• Title/Summary/Keyword: Personal Values

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Clothing Behavior by Value Group of Baby Clothes Purchasers (유아복 구매자들의 가치집단에 따른 의복구매행동)

  • Park, Ok-Lyun;Lee, Ji-Na
    • Korean Journal of Human Ecology
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    • v.19 no.1
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    • pp.127-136
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    • 2010
  • This research subdivided the groups of baby clothes purchasers by consumer value factors in order to study clothing behavior by the value group of baby clothes purchasers and to examine differences in shopping propensity, pursuit benefits, evaluation criteria, and utilization of information sources depending on the value groups 1. A total of three factors - the pursuit of a stable life, the pursuit of achievement, and the pursuit of pleasure - were derived by conducting a factor analysis on the value dimensions of baby clothes purchasers. The value types of baby clothes purchasers were classified into three groups - the group of the pursuit of achievement, the group of the pursuit of stability and pleasure, and the passive group as the result of conducting cluster analysis on the basis of three types of personal value factors. 2. In the difference of shopping propensity by the value group, the group of the pursuit of achievement and the group of the pursuit of stability and pleasure were found to be the group having economical shopping propensity. In the difference of pursuit benefits by the value group, the passive group appeared to be the group in pursuit of fashion, and it could be seen that the group of the pursuit of achievement and the group of the pursuit of stability and pleasure were highly interested in the pursuit of individuality and practicality. 3. In the evaluation criteria of clothes by the value group of baby clothes purchasers, the group of the pursuit of achievement was found to consider physical criteria as important evaluation criteria, and the group of the pursuit of stability and pleasure was found to consider aesthetic criteria as important evaluation criteria. In the utilization of information sources by the value group of baby clothes purchasers, the passive group was found to be influenced most by market-oriented information sources.

Exploring Relationships between Transportation and Communications Using Consumer Expenditure Patterns (소비자 지출 행태를 통한 교통과 통신의 상호연관성 연구)

  • Choo, Sang-Ho;Mokhtarian Patricia L.
    • Journal of Korean Society of Transportation
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    • v.23 no.8 s.86
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    • pp.67-75
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    • 2005
  • This study analyzed the relationships between expenditures on transportation and those on communications, using consumer expenditure data from the U.S. for the 19 years 1984-2002. We first identified 12 categories of goods for transportation and communications, and then applied the linear approximate Almost Ideal Demand System(LA/AIDS) method for estimating consumer demand functions based on aggregating the categories to five (public transportation, personal vehicle capital, personal vehicle operation, electronic communications media, and print communications media) due to the small sample size. Expenditure and price elasticities were also calculated at mean values of expenditure shares. The results indicate that transportation and communications categories have both substitutive(e.g. public transportation and electronic communications media) and complementary(e.g. private vehicle capital and electronic communications media) relationships. Additionally, expenditures in the transportation categories are generally more income-elastic than those in communications.

Drone Delivery Service Commercialization Plan Study (드론 택배서비스 실용화 방안 연구)

  • Kang, Ho-Jeung
    • The Korean Journal of Air & Space Law and Policy
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    • v.35 no.2
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    • pp.281-312
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    • 2020
  • Despite the recent economic difficulties, the on-line market is overtaking the off-line market. Since US Amazon CEO Jeff Bezos mentioned that a delivery service using drones is possible, it has been creating new perspectives and values that have never been seen before. Drones are being used in various fields. Among them, the delivery service using drones will be the future growth engine of Korea in cooperation with the 4th industrial revolution. However, as drones are put into practical use, problems such as human life and property damage and personal information protection due to public collisions or falls are expected. The practical use of future drones is inevitable, not optional. As a method for commercialization of drones, first, securing safety through drone use and securing a national certification system, which is the minimum standard system for drone safety, and second, securing various infrastructures by activating drone use, and third, aviation regulations and personal information protection, etc. It needs to be supplemented in terms of laws and regulations.

Characteristics of Structure in Experimental Film -focused on American Structure film- (실험영화의 구조적 특성 -미국의 구조영화를 중심으로-)

  • Jang, Minyong
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.56-65
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    • 2014
  • Most of experimental films have different visual techniques and aesthetic values compared to those of narrative films. This difference makes it difficult to understand experimental films. In order to understand in what ways the experimental film has broken with the convention of narrative film, it is important to examine certain structure of experimental film. The important aspect of many experimental films is the way that they have altered the nature of narrative by changing the way that we perceive the succession of image. In particular, The tradition of American Sturcture film has been the contribution of the experimental film to expand the limits of this rule system and evolve a more personal and organic approach to the continuum of film. This approach has been a method of understanding experimental films and still a useful aesthetic tools both reading personal films and making innovative works.

A Study of Factors Affecting Intention to Use of Using Technology-based Self-services for Smart Airport (스마트 공항 추진을 위한 기술기반셀프서비스의 사용의도에 영향을 미치는 요인에 관한 연구)

  • Bae, Ji Hyun;Park, Jihye;Lee, Hanna;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.795-806
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    • 2019
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing the causal relationship between technology-based self-service for smart airport and intention to use. Methods: The data was collected by using the structured questionnaires. The proposed research model is tested using 231 valid questionnaires by R.3.2.1 plspm package. Results: The results of this study are as follows; the effecting factors of technology based self service for introducing smart airport, it was found that the effects of personal innovativeness and enjoyment and responsiveness, social impact were significant for acceptance and personal innovativeness was not significant on perceived usefulness. This study suggests significant factors on the implementation of smart airports and technology-based self-service. It also introduced new technologies in the future by looking at various characteristic factors that affect the intention of using technology-based self-service to promote smart airports. Conclusion: Airports and aviation industries need to have easy access to the airport's technology-based self-services to build a successful smart airport and create an environment that can be used appropriately at the time the customer wants. Also when customers use technology-based self-service devices, they should consider to maximize the positive emotions (emotional values such as pleasure or fun) that customers feel.

Sensor Abstraction for U-health Application Development: Filtering and Summarization for Accuracy Enhancement (유-헬스 앱 개발을 위한 센서 추상화: 정확도 향상을 위한 필터링 및 요약)

  • Oh, Sam Kweon;Lim, Eun Chong
    • Journal of Advanced Navigation Technology
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    • v.19 no.5
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    • pp.446-451
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    • 2015
  • Recently, researches on sensor-based U-health applications that provide personal health information such as blood pressure, body temperature, and glucose, have actively been studied. The health information obtained via sensors, however, may have accuracy problems so that they can not be used unprocessed. This paper proposes a sensor abstraction layer for enhancing the accuracy of sensor readings from biomedical sensors that interact with smart phones. This layer recognizes sensor types and converts sensor readings into a form as specified in ISO/IEEE 11073 Personal Health Standard. When necessary, not only a filtering method that eliminates outlier values from sensor readings but also a summarization method that transforms them into more suitable forms, can also be applied. An android-based development board is used for the evaluation of proposed sensor abstraction layer. The results obtained by applying filtering and summarization show improved accuracy over unprocessed sensor readings of the body temperature and heartbeat sensors.

Development of a Banner Advertisement System based on Geographic Information (지리정보 기반의 배너광고 시스템 개발)

  • Kwon, Jae-Hyuk;Kim, Dong-Soo
    • The Journal of Society for e-Business Studies
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    • v.14 no.2
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    • pp.117-130
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    • 2009
  • Lots of applications that represent and utilize geographic information on the Web have emerged on the Web. In addition, personal electronic devices equipped with GPS function, which can record personal location information in real time, are being increasingly adopted by people. Such geographic information enables Internet business companies to provide users more useful services based on the location information. Most successful Internet business companies have adopted and utilized Web 2.0 technologies, which promote users' participation and emphasize openness and information sharing. Especially, using open APIs (Application Programming Interfaces) can reduce the costs of a program development. In this study, we design and develop a banner advertisement system based on geographic information using open APIs. We propose a business model using the advertisement system, and a prototype system has been illustrated in order to explain the proposed business model. Finally, we summarize the benefits of our system by describing factors generating values of the proposed business model. Hopefully, main ideas proposed in this paper can be applied to real industry sectors that use geographic information widely such as travel, real estate and so on.

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A Study of Environmental Hormone Characterisitics on Toxicity from Wooddust (목재분진의 독성에 의한 환경홀몬특성 연구)

  • Park, Hee Lyun;Lee, Nae Woo;Kim, Sung Bin;Pisaniello, Dino L.
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.10 no.2
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    • pp.68-77
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    • 2000
  • This study was performed to evaluate tannin exposure by wooddusts for workers in furniture factories and to investigate the relationship between tannin exposure and sino-nasal cancer risk. In order to explore possible cytological changes leading to nasal cancer, we have examined 50 male furniture workers and 50 matched controls using brush cytology. The results we have obtained in this study were as follows: 1. The tannin contents of woods used in woodworking factories have been measured and varied from 0.43 to 8.72 mg tannic acid equivalent per gram wood, for reconstituted softwood and turpentine (Syncarpia glomuliferia) respectively. 2. Airborne tannins in wooddusts were also determined by area and personal exposure. The values of mean exposures for both methods are ranged from 3.1 to $5.0{\mu}g/m^3$ and from 4.6 to $14.5{\mu}g/m^3$ in furniture manufactures. 3. Over nasal cytology scores 2, the scores of study group were slightly more than control group and this kind of metaplasias seemed to be occurred over $2mg/m^3$ wooddust and $6{\mu}g/m^3$ tannin exposure. Keratinising squamous metaplasia was investigated at nasal cytology score 3 and $10{\mu}g/m^3$ tannin exposure. The nasal cytology score 4 was seemed to be atypical squamous metaplasia. 4. To find out contributing factors to nasal cytology change, odds ratio that is one of fundmental biostatistics was applied. Actually the relationship between wooddust, tannin concentration and metaplasia were not meaningful, but the relationship between working experence more than 15 years and metaplasia was calculated as 1.83. This reveals that significant clinical abnormalities could be influenced from the years of woodworking experiences. However further research is required to evaluate the significance of the data, for the purposes of sino-nasal risk assessment, standard setting to prevent nasal cancer occurrences and possibility of changing workplace.

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Investigating Students' and Teachers' Views on 'the Necessity of Learning Science' by the Network Analysis (계통도 분석법을 통한 초등학생과 초등교사의 '과학학습의 필요성'에 대한 관점 조사)

  • Jung, Yong-Jae;Song, Jin-Woong
    • Journal of The Korean Association For Science Education
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    • v.22 no.4
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    • pp.806-819
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    • 2002
  • The purpose of this study was to investigate students' and teachers' views on the necessity of learning science in Korea. To grade sixth students(n=565) and teachers(n=57) of elementary schools in Seoul, Korea, a question, "Why do we have to learn science?", requiring a short essay of more than 7 lines including the reason and examples was given. From the analysis of short essays with the network analysis, it was found that most students and teachers had views of "we have to learn science to make personal everyday-life easy in aspect of personal usefulness and human everyday-life easy in aspect of social usefulness" with focusing on external value of science and taking examples of everyday-life related. And it was found that students' and teachers' views were somewhat biased toward focusing on external values of science.

The Relationships among Personal Values, Selection Attributes, and Customer Satisfaction in Low-Cost Restaurant (개인 가치에 따른 저가 프랜차이즈 레스토랑의 선택속성이 이용 만족도에 미치는 영향 연구)

  • Kim, Chan-Woo;Lim, Hyun-Ho
    • Culinary science and hospitality research
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    • v.22 no.8
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    • pp.78-88
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    • 2016
  • This study conducted to find influences of selection attributes on consumer satisfaction as perceived by low-cost restaurant visiter by considering personal value. Developed survey was distributed and 428 sample who visited the low-cost franchise restaurant were employed the statistical analyze. The internal value and the external value included individual value in order to estimate the influence of the choice factor of the low-cost franchise restaurant on the quality of the product, and the choice factors were consisted of 3 variables that are quality, accessibility and service. Regression analysis was conducted to verify the relationships among the variables. As a result, the internal value (${\beta}=.236$, p<.0.01), and external value (${\beta}=.352$, p<.001) have the significant positive relationships with respect to quality. Second, the external value (${\beta}=.305$, p<.001) has the positive relationship with regard to accessibility, but the internal value has no significant relationships with level of accessibility. Third, the internal value (${\beta}=.828$, p<.001) has the significant positive relationship with regard to service, but there was no significant influences between external value and service in this study. Fourth, the internal value (${\beta}=.472$, p<.001), the external value (${\beta}=.479$, p<.001) were critical antecedents of the quality. Last, while quality (${\beta}=.858$, p<.001) has significant positive relationship with satisfaction, but it didn't show any relationships with accessibility and service.