• Title/Summary/Keyword: Personal Variable

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A Theoretical Study on Time Variable Influences in Clothing Purchase Behavior (시간변수기 의복구매 행동에 미치는 영향에 대한 이론적 연구)

  • 임경복;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.3
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    • pp.355-367
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    • 1994
  • In consumer behavior, money and time have been considered as two important resources as purchase means. Money was treated as an important research variable, but time resource was neglected as an input variable due to lack of well-defined concept and complexity of its nature. Nontheless as industralization and urbanization progress, the importance of time has in- creased. The main objective of this study was to suggest framework of time and time research methodology in clothing and textiles field. This study reviewed both theoretical and empirical research which were performed in diverse research fields. It was suggested that time facotrs, (eg. point, interval, span), should be defined to each decision process as needed, and theoretical frame should be developed accordingly. Time pressure should be included in future for more reliable survey Finally, since clothing can be a personal object, the subjective feeling and environmental factors scold be considered in research.

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A Study on the Intention to Use Personal Financial Product Recommendation MyData Service (금융상품 비교/추천 마이데이터 서비스 이용 의도에 관한 연구)

  • Sung Hoon Cho;Jung Sook Jin;Joo Seok Park
    • The Journal of Bigdata
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    • v.7 no.2
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    • pp.173-193
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    • 2022
  • With the revision of the Data 3 Act, the financial MyData industry was created newly. MyData services collect the financial customers' data scattered in various financial companies and provide personalized services such as personal financial product recommendation, personal expenditure advice, etc. Although MyData service started in 2022, but the use of the service has not been significantly activated. This study attempted to analyze the factors affecting the use of MyData services from the perspective of financial consumers through VAM, UTAUT2 model. The factors related to the perceived value and intention to use MyData services of financial consumers were verified using benefit and sacrifice variables. Personal Innovativeness was used as a moderating variable. As a result of this study, it was found that personal product recommendation service has an important influence on the use of MyData services, and personal innovativeness has an effect as a modulating variable. It can be said that it is meaningful as a preceding study in terms of timing because it studied the perceived value of consumers less than a year after the MyData service began. From the practical perspectives, it was possible to show the change direction and marketing points of the MyData service. In practice, it was possible to confirm the direction of the service and the marketing point.

A Study of Personal Style Analysis and Fashion Coordination Method Applied by the Method of Morphological Analysis (개인이 소유한 의복디자인 특성 분석을 통한 착용자 중심의 패션 연출 방법 개발 - 형태 분석법을 중심으로 -)

  • Lee, Hyun-Jung;Choi, Yoon-Mi
    • The Research Journal of the Costume Culture
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    • v.16 no.5
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    • pp.785-794
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    • 2008
  • This study systematically analyzes the specific characteristics of clothes that each person owned by applying morphological analysis, one of the creative conception technique and suggests a way that person owned on clothes through better fashion coordination according to personal style change. The result of this study is like below. Firstly, we could draw a successful fashion coordination technique by compounding solutions classified by each important variable totally through morphological analysis. Second, we suggested a personal style analysis technique that is systematic and visual through morphological analysis. Third, we could draw a various fashion coordination technique by mixture of partial solution for important variables in short time, and concluded that it is helpful to idea quest to emphasize personal individuality in shopping. Finally a study on program development that can do expansion of fashion coordination efficiently in submitting a morphological analysis table should continue.

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Analysis of the State of Science Teaching Anxiety of Elementary Teachers for the Scientifically Gifted according to Their Personal Variables (교사변인에 따른 초등과학 영재교사의 일반학급과 영재학급에서의 과학교수불안 분석)

  • Kim, Sang-Il;Yeo, Sang-Ihn
    • Journal of Korean Elementary Science Education
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    • v.33 no.1
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    • pp.95-104
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    • 2014
  • The purpose of this study is to analyze the state of science teaching anxiety of elementary teachers for the scientifically gifted according to their personal variables such as gender, career in education and gifted education, training course for gifted education, participation in meeting related to gifted education. The subjects in this study were 64 elementary school teachers who were in charge of science gifted education. The instrument to assess their science teaching anxiety was Westerback's S-STAI, modified in this study to be suitable for science gifted education. The collected data were analyzed by the statistical package SPSS. The findings of the study were as follows: The teachers for gifted felt more teaching anxiety in gifted classes than in normal classes on the whole. There were statistically significant differences in their personal variables such as gender, career in education experience, experience of taking gifted education training courses, and participation in meeting related to gifted education. Implications related to reduce the gifted education teachers' teaching anxiety were discussed in depth.

Antecedents of dressing style (패션스타일 지향성의 선행변수)

  • Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.21 no.5
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    • pp.639-654
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    • 2013
  • Understanding consumers' being well and stylishly dressed is a key for marketers' success in ever changing fashion industry. The purpose of this study is to identify the antecedents of dressing style. As antecedents, personal values and clothing-related variables were considered: this study included physical appearance, materialism, and individualism as personal values and quality conscious, price conscious, and brand conscious as clothing related variables. It was hypothesized that personal values influence dressing style both directly and indirectly through clothing related variables. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred eleven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using structural equation modeling. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test also showed that individualism among personal values directly influences dressing style and that only price consciousness among clothing-related variables influences dressing style. With respect to the relative importance, individualism showed the largest standardized regression weight. The results suggest effective product, price, and promotion strategies for marketers whose target market is style conscious consumers.

The Effect of Professor's Individualized Consideration on the Personal Growth of Chinese Students Study Abroad in Korea: The Moderating Effect of Perceived School Support

  • Hahm, SangWoo;Sun, SiYao
    • International Journal of Advanced Culture Technology
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    • v.8 no.2
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    • pp.76-84
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    • 2020
  • In general, members of an organization want their own growth and development. As these members grow or develop, they feel satisfied and fulfilled in the process. Growth or development can motivate members to become more involved in their jobs. Therefore, these concepts are very important for organizations as well as individual members. Various elements of the organization affect the growth of its members. Leaders influence members to achieve organizational goals. Leaders can therefore be an important variable influencing the growth of members. Specific leadership informally develops the potential to identify and satisfy members' personal needs and to achieve higher performance. These leader behaviors motivate members and drive their growth. Thus, this leadership will have a significant impact on the growth of members. In addition, in this relationship, if members have perceived organizational support, they can further improve their expectations for growth. Therefore, support from leaders and organizations will have a positive impact on employee growth. This study highlights the importance of the growth of members of the organization. It demonstrates the moderating effects of leader's individualized consideration and perceived organizational support necessary elements for member growth. Through this process, the purpose and significance of the study are to identify the variables that affect the personal growth of members and explain how they can grow.

An Empirical Study on Emotional Intensity and the Influence of Product Involvement in the Context of the Integrative Framework

  • Pradip Hira, Sadarangani;Sanjaya S., Gaur
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.99-119
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    • 2003
  • A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

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A Meta-analysis of variables related to Empowerment of social workers (사회복지사의 임파워먼트와 관련된 변인에 관한 메타분석)

  • Lee, Jung-Gun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.401-410
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    • 2020
  • The purpose of this study is to reveal the magnitude of the correlation effect between variables related to empowerment of social workers. To this end, 30 studies published in Korea were analyzed through meta-analysis. The results are as follows. First, the overall effect size of the variable group was the median effect size; the job-related positive variables showed the largest effect size among the variable groups, and then came the organization-related variables, the personal psychology-related variables, the job-related negative variables, and the personal background variables in that order. Second, among the factors related to personal background variables, all factors except position were found to have a small effect size, or close to a small effect size. Self-esteem, which is an individual psychologically related variable, showed a medium effect size close to a large effect size. Among the organizationally related variables, organizational commitment and transformational leadership showed a large effect size, and organization culture showed a medium effect size. In addition, job satisfaction, which is a positive job-related variable, showed a large effect size, while burnout from job-related negative variables showed a large effect size, and turnover intention showed a medium effect size.

A Study of the Index Development and Measurement for School Health Promoting Behaviors (학교건강증진 지표개발 및 측정에 관한 연구)

  • Kim, Young Im
    • Journal of the Korean Society of School Health
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    • v.11 no.2
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    • pp.189-201
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    • 1998
  • The objectives of this study are first to develop the index of school health promoting behaviors, two, to measure those, third, to analysis the relative importance of factors that effect on school health promoting behaviors. School health promotion indexes were composed of 60 components of six areas which modify the element of health promoting schools are developed by world health organization. The survey data were collected by questionnaires from June to September in 1998. The number of subjects was 294 school nurses. The SAS-PC program was used for the statistical analysis. The major results were as follows: 1. The six areas of school health promoting behaviors are: school health politics (20 components), the school physical environment (17 component), the school social environment (7 component), community relationships (6 component), personal health skills (7 component) and health services (3 component). 2. The mean of total school health promotion indexes was highest at elementary school as 3.46. The order of area was health services, the school physical environment, school health politics, the school social environment, personal health skills, community relationships. 3. The regression model used in this analysis presented significant relationships between school health promoting behaviors and independent variables. The important variable affecting the area of school physical environment was education level of school nurses. The important variable affecting the area of the school social environment and personal health services were the location of school, credential education program. Age or career also were significant variables affect the community relationships and health services. In summary, The health promoting behavior of elementary school was higher than other school. It is mean that have to perform active promoting behavior at middle school and high school. Health service level was highest among areas of school health promoting behaviors. It is mean also that school nurse teachers is interested in activity for other areas to improve of school health. Furthermore, it is necessary to develop the specific program for school health promoting behavior.

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The Effects of Perceived Interactivity on Information Acceptance in Mobile Health Information Service (모바일 건강정보서비스에서 지각된 상호작용성이 정보수용에 미치는 영향)

  • Park, Tae-Yeon;Nam, Jae-Woo
    • Journal of the Korean Society for information Management
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    • v.34 no.3
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    • pp.151-177
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    • 2017
  • This study is to investigate the effects of personal characteristics and perceived interactivity on acceptance of mobile health information service by applying Technology Acceptance Model (TAM). Also it examine whether the perceived interactivity, which is a key variable in the previous research studying the intention of PC-based health information service, works on the mobile environment equally. As a result of the analysis, the relationship between the health hypochondria of personal characteristics and perceived interactivity is negative, and the health concern and perceived interactivity is positive. Also, personal characteristics influence perceived usefulness and perceived ease of use of mobile health information service through perceived interactivity. Therefore, the perceived interactivity in the health information service of web and mobile environment is an important variable to mediate or directly affect other variables.