencing the intention of revisiting and recommending by applying a structural equation model, targeting the service quality factors of university libraries derived from previous studies. For 11 days from April 30th, 2020 to May 10th, 2020, a total of 127 user groups (undergraduate students, graduate students, professors/instructors) were surveyed on their intention to revisit and recommend. The analysis results are as follows. 'Materials' and 'service customization' were shown as quality dimensions that influence revisit. In addition, revisiting was found to have an effect on recommendation intention, and it was analyzed that 'materials' and 'service customization' affect not only revisit but also recommendation intention. In addition, 'service customization' was found to be a factor that directly affects the intention to recommend. Based on this, a method of applying the concept of customization to library services and marketing was proposed in an environment where users' needs are diversifying and becoming personalized.

Usability Evaluation for Simple Payment Service Based on Mobile Application -Focused on Shinhan and Samsung- (모바일 간편결제 애플리케이션 사용성 평가 연구 -신한FAN 앱카드와 삼성 앱카드를 중심으로-)

  • Lee, Kyung-Joo;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • v.16 no.9
    • /
    • pp.421-426
    • /
    • 2018
  • This study is meant to derive what is needed to enhance the convenience and satisfaction of users of mobile credit card applications. For the first step, the current status of simple payment service using application has been identified and in-depth interview by reorganizing Peter Morvile's Honeycomb model into the five usage principle based on the main function of the application card. As a result, it was found that users prefer personalized services that fulfill the purpose and key functions of the app card and take into account their consumption patterns rather than too many additional functions. Based on this study, it is expected that it would help card companies increase their experience with app card users and strengthen their platforms.

A Seamless Adaptive Streaming Scheme for Interactive Multimedia Service in HTTP Adaptive Streaming (HTTP 적응적 스트리밍에서 끊김 없는 대화형 멀티미디어 스트리밍을 위한 전송 기법)

  • Kim, Heekwang;Chung, Kwangsue
    • Journal of KIISE
    • /
    • v.44 no.5
    • /
    • pp.545-552
    • /
    • 2017
  • Because of the explosive growth of mobile devices and development of network technologies, HTTP (Hypertext Transfer Protocol) adaptive streaming has become a new trend in video delivery to provide efficient multimedia streaming services. As interest in personalized broadcasting grows, the study of interactive multimedia has been actively pursued. The interactive multimedia service is a method of playing media according to a scenario selected by the user. Providing the interactive multimedia service with the existing HTTP adaptive streaming causes switching delay and buffer underflow according to the point in time when the user selects the scenario while the client streams the interactive multimedia and therefore decreases the user QoE (Quality of Experience). In this paper, we propose an adaptive streaming scheme for interactive multimedia service in HTTP adaptive streaming to provide seamless playback. We design the architecture and prefetching scheme for interactive multimedia streaming.