• 마케팅과학연구
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• 제14권
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• pp.59-80
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• 2004

본 연구는 패션 제품은 사회심리적 속성이 강하다는 특징을 가지고 있기 때문에 Aaker의 일반적인 제품에 적용한 브랜드 개성 차원과는 다른 차별화된 개성을 나타낼 수 있는 연구가 필요하다는 생각에서 출발하였다. 패션 브랜드 이미지에서 추출한 브랜드 개성을 나타낼 수 있는 어휘들을 포함하여, 패션 브랜드 개성 차원을 도출하여 전체적 패션브랜드 개성 차원을 밝혔으며, 또한 패션 제품의 세분화 기준중의 하나인 복종별 (정장, 캐주얼웨어, 스포츠웨어)에 따라 패션 브랜드 개성요인은 어떻게 다르게 도출되는 지를 알아보았다. 이는 패션 제품 카테고리에 맞는 패션브랜드개성 차원을 개발함으로써 차별적 브랜드 마케팅 전략 수립 및 활용을 위한 자료로 사용될 수 있다는 것에 의의를 가질 수 있다 또한 소비자들에게 있어 브랜드 개성차원의 중요성을 알아보기 위하여 각각의 개성 차원들이 브랜드의 선호도 및 구매의도에 어떠한 영향을 미치는지를 살펴보았다. 분석 결과 첫째, 패션 브랜드 개성 차원은 유행/ 혁신성, 성실성, 보편/ 안정성, 전문성의 4 가지 차원으로 도출되었다. 둘째, 복종에 따라 정장에서는 혁신/활동성, 안정성, 전문성, 보편성이, 캐주얼웨어에서는 유행/ 혁신성, 활동성, 성실성, 안정성으로, 스포츠웨어에서는 혁신성, 사교성, 성실성의 개성 차원이 도출되었다. 셋째, 패션 브랜드 개성 요인에 따라 소비자의 브랜드 선호와 구매의도의 영향력은 다르게 나타났다. 패션 브랜드 개성 차원 중에서는 성실성, 보편성, 전문성이 선호도에 유의한 영향을 미쳤고, 정장 브랜드 개성 차원 중에서는 전문성, 캐주얼웨어 브랜드 개성 차원 중에서는 활동성, 스포츠웨어 브랜드 개성 차원 중에서는 성실성이 선호도에 각각 유의한 영향을 미쳤다 또한 전반적인 패션브랜드 개성과 정장 브랜드 개성에서는 선호도와 동일한 차원들이 각각 구매의도에 유의한 영향을 미치는 것으로 나타났으며, 캐주얼웨어 브랜드 개성 차원에서는 유행/ 혁신성, 진실성, 안정성이 스포츠 브랜드 개성 차원에서는 혁신성이 각각 구매의도에 영향을 미치는 것으로 나타났다.

• 수산해양교육연구
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• 제19권1호
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• pp.91-100
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• 2007

The purpose of this study was to compare personality existed in the populations of the mentally retarded with and without Down syndrome. For this purpose, two research questions were proposed. (a) Is there any difference of personality existed between two groups? (b) Is there any difference of sub-personality existed between two groups by disability degree? Participants in this are 159 people with mental retardation(the mentally retarded with Down syndrom: 82, the mentally retarded without Down syndrom : 77) in P and S cities. First of all, the reliability in measurement instrument was verified through a pre-study. For the first research question, t-test was used. And two way ANOVA was used to investigate the second research question. The results of this study were as follows:First, according to the result of t-test, there were significant differences of personality scores between two groups. And there were significant differences between the mentally retarded with and without Down syndrome regard to expectation of success, outerdirectedness, positive or negative responding tendency, curiosity among sub-personality factors. Second, the result of the two way ANOVA analysis, no meaningful statistically difference in personality by degree of the impairment. But It showed difference regard to effectancy motivation, expectation of success, curiosity among sub-personality factors between the mentally retarded with and without Down syndrome by impairment degree.

• 한국조리학회지
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• 제18권5호
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• pp.33-44
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• 2012

본 연구의 목적은 호텔 레스토랑에 있어서 체험 마케팅이 브랜드 개성에 미치는 영향을 조사하기 위한 것이다. 특히 본 연구의 의도는 호텔 레스토랑에 있어서 체험 마케팅과 브랜드 개성의 요인 사이의 관계를 검증하는 것이다. 연구 방법으로는 특급호텔 레스토랑 체험마케팅이 브랜드 개성에 미치는 영향으로 특급호텔브랜드 레스토랑 체험공간을 이용한 고객을 대상으로 세부 브랜드 개성 요인 도출과 호텔레스토랑 체험 도출, 브랜드개성과 전략적 체험의 상관관계의 연구 과제를 실증조사 및 분석하고자 한다. 연구결과는 체험 마케팅에 있어서 감각, 감성, 인지, 행동, 관계의 다섯 가지 요인 중 행동, 관계의 요인만이 브랜드 개성의 역량, 호감, 활기, 세련, 강인의 다섯 가지 요인 중 역량, 호감, 활기, 세련의 요인에 영향을 미치는 것으로 나타났고 나머지 강인요인은 기각 되었다. 따라서 향후 연구에서는 다른 선행연구들과의 브랜드 개성 차원을 비교하고 향후 연구에 호텔 레스토랑에 적용할 수 있는 브랜드 개성척도의 개발이 필요하다고 본다.

• 한국가족관계학회지
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• 제20권4호
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• pp.25-45
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• 2016

Objectives: The purpose of this study was to explore socio-demographic factors, personality factors, socio-psychological factors, and relationship factors related to happiness of young children's fathers. Method: Subjects of this study were fathers who had 3, 4 and 5 years old children attending childcare centers. Data were analyzed by SPSS 18.0 program. Results: First, father's subjective well-being was predicted by father's extraversion of personality, job satisfaction, satisfaction of economic status, marital intimacy, and relationship with child. Marital intimacy was the strongest predictor of father's subjective well-being. Second, father's global life satisfaction was associated with occupational status, family monthly income, father's extraversion of personality, satisfaction of economic status, marital intimacy, and relationship with child. Father's global life satisfaction was explained by satisfaction of economic status the most. Third, father's meaning of life was related to father's educational level, father's extraversion of personality, job satisfaction, satisfaction of economic status, marital intimacy, and relationship with child. Father's meaning of life was explained by relationship with child the most. Fourth, father's positive emotion was predicted by father's extraversion of personality, job satisfaction, satisfaction of economic status, marital intimacy, and relationship with child. Extraversion of personality was the strongest predictor for father's positive emotion. Fifth, neuroticism of personality and marital intimacy were related to father's negative emotion, and neuroticism of personality was the strongest predictor for father's negative emotion. Conclusions: The findings of this research provide the fundamental source for increasing father's happiness which can be used to establish the educational programs, counseling, and policy on general public's happiness.

• 가정과삶의질연구
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• 제20권2호
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• pp.123-134
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• 2002

This study examined the effects of children′s personality traits on children′s emotional intelligence. The Subjects were 1060 5th graders of elementary schools located in four cities of Seoul, Suwon, Daejeon, and Daegu, Korea. The results indicated that girls in general showed more of the positive personality traits and higher emotional intelligence(EI) than boys did. Reflectiveness and sociability among seven personality factors had positive effects on all of the four EI factors. Responsibility factor of personality positively affected "self-regulation and emotion utilization" of both boys and girls, while activity factor had a positive effect on "other-regulation and self-expression". Stability had a possitive effect on "self-regulation and emotion utilization" among girls, whereas superiority had a negative effect on "empathy" among boys.

• 대한예방한의학회지
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• 제20권3호
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• pp.21-29
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• 2016

Objectives : The purpose of this study is to determine the Korean medicine brand personality awareness of university students and to determine how the Korean medicine brand personality affects the perceived value. Methods : The data for this study were collected through a self-administered survey to 173 subject from students enrolled in the University in B city. Frequency analysis, factor analysis, t-test, ANOVA, multiple regression analysis were used for the statistical analysis. Results : The result of factor analysis, seven factors were extracted. That was refinement, pleasure, trust, warmhearted, capacity, handsomeness, individuality. Overall, capacity, trust, warmhearted, handsomeness scores of Korean medicine brand personality score was higher than individuality, pleasure, refinement. Especially warmhearted, capacity affects the perceived value. Conclusions : Seven Korean medicine brand personality factors were extracted. Warmhearted, capacity affects the perceived value. It is necessary to develop the Korean medical management strategy and Korean medical policy.

• 한국안전학회지
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• 제21권5호
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• pp.77-83
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• 2006

The purpose of this study is to assess the organizational personality types, employee-organization fits and the job satisfaction/involvement in a Korea standard nuclear power plant(NPP), which is a representative safety work place. First we chose 427 procedures that are related to safety out of 777 officially managed procedures referenced by 13.5 of FSAR(final safety analysis report). Next, we finally chose 70 procedures of 8 divisions for 44 employees regarding the duties for NPPs' division, experiences of operations, an operational know-how, and the indication of operational weakness. This study used OPTI(organizational personality type indicators) and the combination of 4 preference types for determining the organizational personality to produce personality types of organizations for NPPs' division. To assess the job satisfaction and involvement, we used a questionnaire and an interview, for 300 employees(83.5%) of the Korea standard NPP.

• 한국조리학회지
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• 제23권6호
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• pp.118-126
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• 2017

The purposes of this study were to estimate the relationship between Big 5 personality factors of prep-entrepreneur and entrepreneurial intention, and to identify the moderating effects of risk sensitivity on the relationship. There is a total of 181 questionnaire surveys distributed and 152 data were used for analysis with erasing incomplete responses. The data analysis was conducted to utilize frequency analysis and regression analysis with SPSS WIN 22.0. The results of this study demonstrated that there are only 2 factors, neuroticism and extraversion, significantly influence on entrepreneurial intention, while conscientiousness, agreeableness and openness to experience do not have significant impacts on entrepreneurial intention. Furthermore, risk sensitivity effects on the relationship between Big-5 personality factor and entrepreneurial intention. This study may contribute to help prep-entrepreneur by using baseline data. Prep- entrepreneur could know their personality factor and confirm their consideration about entrepreneurial intention. Meanwhile, for the market-oriented implication, this study suggested that it is instrumental and significant for knowing prep-entrepreneur's personality factor and their entrepreneurial intention before starting foodservice business.

• 한국보건간호학회지
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• 제18권2호
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• pp.234-242
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• 2004

The purpose of this study was study to prevalence and related factors of Hwabyung for the aged woman in rural community. A self-administered questionnaire survey was carried out for 616 Aged Woman Living in Uiseong County from March 1 to April 20, 2004. Collected data was analyzed by the $x^2-test$. The result of this study was as follows: Prevalence rate of Hwabyung was $13.3\%$ in Aged Woman Living in Rural Community. The factors of agricultural village feminine Hwabyung were personality, husbands. Prevalence rate this Hwabyung was high if a husband had angry work wife's personality was blunt and a wife had angry her husband. The reason to have got angry at a husband was liquor, a whoring. personality problem. It is necessary that community supports the aged woman and she develops own personality for development of own personality and solution of husband's problem in oder to low prevalence rate of Hwabyung for the aged woman in rural community.

• 한국생활과학회지
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• 제12권3호
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• pp.275-286
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• 2003

The purposes of this study were to identify the relationship between children's personality traits and self-esteem, and to find out if there were any differences in the relationship patterns in terms of children's sex. The questionnaire were collected from 984 subjects in 5th grade of elementary schools located in cities of Seoul, Suwon, Daejeon, and Daegu. Results showed that personality factors such as stability, sociability, responsibility, and superiority had stronger correlations with self-esteem factors whereas masculinity, activity level, and reflectivity did so to a less degree. Children's personality factors such as superiority, sociability and responsibility were better predictors of their self-esteem factors such as scholastic competence, social acceptance and general self-worth. Girls showed higher level of stability, sociability, responsibility and superiority, however there was no sex difference in the self-esteem such as scholastic competence, social acceptance and general self-worth. Children's behavioral conduct were mainly explained by masculinity, activity level, and responsibility. Responsibility turned out to be the strongest predictor of behavioral conduct among boys, while the activity level did among girls.