• Journal of KIISE:Computing Practices and Letters
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• v.16 no.5
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• pp.525-530
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• 2010

Currently, most context-aware services are built by developers. Some researchers argued that services should be defined by end users, who understand their own needs best. We view that the significance of enabling the user to define his/her personalized services will multiply as our living spaces grow smarter. This paper introduces a novel method called CASPER, which is capable of deriving personalized services from the log of user's activities of daily living. CASPER can generate useful services that even the user may not perceive, mining causality of events in the log. We present the algorithm of CASPER in detail and discuss the result of an experiment which we conducted as a proof of concept.

• The KIPS Transactions:PartB
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• v.16B no.6
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• pp.435-442
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• 2009

We propose an annotation system, which allows users moving on an environment to receive personalized messages that are generated by exploiting contextual information. In the system, the context is defined as an entity including user's identity, location and time. Identity of user is a key data to enable personal aspect of generated message. For sensing the context, the proposed system uses AR(augmented reality) technology. Markers are attached to real objects for tracking user's location. AR can provide an effective annotating method to enhance human's perception and interaction abilities. The received message can be a virtual post-it or three-dimensional virtual model of object overlaid onto the real-world view. Experimental results show that the proposed system works well in real-time with high performance and it can be used as a mobile service for personalized messaging.

• Journal of Broadcast Engineering
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• v.9 no.4 s.25
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• pp.322-333
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• 2004

In this paper, a package, that is a new type of contents providing new consumer experience under digital broadcasting environments. is introduced. To present various advantages of package that is in standardization process of TV-Anytime Phase-2, a service scenario for personalized educational content is proposed. Then, TV-Anytime Packaging technology to support the scenario is described. It is also shown that the personalized service that provides interactive and personalized consuming experience independent of the types of content and delivery channels is feasible by using TV-Anytime Packaging technology.

• Asia pacific journal of information systems
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• v.17 no.1
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• pp.123-145
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• 2007

There are flourishing studies in the acceptance or usage of information systems literature. Most of them have taken the pro - acceptance view. Undesirably, information technologies often provoke users' reactance or resistance. This paper explores one of the negative reactions -psychological reactance. The present paper studies the effects of the users' perception of threatened freedom and personalization degree on intention to use recommendation services. High personalization can be a major motivation for users to accept recommendation systems. However recommendation services are a two-edged sword, which not only provides users the efficiency of decision making but also poses threats to free choice. When people consider that their freedom is reduced or threatened by others, they experience the motivational state to restore the freedom. This motivational state must be considered in understanding usage of information systems, especially personalized services which are designed for persuasion or compliance. This paper empirically investigates the effect of personalization and the psychological reactance on the intention to use information systems in the personalized recommendation context. Users' perception of personalization increases the usefulness of recommendation service while their perception of threat to freedom reduces the intention to use personalized recommendation service. Findings and implications are discussed.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.25-28
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• 2006

사용자 의도 파악 (intention reading) 기술은 스마트 홈과 같은 복잡한 유비쿼터스(ubiquitous) 환경에서 사용자에게 보다 편리하고 개인화된(personalized) 서비스 제공이 가능하도록 해준다. 또한 학습 기능(learning capability)은 지식 발견(knowledge discovery)의 관점에서 의도 파악 기술의 핵심 요소 기술의 하나로 자리 매김 하고 있다. 본 논문에서는 스마트 홈 환경에서 제공 가능한 개인화된 서버스(personalized service) 중의 하나로, 개인화된 미디어 제어 방법에 대한 내용을 다룬다. 특히, 이러한 사람의 행동 패턴과 같은 데이터는 패턴 분류의 관점에서 구분해야 할 클래스(class)에 비해 입력 정보가 불충분할 경우가 많으므로 비일관적인(inconsistent) 데이터가 많으므로, 퍼지 논리(fuzzy logic)와 확률(probability)의 개념을 효과적으로 병행해야 의미 있는 지식을 추출해 낼 수 있다. 이를 위하여 반복 퍼지 지도 클러스터링 (IFCS; Iterative Fuzzy Clustering with Supervision) 알고리즘에 기반하여 주어진 데이터 패턴으로부터 확률적 퍼지 룰(probabilistic fuzzy rule)을 얻어 내는 방법에 대해 설명한다. 또한 이를 포함하는 학습 제어 시스템을 통해 개인화된 미디어 서비스를 추천해 줄 수 있는 방법에 대해서 설명하도록 한다.

• The KIPS Transactions:PartB
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• v.13B no.5 s.108
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• pp.533-540
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• 2006

The semantic web environment promise semantic search of heterogeneous data from distributed web page. Semantic search would resuit in an overwhelming number of results for users is increased, therefore elevating the need for appropriate personalized ranking schemes. Culture Finder helps semantic web agents obtain personalized culture information. It extracts meta data for each web page(culture news, culture performance, culture exhibition), perform semantic search and compute result ranking point to base user profile. In order to work efficient, Culture Finder uses five major technique: Machine learning technique for generating user profile from user search behavior and meta data repository, an efficient semantic search system for semantic web agent, query analysis for representing query and query result, personalized ranking method to provide suitable search result to user, upper ontology for generating meta data. In this paper, we also present the structure used in the Culture Finder to support personalized search service.

• Journal of Broadcast Engineering
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• v.13 no.4
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• pp.528-543
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• 2008

Internet Protocol Television (IPTV) provides an interactive and personalized service for realizing integrated broadcasting and telecommunication services. Set-top box (SIB) connected to TV is an essential component required for IPTV and has a unique hardware identifier used in identification and authentication. It means that subscriber authentication based on box-level identification is inconsistent with IPTV's main intention of providing personalized services. The proposed solution is to provide an opportunity to use the flexible user-centric authentication mechanism through Java Card applets in IPTV application server and 3G networks. This paper suggests personalized services by moving the user's private data and authentication management beyond the STB to a truly personalized device, the ubiquitous mobile phone. In addition, this paper presents effectiveness and security analysis for verifying the proposal.

• Journal of the Korea Society of Computer and Information
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• v.8 no.4
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• pp.92-103
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• 2003

Great many advertisements are serviced in on-line by development of electronic commerce and internet user's rapid increase recently. However, this advertisement service is stopping in one-side service of relevant advertisement rather than doing users' inclination analysis to basis. Therefore, want advertisement service that many websites are personalized for efficient service of relevant advertisement and service through relevant server's log analysis research and enforce. Take advantage of log data of local system that this treatise is not analysis of server log data and analyze user's Preference degree and inclination. Also, try to propose advertisement system personalized by making relevant site tributary category and give weight of relevant tributary. User's preference user preference which analysis is one part of cooperation fielder ring of web personalized techniques use information in visit site tributary and suppose internet user's action in visit number of times of relevant site and try inclination analysis of mixing form. Express user's preference degree by vector, and inclination analysis result uninterrupted data that simplicity application form is not regarded and techniques that propose inclination analysis change of data since with move data use and analyze newly and proposed so that can do continuous renewal and application as feedback Sikkim. Presented method that can choose advertisements of relevant tributary through this result and provide personalized advertisement service by applying process such as user inclination analysis in advertisement chosen.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.1-23
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• 2013

This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model (TAM) with resistance variable, and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance, and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.

• Journal of Intelligence and Information Systems
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• v.17 no.2
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• pp.109-117
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• 2011

The exhibition industry, as technology-intensive, eco-friendly industry, contributes to regional and national development and enhancement of its image as well, if it joins cultural and tourist industry. Therefore, We need to revitalize the exhibition industry, as actively holding an exhibition event. However, to attract a number of exhibition audience, the work of enhancing audience satisfaction and awareness of value for participation should be prioritized after improving quality of service within exhibition hall. As one way to enhance the quality of service, it is thought that the way providing personalized service geared toward each audience is needed. that is, if audience avoids the complexity in exhibition space and it affords them service to enable effective time and space management, it will improve the satisfaction. All such personalized service affordable lets the audience's preference on the basis of each audience profile registered in advance online grasp. and Based on this information, it is provided with exhibition-related information suited their purpose that is the booth for the interesting audience, the shortest path to go to the booth and event via audience's smart phone. and it collects audience's reaction information, such as visiting the booth, participating the event through offered the information in this way and location information for the flow of movement, the present position so that it makes revision of existing each audience profile. After correcting the information, it extracts the individual's preference. hereunder, it provides recommend booth and event information. in other words, it provides optimal information for individual by amendment based on reaction information about recommending information built on basic profile. It provides personalized service dynamic and interactive with audience. This paper will be able to provide the most suitable information for each audience through circular and interactive structure and designed smart-phone application supportable for updating dynamic and interactive personalized service that is able to afford surrounding information in real time, as locating movement position through sensing. The proposed application collects user‘s context information and carrys information gathering function collecting the reaction about searched or provided information via sensing. and it also carrys information gathering function providing needed data for user in exhibition hall. In other words, it offers information about recommend booth of position foundation for user, location-based services of recommend booth and involves service providing detailed information for inside exhibition by using service of augmented reality, the map of whole exhibition as well. and it is also provided with SNS service that is able to keep information exchange besides intimacy. To provide this service, application is consisted of several module. first of all, it includes UNS identity module for sensing, and contain sensor information gathering module handling and collecting the perceived information through this module. Sensor information gathered like this transmits the information gathering server. and there is exhibition information interfacing with user and this module transmits to interesting information collection module through user's reaction besides interface. Interesting information collection module transmits collected information and If valid information out of the information gathering server that brings together sensing information and interesting information is sent to recommend server, the recommend server makes recommend information through inference with gathered valid information. If this server transmit by exhibition information process, exhibition information process module is provided with user by interface. Through this system it raises the dynamic, intelligent personalized service for user.