• Knowledge Management Research
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• v.9 no.4
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• pp.77-89
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• 2008

Vietnam is very attractive market to Korean firm. Because of changing consumer needs, competitive actions, or any other changes in Vietnam marketing environment over time, managers may need to reposition their brands through new marketing communication campaigns. For repositioning, core identity can be an important strategic objective for market managers. Using data from Vietnam, this research aims to determine core identity and to make repositioning plan with it and find considerable results.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.34 no.6C
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• pp.588-592
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• 2009

In this paper, we propose a novel method to improve the performance of the global soft decision which is based on the second-order conditional maximum a posteriori (CMAP). Conventional global soft decision scheme has an disadvantage in that the speech absence probability adjusted by a fixed-parameter was sensitive to the various noise environments. In proposed approach using the second-order CMAP, speech absence probability value is more flexible which exploit not only the current observation but also the speech activity decisions in the previous two frames. Experimental results show that the proposed improved global soft decision method based on second-order conditional MAP yields better results compared to the conventional global soft decision technique with the performance criteria of the ITU-T P. 862 perceptual evaluation of speech quality (PESQ).

• Journal of the Korean Society of Costume
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• v.15
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• pp.253-265
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• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• Phonetics and Speech Sciences
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• v.8 no.1
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• pp.37-44
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• 2016

The goal of the current study is to investigate how the sound change is reflected in production or in perception, and what the effect of lexical frequency is on the loss of sound contrasts. Specifically, the current study examined whether the vowel length contrasts are retained in Korean speakers' productions, and whether Korean listeners can distinguish vowel length minimal pairs in their perception. Two production experiments and two perception experiments investigated this. For production tests, twelve Korean native speakers in their 20s and 40s completed a read-aloud task as well as a map-task. The results showed that, regardless of their age group, all Korean speakers produced vowel length contrasts with a small but significant differences in the read-aloud test. Interestingly, the difference between long and short vowels has disappeared in the map task, indicating that the speech mode affects producing vowel length contrasts. For perception tests, thirty-three Korean listeners completed a discrimination and a forced-choice identification test. The results showed that Korean listeners still have a perceptual sensitivity to distinguish lexical meaning of the vowel length minimal pair. We also found that the identification accuracy was affected by the word frequency, showing a higher identification accuracy in high- and mid- frequency words than low frequency words. Taken together, the current study demonstrated that the speech mode (read-aloud vs. spontaneous) affects the production of the sound undergoing a language change; and word frequency affects the sound change in speech perception.

• Journal of Information Processing Systems
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• v.13 no.3
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• pp.448-463
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• 2017

Multimedia is a ubiquitous and indispensable part of our daily life and learning such as audio, image, and video. Objective and subjective quality evaluations play an important role in various multimedia applications. Blind image quality assessment (BIQA) is used to indicate the perceptual quality of a distorted image, while its reference image is not considered and used. Blur is one of the common image distortions. In this paper, we propose a novel BIQA index for Gaussian blur distortion based on the fact that images with different blur degree will have different changes through the same blur. We describe this discrimination from three aspects: color, edge, and structure. For color, we adopt color histogram; for edge, we use edge intensity map, and saliency map is used as the weighting function to be consistent with human visual system (HVS); for structure, we use structure tensor and structural similarity (SSIM) index. Numerous experiments based on four benchmark databases show that our proposed index is highly consistent with the subjective quality assessment.

• The Journal of Korean Association of Computer Education
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• v.9 no.5
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• pp.77-84
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• 2006

In this paper, we propose an adaptive image watermarking algorithm in DWT domain by using HVS(human Visual system) and SOM(Self-Organizing Map) among neural networks. HVS can be described in terms of two properties of HVS: brightness and texture sensitivity. The SOM is used to obtain the local characteristics of image, Therefore, the suitable strength and length of embedded watermark is determined by using HVS and SOM. The experimental results show that proposed method provides a suitable strength and length of watermark and has good perceptual invisibility and robustness for various attacks.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.6
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• pp.1175-1184
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• 2015

A depth map is an image which contains 3D distance information. Generally, it is difficult to acquire a high resolution (HD), noise-removed, good quality depth map directly from the camera. Therefore, many researches have been focused on acquisition of the high resolution and the good quality depth map by up-sampling and pre/post image processing of the low resolution depth map. However, many researches are lack of effective up-sampling for the edge region which has huge impact on image perceptual-quality. In this paper, we propose an up-sampling method, based on joint bilateral filter, which improves up-sampling of the edge region and visual quality of synthetic images by adopting different weights for the edge parts that is sensitive to human perception characteristics. The proposed method has gains in terms of PSNR and subjective video quality compared to previous researches.

• IEIE Transactions on Smart Processing and Computing
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• v.2 no.5
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• pp.255-265
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• 2013

3DTV is expected to be a promising next-generation broadcasting service. On the other hand, the visual discomfort/fatigue problems caused by viewing 3D videos have become an important issue. This paper proposes a perceptual quality assessment metric for a stereoscopic video (SV-PQAM). To model the SV-PQAM, this paper presents the following features: temporal variance, disparity variation in intra-frames, disparity variation in inter-frames and disparity distribution of frame boundary areas, which affect the human perception of depth and visual discomfort for stereoscopic views. The four features were combined into the SV-PQAM, which then becomes a no-reference stereoscopic video quality perception model, as an objective quality assessment metric. The proposed SV-PQAM does not require a depth map but instead uses the disparity information by a simple estimation. The model parameters were estimated based on linear regression from the mean score opinion values obtained from the subjective perception quality assessments. The experimental results showed that the proposed SV-PQAM exhibits high consistency with subjective perception quality assessment results in terms of the Pearson correlation coefficient value of 0.808, and the prediction performance exhibited good consistency with a zero outlier ratio value.

• Journal of Korean Academy of Nursing Administration
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• v.1 no.1
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• pp.22-34
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• 1995

Health care marketing can be defined as a process of developing, promoting and administering health care services for the benefits of hospitals as well as consumers. Researchers have reported that one of the significant attributes in the selection of hospital is a client's perceived image of the hospitals. Especially the image of nursing services was one of the important factors of the hospital image. The main purposes of the study were 1) to define the positioning about 5 hospitals' image of nursing services. 2) to define the effects of image attributes to the iamage of hospital nursing services. Eighteen hundred questionnaires were distributed to the parents of middle schools and high schools in Seoul. Among them, 1340 cases were returned but 849 cases were turned out to be useful data and used in final analysis. In data analysis, $SPSS\;/PC^+$ and PC-MDS programs were used for descriptive statistics, multiple regression, and drawing perceptual maps. The image of hospital nursing services was measured developed by the author through literature review and content validation. Reliability coefficients was found to be statistically appropriate level of confidence(Cronbach's Alpha=.8617). The results were as follows : 3) The perceptual map shows that hospital A, B and C,D,E were divided into five groups(See Fig. 1). That is, hospital A, and B are located in a close position and hopital C & E are located at opposite position between X-axis, Hospital D was located in the middle area of the hospital C and:E. In conclusion, this research visiblely depicted perceptual maps using MDS of the consumer's image about hospital nursing services. Since hopital nursing services were differentiated by the image attributes in consumer's perception, the results of the study can help hospital managers plan marketing strategy according to their strong points or weak points. Because the necessity of marketing in recent health care was importantly recognized, this research which is adopting posititioning concept will contribute to the consumers and hospital organizations.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37A no.11
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• pp.918-926
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• 2012

In 3D video transmission, a depth map being used for depth image based rendering (DIBR) is generally compressed by reducing resolution for coding efficiency. Errors in resolution reduction are recovered by an appropriate up-sampling method after decoding. However, most previous works only focus on up-sampling techniques to reduce errors. In this paper, we propose a novel down-sampling technique of depth map that applies different down-sampling rates on moving objects and background in order to enhance human perceptual quality. Experimental results demonstrate that the proposed scheme provides both higher visual quality and peak signal-to-noise ratio (PSNR). Also, our method is compatible with other up-sampling techniques.