• Journal of Distribution Science
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• v.10 no.10
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• pp.45-57
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• 2012

Purpose - This study was conducted to evaluate service quality, perceived value, and satisfaction in the performing arts in order to establish a system of relationships that predicts repurchase intention, which increasingly needs to be studied as the domestic performing arts market grows. Research design, data, and methodology - Another purpose of this study is to identify 'work-related factors' and 'performing-arts-related factors' in the performing arts industry, and to observe the influence of the core SQ factors expected to influence audiences' purchase intentions through perceived value and customer satisfaction. The empirical study to test the hypothesis was based on a review of the literature and employed the survey method; data were collected from a total of 500 audience members. Results - The major results of the analysis are as follows. First, in terms of quality factors affecting perceived value, literary quality, level, professionalism, and musical quality were shown to have a significant influence as key factors from the performing arts perspective, while reliability, convenience, and related costs were indicated to exert a significant influence as additional factors related to work. Secondly, the quality factors with a significant influence on customer satisfaction were literary quality, professionalism, and musical quality, which were shown to have a significant influence from the performing arts perspective, while only reliability was indicated to exert a significant influence on work-related factors. Third, perceived value was shown to have a strong positive (+) influence on customer satisfaction, with both perceived value and customer satisfaction exerting a significant influence on the revisit intention. Finally, according to the results a difference analysis with demographic variables, viewing variables as moderating variables, differences according to gender were indicated in the influence of literary value and lel on perceived value, and in the influence of convenience and professionalism on customer satisfaction as well. Also, in terms of the influence of perceived value on customer satisfaction, males were found to be more influenced than females. Conclusions - Based on the above results, the suggested implications of the present study are as follows. First, through the consideration of not only the crucial work perspective in performing arts services, which has been inadequate in the past, but the additional performance-related level, the previously unevenly distributed viewpoints were expanded for application. Second, in verifying the relationship between expanded quality factors and the factors that determine consumer behavior while simultaneously considering key factors and additional related factors, work-related service quality factors were shown to exert a stronger influence on perceived value and customer satisfaction than performance-related factors. Third, for service factors related to performance, the reliability factor exerts an influence on perceived value and customer satisfaction, requiring that a performance planner secure and manage diverse channels to immediately support customer requests in providing performance theater services.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.258-274
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• 2010

Along with hardware implementation of cultural arts, the importance of cultivating and securing professionals who are able to operate and mange it from the political perspective is highlighted as a political issue. In addition, with growing public demand for culture, performing arts are enlarged and professionalized, and this increased the number of large-scale musicals and activated exchanges with overseas performances, which raised the demand for personnel of performing technology. Like this, growing theaters require professionals in the performing technology field for technically safe and quality performance. The certification system for performing arts professionals is to develop quality of theaters and performing arts by increasing vocational professionalism and safety in the performing technology field. This system performed since 2000 is getting positioned, and employees who worked for the performing technology field at this time showed a lot of attentions with certainty they would receive credit for artistic professionalism and raise pride as a performing arts professional. However, the government's political strategy to secure professionals of cultural arts and interest in human resource(HR) policy in the performing arts field were relatively insufficient. Therefore, this study examined the problems by looking into actual conditions regarding operation and role under the initial purpose of the certification system, and purposed the improvement plan as a first certification system to cultivate Korean performing arts professionals.

• Journal of Korean Society of Archives and Records Management
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• v.23 no.4
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• pp.1-24
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• 2023

At present, domestic archives within the realm of performing arts predominantly focus on recording through videos, yet they often lack comprehensive documentation of crucial production processes and content services. Recognizing the contemporary significance of archival content services, this study analyzes the archival content within the national performing arts archives websites of the United Kingdom and the United States, serving as international benchmarks. The findings extrapolate insights and implications to propose enhancements for the Museum of Performing Arts in the National Theater of Korea. The analysis focused mainly on the missions and visions on the websites, examining 107 contents from the UK National Theater, 27 from the United States, and 9 from Korea. The suggested improvements encompass clarifying target users and execution tasks in the mission and vision statements, fostering expert collaborations, incorporating preview features, curating content with a single theme, and organizing a comprehensive list on the National Theater's YouTube channel.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.30-36
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• 2007

Recently, many performing arts facilities are under construction to accommodate people's various interest in cultural experiences. However, due to Korea's lack of know-how in such constructions and an absence of proper regulations on design planning, each designer designs and constructs the facilities differently, so several problems are occurring in the process of construction, such as high production cost for stage sets, high labor cost, low efficiency of stage work, and complicated work process. This resulted in low quality production of performance. This study is conducted to address the need for a systematic study on stage floor, and to propose an efficient way of regulating stage work in existing performing arts facilitiesand new facilities to be built. By a comparative analysis of performing arts facilities in Korea, and by analyzing stage floors of the facilities, this research suggests minimum modules as well as an appropriate unit of modules based on the minimum modules; and provides basic data on stage floors, which can be used for remodeling existing facilities orfor planning new cultural facilities. Also, this study suggests various ways of utilizing performing arts facilities in Korea.

• Journal of Intelligence and Information Systems
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• v.29 no.3
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• pp.401-418
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• 2023

Recently, the socio-economic interest in Large Language Models (LLMs) has been growing due to the emergence of ChatGPT. As a type of generative AI, LLMs have reached the level of script creation. In this regard, it is important to address the issue of discrimination (sexism, racism, religious discrimination, ageism, etc.) in the performing arts in general or in specific performing arts works or organizations in a large language model that will be widely used by the general public and professionals. However, there has not yet been a full-scale investigation and discussion on the issue of discrimination in the performing arts in large-scale language models. Therefore, the purpose of this study is to textually analyze the perceptions of discrimination issues in the performing arts from LMMs and to derive implications for the performing arts field and the development of LMMs. First, BBQ (Bias Benchmark for QA) questions and measures for nine discrimination issues were used to measure the sensitivity to discrimination of the giant language models, and the answers derived from the representative giant language models were verified by performing arts experts to see if there were any parts of the giant language models' misperceptions, and then the giant language models' perceptions of the ethics of discriminatory views in the performing arts field were analyzed through the content analysis method. As a result of the analysis, implications for the performing arts field and points to be noted in the development of large-scale linguistic models were derived and discussed.

• (The) Research of the performance art and culture
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• no.42
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• pp.23-45
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• 2021

In the 1980's, Lee Geun-sam wrote critiques that analyzed North Korea's performing arts and ideology. In the critiques, he posits the following characteristics of North Korea's performing arts. First, the works are designed in such a way to befit the purpose of the authorities' policy. Second, the works embrace political ideology whose purpose concerns class struggle. During the critique process, Lee Geun-sam compares the "freedom" of the performing arts activities in South Korea and the "regulatory" aspect of North Korea's performing arts activities and reveals implicitly the superiority of South Korea's system. In addition, Lee Geun-sam criticizes the political ideology of North Korea's performing arts and objects to viewing the concept of ideology from a Marxist viewpoint. According to Lee Geun-sam, an ideology is explained as an idea system representing an artist's conscious/unconscious worldview. Also, he contends that arts should distance itself from political ideology.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.163-174
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• 2020

The purpose of this study is to derive the characteristics of the creative process of convergence performing arts. Therefore, the PADAF-Play and Dance Art Festival, a representative convergence performing arts festival in Korea that has been held steadily every year since the first event in 2011, was selected as the subject of the study. Through PADAF, a representative convergence performing arts festival in Korea, qualitative case studies were selected through process-oriented discovery to study the characteristics of the creative process of convergence performing arts, which is a key feature of performing arts in the 21st century. For realistic and empirical research, the 8th and 9th PADAF participated in the entire process from the initial stage of preparation to the closing ceremony and conducted several in-depth interviews with PADAF officials and participating artists. Looking at the characteristics of the convergence performance art creation process through PADAF, creators overcame difficulties that they had not thought of in different ways in the process of meeting different heterogeneous genres, but through understanding other genres, experiential values through convergence, sharing as collaborators, and various ways of communication. The characteristics of the convergence performing arts creation process, which is focused on PADAF, are "Rhizom thinking" by French philosopher Gilles Deleuze(1925-1995), "Collective intelligence," and "Experimental Value for Experimental Creation" by creators. Through this derivation, we will help the changing performing arts scene based on the basic human desire to understand convergence performance art a little more and communicate through the extended expression of convergence.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.9
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• pp.543-551
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• 2016

Recently, the cultural industry has become an attractive industry which is having a dramatic effect with the rise of Hallyu offering many possibilities for development. Specially, the marketing techniques employed by the performing arts industry started to change to respond to consumer tastes and demands like other commodity markets, as the popular performing arts industry began to receive attention as a promising industry. It is important to identify the behavior of consumers in order to actively deal with the demands and tastes of consumers that are becoming increasingly diverse and individualized. The performing arts market needs to recognize the importance of its audience and to apply appropriate marketing techniques. This study attempted to empirically identify the value of performing arts perceived by the audience and to investigate the influence of the relationship between the perceived value, attitude formation and satisfaction with performing arts. In order to examine the influence of the value of performing arts on attitude and customer satisfaction, a reliability analysis and factor analysis were conducted to investigate the dependability and validity of the measured variables. In order to achieve the study's intended purpose, the structural equation model (SEM) was utilized as the core analysis method. As a result, it was found that the perceived value and attitude towards performing arts have a positive effect on customer satisfaction. The results of this study are expected to be used as the basic data for organizations that plan performances to improve their marketing and promotion around the audience and for more specific and detailed research in the future.

• Journal of Korean Library and Information Science Society
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• v.44 no.1
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• pp.333-355
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• 2013

This paper is to examine the issues of the right of portrait and to suppose practical guideline for performing arts archives. The right of portrait protects external looks of the human beings based on the constitutional human dignity, privacy of a secret and freedom. But sometimes these rights are limited in case of the right to know of the public shall have precedence to the interests of the privacy of individuals. It is hard to regard Performing Arts as a private life in two respects: first, Performing Arts is just one of societal expressions, two, performers are conducting a given role as a performing character. Producing database with the photos and videos under the reasonable agreement from the performers and making it available as a service can be disclaimers of the right of portrait. It is hard to be acknowledged, however, as disclaimers in case of being undermined sameness in the course of using the portraits of the performers.

• Journal of Korean Society of Archives and Records Management
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• v.16 no.1
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• pp.151-174
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• 2016

Performing arts are composite art forms made through the collective participation of people who are responsible for a variety of roles with a multidimensional context. This study presents an analysis of the context to be expressed in the process of the arrangement and description of records of performing arts, with a focus on the relationship between performance work and performance planning, the relationship between performance planning and individual performance, the relationship between performance and people who participated in the performance, relationship between records and records, and the relationship between performance and records. With this, this study proposes a logical hierarchical structure that is required to express the context of the inner relationship of performing arts archives. It also suggests a model of sequential organization to describe the inner logic of the relationship between records and records.