• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.386-395
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• 2010

This study aims to find the influential relation amongst Big 5 personality factors, job involvement and customer orientation of hotel employees and to provide methods to develop their personality factors suitable for a organization Firstly, detailed verification findings of regression analysis on Big 5 personality factors and job involvement were suggested as following; Job attachment of hotel employees influenced their extroversion and friendliness. Also, sincerity and stability had significant effects on job responsibility and task significance had significant. Secondly, regression analysis was performed to identify the results of job involvement and customer orientation and the detailed verification results are as following; Satisfaction of customers' needs had significant effect on job attachment and job responsibility. In addition, service for response to customers' contacts meaningfully influenced job responsibility and task significance.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.605-612
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• 2004

This is a study which evaluates the brand personality on casual brands according to the sensibilities of consumers. Focus is placed on classifying the sensibilities of consumers through G sensibilities developed by the Fuji Research Institute in Japan, and then on investigating brand personality of casual wear, Levi's in particular. The subjects are 187 male and female college students living in the Busan area. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follow; First, in the distribution of G sensibility type, the majority of the respondents have G3(whimsical) type, and then followed by G1(my pace) type, G4(active) type, G2 type(active) type and then G5(sensualist) type. Second, as a result of brand personality evaluation on the casual brands, it has been represented by the following 5 factors; passion, competence, honesty, sophistication, and sentiment. Third, the brand personalities according to G sensibilities showed significant differences among respondents; G5 type(sensualist) especially showed the highest brand personality in the passion and sentiment factors, which are distinctive in the brand personality of Levi's. Consumers of G1 type, G2 type, G3 type, and G4 type showed high brand personality in the competence and honesty factors. The evaluation of brand personality, case study for products development and application, and application of the results need to be continued for follow-up study.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.540-553
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• 2013

This study examined the awareness of Chinese in their 20s in regards to Korean fashion brands and brand personality; in addition, it analyzed the effect of brand personality on brand preference and purchase intention. This study investigated the differences of the brand personality effect on brand preference and purchase intention according to brand, sex, and age. The results were as follows: 1) The three highly recognized fashion brands were Teenie Weenie, E-land, and The Basic House. 2) Brand personality was comprised of factors for competence, vitality, innovation, and emotion. 3) Brand preference was affected by vitality, competence, and innovation. Purchase intention was directly affected by brand preference and brand personality factors such as vitality, competence, and innovation. 4) The effect of brand personality on brand preference and purchase intention were different according to brand, sex, and age. These results can be used as basic data or information to help fashion companies develop marketing strategies for young Chinese people.

• Journal of Agricultural Extension & Community Development
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• v.22 no.4
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• pp.365-383
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• 2015

This study aimed at identifying a differences of the factors affecting personality of multicultural and non-multicultural household adolescent in rural area. The major findings that were drawn from this study were as follows. Frist, the level of personality perceived by non-multicultural household adolescent was higher than it of the multicultural household adolescent significantly. Second, the regression analysis showed that the factors affecting personality was different between multicultural and non-multicultural household adolescent in rural area. The scholastic performance(${\beta}=.23$), namely, affected most significantly the personality perceived by adolescent of multicultural household, and the immersing time in internet game per one day(${\beta}=-.27$), on the other hand, affected most significantly the personality perceived by adolescent of non-muticultural household. In conclusion, based on results of this study, several plans improving the personality of the rural multicultural and non-multicultural household adolescent were suggested.

• Journal of Convergence for Information Technology
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• v.10 no.7
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• pp.176-184
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• 2020

This study identified personality types of 433 college students of Busan, Ulsan and some regions of Gyeongsangnam-do and inquired into influences of personality types on their satisfaction with clinical practice. According to the results, students with extroverted and low-neurotic tendencies showed significant results in the subordinate factors of satisfaction with clinical practice. As for factors influencing the extraversion factors personality type, it turned out to have a significant level in satisfied with teach (p<0.001), satisfied with facility and satisfied with clinical practice (p<0.05). On the other hand, as for factors influencing the personality type of neurotic tendencies, it turned out to have a significant level in satisfied with practice content (p<0.05), satisfied with teach (p<0.001), satisfied with interpersonal (p<0.05) and satisfied with clinical practice (p<0.05). Therefore, it will be indispensable to conduct a personality type test during the period of university days, to increase satisfaction with clinical practice of students majoring in Dental hygienics. Moreover, based on the test results, it will be required to develop a variety of programs to strengthen a customized counseling program and improve interpersonal skills.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.15-25
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• 2014

The purpose of this study is to recognize the differences of visual evaluation by variations in width of hem line and waistline position of the bell buttom pants. The stimuli are 9 samples: One control group, 3 variations of the width of hem line and 3 variations of the waistline position. The data has been obtained from 56 fashion students. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: The visual evaluation by the width of hem line and waistline position of bell buttom pants are composed of 5 factors : comfort, personality, physical characteristics, stiffness and modern. Among these factors, the comfort is evaluated to be the most important factor. As a visual evaluation result of changes in the width of hern line, 62cm in width (the narrowest width) was highly evaluated in comfort and stiffness factors, 78cm in width (the widest width) was highly evaluated in personality and physical characteristics factors. For the result of changes in the waistline position, high-waisted bell buttom pants were was highly evaluated in personality and stiffness factors, low-waisted bell buttom pants were was highly evaluated in comfort, physical characteristics and modern factors. The width of hem line and waistline position of the bell buttom pants interacted to the comfort factor. The width of hem line had more influence on visual evaluation in personality factors while physical characteristics, stiffness and modern factors were affected by the waistline position.

• Proceedings of the Safety Management and Science Conference
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• 2006.11a
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• pp.279-286
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• 2006

Since 1990's, many enterprises have implemented ERP System. Especially, they want to become an advanced company use ERP implementation. Already, ERP system come to high level which is stabilized and support independent business process of many industry sectors. Although most companies had previous good plans, but those are not satisfied. Because of failed to change management and had many problem about Project team operation. Therefore, important success factors for ERP project are change management and organization activation for Project team. The purpose of this study is suggest to improve method about team activation through analysis the Project team member's individual personality as a factor that makes the success of Project team. This paper studied success factors of project team and plan for organization activation. The results of this study can be used for a successful implementation of the ERP system as make of Project team consider of individual personality and administer a Project team.

• Journal of Families and Better Life
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• v.23 no.6 s.78
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• pp.79-93
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• 2005

The study investigated whether the characteristics of human figures in Kinetic Family Drawing showed significant differences according to the drawer's personality (neurosis, intellectual openness, friendliness, extroversion, sincerity). The participants of this study were 340 high-school girls. The Five Factors Personality Test was conducted to assess personality factors and the Kinetic Family Drawing Test was used to obtain data on drawing characteristics. The data were analyzed using Chi-square. The results of this study are as follows: First, there were significant differences in ten subcategories such as face, countenance, eyes, mouth, inclusion of body. hands, posture, erasure, exertion of pressure on the paper, and lines, according to the degree of neurosis. Second, there were significant differences in countenance, eyes, posture, exertion of pressure on the paper, and lines according to the degree of extroversion. Third, there were significant differences in face, countenance, eyes, and posture, according to the degree of openness. Fourth, there were significant differences in erasure and lines according to the degree of friendliness Fifth, there were significant differences in countenance and posture according to the degree of sincerity. This study proved that among the personality factors, neurosis is most highly related with characteristics of persons drawn in the Kinetic Family I)lawing, whereas countenance and posture in the drawing were highly indicative of personality factors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.371-380
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• 2019

This study was undertaken to analyze the relationship between the Big-five personality factors of undergraduate students and Creativity Convergence Competency. Totally, 511 students attending private colleges in G province were surveyed for their competences. Using the SPSS 22.0 program, all collected data were analyzed by one-way ANOVA, Pearson's correlation analysis, and regression analysis. The following results were obtained. First, personality extraversion and Creativity Convergence Competency differed in all the major factors examined. Second, higher the interpersonal abilities, higher was the ability of core convergence. Third, extraversion and sincerity among the Big-five personality factors were significant predictors of Creativity Convergence Competency. In conclusion, we found that the Big-five personality factors are important to be considered for strengthening the competence of students.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.149-156
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• 2006

The followings are the findings of a study on university student's clothing disposition behavior depending on their personality and environmental consciousness: 1. University student's personality factors were classified into perceived consumer effectiveness, globalism, alienation, conservatism, and a sense of social responsibility. 2. The personality factors are found to have significant influences on both economic and altruistic disposition behavior. 3. In terms of the economic disposition behavior, people in the groups with high environmental consciousness tend to trade unused clothing with other things rather than to sell them for the benefit of economic gains. With regard to the altruistic disposition behavior, they also tend to give the clothing to their close people, for example family members or relatives, rather than to donate them to churches or charitable organizations.