• Journal of Fashion Business
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• v.9 no.5
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• pp.1-14
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• 2005

The purpose of this study was to analysis the perception of men's wear brands (Intermezzo and Rogatis), for developing the possibility & strategy of the nichi-market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 312 respondents were analyzed by descriptive statistics, ANOVA. The results from the study were as follow ; The perception of the 2 brand images revealed that Intermezzo accounted for 79.8% of the frequencies, and Rogatis accounted for 99%. Also, results revealed the total evaluation of Intermezzo accounted for 3.86 of the mean rated on 5 point Likert-type scales in the 9 features, and Rogatis accounted for 3.28. And then, results revealed that there were signifiant differences in 2 cluster of Rogatis that the purchasing cluster accounted for 3.46 of the mean, and the perceiving cluster accounted for 3.07. The brand images of Intermezzo and Rogatis were evaluated and rated on 5 point Likert-type scales of 17 pair adjectives. As a results, the image characteristic with Intermezzo was considered with more dynamic, trendy than the image characteristic with Rogatis. Also, results revealed that The Image with Intermezzo was considered with urban, lively, chic, modern, and sophsticated image-features, and the Image with Rogatis were evaluated mannish, urban, sophsticated, luxury, and static image-features.

• Journal of the Korean Dietetic Association
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• v.11 no.1
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• pp.105-113
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• 2005

The purpose of the study was to evaluate the perception of importance about HACCP guidelines of dietitians. A questionnaire was developed to achieve research objectives and sent to random samples of 500 dietitians by a mail ; 418(84%) responses were analyzed. The respondents used three-point-scale to rate their perception of importance about HACCP from 1-"will be necessary" to 3-"very important". All statistical analyses were conducted using SAS package(version 8.12) for Windows. Means and standard deviations were computed for all variables. One-way analysis of variance and Duncan's multiple range test were used to assess differences in the perception of importance about HACCP guidelines among business and industry, health care and school foodservice managers. The study results were summarized as follows. Dietitians especially had lower perception of importance on the contents of Critical Control Points(CCPs), such as; adequate thawing methods and keeping records(1.95) and correct cleaning and sterilizing for raw vegetables and fruits(1.93). The rates of perception of importance about HACCP guidelines were significantly different from 19 of the 37 contents among business and industry, health care and school foodservice(p<.05 or p<.01 or p<.001). Generally, the item related to purchasing and inspection management had the highest perception level score and the item related to pre-preparation management had the lowest perception level score in foodservice production process(p<.001). Results indicate that there is a need for increased education of dietitians about HACCP principles and appropriate practices.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.877-888
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• 2002

Price is a product attribute, which is determined by the function of the producing cost and profit. It is also identified as one of the most important components of the marketing mix. For consumers, price is an always-existing cue, definite evaluation criteria, and easily accessible information in the purchasing process. Considering the concept of the clothing-price in a comprehensive perspective encompassing economic, psychological and marketing perspectives, a theoretical model was developed. The model includes souses and dimensions of price perception and related behaviors. Souses of price perception were: the actual retail price at selling point, the internal reference price and external reference price. The dimensions of price perception included sacrifice perception, economic value perception, inference, savings perception and price as information perception. Clothing price related behaviors that flowed these dimensions were: low price consciousness, value for money consciousness, price-quality inference, price-prestige inference, sale proneness and price mavenism. An empirical study was conducted to validate the theoretical model. A questionnaire was developed and data were collected from 680 adult women living in Seoul, Korea. Confirmatory factor analysis as well as exploratory factor analysis results showed that theorized price related behaviors were successful classifications.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.208-221
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• 2012

The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy.

• Strategy21
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• s.38
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• pp.47-82
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• 2015

To control the sphere, it required a strategic understanding to sphere and a power for overcome to it. In the early 20th century, the Pacific-War is a confrontation between the U.S. and the Japan for holding supremacy a pacific ocean sphere, building on maritime geopolitical perception. The Pacific ocean is a large of sphere, so if a country pursues a Pacific region supremacy, it needs a strategic perception and capability to control the sphere. After the U.S. has unified the continental, it has formed geopolitical perception in the Pacific ocean and by the way to control the Pacific ocean selected a naval power. The U.S. must have overcome a Pacific sphere for getting through to the Pacific region, this concept has developed the War Plan Orange(war plan relations with the Japan). Meanwhile, at this point of time, the Japan has recognized to a geopolitical point of view about security environment in the Pacific ocean. like as the U.S. has the War Plan Orange in mind for building on geopolitical perception of the Pacific ocean, the Japan also has learned geopolitical perception from the U.S. Because of this, the Japan has established the Interception-Attrition strategy(war plan relations with the U.S.). If we don't have overcome a sphere of the Pacific ocean, we don't hold hegemony of the Asia-Pacific region. So the analysis of perspective maritime geopolitics about the Pacific war is a meaningful study.

• Journal of Information Processing Systems
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• v.14 no.6
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• pp.1445-1456
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• 2018

Environment perception and three-dimensional (3D) reconstruction tasks are used to provide unmanned ground vehicle (UGV) with driving awareness interfaces. The speed of obstacle segmentation and surrounding terrain reconstruction crucially influences decision making in UGVs. To increase the processing speed of environment information analysis, we develop a CPU-GPU hybrid system of automatic environment perception and 3D terrain reconstruction based on the integration of multiple sensors. The system consists of three functional modules, namely, multi-sensor data collection and pre-processing, environment perception, and 3D reconstruction. To integrate individual datasets collected from different sensors, the pre-processing function registers the sensed LiDAR (light detection and ranging) point clouds, video sequences, and motion information into a global terrain model after filtering redundant and noise data according to the redundancy removal principle. In the environment perception module, the registered discrete points are clustered into ground surface and individual objects by using a ground segmentation method and a connected component labeling algorithm. The estimated ground surface and non-ground objects indicate the terrain to be traversed and obstacles in the environment, thus creating driving awareness. The 3D reconstruction module calibrates the projection matrix between the mounted LiDAR and cameras to map the local point clouds onto the captured video images. Texture meshes and color particle models are used to reconstruct the ground surface and objects of the 3D terrain model, respectively. To accelerate the proposed system, we apply the GPU parallel computation method to implement the applied computer graphics and image processing algorithms in parallel.

• Journal of Hydrogen and New Energy
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• v.29 no.1
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• pp.117-123
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• 2018

The long-term perception investigation of environment is needed for the persistence of each country's policy on climate change, which is greatly influenced by external factors. Long term data on perception and attitudes of people's thought can be a big data point for climate change and consistent policies can be implemented with the need for public demand. Information on the perception of the general public regarding the environment should be carried out as a basis for the national environmental policy.

• The Journal of Korean Academic Society of Nursing Education
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• v.17 no.2
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• pp.178-189
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• 2011

Purpose: The purpose of this study was to analyze types of undergraduate nursing student's perception toward happiness. Method: The Q-methodology, which provides a method of analyzing the subjectivity of each item, was used. The 34 selected Q-statements from each of 41 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL PC program. Result: Four types of perception of happiness in Korean undergraduate nursing students were identified. Type I is a family support vs. emotion type, Type II is a self satisfaction vs. perception type, Type III is a relation oriented vs. action type, and Type IV is a self regulation vs. belief type. Conclusion: It can be concluded that obtaining happiness by pursuing a satisfactory life through creation of values can play an important role in happiness. Therefore, the results of this study suggest that the concept of happiness might be included in nursing curriculum.

• Journal of Industrial Convergence
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• v.1 no.1
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• pp.143-157
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• 2003

This paper examines the changed consumer perception to internet based channel. Internet based channel has time merit, place merit, assortment merit, compatibility merit, and so on. For seller, in the mean while, it has merits in the way of diminishing physical distribution cost, promotion cost, and reaching globally in the same time. In spite of so many merits of internet based channel, there were many types complain in past. Most of all, consumers expect that it will provide low-price merit to consumer, because it doesn't need shop, warehouse, stock, etc. Based on the empirical analyses in past, it didn't work, especially to price oriented consumer's perception. But in this research, it shows changing consumer's perception. Comparing past data with current data, we found outstanding gross in price related variables figure. But, in goods delivery related factors and personal credit information related factor, consumer recognized much more negatively yet. So, we conclude that even though some factors show improved perception, there are tasks to solve. We will observe the tuning point at that time.

• Women's Health Nursing
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• v.24 no.3
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• pp.297-309
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• 2018

Purpose: To develop Pregnancy Risk symptom Perception Scale (PRPS) and evaluate its validity and reliability. Methods: A preliminary 30-item version of PRPS was developed through literature review, in-depth interview, and Content Validity. Each item was scored on a four-point Likert scale. The preliminary scale was developed based on 301 pregnant women who visited a hospital. Date were analyzed using item analysis, factor analysis, confirmatory factor analysis, Pearson's correlation coefficients, and Cronbach's ${\alpha}$ (0.90 for total item, 0.80 to 0.88 for factors). Results: The PRPS consisted of 27 items. Three factors (physical, environmental, and emotional factors) explained 55% of the total variance. Cronbach's Criterion validity was supported by comparison with the Perception of Pregnancy Risk Questionnaire (r=0.34). In reliability test, the reliability coefficient of pregnancy risk symptom perception was high at 0.90. Conclusion: These results suggest that the pregnancy risk symptom perception scale developed in this study comprises items that can assess the level of pregnant women's pregnancy risk symptom perception in Korea. Its validity and reliability were proven. PRPS can be utilized to measure pregnant women's risk symptom perception during pregnancy. PRPS will contribute to the development of systematic prenatal care and effective risk management.