• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.123-132
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• 2004

The purpose of this research was to determine the relation between clothing evaluative criteria and personality types. Primary factor analysis was used to classify the clothing evaluative criteria and the continual scores of Myers Briggs Type Indicator (MBTI) were used for classifying the personality types. Correlation analysis and multiple regression analysis were used to determine the relation between the clothing evaluative criteria and the personality types. The data for this research were collected from questionnaires of 309 female university students in Seoul. In the results, the clothing evaluative criteria were grouped into 4 underlying dimensions： practical, situational, appearance producible and symbolic. Partially significant relations between the 4 clothing evaluative criteria and the 4 indicators of MBTI personality types were found through correlation analysis. Multiple regression analysis revealed that the variables explaining the dimension of Sensing and Intuition (SN) were appearance producible and symbolic clothing evaluative criteria; the appearance producible criterion had an inclination toward Intuition while the symbolic criterion had an inclination toward Sensing. The variable explaining the dimension of Judging and Perceiving (JP) was situational clothing evaluative criterion, which had an inclination toward Judging.

• International Journal of Computer Science & Network Security
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• v.22 no.11
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• pp.265-271
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• 2022

Social media is a form of communication based on the internet to share information through content and images. Their choice of profile images and type of image they post can be closely connected to their personality. The user posted images are designated as personality traits. The objective of this study is to predict five factor model personality dimensions from profile images by using deep learning and neural networks. Developed a deep learning framework-based neural network for personality prediction. The personality types of the Big Five Factor model can be quantified from user profile images. To measure the effectiveness, proposed two models using convolution Neural Networks to classify each personality of the user. Done performance analysis among two different models for efficiently predict personality traits from profile image. It was found that VGG-69 CNN models are best performing models for producing the classification accuracy of 91% to predict user personality traits.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.88-98
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• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• Journal of Engineering Education Research
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• v.22 no.3
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• pp.32-40
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• 2019

This paper deals with the effects of teamwork competence on problem solving ability through the mediating effect of creative personality for the engineering students. For this purpose, a regression-based statistical mediation analysis has been performed for a simple mediation model in which teamwork competence and problem solving ability were treated as independent and dependent variables respectively, and creative personality was included as a mediation variable. The analysis results showed that the teamwork competence has direct effect on the problem solving ability as well as indirect effect through the creative personality. This result implies that the problem solving ability can be improved directly by improving the teamwork competence, and moreover, it can be further improved indirectly or through the mediation effect by improving the creative personality. Thus, in order to develop excellent problem solving ability, it is necessary to form team members in a balanced way between teamwork competence and creative personality in the team-based learning.

• Korean Journal of Childcare and Education
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• v.19 no.4
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• pp.73-88
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• 2023

Objective: This study aims to examine the impact of young children's playfulness and self-esteem on their creative personality. Methods: The sample consisted of 332 four- and five-year-old children enrolled in kindergartens and daycare centers in Incheon. Teacher-report measures of playfulness, self-esteem, and creative personality scales were used for data collection instruments. The collected data were analyzed using t-test, analysis of variance, correlation analysis, and multiple regression analysis. Results: Firstly, significant differences were found in all variables based on children's gender, while age and birth order did not show statistically significant differences. Secondly, young children's playfulness and self-esteem were found to have a positive impact on their creative personality. Specifically, among the sub-variables, cognitive spontaneity and humor in playfulness, along with competency in self-esteem, showed relatively higher levels of impact on young children's creative personality. Conclusion/Implications: The study findings emphasize the necessity of comprehensive support systems that foster playfulness and self-esteem to enhance young children's creative personality. This includes providing proper teacher training and a range of instructional materials, along with parental education.

• Journal of the Korean Society of Food Culture
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• v.21 no.1
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• pp.65-70
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• 2006

The purpose of this study were to measure brand personalities of deluxe hotels in Seoul, and to identify the difference of brand personality between local and international hotels. The questionnaires developed for this study were distributed to 460 employees in kitchen and F&B departments of 11 deluxe hotels in Seoul. A total of 398 questionnaires were used for anaylsis(86.5%) and the statistical analyses were completed using SPSS Win(12.0) for descriptive analysis, reliability analysis and t-test, and AMOS(5.0) for confirmatory factor analysis. The results of this study showed that deluxe hotels have brand personalities relatively strong at 'affection', 'sophistication', 'competence' dimensions, and there was a significant difference by hotel nationality. The brand personality scores of international brand hotels perceived by employees were high at the 'excitement'(p<0.001), 'sophistication'(p<0.001), and 'competence'(p<0.01) dimensions, whereas local hotels were considered more obedient(p<0.01). Overall, it could be a key factor for successful brand management that establish a distinctive brand personality, and a localized brand personality measure will lead to more desirable decision making.

• Korean Journal of Community Nutrition
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• v.14 no.6
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• pp.807-816
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• 2009

This day's research analyzed the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants in order to suggest a plan which would induce researcher's interest as well as influencing diversification of management strategies toward dining-out business. The purpose of this research is to analyse the difference between brand personality, self - image congruity, job satisfaction and their influences towards employees of family restaurants. The survey questionnaires were distributed to 300 employees of family restaurants in Seoul from August 1th until August 30th 2009, and 257 of them were used for analysis. The top seven company's were chosen by base on data from 2009 Annual Dinner of the Korea. Statistics handling of this research used SPSS WIN 17.0 statistics package program, which performed frequency analysis, factor analysis, regrssion anlysis. The research result shows, first of all, the relationship between company's brand personality and personal self - image congruity, it shows that the company's brand personality has higher on 'ability/capability, loyalty/fidelity, and strong' the personal self - image congruity appeared higher. The relationship between company's brand personality and social self-image congruity, it shows that the company's brand personality has higher on 'ability/capability and loyalty/fidelity' the social self-image congruity appeared higher. Second of all, in a relation between the self-image congruity and job satisfaction, the personal self-image congruity has shown positive impact on job satisfaction. Third of all, in a relationship between the company's brand personality and job satisfaction, if 'interest or loyalty/fidelity' shows higher on brand personality, than job satisfaction has shown higher.

• Journal of The Korean Society of Integrative Medicine
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• v.11 no.4
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• pp.237-246
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• 2023

Purpose : This study investigated the effects of personality and sensory processing on college life adaptation in students majoring in occupational therapy. Methods : We conducted a survey study on 251 college students from March to May 2023. Personality, sensory processing, and college life adaptation were measured through the international personality item pool, adolescent/adult sensory profile, and student adaptation to college questionnaire, respectively. The general characteristics of students were analyzed using frequency analysis, and differences in college life adaptation and sensory processing characteristics were analyzed using independent t-tests and one-way ANOVA. The relationship between personality, sensory processing, and college life adaptation scores was analyzed using Pearson correlation analysis. The impact of personality and sensory processing on college life adaptation was analyzed using multivariate regression analysis using SPSS 25.0. Results : Correlations of all five personality factors, except openness to experience, were observed with students' college life adaptation. According to sensory processing characteristics, differences in college life adaption showed significant differences in sensory avoidance, poor registration, and sensory sensitivity. The variance of college life adaptation explained by each factor (based on R²) were 46% by personality and 26% by sensory processing. Among personality traits, neuroticism had a negative effect on college life adaptation, agreeableness and extroversion had positive effects, and low registration during sensory processing had a negative effect. Conclusion : This study suggests the provision of various activities and creation of an environment for college students with low sensory registration and neurotic traits to encourage positive changes. The results can be used to design a program that helps college students adapt to occupational therapy majors.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.9
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• pp.979-990
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• 2012

This study explores the correlation between personality traits, customer orientation, job satisfaction, and job performance. This study examines the impacts of personality traits and customer orientation on job satisfaction and job performance. Data were collected using a questionnaire survey. A convenience sample was drawn from salespeople working for department stores in Daegu and Pohang between September $1^{st}$ to $7^{th}$ 2011. A total of 337 responses were complete and usable questionnaires. Data were tested through factor analysis, correlation analysis, and regression analysis, using SPSS 12.0. Three main points are shown through this study. First, the correlation of all five factors extracted from salespeople personality traits with customer orientation was statistically significant. Personality traits and customer orientation were partially correlated with job satisfaction or job performance. Second, the regression analysis was conducted to examine the influence of personality traits and customer orientation on job satisfaction; subsequently, only two factors extracted from customer orientation (consideration for customers and customer-centered thinking) were significant predictors of job satisfaction. Third, the result of the regression analysis between personality traits and job performance showed that the most influential predictor of job performance was conscientiousness, followed by likeability, openness and introversion. The most influential factor between customer orientation and job performance was competence in providing product information, followed by consideration for customers, customer-centered thinking, and a reliability-focused response.

• The Journal of Information Systems
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• v.19 no.3
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• pp.1-12
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• 2010

Personality is comprehensive nature of the mood and attitude of people, most clearly revealed in the interaction with other people. This study is a analysis on personality type to information system security and control from financial institute employee. Based on 'The Big Five' personality model, this study develops hypothetical causal relationships of potential organization member's personality and their information system security and control. Research hypotheses are empirically tested with data collected from 901 employees. Results show that employees of high level security mind are the owner of conscientious and emotional stable personality and the employees of high level control mind are the owner of agreeable and emotional stable personality. Therefore the owner of agreeable and stable personality is higher security and control than others.