• Asia pacific journal of information systems
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• 제22권4호
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

• Journal of Multimedia Information System
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• 제4권3호
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• pp.123-144
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• 2017

Personalized media includes user-targeted and user-generated content (UGC) exchanged through social media and interactive applications. The increased consumption of UGC presents challenges and opportunities to multimedia information systems. We work towards modeling a deep structure for content networks. To gain insights, a hybrid practice with Media Framework (MF) is presented for network creation of personalized media, which leverages the authoring methodology with user-generated semantics. The system's vertical integration allows users to audition their personalized media networks in the context of a global system network. A navigation scheme with dynamic GUI shifts the interaction paradigm for content query and sharing. MF adopts a multimodal architecture anticipating emerging use cases and genres. To model diversification of platforms, information processing is robust across multiple technology configurations. Physical and virtual networks are integrated with distributed services and transactions, IoT, and semantic networks representing media content. MF applies spatiotemporal and semantic signal processing to differentiate action responsiveness and information responsiveness. The extension of multimedia information processing into authoring enables generating interactive and impermanent media on computationally enabled devices. The outcome of this integrated approach with presented methodologies demonstrates a paradigmatic shift of the concept of UGC as personalized media network, which is dynamical and evolvable.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.243-263
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• 2020

Purpose The purpose of this study is to analyze the causal relationship between user satisfaction, expected satisfaction, quality of service, perceived value, and expertise that should be emphasized in personalized medical information services for the development of personalized medical information services based on big data analysis and the spread of their demand. Design/methodology/approach This study established research models and hypotheses on the basis of the theory of reuse intent, and applied the PLS methodology for analysis, the factors that make it applicable to personalized medical services in the theory of service quality and satisfaction. Findings According to the empirical analysis result, this study confirmed that it can be seen that the expertise, perceived value, and quality of medical services did not directly affect the user's intention to reuse, but formed a direct causal relationship through variables such as whether they met expectations.

• 대한안전경영과학회지
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• 제10권4호
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• pp.309-314
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• 2008

Many studies on predicting and recommending information and products have been studying to meet customers' preference. Unnecessary information should be removed to satisfy customers' needs in massive information. The some information filtering methods to remove unnecessary information have been suggested but these methods have scarcity and scalability problems. Therefore, this paper explores a personalized recommendation system based on artificial neural network (ANN) to solve these problems. The insurance product recommendation is adapted as an example to demonstrate the proposed method. The proposed recommendation system is expected to recommended a suitable and personalized insurance products for customers' satisfaction.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권12호
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• pp.3266-3285
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• 2023

With the popularity of online learning, intelligent tutoring systems are starting to become mainstream for assisting online question practice. Surrounded by abundant learning resources, some students struggle to select the proper questions. Personalized question recommendation is crucial for supporting students in choosing the proper questions to improve their learning performance. However, traditional question recommendation methods (i.e., collaborative filtering (CF) and cognitive diagnosis model (CDM)) cannot meet students' needs well. The CDM-based question recommendation ignores students' requirements and similarities, resulting in inaccuracies in the recommendation. Even CF examines student similarities, it disregards their knowledge proficiency and struggles when generating questions of appropriate difficulty. To solve these issues, we first design an enhanced cognitive diagnosis process that integrates students' affection into traditional CDM by employing the non-compensatory bidimensional item response model (NCB-IRM) to enhance the representation of individual personality. Subsequently, we propose an affection-enhanced personalized question recommendation (AE-PQR) method for online learning. It introduces NCB-IRM to CF, considering both individual and common characteristics of students' responses to maintain rationality and accuracy for personalized question recommendation. Experimental results show that our proposed method improves the accuracy of diagnosed student cognition and the appropriateness of recommended questions.

• 디지털산업정보학회논문지
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• 제18권4호
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• pp.85-96
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• 2022

Personalized recommendation technology is one of the most important technologies in electronic commerce environment. It helps users overcome information overload by suggesting information that match user's interests. In e-commerce environment, both mobile device users and smart device users have risen dramatically. It creates new challenges. Our method suggests product information that match user's device interests beyond only user's interests. We propose a device-centered personalized recommendation method. Our method uses both purchase and share behavior for user's devices interests. Moreover, it considers data type preference for each device. This paper presents a new recommendation method and algorithm. Then, an e-commerce scenario with a computer, a smartphone and an AI-speaker are described. The scenario shows our work is better than previous researches.

• International Journal of Contents
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• 제5권1호
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• pp.51-55
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• 2009

In this paper, we present a structure of personalized e-Learning system to study for a test formalized by uniform multiple-choice using on/off line mixed estimations as is the case of Driver :s License Test in Korea. Using the system a candidate can study toward the license through the Internet (and/or mobile instruments) within the personalized concept based on IRT(item response theory). The system accurately estimates user's ability parameter and dynamically offers optimal evaluation problems and learning contents according to the estimated ability so that the user can take possession of the license in shorter time. In order to establish the personalized e-Learning concepts, we build up 3 databases and 2 agents in this system. Content DB maintains learning contents for studying toward the license as the shape of objects separated by concept-unit. Item-bank DB manages items with their parameters such as difficulties, discriminations, and guessing factors, which are firmly related to the learning contents in Content DB through the concept of object parameters. User profile DB maintains users' status information, item responses, and ability parameters. With these DB formations, Interface agent processes user ID, password, status information, and various queries generated by learners. In addition, it hooks up user's item response with Selection & Feedback agent. On the other hand, Selection & Feedback agent offers problems and content objects according to the corresponding user's ability parameter, and re-estimates the ability parameter to activate dynamic personalized learning situation and so forth.

• Journal of Information Technology Applications and Management
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• 제24권1호
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• pp.33-43
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• 2017

The content curation service through big data analysis is receiving great attention in various content fields, such as film, game, music, and book. This service recommends personalized contents to the corresponding user based on user's preferences. The existing book curation systems recommended books to users by using bibliographic citation, user profile or user log data. However, these systems are difficult to recommend books related to character names or spatio-temporal information in text contents. Therefore, in this paper, we suggest a personalized book curation system based on integrated mining of a book. The proposed system consists of mining system, recommendation system, and visualization system. The mining system analyzes book text, user information or profile, and SNS data. The recommendation system recommends personalized books for users based on the analysed data in the mining system. This system can recommend related books using based on book keywords even if there is no user information like new customer. The visualization system visualizes book bibliographic information, mining data such as keyword, characters, character relations, and book recommendation results. In addition, this paper also includes the design and implementation of the proposed mining and recommendation module in the system. The proposed system is expected to broaden users' selection of books and encourage balanced consumption of book contents.

• 한국통신학회논문지
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• 제35권2B호
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• pp.361-371
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• 2010

지상파 DMB(Digital Multimedia Broadcasting) 시장의 활성화를 위한 방송망과 통신망이 융합되는 개인화된 방송 소비 환경을 이용한 메타데이터 기반 맞춤시청형 DMB 서비스 모델과 이를 위해 TTA(Telecommunications Technology Association)에서 제정한 DMB ECG(Electronic Content Guide) XML 표준에 대해 소개한다. 또한, DMB ECG XML 표준의 정확성과 DMB ECG 서비스의 유효성 검증을 위해 개발한 맞춤시청형 DMB 시스템에 대해 DMB ECG 메타데이터 저작단계에서부터 단말 소비단계에 이르는 전단계에 걸쳐 상세히 설명하고, 지상파 방송 실험(KBS)과 이동통신사와의 시범서비스(LGT) 수행 결과를 제시하여, 맞춤시청형 DMB 시스템의 표준 부합성과 효용성, 그리고 이동멀티미디어 방송 시장에서의 가능성을 보인다.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2008년도 하계종합학술대회
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• pp.663-664
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• 2008

With advent of IPTV services and availability of various web contents, users can enjoy various contents via internet. In order to effectively provide a large amount of web contents to users, personalized IPTV services are required to the user's sides. In this paper, we extend the current ATOM schema for personalized IPTV services and propose a IPTV service framework based on IPTV personalization.