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http://dx.doi.org/10.5392/JKCA.2010.10.7.386

Relation Among Big 5 Personality Factors, Job Involvement and Customer Orientation of Hotel Employees  

Lee, Chae-Eun (세종대학교 호텔관광경영학과)
Lee, Jin-Young (국제대 관광경영계열)
Publication Information
The Journal of the Korea Contents Association / v.10, no.7, 2010 , pp. 386-395 More about this Journal
Abstract
This study aims to find the influential relation amongst Big 5 personality factors, job involvement and customer orientation of hotel employees and to provide methods to develop their personality factors suitable for a organization Firstly, detailed verification findings of regression analysis on Big 5 personality factors and job involvement were suggested as following; Job attachment of hotel employees influenced their extroversion and friendliness. Also, sincerity and stability had significant effects on job responsibility and task significance had significant. Secondly, regression analysis was performed to identify the results of job involvement and customer orientation and the detailed verification results are as following; Satisfaction of customers' needs had significant effect on job attachment and job responsibility. In addition, service for response to customers' contacts meaningfully influenced job responsibility and task significance.
Keywords
Big 5 Personality; Job Commitment; Customer Orientation;
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