• International Journal of Human Ecology
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• 제10권1호
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• pp.75-86
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• 2009

The direct impacts of individual materialism on price perceptions and price perceptions on patronage behavior have been limited in previous research. This study examined the impact of materialism on consumer perceptions of clothing price and the influence that price perceptions have on store patronage by consumers. Using factor analysis and stepwise regression analysis, results indicated that materialistic values revealed four factors (pursuit of happiness, acquisition centrality, success, and practical-consuming). Materialistic four values influence consumer attitudes toward the positive and negative roles of price. In turn, patronage is predicted by positive and negative price-perception. Implications and future research directions are also discussed.

• 영재교육연구
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• 제25권4호
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• pp.607-628
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• 2015

본 연구는 영재와 평재 고등학생을 대상으로 이들의 성공에 대한 인식, Grit(관심의 일관성, 노력의 인내), 열망(내재열망 - 신체적 건강, 자아성장, 소속감, 공동체 기여; 외재열망 - 명성, 이미지, 경제적 성공) 및 성취목적(숙달목적, 수행접근 목적, 수행회피 목적)에는 어떤 차이를 보이는지 살펴보고자 하였다. 본 연구에서는 영재학교 2개교에서 200명, 일반 고등학교 2개교에서 350명, 총 550명을 표집 대상으로 하였다. 이 중 불성실하게 응답한 54명을 제외한 496명(회수율 90.18%, 영재학생 153명, 평재학생 343명)을 최종 분석대상으로 선정하였다. 본 연구 결과, 영재학생과 평재학생 모두의 경우, '성공은 내가 통제할 수 없는 것'이라고 생각하는 비중이 50%를 상회하는 것으로 나타났으며, 성공에 영향을 미치는 요인들 중 '근면'을 가장 많이 선택하였다. 반면에, 성공에 영향을 미치는 요인들 중 '부유한 가정환경'을 선택하는 하는 비중이 영재학생들(48.2%)에 비해 평재학생들(60.4%)이 많은 것으로 나타났다. Grit의 하위요인 중 '노력의 인내'와 성취목적 하위 요인 중 '숙달목적 지향성'에서 영재학생이 평재학생에 비해 유의미하게 높은 것으로 나타났다. 또한, Grit의 하위요인 중 '노력의 인내' 요인은 영재와 평재 학생들의 '숙달 지향성'과 '수행접근 지향성'에 긍정적으로 영향을 미치는 것으로 나타났다. 또한 영재와 평재학생의 성공에 대한 인식, Grit, 열망 및 성취목적을 비교한 본 연구 결과는 이들의 성취증진 방안을 강구하는데 많은 교육적 시사점을 제공해줄 수 있을 것으로 기대된다.

• 한국산업정보학회논문지
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• 제27권3호
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• pp.47-58
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• 2022

정보시스템 성공 측정은 정보시스템 관리의 가치와 효과를 이해하는 데 매우 중요하다. 본 연구는 정보시스템 성공을 위한 다양한 기준의 중요성에 대한 정보시스템 개발자의 인식을 분석하였다. 결과적으로 국내 정보시스템 개발자들은 전략 및 사용자 수준의 기준보다 조직 및 시스템 수준에 관련된 기준을 더 중요하게 인식하고 있음을 발견하였다. 또한, 정보시스템 개발자들은 간접/장기적 기준보다 직접/단기적 기준을 더 중요하게 인식하고 있었다. 본 연구에서는 다양한 성공 기준의 중요성에 대한 개발자의 견해가 혁신적 기업의 개발자들과 비혁신적인 기업의 개발자들 사이에 유의미한 차이를 발견할 수 없었다. 또한 직급에 따른 개발자 인식에도 큰 차이가 없었다.

• Journal of Contemporary Eastern Asia
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• 제15권1호
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• pp.4-16
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• 2016

A large literature identifies perceptual differences between citizens that support winning parties versus losing parties. These analyses fail to capture the complexity of mixed member legislative systems where one can be a winner or loser at both the national and district level. This paper proposes a two-level framework for the analysis of mixed system. An analysis of Taiwan’s first election under a mixed system provides evidence that both support for a national winner and district level winner produce boosts in positive perceptions of the electoral system. National success appears to be a larger motivator of perceptions.

• 한국산업정보학회논문지
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• 제3권1호
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• pp.117-139
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• 1998

This study is intended to identify the factors affecting the successful information warehouse (IW) implementation through the technology acceptance model. As the IW has played an important role with the organizations, it has become a strategic management tool. However, because the building of an IWS requires a great amound of financing and a multi-period, managers should consider identifying the variables as a predictor of IWS success. The related research areas, such as TAM , TRA, and innovation diffusion theory, and previous research associated with the EWS success factors are reviewed in this paper. Based on the hypotheses presented , the study will empirically test the relationships between six external variable-user involvement, computer self-efficacy, OLAP characteristics, problem difficulty , user training and top management support-and system utilization via user's perceptions of ease of use, unusefulness. This study semmes to be a first attempt in this research area, and its results will provide general guidclines for IWS project managers to enhancement the like hood of system succes.

• 한국생활과학회지
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• 제18권4호
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• pp.945-958
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• 2009

This study is to examine the factors affecting success of business withhigh accomplishments in customer recognition and financial aspect in the fashion industry. In addition, through survey on consumers and interviews on industry officials who concerned fashion brand, perceived success factors were compared between consumer and industry groups. This study selected a total of 20 brands, which were 5 brands per 4 categories(e.g., women, men, sports and casual wear), with high customer satisfaction and customer loyalty in consumer's perspective and high revenues, revenue growth, and profit rate in 2004 in a financial perspective. The survey on consumer group and interviews on officials in industry were conducted simultaneously. One thousand respondents were obtained from survey on consumers and 40 respondents were obtained from interviews on industry officials. Multiple regression analysis and t-test were used for data analysis via the SPSS 12.0 program. The result of this study was as following. From a consumer perspective, respondents recognized that both consumer satisfaction and brand revenues were positively related to brand factors of consumer, product and marketing. From an industry's perspective, consumer, product and marketing factors affected consumer satisfaction as a brand success factor. In comparison of perception difference in brand success factors between consumer and industry groups, industry group was more likely to concern about the importance of brand success than consumers. In addition, the consumer group perceived the most highly consumer factor as a brand success factor, followed by product and marketing and external environment factors, while industry group did in order of consumer, marketing, product, and external environment factors, which indicated significant difference in perceptions of the two groups. Through this study on consumer satisfaction to improve positive and amicable buying behavior and comparative analysis on difference of perception of consumers and industry on factorsfor financial ability and revenue increase, the foundation for strategy establishment of brand distinction in fashion industry can be provided.

• 아태비즈니스연구
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• 제14권2호
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• pp.85-100
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• 2023

Purpose - The purpose of this study is to identify the factors of shocking events in the career aspect experienced by Korean workers in the context of the Covid-19 pandemic, and to find out whether these career shocks affect individual perceptions of the importance of subjective career success. Design/methodology/approach - In the survey of 146 respondents, the career shock events experienced in the context of the Covid-19 pandemic were largely divided into three categories; 'work change', 'employment anxiety', and 'life anxiety'. For the subjective career success, seven dimensions - 'financial security', 'financial achievement', 'entrepreneurship', 'positive relationship', 'positive impact', 'learning and development', 'work-life balance' - were used. Findings - As a result, there was no difference in the perception of subjective career success due to the experience of 'work change' during the Covid-19 period. However, the respondents who experienced 'employment anxiety' came to recognize that 'financial security' and 'financial achievement' were more increasing in terms of the degree of difference of importance. And respondents who experienced 'lifetime anxiety' perceived that the degree of difference of importance was increasing in the six dimensions except for 'social influence'. Particularly, the increase in the importance of 'work-life balance' and 'positive relationship' was found to be the greatest among the career success dimensions. Research implications or Originality - Finally, it was concluded that changes in the external environment such as Covid-19 pandemic influence as a career shock and affect the level of importance in subjective career success perception. Based on the results, the theoretical implication on current career study and some practical implications for organizational career management were suggested.

• International Journal of Contents
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• 제17권4호
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• pp.101-118
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• 2021

The prevalence of We-Media short videos has attracted emerging independent fashion designers (EIFD), a new force in the fashion industry directing their brand promotion to We-Media for amassing online followers. However, compared to famous content generators, EIFDs' creative, design-based visual appeal has not provided them with the significant edge. The former's success is admittedly supported by the platform backstage algorithm. Yet, the content is the cornerstone for building relationship between the sender and the reception. The authentic perception of the content is one of the basic appeals for which the audience chooses to follow the source. Therefore, with the EIFD short video as the research content, this study is established from the audience's perspective to understand the different dimensions of their authentic perceptions of EIFDs short video. The study was conducted mainly in the form of the Q method. The collection of 52 Q samples were realized through the Focus Group Interview and literature review on multidimensional authenticity. Thirty-six subjects participated in the sorting of the Q-sets. Finally, four dimensions of audience authenticity perceptions of EIFDs were derived: 'ingenuity', 'relevant', 'transparent', and 'experiential'. The corresponding short video content design strategies are suggested for effective communication of EIFDs and their personal brands.

• 아동학회지
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• 제8권1호
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• pp.65-82
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• 1987

The purpose of the present research was to study mothers' perceptions about their children' cognitive abilities and the relations between such perceptions and the children's cognitive level. The subjects of this study were 60 children (mean age: 6 years 1 month: age range = 5;8 to 6;7) and their mothers. Each child responded to 18 tasks drawn from the Kodae-Binet IQ test. Subsequently, the mothers were asked 4 questions: an estimate of her child's success or failure on the tasks, a rating of the certainty of her judgment, an estimate of the age of mastery on each task both for her owr child and children in general. The data of the present study were analyzed with the 3-way ANOVA (sex x birth order x mother's education level), t-test, and Pearson correlation coefficient. Significant differences were found in (1) mothers' accuracy of their children's cognitive abilities according to children's birth order, (2) mothers' accuracy, overestimation, and certainty according to the level of difficulty of each task, and (3) mothers' estimate of age at mastery according to the level of each task. Furthermore, there were positive correlations between accurate predictions by the mother and correct answers by the child and between overestimations by the mother and correct answers by the child.

• 유통과학연구
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• 제22권5호
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• pp.1-10
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• 2024

Purpose: The study aims to identify the key factors that influence consumers' propensity to utilize community group buying platforms, employing the Technology Acceptance Model (TAM) as a theoretical framework. Research design, data and methodology: The research design involved selecting 192 consumers with experience in community group buying and analyzing the data statistically using SPSS 23.0. Hypotheses were tested utilizing the structural equation modeling software AMOS. Results: Key findings indicate that the attributes of products offered on community group buying platforms significantly enhance consumers' perceptions of usefulness and ease of use. Furthermore, these perceptions directly correlate with consumers' intentionsto use the platform. Conclusions: Thisresearch, grounded in the TAM, delves into how external factors of the community group buying platform impact perceived usefulness and ease of use, and subsequently, how these perceptions affect consumers' purchasing intentions. Based on these insights, several recommendations can be proposed for the platform's development: The platform should strive to enhance product quality and cultivate a positive reputation. Strategic promotional initiatives should be designed to attract new users while retaining existing customers. Continuous optimization of platform functionalities is necessary to augment users' perception of usefulness. These measures are anticipated to foster user engagement, increase adoption rates, and contribute to the overall success and sustainability of the community group buying platform.