• 한국의류학회지
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• 제22권3호
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• pp.312-320
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• 1998

The purposes of this study were 1) to extend the gestalt theory in an attempt to explain the effect of garment clues(formality, color) perceiver's gender, and contexts on impression formation of a male high school teacher, and 2) to found out high school students' attitude toward their teacher's school outfits. The experimental design was a quasi-experimental with full factorial design of 4 independent variables : 3(formality levels)x2(garment colors)x2(perceiver's gender)x2(con- texts) The experimental materials developed for the study were a set of stimuli and response scale. The stimuli consisted of 12 color photographs produced by CAD system and response scale constituted of 28 bipolar adjectives representing personal traits. In addition to the qualitative research was also performed. The subjects composed of 277 male and 291 female high school students' in Taejeon city and research was a between subject design. The data was analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings drawn from this study were as follows: 1. The perceivers impression were consisted of 4 major dimensions; evaluation, sociability, attractiveness, potency. 2. All the independent variables showed some significant impression effects on selected dimensions. Garment color indicate the most significant effects among the 4 independent variables and garment formality showed least effects. 3. The subjects of the study preferred suits(highest formality level garment) to semi-formal or casual outfits for male teacher's school outfits. In conclusion, 4 independent variables affected differently 4 major impression dimensions and garment formality and contexts showed significant interaction effect, this results supported the gestalt theory of impression formation.

• 복식문화연구
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• 제10권6호
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• pp.648-665
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• 2002

This study is to analysis on movie costume including the personal characters, social influences and situational effects of the main heroines among the expressions of clothing through the movie, "Gone with the Wind" produced by the MGM Company in America in 1939 with the collapse of the social classes through the American Civil War as its setting. The range of this study is to look into the images of cinema costumes like the colors and silhouette related to the roles based on the movie. According to this study, first, we can see the changing process from crinoline to bustle styles by historical invastigations into clothing styles rather than the images of roles in the aspect of silhouette Scarlet of hanghty and challenging character is shawn in X-type silhouette mainly using capped sleeves and laces and Mellany of obedient and generous character, compared with Scarlet, is showing less detail effects, and is expressed in A-type silhouette of modesty and maturity. Second, there are remarkable differences of colors and details in which starlet who had the pioneer spirit used the vivid tones like red, green and black, and white laces and blades as an accent while Mellany who was considerate and soft used the dark tones like black and blue, and white and blue lace shawls And third, in images, Scarlet who was very positive in sociai activities is expressed as a elegance and romantic images in the sophisticated and modern styles but Mellany who was a good and steady housewife was shown as a elegance image in the mannish styles.

• 복식문화연구
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• 제23권4호
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• pp.686-704
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• 2015

As mass media has come to intervene with politics in a more proactive way during modern times, the image of a politician has evolved into a more relevant factor compared with political content. This phenomenon is known as "image politics", and such externalized images as non-verbal cues have grown in importance, along with the numbers of female politicians. Thus image strategy has been instituted as a major research theme in the field of political marketing, especially for female politicians. In accordance with this theme, this study aims to approach fashion as part of image strategy of female politicians, in order to reemphasize political fashion as a valuable resource. The methodologies employed in this study are based on both the literature and positive research. Female politicians have long utilized fashion styles that are, or are assumed to be, the most appealing to their target base of support in a predominantly male-centered sector. In this sense, appropriate choices in the usage of apparel items, colors, hair styles, accessories, and others according to each situation and respective hierarchies are of the utmost importance. When attending official ceremonies and other related meetings, the strategic superiority afforded to a scientific approach based on thorough fashion research, compared with personal taste is imperative. The significance of this study lies within the recognition of the importance of fashion image, and how to utilize fashion for image strategy in practice, through the investigative synthesis and review of major preceding research.

• 복식문화연구
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• 제4권3호
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• pp.349-359
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• 1996

The research was designed to find out the effects of design elements ; ①color, ②pattern, on image perception of clothing by using a qualitative depth interview method. The subjects were 40 women who lived in Taejon and aged 20 to 40. The interview results were both hand recorded and tape recorded for further analysis by researchers and judge groups. And the results were as follows. 1. The most preferred colors appeared to be blue and black, while stripes, checks and flowers were most favorite patterns. 2. There were individual difference in color and pattern perception, however the color image of yellow was brightness, red was dashing, green comfortable, blue cool, and black tightness. The image of geometric pattern was modesty and natural motif pattern was dynamics. 3. The tow major forces which affected the image of design elements were appeared as followed : 1) Color images affected by the image of natural objects which obtained the color. 2) Individuals past experience and emotional status also affected the personal image perception. 4. The color and pattern preference for the Koran traditional customes and Western tow piece were significantly different and this result imply cultural stereotyping on image perception of design elements. On conclusion, the results supported the research model of form perception and image evaluation.

• 복식
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• 제35권
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• pp.281-292
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• 1997

Tatan is a symbol of kinship and belonging in Scotland and a badge of identity recognized all over the world. Alongside the powerful historical and national resonance to Tartan for Scots it has been borrowed repeatedly by fashion. The pattern compositionof Tartan check is formed as a typical cross stripes that vertical line and hrizontal line meets rectangulary. And its color is much various and rich than other check pattern. So its magnificient spec-tacle that various all kinds of colors is dyed in cloth is second to name. Today we are as likely to meet tartan in a couturier dress as in a kilt or plaid. Tartan is distinctive in colour style and de-sign. It conveys personality ceremony and drama. All these aspects of its character have contributed to tartan being one of the best-known and best-loved fabrics in the world. In other parts of Europe traditional checked patterns declined and disappeared but in Scotland tartan survived strongly jist as the bagpipes also European flourished Due to geographical and cultural circumstances Scots were able to develop and enhance tartan and its remarkable individuality ensured its sur-vival in spite of adverse political and economic pressures. Tartan has been adopted as the national dress of all Scots. Lowland and High-land providing a powerful form of national cultural and personal identity. Whether tra-ditional or a recent creation whether tra-ditional or a recent creation whether a symbol of nationality or a substitute for nationhood tartan is no mean achievement.

• 복식
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• 제56권2호
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• pp.32-44
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• 2006

Denim has been one of the most favored clothing item among young people regardless of regional difference. This study compared the styling of women's denim fashion in two Asian metro-cities, Seoul and Beijing, in order to understand how differ the fashion taste of both cities. Data was collected by taking photos of young women who wear denim clothing at the main streets of downtowns or famous shopping areas of both cities from the July of 2004 till the April of 2005. A total of 524 photos(Seoul 242, and Beijing 282) were put into content analysis. Results showed that there were several similarities and differences in denim styling between two cities in terms of the most widely worn denim items and the coordinate items, and the favored colors, silhouette, details of denim pants and the coordinate items. In Seoul, women favored denim look with little detail, fitted silhouette, and in more formal image. A few denim styles prevailed in each season which reflect current denim fashion trends. Meanwhile a wide variety of denim styles were found at Beijing without dominant denim trends, which means Beijing women put more emphasis on personal expression of their fashion taste instead of just following fashion trends.

• 복식
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• 제59권1호
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• pp.1-13
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• 2009

The villains in recent films are given interesting roles not only through the actual contents of the story but also by attractive personal characteristics including internal and psychological aspects. The purpose of this paper is to take a deeper look into the image styling process of villain characters. The cases will focus on seven representative Korean films that have attracted over one million audiences as of the year 2000, and the leading and supporting actors within those films. Analysis will be made mainly on the visual image creations of those villains. The visual images are categorized by the make-up, hair-do, clothing and accessories relevant to the psychological personality type of each actor's role and their background based on the given scenarios. The results are as follows: First, villain characters are portrayed as an individual with multiple personalities with regards to psychological, economical, and vocational aspects. Second, fashion trends of the character is an important element to keep pace with the times or to visualize the sense of the times in which the villain exists. Third, a specific point that characterizes the villain's character are expressed through various touches using noticeable accessories, specific colors in make up, hair style, and a certain fashion.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2002년도 춘계학술대회 논문집
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• pp.266-269
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• 2002

This paper explores a fundamental study of acquiring the users' KANSEI information regarding the recognition of shape models. Since there are many differences such as background differences and knowledge differences among users, they will produce different evaluations based on their KANSEI even when an identical shape model is presented. Cluster analysis is proved to be available for catching a group tendency and for constructing a mapping relation between a description of the shape model and the HANSEl database. In order to investigate an analogical relation and a mutual influence in our consciousness, first, we made a questionnaire that asked subjects to represent images having different colors and shape cones by using 4 pairs of adjectives (KANSEI words). Next, based on the cluster analysis of the questionnaire using a fuzzy set theory, we proposed a hypothesis showing how the analogical relation and the mutual influence work in our mind while viewing the shape models. Furthermore, how the properties of KANSEI depend on their descriptions was also investigated by virtue of the cluster analysis. This work will be valuable to construct a personal KANSEI database regarding the Shape Model Processing System.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.947-953
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• 2020

The main purpose of this study is to find the factors affecting the consumer goods buyers' choice on e-commerce sites in Vietnam. By using the quantitative method, the paper examines the theoretical research model and tests four hypotheses. The sample was drawn from the population of e-commerce sites in Vietnam comprising about 1,000 respondents. This study used the questionnaire method to collect primary data to test the hypotheses. Data analysis of the questionnaire was done using SPSS. The results show that there is a correlation between personal preferences of consumers on colors and brands and their actual final choice on e-commerce sites in Vietnam. The most important factor affecting the consumer goods buyers' choice on e-commerce in Vietnam is the brand of E-commerce site, following by the color and position. Among all educational groups, respondents with a Master degree pay the biggest attention to the site's color attribute, and those with a Bachelor degree pay more attention to the brand attribute. Women pay much more attention to the location of the products on the screen than men, as do consumers with a PhD degree, over respondents with a Bachelor or Master degree, and foreigners over Vietnamese consumers.

• 복식문화연구
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• 제11권6호
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• pp.867-878
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• 2003

The purpose of this study is to provide basic data for improvement in worker's uniform in both scientific and efficient ways. To make this procedure right, we brought the focus of the study into the present condition of working uniform in various machinery plants. The study was enforced by questionnaire and personal interview. The subjects of the survey were the 264 workers working in mechanical industry in Seoul. The results obtained from the researches by methods above are as follows. The level of satisfaction, on the whole, with their uniforms failed to reach the average level with the result of 2.97. The reason would be they have not been very contented with colors and materials. The level of satisfaction of color was only 2.76, far less reaching the average score 3. In detail, they complained color is dull, dark, too much solid and outdated. Surprisingly, the level of satisfaction with materials turned out to be really low as the materials used get dirty easily, doesn't draw moisture away from the skin quickly transport to surface making wearer more comfortable and doesn't have plenty of air moving out. According to statistics of population, the level of satisfaction of uniform on the whole differed from the point of age, gender, categories of industry, one's professional experience and income level.