• 한국콘텐츠학회논문지
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• 제10권7호
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• pp.386-395
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• 2010

본 연구는 호텔직원의 Big 5 성격요인과 직무몰입, 직무몰입과 고객지향성의 영향관계를 발견하는 것이며, 호텔직원의 성격요인을 조직에 어울리게 더욱 발전시키는 방법을 제공하는 것을 목적으로 한다. 첫째, Big 5 성격요인과 직무몰입의 회귀분석결과의 세부적인 검증결과는 다음과 같이 제시되었다. 직무애착은 외향성과 친화성에 유의한 영향을 주었다. 직무책임감, 직무중요성은 성실성과 안정성이 유의한 영향을 주었다. 둘째, 직무몰입과 고객지향성의 회귀분석의 결과의 세부적인 검증결과는 다음과 같이 제시되었다. 고객욕구충족의 경우는 직무애착과 직무책임감이 유의한 영향을 주었다. 고객응대서비스는 직무책임감과 직무중요성이 유의한 영향을 주는 것으로 나타났다.

• 한국의류산업학회지
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• 제6권5호
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• pp.605-612
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• 2004

This is a study which evaluates the brand personality on casual brands according to the sensibilities of consumers. Focus is placed on classifying the sensibilities of consumers through G sensibilities developed by the Fuji Research Institute in Japan, and then on investigating brand personality of casual wear, Levi's in particular. The subjects are 187 male and female college students living in the Busan area. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follow; First, in the distribution of G sensibility type, the majority of the respondents have G3(whimsical) type, and then followed by G1(my pace) type, G4(active) type, G2 type(active) type and then G5(sensualist) type. Second, as a result of brand personality evaluation on the casual brands, it has been represented by the following 5 factors; passion, competence, honesty, sophistication, and sentiment. Third, the brand personalities according to G sensibilities showed significant differences among respondents; G5 type(sensualist) especially showed the highest brand personality in the passion and sentiment factors, which are distinctive in the brand personality of Levi's. Consumers of G1 type, G2 type, G3 type, and G4 type showed high brand personality in the competence and honesty factors. The evaluation of brand personality, case study for products development and application, and application of the results need to be continued for follow-up study.

• 한국의류학회지
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• 제37권4호
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• pp.540-553
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• 2013

This study examined the awareness of Chinese in their 20s in regards to Korean fashion brands and brand personality; in addition, it analyzed the effect of brand personality on brand preference and purchase intention. This study investigated the differences of the brand personality effect on brand preference and purchase intention according to brand, sex, and age. The results were as follows: 1) The three highly recognized fashion brands were Teenie Weenie, E-land, and The Basic House. 2) Brand personality was comprised of factors for competence, vitality, innovation, and emotion. 3) Brand preference was affected by vitality, competence, and innovation. Purchase intention was directly affected by brand preference and brand personality factors such as vitality, competence, and innovation. 4) The effect of brand personality on brand preference and purchase intention were different according to brand, sex, and age. These results can be used as basic data or information to help fashion companies develop marketing strategies for young Chinese people.

• 농촌지도와개발
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• 제22권4호
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• pp.365-383
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• 2015

This study aimed at identifying a differences of the factors affecting personality of multicultural and non-multicultural household adolescent in rural area. The major findings that were drawn from this study were as follows. Frist, the level of personality perceived by non-multicultural household adolescent was higher than it of the multicultural household adolescent significantly. Second, the regression analysis showed that the factors affecting personality was different between multicultural and non-multicultural household adolescent in rural area. The scholastic performance(${\beta}=.23$), namely, affected most significantly the personality perceived by adolescent of multicultural household, and the immersing time in internet game per one day(${\beta}=-.27$), on the other hand, affected most significantly the personality perceived by adolescent of non-muticultural household. In conclusion, based on results of this study, several plans improving the personality of the rural multicultural and non-multicultural household adolescent were suggested.

• 융합정보논문지
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• 제10권7호
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• pp.176-184
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• 2020

본 연구는 부산광역시, 울산광역시 및 경상남도 일부 지역 대학교 433명의 학생을 대상으로 성격유형을 파악하고 임상실습 만족도에 미치는 영향을 조사하였다. 주요 변인들과의 관련성 결과, 외향성 및 저신경증적 경향의 대상자에서 임상실습 만족의 하위요인들에서 유의미한 결과를 보였다. 외향성 요인에 영향을 미치는 요인으로는 지도만족(p<0.001), 환경만족과 실습만족(p<0.05)이 유의한 수준으로 나타났고, 신경증적 경향성에 영향을 미치는 요인으로는 내용만족(p<0.05), 지도만족(p<0.001), 대인관계만족(p<0.05) 및 실습만족(p<0.05)이 유의한 수준으로 나타났다. 따라서, 치위생(학)과 학생들의 임상실습의 만족을 높이기 위해서는 재학 기간 중 성격유형 검사가 반드시 선행되어야 하며, 검사 결과를 토대로 맞춤형 상담프로그램의 강화와 대인관계 능력을 향상시킬 수 있는 다양한 프로그램이 개발되어야 할 것이다.

• 한국의상디자인학회지
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• 제16권1호
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• pp.15-25
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• 2014

The purpose of this study is to recognize the differences of visual evaluation by variations in width of hem line and waistline position of the bell buttom pants. The stimuli are 9 samples: One control group, 3 variations of the width of hem line and 3 variations of the waistline position. The data has been obtained from 56 fashion students. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: The visual evaluation by the width of hem line and waistline position of bell buttom pants are composed of 5 factors : comfort, personality, physical characteristics, stiffness and modern. Among these factors, the comfort is evaluated to be the most important factor. As a visual evaluation result of changes in the width of hern line, 62cm in width (the narrowest width) was highly evaluated in comfort and stiffness factors, 78cm in width (the widest width) was highly evaluated in personality and physical characteristics factors. For the result of changes in the waistline position, high-waisted bell buttom pants were was highly evaluated in personality and stiffness factors, low-waisted bell buttom pants were was highly evaluated in comfort, physical characteristics and modern factors. The width of hem line and waistline position of the bell buttom pants interacted to the comfort factor. The width of hem line had more influence on visual evaluation in personality factors while physical characteristics, stiffness and modern factors were affected by the waistline position.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2006년도 추계공동학술대회
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• pp.279-286
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• 2006

Since 1990's, many enterprises have implemented ERP System. Especially, they want to become an advanced company use ERP implementation. Already, ERP system come to high level which is stabilized and support independent business process of many industry sectors. Although most companies had previous good plans, but those are not satisfied. Because of failed to change management and had many problem about Project team operation. Therefore, important success factors for ERP project are change management and organization activation for Project team. The purpose of this study is suggest to improve method about team activation through analysis the Project team member's individual personality as a factor that makes the success of Project team. This paper studied success factors of project team and plan for organization activation. The results of this study can be used for a successful implementation of the ERP system as make of Project team consider of individual personality and administer a Project team.

• 가정과삶의질연구
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• 제23권6호
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• pp.79-93
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• 2005

The study investigated whether the characteristics of human figures in Kinetic Family Drawing showed significant differences according to the drawer's personality (neurosis, intellectual openness, friendliness, extroversion, sincerity). The participants of this study were 340 high-school girls. The Five Factors Personality Test was conducted to assess personality factors and the Kinetic Family Drawing Test was used to obtain data on drawing characteristics. The data were analyzed using Chi-square. The results of this study are as follows: First, there were significant differences in ten subcategories such as face, countenance, eyes, mouth, inclusion of body. hands, posture, erasure, exertion of pressure on the paper, and lines, according to the degree of neurosis. Second, there were significant differences in countenance, eyes, posture, exertion of pressure on the paper, and lines according to the degree of extroversion. Third, there were significant differences in face, countenance, eyes, and posture, according to the degree of openness. Fourth, there were significant differences in erasure and lines according to the degree of friendliness Fifth, there were significant differences in countenance and posture according to the degree of sincerity. This study proved that among the personality factors, neurosis is most highly related with characteristics of persons drawn in the Kinetic Family I)lawing, whereas countenance and posture in the drawing were highly indicative of personality factors.

• 한국산학기술학회논문지
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• 제20권8호
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• pp.371-380
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• 2019

본 연구는 대학생 성격 5요인과 창의 융합 역량의 관계를 분석하여 일반적으로 누구나 지닌 성격 5요인을 고려하여 학생 역량을 강화하는 데 기초 자료를 제공하고자 한다. 연구대상으로 G지역 사립대학에 재학 중인 대학생 511명을 대상으로 실시하였다. 전공 계열은 인문사회 계열, 자연과학 계열, 공학 계열로 구분하여 외향성, 친화성, 성실성, 신경증, 경험에 대한 개방성을 포함한 성격 5요인과 창의적 능력, 창의적 성격, 창의적 리더십, 융합적 사고, 융합적 가치 창출을 포함한 창의 융합 역량에 관해 설문조사를 실시하였다. 수집된 자료는 SPSS 21.0 프로그램을 사용하여 F검증, Pearson의 상관관계 분석과 회귀분석을 실시하였다. 자료 분석 결과 첫째, 성격 5요인과 창의 융합 역량은 전공 계열별 차이를 보였다. 둘째, 성격 5요인과 창의 융합 역량은 전체적으로 유의미한 정적 상관관계가 나타났다. 셋째, 성격 5요인 중 외향성과 성실성은 창의 융합 역량을 의미 있게 예측하는 변인으로 나타났다. 결론적으로 창의 융합 역량 강화를 위해 전공 계열과 성격 5요인이 고려되어야 함을 지지할 수 있다.

• 한국생활과학회지
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• 제15권1호
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• pp.149-156
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• 2006

The followings are the findings of a study on university student's clothing disposition behavior depending on their personality and environmental consciousness: 1. University student's personality factors were classified into perceived consumer effectiveness, globalism, alienation, conservatism, and a sense of social responsibility. 2. The personality factors are found to have significant influences on both economic and altruistic disposition behavior. 3. In terms of the economic disposition behavior, people in the groups with high environmental consciousness tend to trade unused clothing with other things rather than to sell them for the benefit of economic gains. With regard to the altruistic disposition behavior, they also tend to give the clothing to their close people, for example family members or relatives, rather than to donate them to churches or charitable organizations.