• Journal of the Korea Society of Computer and Information
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• v.15 no.12
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• pp.227-235
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• 2010

This paper proposes the recommendation system which is advanced using RFM method and Association Rules in e-Commerce. Using a implicit method which is not used user's profile for rating, it is necessary for user to keep the RFM score and Association Rules about users and items based on the whole purchased data in order to recommend the items. This proposing system is possible to advance recommendation system using RFM method and Association Rules for cross-selling, and also this system can avoid the duplicated recommendation by the cross comparison with having recommended items before. And also, it's efficient for them to build the strategy for marketing and crm(customer relationship management). It can be improved and evaluated according to the criteria of logicality through the experiment with dataset collected in a cosmetic cyber shopping mall. Finally, it is able to realize the personalized recommendation system for one to one web marketing in e-Commerce.

• Journal of the Korea Society of Computer and Information
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• v.13 no.2
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• pp.41-50
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• 2008

This paper proposes the recommendation system which is a new method using RFM method in mobile internet environment. Using a implict method which is not used user's profile for rating, is not used complicated query processing of the request and the response for rating, it is necessary for user to keep the RFM score about users and items based on the whole purchased data in order to recommend the items. As there are some problems which didn't exactly recommend the items with high purchasablity for new customer and new item that do not have the purchase history data. in existing recommendation systems, this proposing system is possible to solve existing problems, and also this system can avoid the duplicated recommendation by the cross comparison with the purchase history data. It can be improved and evaluated according to the criteria of logicality through the experiment with dataset, collected in a cosmetic cyber shopping mall. Finally, it is able to realize the personalized recommendation system with high purchasablity for one to one web marketing through the mobile internet.

• The Journal of Korean Association of Computer Education
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• v.8 no.1
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• pp.117-127
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• 2005

Numerous internet pop advertisement are being provided according to the rapid development of e-commercial and a rise in users. However, it has not been based on analysis of users' inclination but just one-sided providing. With that reason, many web-site provider want to advertis e more efficient and distinguished Internet-advertisement as analyzing Server's Log accessed. In this thesis, we have studied and tested relatively simply adoption system to provide personalized advertisement service. In order to influence personal disposition to system as the most effective way, it first of all uses History files as source data and after refining it, it can search not only visitors' inclination but also the others' visit-list on the other server. As a result of it, it can make advertisement more reality and activity.

• CRM연구
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• v.4 no.1
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• pp.55-68
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• 2011

Recently with the development of Web services by utilizing a variety of web content, the studies on user experience and personalization based on web usage has attracted much attention. Majority of personalized analysis are have been carried out based on existing data, primarily using the database and statistical models. These approaches are difficult to reflect in a timely mannerm, and are limited to reflect the true behavioral characteristics because the data itself was just a result of customers' behaviors. However, recent studies and commercial products on web analytics try to track and analyze all of the actions from landing to exit to provide personalized service. In this study, by analyzing the customer's click-stream behaviors, we define U-Score(Usage Score), P-Score (Preference Score), M-Score(Mania Score) to indicate variety of customer preferences. With the devised three indicators, we can identify the customer's preferences more precisely, provide in-depth customer reports and customer relationship management, and utilize personalized recommender services.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.219-224
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• 2011

To improve medical service and customers' satisfaction by reducing actual waiting time for medical inspection by personalized examination guidance contents (PEGC) linked with medical information system (MIS). The suggested PEGC was completed with preparing transmission for data and PEGC by using transmission control protocol internet protocol (TCP/IP) which can be built up creditable data transmission service. When patient signal event appeared in MIS while the communication was in standby, the ID and data of the customer were shown as text and image on monitors in waiting room. Guiding inspections, steps of examination, and undressing information extracted from the PEGC was also shown to the appropriate patient. After installation of the suggested PEGC, we rechecked satisfaction rates of 60 customers who visited the hospital with a same method as initial survey. The results of this study suggest that 3.6 point of waiting time satisfaction index were improved, after installation of the suggested PEGC, as 4.6 point.

• Journal of Broadcast Engineering
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• v.18 no.1
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• pp.88-97
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• 2013

Collaborative filtering(CF) for the personalized recommendation is a successful and popular method in recommender systems. But the mainly researched and implemented cases focus on dealing with independent items with explicit feedback by users. For the domain of TV program recommendation in VOD service platform, we need to consider the unique characteristic and constraints of the domain. In this paper, we studied on the way to convert the viewing history of each TV program episodes to the TV program preference by considering the series structure of TV program. The former is implicit for personalized preference, but the latter tells quite explicitly about the persistent preference. Collaborative filtering is done by the unit of series while data gathering and final recommendation is done by the unit of episodes. As a result, we modified CF to make it more suitable for the domain of TV program VOD recommendation. Our experimental study shows that it is more precise in performance, yet more compact in calculation compared to the plain CF approaches. It can be combined with other existing CF techniques as an algorithm module.

• The Journal of the Korea Contents Association
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• v.7 no.4
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• pp.66-73
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• 2007

Internet is a part of our common life and tremendous information is cumulated. In these trends, the personalization becomes a very important technology which could find exact information to present users. Previous personalized services use content based filtering which is able to recommend by analyzing the content and collaborative filtering which is able to recommend contents according to preference of users group. But, collaborative filtering needs the evaluation of some amount of data. Also, It cannot reflect all data of users because it recommends items based on data of some users who have similar inclination. Therefore, we need a new recommendation method which can recommend prefer items without preference data of users. In this paper, we proposed the apparel coordination system using personalized preference on the semantic web. This paper provides the results which this system can reduce the searching time and advance the customer satisfaction measurement according to user's feedback to system.

• Journal of Korea Multimedia Society
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• v.11 no.11
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• pp.1566-1574
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• 2008

Researches of current information searching focus on providing personalized results as well as matching needed queries in an enormous amount of information. This paper aims at discovering hidden knowledge to provide personalized and inferred search results based on the ontology with categorized concepts and relations among data. The current searching occasionally presents too much redundant information or offers no matching results from large volumes of data. To lessen this disadvantages in the information searching, we propose an inference algorithm that supports associated and inferred searching through the Jess engine based on the OWL ontology constraints and knowledge expressed by SWRL with association rules. After constructing the personalized preference ontology for domains such as restaurants, gas stations, bakeries, and so on, it shows that new knowledge information generated from the ontology and the rules is provided with an example of the domain of gas stations.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.21-28
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• 2018

To help users who are experiencing difficulties finding the right learning course corresponding to their level of proficiency, we developed a recommendation model for personalized learning course for Intelligence Tutoring System(ITS). The Personalized Learning Course Recommendation model for ITS analyzes the learner profile and extracts the keyword by calculating the weight of each word. The similarity of vector between extracted words is measured through the cosine similarity method. Finally, the three courses of top similarity are recommended for learners. To analyze the effects of the recommendation model, we applied the recommendation model to the Women's ability development center. And mean, standard deviation, skewness, and kurtosis values of question items were calculated through the satisfaction survey. The results of the experiment showed high satisfaction levels in accuracy, novelty, self-reference and usefulness, which proved the effectiveness of the recommendation model. This study is meaningful in the sense that it suggested a learner-centered recommendation system based on machine learning, which has not been researched enough both in domestic, foreign domains.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5771-5777
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• 2013

The need of continuous management for diseases came to the fore as a chronic disease has increased, however, research related to personalized food intake analysis are insufficient. In diabetes risk analysis model of this study, food preferences are calculated by Pearson correlation coefficient that is proven method to assess the similarity, and diabetes risk is computed as a Logistic regression that was used in prevalence studies. For the Significance evaluation of this model, it was verified through t-test at 0.05 level of 52 comparison subjects and 52 control subjects. Both groups were significantly independent (p=0.046 <0.05). This model is a new way to personalized health management, through the application to healthcare system based on web and mobile.