• Title/Summary/Keyword: Perception variable

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The Influence of shopping Motives and Service Quality Perception on Customers′ Emotional Responses and Fashion Store Satisfaction (쇼핑동기와 서비스품질 지각이 고객의 감정적 반음과 패션점포 만족도에 미치는 영향)

  • 홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.216-226
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    • 2002
  • This study attempts to understand how the perception of service quality as well as shopping motives influence on the emotional responses in store shopping, and to examine how these relevant variables influence on the store satisfaction. The 463 questionnaires were collected from the purchasers in department stores, fashion specialty stores, and national brand franchise stores. The results of this study are as fellows: 1. In regard to shopping motives, two dimensions of product motive and experiential motive were identified, explaining 47.39% of shopping motives. 2. In regard to emotional response, two dimensions of pleasure emotion and displeasure emotion were identified, explaining 65.95% of emotional responses. 3. Shopping motives led to the store satisfaction after the perception of service quality and then the experience of pleasure emotion. These related variables explained 60% of the store satisfaction. 4. The consumers of fashion specialty store showed the highest product motive, whereas the consumers of department stores showed the highest displeasure emotion in the store. As the results showed, customers' shopping motives influence their perception of service quality and pleasure emotion. Therefore, in order to stimulate shopping motives, the store environment that can give customers pleasure and opportunity to pursue various experiences should be provided. As the service quality is a very important variable that leads pleasure emotion in the store, sales persons should be trained to satisfy customers.

The Effect of Employees' Perception of a Supervisor's Servant Leadership on Employees' Perceived Organization's Support: The Mediating Effect of Employees' Perceived Supervisor's Supports

  • Kang, Min-Jeong;Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.12 no.3
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    • pp.105-109
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    • 2014
  • Purpose - Leadership style is an important factor in determining the attitude and behavior of employees and their satisfaction with an organization. Contributing the efficiency of an organization, Especially, servant leadership focusing on meeting employees' hopes and desires positively affect success of the organization and performance of employees. In the airline service industry it is necessary to conduct studies for an internal marketing on servant leadership that emphasizes the trust in the dignity of humans and spirit of service to subordinates as a factor affecting the job satisfaction. Research design, data, and methodology -Therefore, in this research, it is empirically analyzed that employees' perception of a supervisor's support plays mediating role in the relationship between employees' perception of servant leadership and perception of an organization's support using multiple and hierarchal regression analysis targeting 243 employees working in D Airline. Result - As a result, Employees' employees' perceived supervisor's support mediates the relationship between employees' perceived servant leadership of a supervisor and employees' perceived organizational support. Conclusions - This study suggests that the servant leadership of a supervisor perceived by employees constitutes an important preceding variable in enhancing the employees' perception on organizational support.

An Influence of Intolerance of Uncertainty on Entrepreneurial Intention of College Students: Focused on Start-up Support System Perception (대학생의 불확실성에 대한 인내력 부족이 창업의지에 미치는 영향: 창업지원제도지각도를 매개로)

  • Ko, Sang Hee;Park, Woojin;Bae, Byung Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.5
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    • pp.95-104
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    • 2022
  • This study aims to find out the influence of the intolerance of uncertainty on entrepreneurial intention by focusing on the start-up support system awareness. While most of existing studies focused on the positive psychological variables and individual environmental characteristics influencing on the entrepreneurial intention, this study has taken a look at the influence of the intolerance of uncertainty as the psychological variable to the entrepreneurial intention to negatively act on the entrepreneurial intention. As a result of the analysis, the intolerance of uncertainty under the control of entrepreneurship and gender is shown to have the negative (-) influence on the entrepreneurial intention and has high level of recognition on the start-up support system perception, and the start-up support system perception is confirmed to have positive (+) influence on the entrepreneurial intention. And, it also indicates that, with respect to the influence of the intolerance of uncertainty on the entrepreneurial intention, the start-up support system perception has the partial medium effect. Following this result of the study, it provides following indications: First the existing studies on the entrepreneurial intention had not covered the intolerance of uncertainty but it is confirmed as the psychological variable with negative influence on the entrepreneurial intention. Second, it is feasible for the preliminary start-up businesses may turn the fear on start-up failure into positive entrepreneurial intention with the start-up support system perception as the leading vehicle. And, third, based on the result, the government should enhance the start-up support system perception even more by seeking ways of efficient publicity to enable more preliminary start-up businesses to participate in diverse start-up support policies. Lastly, it discusses the limitations of this study as well as proposal for ensuing study plans.

The social network resource exchange and perception of community resources among rural housewives: on the part of interpersonal resources (농촌주부의 사회관계망, 자원교환, 지역사회자원인지 : 대인적 자원부분을중심으로)

    • Journal of Families and Better Life
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    • v.15 no.2
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    • pp.45-58
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    • 1997
  • In the traditional rural community social relationships among the people are the routes of resources. But as industrialization goes on rural community has changed. I wonder that rural housewives have yet the traditional social network structure. This stud purposed to analyze the structure of social network resource exchange and perception of community resources. Results were as follows: 1. In the rural housewife's social network structure network range and depth were affected by family income age of the youngest and farming time. Network boundary was affected by near environmental variables such as community resources and community level of living. 2. Community resources was the most influential variable in the resource exchanged 3. Perception of community resources was affected by network depth and was not by the resource exchange.

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Analysis on Topic in Need and Perception of Continuing Education According to Gender in Physical Therapists: in Gwangju Metropolitan City (물리치료사 성별에 따른 보수교육 요구도와 인식에 대한 분석: 광주광역시 근무자를 중심으로)

  • Kim, Kijong;Park, Sieun
    • Journal of The Korean Society of Integrative Medicine
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    • v.8 no.1
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    • pp.193-202
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    • 2020
  • Purpose : The objective of this study was to provide information about the need and perception of continuing education(CE) according to gender in physical therapists. This study also aimed to provide basic data for the improvement of quality of the CE program with physical therapists. Methods : The study analyzed basic data from Korea Physical Therapy Association regarding the 350 physical therapists in Gwangju metropolitan city (Male; 102, female; 248). The questionnaire consisted of 3 categories: general characteristics, need of CE, and perception. For need of CE and perception, it assessed using a 5-point Likert scale. Data were analyzed using frequency analysis, and simple regression analysis using dummy variable. Results : The need of CE showed a weak positive correlation in the only the pediatric physical therapy according to gender in physical therapists (R2=.012) (p<.05). Both male and female physical therapists had the highest need in the musculoskeletal system, followed by nervous system. The perception of CE were not significantly correlated according to gender in physical therapists (p>.05). Both male and female physical therapists were high on the cyber-CE (Q4) and on the need for CE (Q1, Q2, Q3). Whereas, a lower score was found in category that CE helped in the performance of the work (Q6, Q7, Q8). Conclusion : In this study, there was little or no significant correlation between need and perception of CE according to gender in physical therapists. Both male and female physical therapists recognize the need for CE, whereas they are less satisfied the efforts of CE in the performance of the work. Therefore, improvement of CE through various programs should be made to enhance the perception of CE.

The Effect of Relationship Incompatibility on Relationship Termination Intention in B2B Transaction

  • LEE, Hyoungtark;YI, Ho-Tack;SON, Mikyoung
    • Journal of Distribution Science
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    • v.18 no.4
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    • pp.51-60
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    • 2020
  • Purpose: The purpose of this study is to derive a strategy to manage the relationship termination intention of the partner in a B2B transaction. To achieve this goal, the relationship compatibility was classified into goal incongruity, domain dissensus, perception difference, and verified the effects of these variables on relationship termination intention. Trust which is well known as a variable which develops the relationship and prevents relationship termination is used as a moderating variable in this study. This study identifies and highlights which relationship incompatibility increases relationship termination intention more when trust is high and when it is low. Research design, data, and methodology: The data of this study were obtained via an interview with 274 purchasing decision makers. Results: It was found that goal incongruity and domain dissensus increased the partner's relationship termination intention. Trust amplified the effect of goal incongruity which increased relationship termination intention, but reduced the effect of domain dissensus which increase relationship termination intention. Conclusions: Through this research, it has emerged that the relationship can be terminated because of high trust. If a partner has a high level of trust in the past in a company, it should take more care not to perceive goal incongruity.

The Effects of Adult Attachment on Parenting Stress in Preshooler's mothers : Marital Conflict as a Mediating Variable (유아기 자녀를 둔 어머니의 성인애착이 양육스트레스에 미치는 영향 : 부부갈등을 매개변인으로)

  • Ye, Nam-Hee;Min, Ha-Yeoung
    • Journal of Families and Better Life
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    • v.28 no.5
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    • pp.67-74
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    • 2010
  • This study investigates the effects of adult attachment on parenting stress using marital conflict as a mediating variable for mothers of preschoolers. The subjects were 370 mothers who lived with at least one preschooler in Daegu or Gyeongbuk Province. The collected data were analyzed by Pearson's correlation as well as single and multiple regressions that used SPSS Win 15.0. The results were as follows: (1) The adult attachment by mothers was negatively associated with parenting stress. The adult attachment level of mothers becomes lower as the perception of parenting stress increases. (2) The adult attachment by mothers was negatively associated with marital conflict. That is, the adult attachment level of mothers becomes lower as the perception of marital conflict increases. (3) The effects of adult attachment in parenting stress by mothers was reducing explanation when controlled for the marital conflict. Adult attachment which influenced the parenting stress of mothers was partially mediated by marital conflict. The results of the study imply that to reduce the parenting stress of mothers, there is a need to improve spousal relationships, in addition, there is a need for more active support to improve conjugal relations for mothers whose adult attachment was not stable.

A Study on the Factors Affecting Sharing of Research Data of Science and Technology Researchers (과학기술분야 연구자의 연구데이터 공유의 영향요인에 대한 연구)

  • Kim, Moonjeong;Kim, Seonghee
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.2
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    • pp.313-334
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    • 2015
  • The purpose of this study was to investigate factors affecting the sharing of research data of science and technology researchers. Data was collected through a survey of 198 science and technology researchers. Independent variables in this study included perception, openness in communication, collaboration, and trust. Latent variable was selected as reward system and dependent variable was research data sharing. The results of analysis of structural equation modeling showed that perception were found to have a positive impact on reward system for data sharing for research. Other factors such as trust, openness in communication and collaboration were not statistically significant in their affect on reward system for data sharing. Finally, reward system was identified as the influential factor on research data sharing.

An Analysis of the Effect of Opened-fence of Public Buildings on Users'Satisfaction (공공기관의 담장개방효과가 이용만족도에 미치는 영향분석 -서울특별시 구청을 중심으로-)

  • 서주환;이준근
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.6
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    • pp.21-26
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    • 2002
  • The propose of this study is to suggest objective data to be utilized for a plan and the improvement of open space through the analysis of people's behaviour and satisfaction after the introduction of an opened-fence around offices followed by a plan for wall-afforestation of public institution's. The sites examined are four offices; two of them have opened-walls and the others have traditional enclosure. Analysis of frequency is conducted to understand the actual use according to people's individual peculiarities. Pearson's correlation analysis, t-test, multiple regression analysis are carried out to find out relations of fluents. In the end, the satisfaction is high in public institution satisfaction, entrance, space perception. stability, Landscaped office with opened-fence rather than fence, and the increase in usage of fluent of public institution satisfaction, entrance, space perception. stability, confusion brings about rising of use-satisfaction. Satisfaction with the exterior of building is the most important variable that influences the whole urban open space. Furthermore the influences of the approach and stability having connection with open or not-open fence is major variable affecting satisfaction of use of open space. Whether open or not is important factor on satisfaction of open space of office building. Through this study, we can find that opened fence determines use satisfaction of resting space of outdoor-office. So factors affecting satisfaction must be regarded as important requisite on planning, design, development and management in plan for afforestation of fence at public institution.

The Instructional Influences of Cooperative Learning Strategies: Applying the STAD Model to High School Chemistry Course (협동학습 전략의 교수효과: 고등학교 화학 수업에 STAD 모델의 적용)

  • Noh, Tae-Hee;Cha, Jeong-Ho;Lim, Hee-Jun;Noh, Suk-Goo;Kwon, Eun-Jue
    • Journal of The Korean Association For Science Education
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    • v.17 no.3
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    • pp.251-260
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    • 1997
  • The instructional influences of cooperative learning strategies, which emphasize mutual interdependency of learners, group goal, and individual accountability, upon students' achievement, the attitude toward science instruction and the perception of learning environment were investigated. Before instruction, the prior knowledge test about atoms and molecules, the test of attitudes toward science instruction, and the perception questionnaire of learning environment were administered, and the grade in the previous mathematics course was obtained. These scores were used as covariates. Mid-term examination score was used as blocking variable. For instruction, three different strategies-traditional individual learning, small group learning, and cooperative learning-were used and teaching materials for the units of mole and stoichiometry were also prepared. After instruction, the researcher-made achievement test, the test of attitudes toward science instruction, and the perception questionnaire of learning environment were administered. The perception questionnaire of group activities was also administered to the two treatment groups. In the quantitative subtest, the scores of cooperative learning group and small group learning group were significantly higher than those of traditional individual learning group. However, the cooperative learning group's scores in the achievement test and the qualitative subtest were significantly higher than those of small group learning group and traditional individual learning group. The students in the cooperative learning group were found to have the most positive perception of learning environment but to have similar attitudes toward science instruction. No interaction between the treatment and the level of the previous achievement was found in any of the analyses. In the perception questionnaire of group activities, students in both small group learning group and cooperative learning group exhibited positive perception of group activities. However, students in the cooperative learning group tended to think that their activities were related with their group's success. Educational implications are discussed.

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