• 제목/요약/키워드: Perceptions' survey

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Moderating Effect of Luxury Value Perceptions in the Relationship between In-Store Emotions and Perceived Brand Luxury

  • Lee, Eun-Jung;Kim, Hanna
    • 한국의류학회지
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    • 제40권1호
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    • pp.81-96
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    • 2016
  • The meaning of luxury varies by individuals. The differing luxury perceptions should influence the way individuals react to relevant marketing programs for luxury. Limited research exists on the topic despite interest in luxury segmentation and consumer-oriented values for luxury in marketplaces. Referring to the conceptual framework by Wiedmann et al. (2007), we explored the moderation role of four dimensions of luxury value perceptions (LVP; financial, functional, individual, and social dimensions), in the relationship between in-store emotion and perceived brand luxury. A total of 218 U.S. consumers participated in our online survey using a hypothetical luxury store image. The results revealed the following: First, on the relationship between felt pleasure and perceived brand luxury (PBL), the financial dimension of LVP only showed a significant moderation effect. Second, the effect of felt arousal on PBL was moderated by the financial and social dimensions of LVP. Lastly, the individual dimension of LVP only moderated the relationship between felt dominance and PBL. Theoretical and managerial implications are suggested.

레토르트 식품의 특성과 소비자 인식간의 관계 영향 (The Relationship between the Characteristics of Retort Food and Consumer Perceptions)

  • 이기성;한경수
    • 한국식생활문화학회지
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    • 제33권2호
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    • pp.160-168
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    • 2018
  • The purpose of this study was to investigate the relationship between retort food characteristics and consumers' perceptions and to survey 295 consumers from December 10 to December 20 as the center of consumers who purchase retort food. As a result, most of the consumers who purchase retort food were women and the age were under 25 and 26 to 30 years old. There were many housewives and students in the occupation group and 2 to 3 in the family members. In addition, many graduated from college and many places of purchase were convenience stores and large discount stores. Consumer retort food purchase rate were high by 30-40% in meat products. Fish meat products were high by 30-40% and sauces were high by 20-30%. Instant foods were high by 20-30%, Tang (탕) / Guk (국) / Jigae (찌개) were high by 30-40% and canned food were high by lower than 10%. As a result of the influence of retort food characteristics on positive perceptions only convenience were influential. The effects of the characteristics of retort food on negative perceptions were influenced only by hygiene and standardization.

중년 및 노년의 특수영양 및 건강보조 식품의 섭취와 영양 및 건강관련 요인들의 상호관련성에 관한 연구 (Nutritional Risk Factors, Perceptions on Nutrition and Health, Nutritional Knowledge, Food Habits and Their Correlation to Supplement Use in Middle-Aged and Elderly Koreans)

  • 장경자;김진숙;이미영;정선희;이정희;유혜은
    • 대한지역사회영양학회지
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    • 제7권2호
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    • pp.199-210
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    • 2002
  • The purpose of this study was to investigate nutritional risk factors, perceptions on nutrition and health, nutritional knowledge, flood habits and their correlation to supplement use in middle-aged and elderly Koreans. A nationwide survey was conducted in the metropolitan areas (6 cities) and middle-sized cities (8 cities) of Korea from October to December, 2000. Subjects were randomly selected based on population, and 2,188 non-institutionalized adults aged over 50, and elderly (male 765, female 1,423) were studied. Data were collected using a standardized questionnaire administered in personal interviews. Nutrition and health-related scores of nutritional risk factors, perceptions on nutrition and health, nutritional knowledge, and flood habits were significantly higher in supplement users as compared to non-users. There was a negative correlation between nutritional risk factors and other nutrition and health-related scores on perceptions on nutrition and health, nutritional knowledge, flood habits, and pocket money. Also there was a positive correlation between nutritional risk factors and age. Therefore, these results may provide basic information for proper supplement use by middle-aged and elderly koreans.

식품안전 위해요인에 대한 소비자 인식 : 질적연구를 통한 접근 (A Qualitative Study on Consumers' Perceptions of Food Safety Risk Factors)

  • 윤여임;김경자
    • 가정과삶의질연구
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    • 제31권4호
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    • pp.15-31
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    • 2013
  • Consumers are quite worried about food safety because food is one of the most important necessities in everyday life. Many studies have been conducted regarding the food safety issues, however, most researches have focused only on a limited range of risk factors and used only quantitative survey methods. The purpose of this study was to investigate consumers' perceptions of the risky components of food safety and how the perceptions have been formed. For this study in-depth interviews were conducted. For the interviewees, nine housewives, who are in their 30s to 50s, were selected taking into consideration their age, education level, number of children, and employment status. Results showed that the risk factors many consumers worried about were agricultural pesticides, MSG, food additives, GMO, Mad Cow Disease, preservatives, and growth hormones, etc. Consumers were worried about the risk of the retail process the most because they thought it was not informed and controlled well. Consumers tend to worry much more when the risks are involuntary, uncontrollable, unreliable, and have a gradual negative effect. Some of the food safety-oriented behaviors of consumers were also investigated.

도서관에 대한 인식과 정보 이용 분석 연구 - 청소년과 대학생의 차이를 중심으로 - (An Analysis of Perceptions and Information Use for Library: by Comparing the Differences for the Adolescents and College Students)

  • 이정미
    • 한국비블리아학회지
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    • 제26권3호
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    • pp.291-314
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    • 2015
  • 본 연구는 청소년과 대학생 이용자들의 도서관에 대한 인식과 정보이용을 개괄적으로 살펴보고 각 요소들과 이에 연관된 상관관계 탐색을 목적으로 한다. 이를 위한 데이터는 설문조사로 수집, 기술통계 및 상관분석을 통해 분석되었다. 연구결과, 이용자들은 도서관 정보원은 신뢰하나 실제 탐색에는 탐색엔진을 압도적으로 선호하는 것으로 나타났으며. 쉽게 빠르게 획득가능한 정보원을 사용하는 경향이 있었다. 정보원 비교 등 각 요소들의 상관관계를 확인한 결과 상당히 많은 요소들 사이의 상호연관성이 유의한 차이를 보이는 것으로 나타났다.

The Market Orientation from Dual Perspectives: Customers and Managers Perceptions in Tunisian Banks

  • Najjar, Faouzi;Missaoui, Yosra
    • International Journal of Computer Science & Network Security
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    • 제21권11호
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    • pp.31-42
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    • 2021
  • Several studies have been conducted on market orientation over the last three decades. However, the majority of previous research focused exclusively on an internal vision that conceives the market orientation from an organizational perspective, considering the market orientation as a strictly perceived culture or behavior by company's staff (managers and employees) .This study aims to emphasize the importance of analyzing the market orientation from a dual perspective by investigating simultaneously the perceptions of customers and those of managers. It examines the perceptual gap or perceptual congruence of market orientation between customers and managers. A survey is conducted with Tunisian bank managers and B to B customers to measure their market orientation perception. The results should reveal level of manager's market orientation in Tunisian banks compared to customers' perceptions. The perception gaps of market orientation between managers and customers named congruence is highlighted and categorized. This study provides some contributions to fill the gap emerging from the one-sidedness of market orientation evaluation and gives a dyadic vision of market orientation that helps managers in their continuous learning about markets and sensing customers' needs and expectations. Market orientation level between the two groups is evaluated to give some managerial recommendations.

Contemporary Koreans' Perceptions of Facial Beauty

  • Rhee, Seung Chul;An, Soo-Jung;Hwang, Rahil
    • Archives of Plastic Surgery
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    • 제44권5호
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    • pp.390-399
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    • 2017
  • Background This article aims to investigate current perceptions of beauty of the general public and physicians without a specialization in plastic surgery performing aesthetic procedures. Methods A cross-sectional and interviewing questionnaire was administered to 290 people in Seoul, South Korea in September 2015. The questionnaire addressed three issues: general attitudes about plastic surgery (Q1), perception of and preferences regarding Korean female celebrities' facial attractiveness (Q2), and the relative influence of each facial aesthetic subunit on overall facial attractiveness. The survey's results were gathered by a professional research agency and classified according to a respondent's gender, age, and job type ($95%{\pm}5.75%$ confidence interval). Statistical analysis was performed using SPSS ver. 10.1, calculating one-way analysis of variance with post hoc analysis and Tukey's t-test. Results Among the respondents, 38.3% were in favor of aesthetic plastic surgery. The most common source of plastic surgery information was the internet (50.0%). The most powerful factor influencing hospital or clinic selection was the postoperative surgical results of acquaintances (74.9%). We created a composite face of an attractive Korean female, representing the current facial configuration considered appealing to the Koreans. Beauty perceptions differed to some degree based on gender and generational differences. We found that there were certain differences in beauty perceptions between general physicians who perform aesthetic procedures and the general public. Conclusions Our study results provide aesthetic plastic surgeons with detailed information about contemporary Korean people's attitudes toward and perceptions of plastic surgery and the specific characteristics of female Korean faces currently considered attractive, plus trends in these perceptions, which should inform plastic surgeons within their specialized fields.

대구 시민의 공공도서관 인식 조사연구 (A Survey of Citizens' Perceptions on Public Libraries in Daegu Metropolitan City)

  • 윤희윤;오선경;이재민
    • 한국도서관정보학회지
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    • 제47권2호
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    • pp.99-124
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    • 2016
  • 어느 지역이든 공공도서관이 생활밀착형 지식정보서비스 기관, 문화향유 및 평생학습 공간으로 자리매김하려면 서비스 대상인구에 대한 인식조사가 선행되어야 한다. 이에 본 연구는 대구 시민을 대상으로 설문조사 방식을 적용하여 공공도서관의 비중과 중요성, 이용실태와 비이용 이유, 독서프로그램 참여 및 비참여 이유, 도서관 확충(신설) 요망지역 등에 대한 인식을 조사 분석하였다. 이를 바탕으로 국내외 관련 연구, 관계법령, 국민 독서실태조사, 전국문화기반 시설 총람, 대구시민 의식조사, 대구 도시브랜드 시민의식 조사, 광역시도 및 대구시 기초자치단체의 공공도서관 현황 등과 비교하여 대구시 공공도서관의 인프라 충실화 및 이용제고 방안을 제시하였다.

창작 목적 디지털 아카이브 콘텐츠 활용에 대한 이용자 인식 연구 - 한국콘텐츠진흥원 컬처링(Culturing) 웹 사이트를 중심으로 - (User Perceptions of a Digital Archive for Content Creation: Focused on the Korea Creative Content Agency (KOCCA)'s 'Culturing')

  • 박용민;김양우
    • 한국비블리아학회지
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    • 제31권1호
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    • pp.285-310
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    • 2020
  • 국내 기록관리학 분야에서 국가기록원 및 기록관의 기록정보콘텐츠에 대한 이용자 인식에 관한 연구들은 다수 수행되었지만, 창작 목적 디지털 아카이브 콘텐츠 활용에 대한 이용자들의 인식 조사는 수행 된 바가 없었다. 이에 본 연구는 한국콘텐츠진흥원에서 운영 중인 창작 목적 디지털 아카이브 '컬처링(Culturing)' 웹 사이트의 콘텐츠 활용에 대한 이용자 인식 조사를 실시하였다. 설문을 통한 인식조사는 이용자들의 컬처링 사이트 콘텐츠들에 대한 관심 정도와 콘텐츠 유형 및 주제 분야별 예상 이용선호도와 예상 도움정도 등에 대하여 이루어졌다. 설문데이터의 분석은 연구대상자의 일반적인 사항과 인식과 관련된 평균값을 비교·분석하기 위하여 One way ANOVA를 사용하였으며, 동(同) 사항 및 인식과 관련된 명목 변수 항목들 간의 연관성을 알아보기 위하여 교차분석을 실시하였다. 이러한 분석결과를 토대로 한 제언점은 다음과 같다. 즉, ① 카드스토리 등의 콘텐츠 유형 및 콘텐츠 내용의 전문성 제고를 포함한 정보 자료의 확충, ② 이용자 종사분야별 맞춤형(Customizing) 인터페이스 설계와 가독성 향상 및 모바일 플랫폼 전용 사이트 개발, ③ 대형 포털사이트와 창작자 집단을 대상으로 한 사이트 홍보의 강화 등이다.

중학교 삼각비 단원 과제의 수학적 연결성 구성요소 분석 및 교사의 인식과 실천적 방안 조사 (Analysis of mathematical connection components of the trigonometric ratio tasks in middle school and survey of teachers' perceptions and practical measures)

  • 최윤정;오영석;김동중
    • 한국수학교육학회지시리즈A:수학교육
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    • 제63권1호
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    • pp.63-83
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    • 2024
  • 본 연구의 목적은 2015 개정 수학과 교육과정의 중3 교과서 삼각비 단원에 포함된 과제의 수학적 연결성 구성요소를 분석하고 이에 대한 교사의 인식 및 실천적 방안을 조사하는 것이다. 이를 위하여 중학교 3학년 수학교과서 9종을 대상으로 삼각비 단원에 포함된 수학적 연결성 과제의 특징을 분석하고, 이에 대한 인식과 실천적 방안을 조사하기 위해 예비 연구에서 현직 수학 교사 1인, 본 연구에서 현직 수학 교사 2인을 대상으로 설문지 조사와 인터뷰를 진행하였다. 연구 결과, 중학교 3학년 삼각비 단원에서는 외적 연결성의 과제가 내적 연결성의 과제보다 적은 것으로 나타났다. 또한 교사의 인식 및 실천적 방안에서는 교사의 관점에 따라 과제에 포함된 수학적 연결성에 대한 분석이 다르게 나타났으며, 이에 따른 실천적 방안 또한 다양하게 나타났다. 이러한 연구 결과는 학생들의 효과적인 수학적 연결성 함양을 위해 수학 과제, 교사의 인식, 교사의 실천적 방안 사이의 관계성을 밝혔다는 점에서 의의가 있다고 볼 수 있다.