• Title/Summary/Keyword: Perceptions' survey

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Moderating Effect of Luxury Value Perceptions in the Relationship between In-Store Emotions and Perceived Brand Luxury

  • Lee, Eun-Jung;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.81-96
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    • 2016
  • The meaning of luxury varies by individuals. The differing luxury perceptions should influence the way individuals react to relevant marketing programs for luxury. Limited research exists on the topic despite interest in luxury segmentation and consumer-oriented values for luxury in marketplaces. Referring to the conceptual framework by Wiedmann et al. (2007), we explored the moderation role of four dimensions of luxury value perceptions (LVP; financial, functional, individual, and social dimensions), in the relationship between in-store emotion and perceived brand luxury. A total of 218 U.S. consumers participated in our online survey using a hypothetical luxury store image. The results revealed the following: First, on the relationship between felt pleasure and perceived brand luxury (PBL), the financial dimension of LVP only showed a significant moderation effect. Second, the effect of felt arousal on PBL was moderated by the financial and social dimensions of LVP. Lastly, the individual dimension of LVP only moderated the relationship between felt dominance and PBL. Theoretical and managerial implications are suggested.

The Relationship between the Characteristics of Retort Food and Consumer Perceptions (레토르트 식품의 특성과 소비자 인식간의 관계 영향)

  • Lee, Ki Seoung;Han, Kyung Soo
    • Journal of the Korean Society of Food Culture
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    • v.33 no.2
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    • pp.160-168
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    • 2018
  • The purpose of this study was to investigate the relationship between retort food characteristics and consumers' perceptions and to survey 295 consumers from December 10 to December 20 as the center of consumers who purchase retort food. As a result, most of the consumers who purchase retort food were women and the age were under 25 and 26 to 30 years old. There were many housewives and students in the occupation group and 2 to 3 in the family members. In addition, many graduated from college and many places of purchase were convenience stores and large discount stores. Consumer retort food purchase rate were high by 30-40% in meat products. Fish meat products were high by 30-40% and sauces were high by 20-30%. Instant foods were high by 20-30%, Tang (탕) / Guk (국) / Jigae (찌개) were high by 30-40% and canned food were high by lower than 10%. As a result of the influence of retort food characteristics on positive perceptions only convenience were influential. The effects of the characteristics of retort food on negative perceptions were influenced only by hygiene and standardization.

Nutritional Risk Factors, Perceptions on Nutrition and Health, Nutritional Knowledge, Food Habits and Their Correlation to Supplement Use in Middle-Aged and Elderly Koreans (중년 및 노년의 특수영양 및 건강보조 식품의 섭취와 영양 및 건강관련 요인들의 상호관련성에 관한 연구)

  • 장경자;김진숙;이미영;정선희;이정희;유혜은
    • Korean Journal of Community Nutrition
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    • v.7 no.2
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    • pp.199-210
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    • 2002
  • The purpose of this study was to investigate nutritional risk factors, perceptions on nutrition and health, nutritional knowledge, flood habits and their correlation to supplement use in middle-aged and elderly Koreans. A nationwide survey was conducted in the metropolitan areas (6 cities) and middle-sized cities (8 cities) of Korea from October to December, 2000. Subjects were randomly selected based on population, and 2,188 non-institutionalized adults aged over 50, and elderly (male 765, female 1,423) were studied. Data were collected using a standardized questionnaire administered in personal interviews. Nutrition and health-related scores of nutritional risk factors, perceptions on nutrition and health, nutritional knowledge, and flood habits were significantly higher in supplement users as compared to non-users. There was a negative correlation between nutritional risk factors and other nutrition and health-related scores on perceptions on nutrition and health, nutritional knowledge, flood habits, and pocket money. Also there was a positive correlation between nutritional risk factors and age. Therefore, these results may provide basic information for proper supplement use by middle-aged and elderly koreans.

A Qualitative Study on Consumers' Perceptions of Food Safety Risk Factors (식품안전 위해요인에 대한 소비자 인식 : 질적연구를 통한 접근)

  • Yoon, YeoYm;Kim, Kyungja
    • Journal of Families and Better Life
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    • v.31 no.4
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    • pp.15-31
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    • 2013
  • Consumers are quite worried about food safety because food is one of the most important necessities in everyday life. Many studies have been conducted regarding the food safety issues, however, most researches have focused only on a limited range of risk factors and used only quantitative survey methods. The purpose of this study was to investigate consumers' perceptions of the risky components of food safety and how the perceptions have been formed. For this study in-depth interviews were conducted. For the interviewees, nine housewives, who are in their 30s to 50s, were selected taking into consideration their age, education level, number of children, and employment status. Results showed that the risk factors many consumers worried about were agricultural pesticides, MSG, food additives, GMO, Mad Cow Disease, preservatives, and growth hormones, etc. Consumers were worried about the risk of the retail process the most because they thought it was not informed and controlled well. Consumers tend to worry much more when the risks are involuntary, uncontrollable, unreliable, and have a gradual negative effect. Some of the food safety-oriented behaviors of consumers were also investigated.

An Analysis of Perceptions and Information Use for Library: by Comparing the Differences for the Adolescents and College Students (도서관에 대한 인식과 정보 이용 분석 연구 - 청소년과 대학생의 차이를 중심으로 -)

  • Lee, Jeong-Mee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.3
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    • pp.291-314
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    • 2015
  • This study aims to look at overall adolescents' and college students' perceptions of library and explore the sources and their related variables as well as find out related issues of perceptions of library and information use of them. The data for this study were collected through survey and analyzed descriptive statistics and correlation analysis using the data. The result shows the population users preferred search engine so much over library as their information search tool even if they trust library information sources more, also, they tend to seek information sources when it has easiness and fastness to get. Correlation analysis such as ${\chi}^2$ and Spearman were implemented and the result of the correlation shows that many factors of this study covered-such as comparison of information sources-have significant differences each other.

The Market Orientation from Dual Perspectives: Customers and Managers Perceptions in Tunisian Banks

  • Najjar, Faouzi;Missaoui, Yosra
    • International Journal of Computer Science & Network Security
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    • v.21 no.11
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    • pp.31-42
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    • 2021
  • Several studies have been conducted on market orientation over the last three decades. However, the majority of previous research focused exclusively on an internal vision that conceives the market orientation from an organizational perspective, considering the market orientation as a strictly perceived culture or behavior by company's staff (managers and employees) .This study aims to emphasize the importance of analyzing the market orientation from a dual perspective by investigating simultaneously the perceptions of customers and those of managers. It examines the perceptual gap or perceptual congruence of market orientation between customers and managers. A survey is conducted with Tunisian bank managers and B to B customers to measure their market orientation perception. The results should reveal level of manager's market orientation in Tunisian banks compared to customers' perceptions. The perception gaps of market orientation between managers and customers named congruence is highlighted and categorized. This study provides some contributions to fill the gap emerging from the one-sidedness of market orientation evaluation and gives a dyadic vision of market orientation that helps managers in their continuous learning about markets and sensing customers' needs and expectations. Market orientation level between the two groups is evaluated to give some managerial recommendations.

Contemporary Koreans' Perceptions of Facial Beauty

  • Rhee, Seung Chul;An, Soo-Jung;Hwang, Rahil
    • Archives of Plastic Surgery
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    • v.44 no.5
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    • pp.390-399
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    • 2017
  • Background This article aims to investigate current perceptions of beauty of the general public and physicians without a specialization in plastic surgery performing aesthetic procedures. Methods A cross-sectional and interviewing questionnaire was administered to 290 people in Seoul, South Korea in September 2015. The questionnaire addressed three issues: general attitudes about plastic surgery (Q1), perception of and preferences regarding Korean female celebrities' facial attractiveness (Q2), and the relative influence of each facial aesthetic subunit on overall facial attractiveness. The survey's results were gathered by a professional research agency and classified according to a respondent's gender, age, and job type ($95%{\pm}5.75%$ confidence interval). Statistical analysis was performed using SPSS ver. 10.1, calculating one-way analysis of variance with post hoc analysis and Tukey's t-test. Results Among the respondents, 38.3% were in favor of aesthetic plastic surgery. The most common source of plastic surgery information was the internet (50.0%). The most powerful factor influencing hospital or clinic selection was the postoperative surgical results of acquaintances (74.9%). We created a composite face of an attractive Korean female, representing the current facial configuration considered appealing to the Koreans. Beauty perceptions differed to some degree based on gender and generational differences. We found that there were certain differences in beauty perceptions between general physicians who perform aesthetic procedures and the general public. Conclusions Our study results provide aesthetic plastic surgeons with detailed information about contemporary Korean people's attitudes toward and perceptions of plastic surgery and the specific characteristics of female Korean faces currently considered attractive, plus trends in these perceptions, which should inform plastic surgeons within their specialized fields.

A Survey of Citizens' Perceptions on Public Libraries in Daegu Metropolitan City (대구 시민의 공공도서관 인식 조사연구)

  • Yoon, Hee-Yoon;Oh, Seonkyung;Lee, Jaemin
    • Journal of Korean Library and Information Science Society
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    • v.47 no.2
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    • pp.99-124
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    • 2016
  • Regardless of area, public libraries should establish its status as the knowledge and information service center, cultural enjoyment and lifelong learning space in close contact with everyday life. To do this, it is necessary to survey the citizen's perception of the public library. In this study, researchers investigated and analyzed the perception of Daegu citizens including the weight and importance of public libraries, library use status and reasons for non-use, reading program participation and reasons for non-participation, and regions that require new library facilities. Based on these results, researchers suggested the measures to strengthen the infrastructure of public library and to increase its use in conjunction with other relevant data, that is, domestic and international researches, related laws, national reading survey, national cultural infrastructure overview, Daegu citizen survey, Daegu city brand perception survey, and the status of public libraries in national and Daegu Metropolitan City.

User Perceptions of a Digital Archive for Content Creation: Focused on the Korea Creative Content Agency (KOCCA)'s 'Culturing' (창작 목적 디지털 아카이브 콘텐츠 활용에 대한 이용자 인식 연구 - 한국콘텐츠진흥원 컬처링(Culturing) 웹 사이트를 중심으로 -)

  • Park, Yong Min;Kim, Yang-woo
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.285-310
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    • 2020
  • A significant number of studies have been conducted on user perceptions of archive and record contents for the National Archives of Korea (NAK) and local record centers in the field of archives and records management in Korea. Yet, there has not been such a research on the use of digital archive contents designed for contents creation. Accordingly, this study investigated user perceptions of the use of the contents on the Korea Creative Content Agency (KOCCA)'s Culturing archive designed for creation purposes. A survey was conducted, examining the user's degree of interests, the expected user preference of the use and the expected extent of help by the contents of the archive. For the analyses of the survey data, this study performed one-way ANOVA for the comparative analyses of the means related to the subjects' general characteristics and the perceptions, along with cross-tabulation analyses for the association among the same items and nominal variables related to perceptions. On the basis of these analyses, this study suggests the following: ① to supplement the contents of the archive; ② to design customized interfaces and to enhance the readability; ③ to reinforce site PRs for large portal sites and creators' groups.

Analysis of mathematical connection components of the trigonometric ratio tasks in middle school and survey of teachers' perceptions and practical measures (중학교 삼각비 단원 과제의 수학적 연결성 구성요소 분석 및 교사의 인식과 실천적 방안 조사)

  • Yun-Jung Choi;Young-Seok Oh;Dong-Joong Kim
    • The Mathematical Education
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    • v.63 no.1
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    • pp.63-83
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    • 2024
  • The purpose of this study is to analyze the mathematical connection components of the tasks included in the trigonometric ratio unit of 3rd grade middle school textbook based on the 2015 revised mathematics curriculum and investigate teachers' perceptions and practical measures regarding these components. To this end, we analyzed the characteristics of mathematical connection tasks included in the trigonometric ratio units in nine types of 3rd grade middle school mathematics textbooks, and we conducted a questionnaire survey and interviews with one in-service math teachers in pre interview and with two in-service math teachers in this interview to investigate their perceptions and practical measures. As a result of the study, the number of tasks with external connection in the trigonometric ratio unit were less than those of internal connection. In addition, in terms of teachers' perceptions and practical measures, the perspective of analyzing tasks with mathematical connections varied depending on the teacher's perspective, and the practical measures varied accordingly. These findings are significant in that they reveal the relationship between mathematical tasks, teacher perceptions and measures to foster effectively students' mathematical connections.